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MailChimp vs iContact comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

iContact
Ranking in Cloud Email
28th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Cloud Email category, the mindshare of iContact is 1.0%, up from 0.2% compared to the previous year. The mindshare of MailChimp is 8.6%, down from 14.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp8.6%
iContact1.0%
Other90.4%
Cloud Email
 

Featured Reviews

Use iContact?
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Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Comparisons

No data available
 

Overview

 

Sample Customers

NASA, Habitat, browning, Tennis channel, UCP, Factory Five
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: February 2026.
881,707 professionals have used our research since 2012.