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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
4th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (9th), Rapid Application Development Software (6th), Low-Code Development Platforms (6th), No-Code Development Platforms (1st), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of March 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 3.8% compared to the previous year. The mindshare of Salesforce Platform is 5.9%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform5.9%
Magic xpa Application Platform3.1%
Other91.0%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"xpa gives us a fast development speed."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"The solution makes the managing and adapting of the software very easy."
"I love the report building that is available."
"The solution can scale."
"The presentation is clear and easy to comprehend."
"We haven't had any issues with stability so far."
"The most valuable feature is ease of use."
"We use this solution to track customer activities, opportunities and contact information."
"The scalability of the Salesforce Platform is good."
"Checking out or extracting a report is just a click away."
 

Cons

"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"The user interface could be improved to be more friendly for developers."
"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"The general reports could be made easier in the Salesforce Platform. Generating needs extensive training to know the exact structure of the design. Whenever you search for something you need to know what are the exact fields that you need to view. It's not an easy process to learn."
"Areas of improvement can be around Engagement of Customers feature and approvals of transactional records."
"Easier process to move to Lightning Components."
"It could be maybe a bit more user-intuitive."
"I don't have any notes for improvement. It serves us well."
"I would like to see the organizational details improved to make it less difficult to bring new clients on board."
"It does need very specific resources to help deploy it and buy in from the users. It's one of those items it's pretty disruptive and if it's not deployed properly and if it doesn't get utilized efficiently, it won't be effective."
"Salesforce Platform may be on the expensive side. However, getting value for money depends on how it's used."
 

Pricing and Cost Advice

"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"The licensing is too costly."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
"The product's additional features can be expensive."
"Pricing and license differ and depend on how much license you are purchasing from them."
"The solution is fairly priced."
"It is expensive."
"I don't know anything about its cost, but I'm sure it has got a nice little price tag that goes along with it."
"The price of Salesforce Platform is very expensive. There are other solutions that are similar that cost a quarter of what Salesforce Platform does, such as HubSpot."
"It is expensive. Licensing is on an annual basis."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
13%
Government
9%
Financial Services Firm
11%
Government
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: March 2026.
884,266 professionals have used our research since 2012.