Imperva Web Application Firewall vs Prisma Cloud by Palo Alto Networks comparison

Imperva and Palo Alto Networks are both solutions in the Web Application Firewall (WAF) category. Imperva is ranked #4 with an average rating of 8.9, while Palo Alto Networks is ranked #6 with an average rating of 8.5. Additionally, 97% of Imperva users are willing to recommend the solution, compared to 98% of Palo Alto Networks users who would recommend it.

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Executive SummaryUpdated on Feb 19, 2025

Imperva Web Application Firewall (WAF) and Cortex Cloud by Palo Alto Networks compete in the web application security category. Based on feature strengths, Cortex Cloud has the upper hand due to its in-depth multi-cloud security features.

Features: Imperva WAF offers profiling policies, advanced bot protection, and inline transferring mode for seamless integration with other tools. It provides account takeover protection and employs threat intelligence. Cortex Cloud provides comprehensive multi-cloud security with features like automated forensics, robust runtime protection, and dynamic workload identity creation. It also manages cloud security posture and supports numerous integrations.

Room for Improvement: Imperva WAF could benefit from a more intuitive interface and better customization for reporting and alerts. Enhancements in bot protection and API security are needed. Cortex Cloud would improve from seamless integration among its components and better UI. Improvements in alert accuracy and API security, as well as enhanced automation in licensing and alert management, are recommended.

Ease of Deployment and Customer Service: Imperva WAF offers flexible deployment models, including on-premises and hybrid cloud, but requires better support and streamlined deployment procedures. Its technical support is noted for responsiveness. Cortex Cloud focuses on cloud-based deployment but needs improved customer support and onboarding processes, as its support is slower with complex issues.

Pricing and ROI: Imperva WAF is considered expensive with complex licensing for WAF and DAM, yet offers significant ROI in sectors like banking. Cortex Cloud is also costly, beneficial for large enterprises due to its feature set. Its credit-based licensing model provides flexibility, though costs can be high for smaller organizations, with additional expenses for professional services.

To learn more, read our detailed Imperva Web Application Firewall vs. Prisma Cloud by Palo Alto Networks Report (Updated: January 2025).

Buyer's Guide

Imperva Web Application Firewall vs. Prisma Cloud by Palo Alto Networks

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Spencer Malmad

Owner at Tech Exchange

It's easy to set up because you point the DNS to it, and it's working in under 15 minutes

Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.

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Abdullah Jin

Principal Cyber Prevent and Defense Engineer at a comms service provider with 1,001-5,000 employees

Offers bot protection and DDoS Protection and protects public-facing portals

Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

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Mohammad Qaw

Senior Security Consultant at helpag

It gives you one console to see all of your assets, review their configurations, and build your processes

Most customers use Prisma Cloud for visibility and compliance. Prisma has so many features, but many organizations do not use them. They primarily use the visibility part to connect all their cloud accounts and hosts for visibility to see if they are missing any security controls or if they have any misconfigurations. You can connect it to cloud environments such as Azure, AWS, Oracle Cloud, Alibaba, etc., or to an on-prem data center. Prisma Cloud gives you so many options to automate processes related to your daily operations. When it comes to cybersecurity, you can automate things with their existing APIs. They also have out-of-the-box integrations with many solutions. I have not seen any limitations. Everything is customizable. You can do whatever you want, defining the reporting and custom use cases. They recently updated the UI, so it's much better than before.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."

"The solution provides good load balancing and protection against DDoS attacks."

"The overall experience with Cloudflare is positive, with a rating of eight out of ten."

"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."

"The most valuable feature is the web application firewall."

"I get a lot of value from Cloudflare's API because it enables you to build a separate environment inside the solution. You can create a domain for performing test requests before you move to the production environment and connect various domains."

"The solution automatically detects and responds to certain types of traffic based on geolocation."

"The most valuable feature of the solution is external DNS. It is also very secure. They have their own main server and once you configure it, the product takes care of everything. There are no issues in resolving IPs and low latency is also present."

More Cloudflare pros

"The most valuable feature of Imperva, in addition to its strong knowledge base, is its effective protection for web applications."

"The valuable features of Imperva WAF include its effective security breach prevention through automatically updating rules."

"One good thing about Imperva Web Application Firewall is it can be on the cloud and also it can be on-premise."

"We can prevent attacks or issues even before they happen."

"It is easy to use and has good security."

"Its inline transferring mode is the most valuable because it is 100% transparent. When you change the IP, there is no change on the network side. If you can't and want to try to reach an IP, you can reach the server IP. There are many other advanced security features in it. The smallest appliances of Imperva can handle the highest traffic at a customer site. For example, a smaller appliance from Imperva can provide you the same security as an F5 product."

