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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (10th), Application Infrastructure (14th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (6th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (12th)
 

Mindshare comparison

As of June 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.4%, down from 4.1% compared to the previous year. The mindshare of Salesforce Platform is 6.6%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform6.6%
Magic xpa Application Platform3.4%
Other90.0%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
"xpa gives us a fast development speed."
"The solution makes the managing and adapting of the software very easy."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs, and xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs, giving us certain benefits to stay with our customers and the market."
"Stability of the platform is important, as are security and flexibility."
"It is very modular in approach, very light, and it can be used on various devices, from an Android phone to a laptop, which makes it good for the sales team on the road."
"The most valuable aspect is that all data is stored in one place, making it easy to find what is needed and to report on it."
"Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage."
"The reporting capabilities are pretty user-friendly."
"It was a great add-on to our digital landscape."
"A very flexible solution."
"Scalability to configure and integrate."
 

Cons

"Support is very bad."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"The company has now released version 4 for web development, but this new release is still pretty hard to use for mobile and web development because it was not improved as much as we expected in the areas of user-friendliness or development-friendliness."
"Personally, I do not see that much value in Salesforce."
"This platform is indeed on the expensive side."
"The UI needs to be improved. As developers, we can manage it, but for end users it's not very attractive in the workshop."
"Instead of creating our own template, if we had some nice templates that we could pick up - if there were some Microsoft Word templates or Microsoft Excel templates in a repository in Salesforce, that would be great."
"Salesforce Platform may be on the expensive side. However, getting value for money depends on how it's used."
"There needs to be more documentation."
"UI needs to be more intuitive and user friendly."
"The biggest challenge we had was the cost and the licensing."
 

Pricing and Cost Advice

"The cost for developers is high because you have to pay for licenses as well as runtime."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The licensing is too costly."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"I have heard that it is fairly priced. It offers ROI."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
"In general, the price is an area where there is always room for improvement."
"The solution is a bit expensive."
"I haven't had to buy Salesforce, however, I have heard it's $1500 a user."
"The product's additional features can be expensive."
"I don't know anything about its cost, but I'm sure it has got a nice little price tag that goes along with it."
"Pricing for the Salesforce Platform is too expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Comms Service Provider
13%
Manufacturing Company
12%
Construction Company
9%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise44
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: April 2026.
896,803 professionals have used our research since 2012.