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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (17th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of May 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 4.2% compared to the previous year. The mindshare of Salesforce Platform is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform6.3%
Magic xpa Application Platform3.1%
Other90.6%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"I think this is a good tool for making some nice applications independent of the operating system, database, and environment."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"In spite of the solution's high cost, we see a very large return on our investment."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."
"It is a fairly useful and user-friendly tool for salespersons, and it is very extensive and flexible because you can customize it for your needs and use whatever you want."
"We like that everything is in it, as it's a very robust product that can be used for many things, the solution is easy to use, the initial setup is very easy, and it's stable."
"It is an easy product to use and does great things for our company. It keeps track of all of our sales activity."
"We have hundreds of users all across our company, it is being used extensively in our organization, and that's how we run our sales here."
"Salesforce is a phenomenal application."
"Using this solution makes our company more agile and efficient, and prevents information silos."
"Most of the apps allow you to try out the product before buying it. The trial period depends on the product and varies from a week to 30 days."
"Its stability, performance, and usability are most valuable."
 

Cons

"Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"Support is very bad."
"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"The company has now released version 4 for web development, but this new release is still pretty hard to use for mobile and web development because it was not improved as much as we expected in the areas of user-friendliness or development-friendliness."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"The user interface could be improved to be more friendly for developers."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"There is a considerable effort required to load the data, involving processes like XML connections."
"The marketing automation needs improvement."
"I have found it takes an exceedingly long time to put opportunities or clients in the system."
"It would be better if they can add more from the pricing and functionality perspective. It is very expensive."
"The interface could be more user-friendly and offer more customization."
"In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera."
"I would like to have integration with Google."
"It could be maybe a bit more user-intuitive."
 

Pricing and Cost Advice

"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"The licensing is too costly."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
"The price of Salesforce Platform is very expensive. There are other solutions that are similar that cost a quarter of what Salesforce Platform does, such as HubSpot."
"Salesforce charges double the rates, or almost three times, compared to its competitors. Our company does incur additional charges for maintenance and support."
"It is expensive. Licensing is on an annual basis."
"The solution is a bit expensive."
"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
12%
Comms Service Provider
11%
Construction Company
9%
Financial Services Firm
12%
Government
8%
Manufacturing Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise44
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: April 2026.
893,915 professionals have used our research since 2012.