"Configuration for different application sources is most valuable. We can segregate the traffic that an application is carrying and identify the sizing in Imperva."

"Learning mode and custom policies are helpful features."

More Imperva Web Application Firewall pros

"It scans our containers in real time. Also, as they're built, it's looking into the container repository where the images are built, telling us ahead of time, "You have vulnerabilities here, and you should update this code before you deploy." And once it's deployed, it's scanning for vulnerabilities that are in production as the container is running."

"I've been really pleasantly surprised with how Prisma Cloud is, over time, covering more and more of the topics I care about, and listening to customer feedback and growing the product in the right directions."

"Configuration monitoring and alerting is the most valuable feature; it happens at the cloud's speed, allowing our development team to respond quickly. If a configuration goes against our security best practices, we're alerted promptly and can act to resolve the issue. As cloud security staff, we're not staring at the cloud all the time, and we want to let the developers do their jobs so that our company is protected and work is proceeding within our security controls."

"This positively affected our confidence in your security and compliance. No matter how complex the environment is, the the seamless integration from the top layer itself give us the immediate visibility on the number of services."

"The solution's dashboard looks very user-friendly."

"The dynamic workload identity creation, attestation, and assignment is the best feature. In addition, the application dependency map across heterogeneous environments for compliance is a striking feature."

"The solution gives us a lot of visibility across all of our cloud solutions."

"The most valuable feature is its cloud security posture management."

More Prisma Cloud by Palo Alto Networks pros

Cons

"An integrated SSO feature would be useful for Cloudflare DNS."

"Although I think it's quite good, it doesn't provide me with all the features I would expect to have if I were using Imperva."

"The reporting can definitely be improved to offer a lot more explanation on something that may have happened or has actually happened."

"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."

"It should be easier to collect the logs with companies like Sumo. However, based on my discussions with the salespeople, I understand that's how they make their money. With the enterprise product, they want people doing those kinds of enterprise features to do the logging. They want them to pay a lot of money, and that's where I have an issue with them. That should be a default. You should be able to get the log no matter what. The logging should be universal."

"Technical support is lacking."

"The pricing could be improved."

"Latencies are always a problem."

More Cloudflare cons

"One potential improvement for Imperva is enhancing its alert system."

"It should be more user-friendly. Like other web solutions, it would be helpful to be able to easily do policy configuration and identification inside the application. Understanding the in-depth configuration of a policy is somewhat difficult for an engineer, and they can improve that."

"It is complicated to integrate the solution's on-cloud version with other platforms."

"The product's customization capabilities are a bit problematic, requiring support cases for backend modifications."

"The signature updates could be faster. Sometimes we have to upload signatures to the Imperva portal for checking and analysis before we can use them."

"Imperva Web Application Firewall could improve the console by making it easier to use."

"I think that better bot protection is needed in this solution."

"The tool needs to improve CPU and storage memory."

More Imperva Web Application Firewall cons

"Prisma Cloud is very comprehensive, but there should be better support for the customization of the reports. If Palo Alto can have more customized reports available or give an option to the users to customize the reports, that would be great."

"The integration of the Compute function into the cloud monitoring function—because those are two different tools that are being combined together—could use some more work. It still feels a little bit disjointed."

"One of the main backlogs in their development is in the area of integration. For example, we have ServiceNow in place for ticket management and Prisma Cloud is supposed to send closure emails for incidents. But from time to time, it fails to do so. We have several other mismatches between Prisma Cloud and ServiceNow."

"The dashboard can be created at the user level instead of the cloud account level, which will help save time."

"The regional cost of Prisma Cloud in South Africa is high and could be improved."

"The innovation side of the solution could be more efficient and more detailed."

"Prisma Cloud's dashboards should be customizable. That's very important. Other similar solutions are more elastic so you have the power to create customized dashboards. In Prisma Cloud, you cannot do that."

"Currently, custom reports are available, but I feel that those reports are targeting just the L1 or L2 engineers because they are very verbose. So, for every alert, there is a proper description, but as a security posture management portal, Prisma Cloud should give me a dashboard that I can present to my stakeholders, such as CSO, CRO, or CTO. It should be at a little bit higher level. They should definitely put effort into reporting because the reporting does not reflect the requirements of a dashboard for your stakeholders. There are a couple of things that are present on the portal, but we don't have the option to customize dashboards or widgets. There are a limited set of widgets, and those widgets don't add value from the perspective of a security team or any professional who is above L1 or L2 level. Because of this, the reach of Prisma Cloud in an organization or the access to Prisma Cloud will be limited only to L1 and L2 engineers. This is something that their development team should look into."

More Prisma Cloud by Palo Alto Networks cons

Pricing and Cost Advice

"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."

"The price of the solution is expensive."

"The price is reasonable."

