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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
4th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (9th), Rapid Application Development Software (6th), Low-Code Development Platforms (6th), No-Code Development Platforms (1st), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of March 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 3.8% compared to the previous year. The mindshare of Salesforce Platform is 5.9%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform5.9%
Magic xpa Application Platform3.1%
Other91.0%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"xpa gives us a fast development speed."
"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"The speed of development is the quickest for any tool on the market."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"What we like the most about it is the fact that it helps us track the record of our projects. It keeps everything on one interface, facilitating the operations and planning."
"Checking out or extracting a report is just a click away."
"The most valuable features of the Salesforce Platform are the ability to manage customers' data, many report filtering options, and consolidation."
"A very flexible solution."
"The most valuable aspect of the solution is the unit coordination between sales and marketing when it comes to lead management."
"I'm not sure what the most valuable aspect of the solution is, but I can say that their finance and auditing systems are quite impressive. You can audit in different invoices right to procurement. It's all quite seamless."
"It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity."
"Salesforce's strongest feature is reporting especially. It's also a lot more usable than other platforms I've worked with. It has a great user experience, with the ability to filter and access information in real-time."
 

Cons

"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
"The user interface could be improved to be more friendly for developers."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"The solution is a bit expensive."
"The reporting needs improvement and the dashboard could have more components added."
"One area that could use improvement is the approval mechanism in the authenticator, which is unstable."
"A company needs to carefully consider how they set up Salesforce in order to ensure it benefits them."
"Salesforce also did not integrate well with some of the other systems that we had."
"The pricing of the solution is an area with certain shortcomings that need improvement since, right now, I am not sure if Salesforce Platform has any plans for start-ups or small businesses."
"I would like to see the organizational details improved to make it less difficult to bring new clients on board."
"If you have resellers or distributors, you just need to figure out a way to set up the system in the backend. Since every company is different, it takes a little bit of time to figure that out."
 

Pricing and Cost Advice

"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The licensing is too costly."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"The price varies depending on the cloud."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
"I have heard that it is fairly priced. It offers ROI."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
"The price of Salesforce Platform is very expensive. There are other solutions that are similar that cost a quarter of what Salesforce Platform does, such as HubSpot."
"The solution is fairly priced."
"Salesforce is cheap."
"rice-wise, the solution is reasonable for what we're getting."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
15%
Manufacturing Company
13%
Government
9%
Financial Services Firm
11%
Government
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: March 2026.
884,656 professionals have used our research since 2012.