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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (17th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of May 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 4.2% compared to the previous year. The mindshare of Salesforce Platform is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform6.3%
Magic xpa Application Platform3.1%
Other90.6%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs, and xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs, giving us certain benefits to stay with our customers and the market."
"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."
"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"Salesforce has helped us customizing the system as per business user needs."
"The reporting of the solution is excellent."
"You can put your clients' names in there along with their contacts and the opportunity for sales with them."
"The process and the workflows are amazing."
"The most valuable aspect of the solution is the unit coordination between sales and marketing when it comes to lead management."
"Salesforce as a platform gives a lot of freedom to have a customized view."
"We have hundreds of users all across our company, it is being used extensively in our organization, and that's how we run our sales here."
"Any issues it may have for example with integration are all minor when you compare it with the performance, scalability, and ease of use."
 

Cons

"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"Support is very bad."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers."
"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"Debugging .NET snippets is not possible, so it lacks the effects to solve problems. First you have to write and test your .NET code in VS, then you have to copy the .NET code in Magic xpa because there is almost nothing to debug it."
"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"Its basic version is pretty simple, and the customizations are up to the companies, which can make startups like ours lose a lot of time in figuring out what all stakeholders want rather than what would work."
"Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events."
"The marketing automation needs improvement, as it should be easier to use."
"The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users."
"Salesforce's mobile app could be better. Also, it could integrate more seamlessly with Gmail."
"Easier process to move to Lightning Components. There is a huge overtake of planning, testing and resources required to analyse what features would work."
"I would like Salesforce to recommend related opportunities within the organization that have been taken to closure, so we can fast track new opportunities based on past experiences."
"Easier process to move to Lightning Components."
 

Pricing and Cost Advice

"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The licensing is too costly."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"It is expensive. Licensing is on an annual basis."
"I rate this solution a six out of ten for pricing. Though the solution is on the pricier side, it still offers good value for money."
"The price varies depending on the cloud."
"rice-wise, the solution is reasonable for what we're getting."
"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"Pricing and license differ and depend on how much license you are purchasing from them."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
12%
Comms Service Provider
11%
Construction Company
9%
Financial Services Firm
12%
Government
8%
Manufacturing Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise44
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: April 2026.
894,998 professionals have used our research since 2012.