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Imperva Web Application Firewall vs Prisma Cloud by Palo Alto Networks comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 19, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
75
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (13th)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (5th)
Prisma Cloud by Palo Alto N...
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
110
Ranking in other categories
Web Application Firewall (WAF) (7th), Container Security (1st), Cloud Security Posture Management (CSPM) (2nd), Cloud-Native Application Protection Platforms (CNAPP) (1st), Data Security Posture Management (DSPM) (1st)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.
Mohammad Qaw - PeerSpot reviewer
It gives you one console to see all of your assets, review their configurations, and build your processes
Most customers use Prisma Cloud for visibility and compliance. Prisma has so many features, but many organizations do not use them. They primarily use the visibility part to connect all their cloud accounts and hosts for visibility to see if they are missing any security controls or if they have any misconfigurations. You can connect it to cloud environments such as Azure, AWS, Oracle Cloud, Alibaba, etc., or to an on-prem data center. Prisma Cloud gives you so many options to automate processes related to your daily operations. When it comes to cybersecurity, you can automate things with their existing APIs. They also have out-of-the-box integrations with many solutions. I have not seen any limitations. Everything is customizable. You can do whatever you want, defining the reporting and custom use cases. They recently updated the UI, so it's much better than before.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Cloudflare DNS is security."
"The technical support is good."
"The solution provides good load balancing and protection against DDoS attacks."
"Cloudflare consolidates various capabilities into one product, streamlining processes."
"The solution offers the flexibility to control configuration rules."
"The most valuable features of the solution are performance and security."
"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"It's very user-friendly."
"There are many features. There is ease of deployment. You can deploy the Imperva Web Application Firewall in two to three minutes. After that, you have to set the policies. For setting policies, you have toggle buttons. You can turn something on or off."
"It works right out of the box once you integrate the application."
"It has fewer false positives"
"The most valuable features of the Imperva Web Application Firewall are DDoS, malware, and the other malicious threat prevention it provides. Additionally, third-party integration is available. You can forward the log for further analysis."
"The most valuable features of Imperva Web Application Firewall are the monitoring of databases and the dashboards are easy to understand."
"The tool's profiling feature maps all the web application directories and related components on the profile directory. It has improved the security of my client's website applications."
"The most valuable features of the Imperva Web Application Firewall are performance and flexibility. We can extend or customize the box itself."
"Learning mode and custom policies are helpful features."
"Integrating with a CI/CD pipeline and incorporating a vulnerability assessment process are highly effective features, especially when combined with runtime protection."
"The ability to monitor the artifact repository is one of the most valuable features because we have a disparate set of development processes, but everything tends to land in a common set of artifact repositories. The solution gives us a single point where we can apply security control for monitoring. That's really helpful."
"The most valuable features are the alerts and auto-remediation because it allows us a lot of flexibility to customize and do things the Palo Alto team never intended. We faced some challenges with certificates because we also have next-gen firewalls. We would like to equip all the traffic because there have been many cases in which the developers have done things by mistake. Deploying certificates on virtual machines can be complex in a development environment, but we managed to do that with Prisma Cloud."
"I have not seen any limitations. Everything is customizable. You can do whatever you want, defining the reporting and custom use cases. They recently updated the UI, so it's much better than before."
"The first aspect that is important is the fact that Prisma Cloud is cloud-agnostic. It's actually available for the five top cloud providers: AWS, GCP, Azure, Oracle, and Alibaba Cloud. The second aspect is the fact that we can write our own rules to try to detect misconfigurations in those environments."
"Comprehensive and valuable for providing security. It is scalable, its stability is impressive, and setting it up is straightforward."
"The initial setup is seamless."
"The CSPM and CWPP functionalities are pretty good."
 