"That is one of the great features. I was able to access the majority of the features and services for free."

"The product's pricing is cheap."

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."

"The product's pricing is minimal compared to other products."

"So far I use free tier and happy with it. You can subscribe to business package if needed."

More Cloudflare pricing and cost advice

"The cost of this solution depends on the platform."

"Everybody complains about the price of this solution."

"It is very costly, but the return on investment is very high. Its cost was around $70,000, and we got it back in just six months."

"It is a very affordable solution."

"The tool is expensive."

"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."

"The price of Imperva Web Application Firewalls is expensive compared to others."

"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."

More Imperva Web Application Firewall pricing and cost advice

"The pricing and licensing are expensive compared to the other offerings that we considered."

"In general, Prisma Cloud is much cheaper than cloud-native services."

"The price for Prisma Cloud is reasonable."

"The pricing for Prisma Cloud is high. Providing a pay-as-you-go model or pricing options tailored for medium and small enterprises could help attract more clients."

"Prisma Cloud is quite scalable. In our current licensing model, we're able to heavily extend our cloud workload and onboard a lot of customers. It really helps, and it is on par with other solutions."

"The price is high. In the future, when there are more competitors at the same level with different clouds, maybe the position will be different."

"Its price is reasonable as compared to other products. The main challenge is explaining the licensing model to customers. It isn't a problem related to Palo Alto. Commonly, people don't understand cloud licensing or security licensing. When they have fixed virtual machines, they know what they are going to be charged, but when it comes to cloud automation, it is hard for them to get clarity in case of high workloads or when they have enabled auto-scaling, etc. It would be helpful if Palo Alto can educate people on their licensing programs."

"The pricing of the solution is fair."

More Prisma Cloud by Palo Alto Networks pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

21%

Computer Software Company

13%

Comms Service Provider

Financial Services Firm

17%

Computer Software Company

13%

Insurance Company

Manufacturing Company

Educational Organization

17%

Financial Services Firm

13%

Computer Software Company

13%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

See all answers

Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

My recommendation is Imperva.

See all answers

Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?

For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...

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DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?

You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...

See all answers

What is your primary use case for Prisma Cloud by Palo Alto Networks ?

Prisma Cloud helps support DevSecOps methodologies, making those responsibilities easier to manage.

See all answers

What Cloud-Native Application Protection Platform do you recommend?

We like Prisma Cloud by Palo Alto Networks, since it offers us incredible visibility into our entire cloud system. We...

See all answers

What do you think of Aqua Security vs Prisma Cloud?

Aqua Security is easy to use and very manageable. Its main focus is on Kubernetes and Docker. Security is a very valu...

See all answers

Comparisons

Quad9 vs Cloudflare

Compared 50% of the time

Akamai vs Cloudflare

Compared 4% of the time

Azure Front Door vs Cloudflare

Compared 4% of the time

Azure DNS vs Cloudflare

Compared 3% of the time

Amazon Route 53 vs Cloudflare

Compared 2% of the time

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Microsoft Azure Application Gateway vs Imperva Web Application Firewall

Compared 16% of the time

F5 Advanced WAF vs Imperva Web Application Firewall

Compared 12% of the time

Azure Front Door vs Imperva Web Application Firewall

Compared 11% of the time

AWS WAF vs Imperva Web Application Firewall

Compared 10% of the time

Radware Alteon vs Imperva Web Application Firewall

Compared 3% of the time

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Wiz vs Prisma Cloud by Palo Alto Networks

Compared 22% of the time

Microsoft Defender for Cloud vs Prisma Cloud by Palo Alto Networks

Compared 12% of the time

CrowdStrike Falcon Cloud Security vs Prisma Cloud by Palo Alto Networks

Compared 5% of the time

Aqua Cloud Security Platform vs Prisma Cloud by Palo Alto Networks

Compared 5% of the time

AWS Security Hub vs Prisma Cloud by Palo Alto Networks

Compared 4% of the time

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Product Reports

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Cloudflare

March 2025

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Buyer's Guide

Imperva Web Application Firewall

March 2025

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Buyer's Guide

Prisma Cloud by Palo Alto Networks

March 2025

Prisma Cloud by Palo Alto Networks report

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Also Known As

Cloudflare DNS

No data available

Prisma Public Cloud, RedLock Cloud 360, RedLock, Twistlock, Aporeto

Overview

Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distributed Denial-of-Service (DDoS) protection solution. The robust global connectivity cloud platform that is Cloudflare ensures users are able to connect to the Internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can experience more secure, faster websites and applications.

Currently, there are millions of Internet locations on Cloudflare, and the Cloudflare network
continues to grow every day by the thousands. The solution is able to fulfill the requests for
millions of websites seamlessly and serves on average 45 million HTTP requests per second.

Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every
client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this
possible by keeping content and other services as close to each client as possible, so the
information requests are always only seconds away.

Many organizations that work in democracy, civil society, human rights, or the arts are able to
access Cloudflare's highest levels of protection for free via Project Galileo. Additionally, official
election websites can be secured from hacking and fraud through Cloudflare’s Project
Athenian, also at no additional cost.

Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to
ensure the highest levels of productivity and profitability. Employees, stakeholders, and end users have a greater level of satisfaction and overall improved user experience, which can, in
turn, result in higher revenues and overall ROI. Zero-trust and BYOD (bring your own device)
access ensure end users and employees always have the best resources and technology
available to them at all times.

Cloudflare benefits

Cloudflare has many benefits. Some of its most valuable benefits include:

- Faster load times

- Robust DNS security

- Intuitive cloud Web Application Firewall (WAF)

- Free universal SSL

- Image enhancement

- Automatic browser caching

- Next-generation cloud load balancer

- Accelerated Mobile Pages (AMP)

- Rate limiting

- Minification

- Zero-trust capabilities

- Cost-effective

- Reduced carbon footprint

Reviews from real users

“Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare
comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and
an SSL certificate automatically protects your website. If you have a connection between your
website and your host, the server, Cloudflare, and the host, you don't necessarily need a
certificate.” Spencer M., Owner at Tech Exchange

“What I like best about Cloudflare is that my company can use it to trace and manage
applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare
also sends you a link to check your equipment and deployment and track it through peering,
so it's a valuable tool.” Daniel P., Network Engineer at Ufinet

“The most valuable feature of Cloudflare is the GUI. You are able to control the solution very
well through the interface. There is a lot of functionality that is embedded in the service.” PeerSpot user, Competence Center Manager at a tech services company

Cloudflare

Imperva Web Application Firewall is a versatile solution that protects web applications and databases from various attacks, including DDoS, cross-site scripting, and SQL injection attacks. It offers data security, availability, and access control and can be deployed on-premises or on the cloud.

The solution has good security against web attacks and offers advanced bot protection, API security, and mitigation features. Imperva WAF is easy to configure and deploy; it has good customer service and an excellent user interface.

Imperva

Prisma Cloud by Palo Alto Networks delivers comprehensive security for cloud environments, focusing on workload protection, identity creation, and seamless AWS integration. Its cloud visibility and control, combined with thorough vulnerability scanning, help maintain robust security across multi-cloud platforms.

Prisma Cloud provides essential capabilities for cloud security posture management, container security, and compliance monitoring. Enterprises utilize it to secure cloud configurations, detect vulnerabilities, and ensure regulatory compliance, spanning AWS, Azure, and Google Cloud. Its runtime management, identity-based micro-segmentation, and threat detection enhance cybersecurity. Despite needing improvements in documentation, integration complexities, UI, and the need for role-based access control refinement, it remains pivotal for securing assets across cloud infrastructures, particularly with its capabilities for vulnerability scanning and CI/CD pipeline integration.

What are the key features?

Workload Identity Creation: Establishes identities for cloud workloads, enhancing security through precise access management.
Dynamic Workload Protection: Protects applications dynamically, securing resources during runtime.
Integration with AWS Products: Seamlessly integrates with AWS services, maximizing the efficiency of cloud operations.
Automated Forensics: Provides detailed insights through automated investigations and runtime mapping between containers.
Application Dependency Map: Enables compliance and asset management through comprehensive inventory functionality.

What benefits or ROI should users expect?

Proactive Threat Prevention: Enhances security measures with advanced threat detection and prevention.
Cloud Visibility and Control: Offers control across multi-cloud environments, ensuring users maintain a strong security posture.
Prevention Capabilities: Users value its ability to prevent vulnerabilities and threats effectively.
Integration Capabilities: Supports seamless integration into existing cloud infrastructures and CI/CD pipelines.

In industries like finance, healthcare, and retail, Prisma Cloud is implemented to strengthen cybersecurity measures, facilitate regulatory compliance, and enhance governance. Organizations leverage its features to secure sensitive data, monitor configurations, and integrate security processes within CI/CD workflows, ensuring robust protection across complex cloud infrastructures.

Palo Alto Networks

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens

Amgen, Genpact, Western Asset, Zipongo, Proofpoint, NerdWallet, Axfood, 21st Century Fox, Veeva Systems, Reinsurance Group of America

Buyer's Guide

Imperva Web Application Firewall vs. Prisma Cloud by Palo Alto Networks

January 2025

Free Report: Imperva Web Application Firewall vs. Prisma Cloud by Palo Alto Networks

Find out what your peers are saying about Imperva Web Application Firewall vs. Prisma Cloud by Palo Alto Networks and other solutions. Updated: January 2025.

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