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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
10th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (15th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
96
Ranking in other categories
PaaS Clouds (10th), Rapid Application Development Software (6th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of November 2025, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.8%, up from 3.2% compared to the previous year. The mindshare of Salesforce Platform is 7.5%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Platform7.5%
Magic xpa Application Platform3.8%
Other88.7%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The speed of development is the quickest for any tool on the market."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"The solution makes the managing and adapting of the software very easy."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Salesforce Platform is effective as it provides frameworks and pre-built components."
"It was pretty easy to deploy."
"The stability has been great."
"It is very user-friendly, and intuitive, it will lead you and take you to the next steps."
"The most valuable aspect is that all data is stored in one place, making it easy to find what is needed and to report on it."
"We also use Salesforce to find trends to make informed decisions in terms of events and marketing campaigns."
"The reporting tools are very solid."
"It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity."
 

Cons

"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"The user interface could be improved to be more friendly for developers."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera."
"UI needs to be more intuitive and user friendly."
"The general reports could be made easier in the Salesforce Platform. Generating needs extensive training to know the exact structure of the design. Whenever you search for something you need to know what are the exact fields that you need to view. It's not an easy process to learn."
"The product's pricing model could be improved, as some features are only available in paid modules, which can be costly."
"They need an easy way of getting details and then adding to it and then being able to do it in a more simplified way"
"They have some limitations as a cloud solution."
"There is a considerable effort required to load the data, involving processes like XML connections."
"The interface could be more user-friendly and offer more customization."
 

Pricing and Cost Advice

"The cost for developers is high because you have to pay for licenses as well as runtime."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The licensing is too costly."
"The solution is a bit expensive."
"It is expensive. Licensing is on an annual basis."
"I haven't had to buy Salesforce, however, I have heard it's $1500 a user."
"It is expensive."
"I have heard that it is fairly priced. It offers ROI."
"It is expensive."
"It is very expensive. Its licensing is on a monthly basis."
"It is quite expensive. Its developers come at a premium cost, which makes it expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise26
Large Enterprise38
 

Questions from the Community

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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: September 2025.
873,003 professionals have used our research since 2012.