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Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft MDS comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
Master Data Management (MDM) Software (4th)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
AB
Senior Data Engineer at a insurance company with 5,001-10,000 employees
Outdated capabilities hinder data mapping efficiency but facilitate cost-free data standardization
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learning libraries, we seek tools that offer AI-enabled automated mapping without custom coding. Microsoft support for MDS is also going away.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can see all our information on a single screen."
"The product improves data quality."
"Informatica Business Process Manager is easy to use and learn."
"The most valuable feature of Informatica Cloud Data Integration is Pushback. You are able to push the data to the solution itself, and it can handle the queries. It helps us a lot. With other tools, the burden is kept on the server."
"Performance and flexibility-wise, they're very user-friendly."
"I rate the technical support a ten out of ten."
"It is a scalable product."
"The mass ingestion functionality and the elasticity of the solution are great."
"The tool is easy to use."
"The most valuable feature is the administration console."
"The ease of use is valuable."
"What I like about Microsoft, is that it has a huge database with many users."
"Compared to other databases, it is easier to manage and administer."
"Enables non-technical people to directly interact with the BI system."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"Technical support is very good."
 

Cons

"I would like to see more API integration to have the capability to build a report using other third party reporting tools to streamline the operation."
"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
"The price modeling could be more flexible."
"There are a small number of UI bugs that occur on occasion."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Accessing data as a service is essential, especially for validations requiring external data services. This goes beyond basic syntactic checks, like ensuring an email address contains the @ symbol or .com domain. Instead, it's about advanced validation, such as verifying if an email address exists or if a phone number is valid."
"There is room for improvement in the Data Marketplace aspect."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"The stability could be improved."
"It would be a better option to have an on-cloud version."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"The program's navigation tools could be improved."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"Microsoft MDS' language should be simple so everyone can use it easily."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
 

Pricing and Cost Advice

"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The pricing model is something that can be improved."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"I would like to see better pricing."
"The pricing of this solution is good."
"SAP is more expensive than Microsoft."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
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Answers from the Community

RT
Information Architect at Canadian Food Inspection Agency
Feb 7, 2022
Feb 7, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications i...
2 out of 3 answers
InitZero - PeerSpot reviewer
Enterprise MDM Architect / Solution Arch at Volvo Group
Jan 14, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications including MS Dynamics, Salesforce, etc.), but also support a generic way of ingesting/exposing data via Rest APIs, file drops, etc. MS MDS is an extension of the MS SQL server 2016. I don't know Microsoft plans to extend it, but I know that Profisee and CluedIn are very active in promoting their solutions as-built having Azure in mind and being a part of the stack. Informatica MDM has three types of offerings these days: on-prem, hosted MDM, and cloud-native option - they differ in the functionality and integration options. Obviously, there are many more MDM tools on the market particularly good in various data domains (products, customers/suppliers - so yours, multi-domain, etc). I think that you should start your MDM journey by answering which current challenges you try to solve or what new capabilities you need to enable to the organisation. Once these questions are answered and based on your organization's Enterprise Architecture principles, look for the best fitting tool. It may (or may not) be the one that fits the best into the Azure Reference Architecture. I hope this helped.
GM
Data Architect at World Vision
Feb 4, 2022
I agree with @InitZero...  I would add that there's no future roadmap for MDS and they don't have an Azure solution for it.  Since it's a free product with an SQL license, don't expect Microsoft to invest in it.   Even though we are highly dependent upon it currently I'm starting to look towards the future where we need to find a replacement - hopefully, a PaaS solution. It would be great if Microsoft came out with something in Azure but I'm not hopeful at this point.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
Financial Services Firm
13%
Manufacturing Company
11%
Computer Software Company
10%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
 

Overview

 

Sample Customers

The Travel Company, Carbonite
ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Find out what your peers are saying about Amazon Web Services (AWS), Informatica, Salesforce and others in Cloud Data Integration. Updated: January 2026.
881,515 professionals have used our research since 2012.