Cons

"An integrated SSO feature would be useful for Cloudflare DNS."
"I believe they currently have this feature, but there will most likely be integration with APIs so we can control some features through API."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"The solution could work at being less expensive. It costs a lot to use it."
"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"DNS Management."
"One area of improvement is in the Access Rules. Hypothetically, if we wanted to block or challenge traffic outside of the United States, the only way to currently do that (as far as I know) is to enter every single country outside of the United States. That could be a labor intensive job. A solution could be to enable users to create a rule where traffic is only allowed within a certain country."
"I think the APIs are a little bit hard for us to work with. The APIs could be more open so that we could integrate better with our SolarWinds or our monitoring solution."
"The only disadvantage of Imperva is that it is a pretty costly solution."
"I'd like the option to pick your bot protection."
"The initial setup could be simplified. Every time you have to install the solution you have to get in touch with support or somebody that can to do that for you."
"I am looking for more data enrichment. We should have the ability to add our own custom data to the system, to the live traffic."
"I think that better bot protection is needed in this solution."
"There is nothing specific where the application firewall is falling short."
"The support for the on-premises version needs improvement."
"The Imperva Web Application Firewall automations are good, but there is still room for improvement with them."
"It's not really on par with, or catering to, what other products are looking at in terms of SAST and DAST capabilities. For those, you'd probably go to the market and look at something like Veracode or WhiteHat."
"Getting new guys trained on using the solution requires some thought. If someone is already trained on Palo Alto then he's able to adapt quickly. But, if someone is coming from another platform such as Fortinet, or maybe he's from the system side, that is where we need some help. We need to find out if there is an online track or training that they can go to."
"We'd like to have more native integration with clouds and additional security checks in the future."
"The tool's UI is an area with certain shortcomings where improvements are required."
"The pricing for the solution needs improvement."
"It would be nice Prisma Cloud merged its modules for CSPM and infrastructure as code. It would simplify the pricing and make it easier for customers to evaluate the solution because there are different modules, and you need to add it to your subscription separately."
"There should be some kind of automation, AI incorporation, and bot system. All these would add value."
"These tools have a set of signatures or rules that will alert you whenever something meets the criteria. In the future, they might include some machine learning or AI feature that allows you to ask questions about the context of the alert, and it will provide you answers based on the data that they have. Most vendors are doing it, and I believe they will do it in the future. The reporting bar could also use AI to add context based on the environment."
 

Pricing and Cost Advice

"The price of the solution is expensive."
"The price is reasonable."
"We are using the free version."
"We are using the free tier of the solution."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The cost primarily depends on the size of the organization."
"The price of this solution is a little bit high compared to competitors."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"There is a license for this solution and we purchase the license annually with no additional fees."
"It is very costly, but the return on investment is very high. Its cost was around $70,000, and we got it back in just six months."
"It is a very affordable solution."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
"The pricing is somewhat expensive. It is actually a huge investment when compared to other countries."
"The cost of this solution depends on the platform."
"I find the pricing to be expensive."
"The pricing and the licensing are both very fair... The biggest advice I would give in terms of costs would be to try to understand what the growth is going to look like. That's really been our biggest struggle, that we don't have an idea of what our future growth is going to be on the platform. We go from X number of licenses to Y number of licenses without a plan on how we're going to get from A to B, and a lot of that comes as a bit of a surprise. It can make budgeting a real challenge for it."
"The pricing for Prisma Cloud is high. Providing a pay-as-you-go model or pricing options tailored for medium and small enterprises could help attract more clients."
"Prisma Cloud is remarkably expensive."
"Prisma Cloud by Palo Alto Networks carries a higher cost, but its enhanced security measures justify the expense."
"The pricing of the solution is fair."
"One thing we're very pleased about is how the licensing model for Prisma is based on work resources. You buy a certain amount of work resources and then, as they enable new capabilities within Prisma, it just takes those work resource units and applies them to new features. This enables us to test and use the new features without having to go back and ask for and procure a whole new product, which could require going through weeks, and maybe months, of a procurement process."
"The cost was not on the higher side. Overall, the cost gets recovered with its implementation."
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Top Industries

By visitors reading reviews
Educational Organization
16%
Computer Software Company
14%
Comms Service Provider
9%
Financial Services Firm
8%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
8%
Manufacturing Company
6%
Educational Organization
15%
Financial Services Firm
13%
Computer Software Company
13%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
What is your primary use case for Prisma Cloud by Palo Alto Networks ?
Prisma Cloud helps support DevSecOps methodologies, making those responsibilities easier to manage.
What Cloud-Native Application Protection Platform do you recommend?
We like Prisma Cloud by Palo Alto Networks, since it offers us incredible visibility into our entire cloud system. We...
What do you think of Aqua Security vs Prisma Cloud?
Aqua Security is easy to use and very manageable. Its main focus is on Kubernetes and Docker. Security is a very valu...
 

Also Known As

Cloudflare DNS
No data available
Prisma Public Cloud, RedLock Cloud 360, RedLock, Twistlock, Aporeto
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Amgen, Genpact, Western Asset, Zipongo, Proofpoint, NerdWallet, Axfood, 21st Century Fox, Veeva Systems, Reinsurance Group of America
Find out what your peers are saying about Imperva Web Application Firewall vs. Prisma Cloud by Palo Alto Networks and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.