Liferay Digital Experience Platform vs Sprinklr comparison

Liferay is a top-ranking digital experience platform used by companies in industries such as financial services, manufacturing, and energy and utilities. This product allows companies to initiate highly personalized digital experiences through mobile, social, and web. Organizations can use Liferay DXP for customer, partner, supplier, or employee portals, as well as integrational platforms, taking advantage of the platform's many customization options to suit their needs completely. The Liferay Experience Cloud offers companies the ability to use the Liferay DXP to build their own digital experiences, as well as to use it as a fully managed cloud platform, including options for self-management and self-hosting.

Liferay Digital Experience Platform Features

Liferay Digital Experience Platform provides various features in the following categories:

• Identity management and access control (application security): These features include identity management support, user management, service access policies, and personal data management.
  
  
• Platform services: Clustering and performance monitoring, auditing and optimization, back-end APIs, dynamic virtual hosting, site and search administration, and single-page applications.

• Integration and interoperability: The features in this category include integration framework, developer studio, front-end toolkits, IntelliJ IDEA Plugin, Liferay connected services (LCS), Liferay marketplace and workspace, and Blade CLI.
  
  
• Collaboration and social: Blogs, knowledge base, social networking, wiki, forums, message boards, calendar, AlloyEditor, inline image editor, and polls, among other features.
  
  
• Forms, workflow, and business process automation: Features include forms, validation, field library, various types of form entries, data provider integration, and several other features.
• Content management: Vast array of features for companies to take advantage of when preparing and publishing different types of content, including text and images.
  
  
• Experience management: The features in the experience management category include building pages through fragments and editors for them, various widgets, as well as templates for pages, and SEO-friendly updates.
  
  
• Segmentation and personalization: These features are designed for the full personalization of the platform in order to reach different types of customers and appeal to their individual needs regarding the company that is using Liferay.
  
  
• Multichannel support: The features in multichannel support include APIs, adaptive media, and responsive design, providing companies with the ability to apply Liferay's full customization to their digital experience platform's design and function.
  
  
• Search: Liferay Digital Experience Platforms provide various features for search integrations, multi-language search, and options for filtering and sorting.
  
  
• Analytics and optimization: A crucial part of every digital experience platform is the analytics option for companies to monitor the data of their users and, based on it, improve their approach. That is why Liferay Digital Experience Platform provides five different analytics features.
  
  
• Cloud capability: To provide companies with the best possible experience, Liferay offers various features regarding the proper operation of the platforms, including real-time alerts, monitoring, and options for backup and restoration.

Liferay Digital Experience Platform Benefits

Liferay Digital Experience Platform offers the following benefits:

• Creation of custom solutions
• Simplification of IT management
• Unity of disparate systems
• Developer freedom. 
  
  Reviews from Real Users
  
  According to a Communications head at a university, Liferay is a secure platform and the interface is user-friendly, with a great look and feel.
  
  Preeti S., Senior Manager - Cloud Transformation at a computer software company, remarks that she's seenmultiple projects where Enterprise portals are implemented using Liferay, confirming the popularity and vast user base of this digital experience platform.

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

• Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
  
• Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.
  
  
• Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.
  
  
• Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

• Easy, all-in access to user insight and data
• Thorough social media engagement reports
• AI integrations for customer support