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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (17th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of May 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 4.2% compared to the previous year. The mindshare of Salesforce Platform is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform6.3%
Magic xpa Application Platform3.1%
Other90.6%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."
"I think this is a good tool for making some nice applications independent of the operating system, database, and environment."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs, and xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs, giving us certain benefits to stay with our customers and the market."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"My employees can develop and deploy something in a matter of hours."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"xpa gives us a fast development speed."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"It is a great platform. It's definitely an improvement from the GCP application that we were using previously."
"The entire solution is very customizable and you are able to add many functionalities."
"What functions we don't get out of Salesforce, we typically receive from third-party applications that extend the capabilities. We integrate a lot of different products with Salesforce."
"Any issues it may have for example with integration are all minor when you compare it with the performance, scalability, and ease of use."
"It is very modular in approach. It is very light, and it can be used on various devices. It could be used on an Android phone or a laptop, which makes it good for the sales team on the road."
"he solution has improved over the years and the inputting of opportunity information is done a lot better and the GUI is good. The ability to customize dashboards and other elements was useful, we were able to move things around, for example, the forecasts. Most of the cells and input places were set, but we can customize the view and what we were looking at, such as on a daily, or weekly basis."
"The support is very good."
"Before Salesforce, we used to use four to five disparate systems to manage all the customers; with Salesforce, we have been given one central source of tools."
 

Cons

"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"Support is very bad."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"The company has now released version 4 for web development, but this new release is still pretty hard to use for mobile and web development because it was not improved as much as we expected in the areas of user-friendliness or development-friendliness."
"Debugging .NET snippets is not possible, so it lacks the effects to solve problems. First you have to write and test your .NET code in VS, then you have to copy the .NET code in Magic xpa because there is almost nothing to debug it."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users."
"I feel like some things are overly complicated for no reason, as there are much simpler ways to achieve the same goal."
"Customer Service: A three out of 10. Technical Support: A two out of 10."
"The reporting functionality is very granular and you can do a lot with it, but unfortunately, it's not very intuitive."
"This platform is indeed on the expensive side."
"An improved UX may be helpful in the solution's next release."
"Salesforce Platform may be on the expensive side. However, getting value for money depends on how it's used."
"I think the interface should be enhanced and more user-friendly."
 

Pricing and Cost Advice

"The cost for developers is high because you have to pay for licenses as well as runtime."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The licensing is too costly."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The price varies depending on the cloud."
"The product's additional features can be expensive."
"I have heard that it is fairly priced. It offers ROI."
"Salesforce is cheap."
"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."
"For the number of people that are using Salesforce Platform in my organization, I feel the price is reasonable."
"The solution is fairly priced."
"I rate this solution a six out of ten for pricing. Though the solution is on the pricier side, it still offers good value for money."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
12%
Comms Service Provider
10%
Construction Company
9%
Financial Services Firm
12%
Government
8%
Manufacturing Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: April 2026.
892,646 professionals have used our research since 2012.