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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (10th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (11th), Rapid Application Development Software (6th), Low-Code Development Platforms (6th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (13th)
 

Mindshare comparison

As of February 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.5%, up from 3.5% compared to the previous year. The mindshare of Salesforce Platform is 6.3%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Platform6.3%
Magic xpa Application Platform3.5%
Other90.2%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"The speed of development is the quickest for any tool on the market."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"The most valuable features of Salesforce are its level of customization and integration."
"Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage."
"Salesforce is the best one out there."
"It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity."
"The reporting tools are very solid."
"It is a great platform. It's definitely an improvement from the GCP application that we were using previously."
"Salesforce is cloud-based, so there's no installation involved. You simply log in using the provided organization login. There's no need for installation."
"We also use Salesforce to find trends to make informed decisions in terms of events and marketing campaigns."
 

Cons

"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."
"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"Salesforce Platform operates as a cloud system, and within our organization, numerous internal systems handle data processing. While real-time data retrieval is feasible through services, achieving real-time communication poses some challenges."
"Areas of improvement can be around Engagement of Customers feature and approvals of transactional records."
"When we're documenting information such as notes, and so forth, if we were to go back to the same case all notes go missing."
"The solution is a bit expensive."
"What could be improved in the Salesforce Platform is the price. The platform is too expensive. The implementation time for the platform is also longer than expected, so that's another area for improvement."
"UI needs to be more intuitive and user friendly."
"The pricing of the solution is an area with certain shortcomings that need improvement since, right now, I am not sure if Salesforce Platform has any plans for start-ups or small businesses."
"The integration of Salesforce with other solutions could be improved."
 

Pricing and Cost Advice

"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"The licensing is too costly."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"Costly, but it is the top product in SaaS/PaaS. Pricing is more for large to enterprise level companies."
"Pricing for the Salesforce Platform is too expensive."
"It is expensive. Licensing is on an annual basis."
"I haven't had to buy Salesforce, however, I have heard it's $1500 a user."
"It is expensive."
"The solution is a bit expensive."
"It is an expensive program."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
14%
Manufacturing Company
13%
Government
9%
Financial Services Firm
12%
Government
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: February 2026.
882,207 professionals have used our research since 2012.