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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
4th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (9th), Rapid Application Development Software (6th), Low-Code Development Platforms (6th), No-Code Development Platforms (1st), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of March 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 3.8% compared to the previous year. The mindshare of Salesforce Platform is 5.9%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform5.9%
Magic xpa Application Platform3.1%
Other91.0%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"xpa gives us a fast development speed."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"My employees can develop and deploy something in a matter of hours."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"The speed of development is the quickest for any tool on the market."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"I think this is a good tool for making some nice applications independent of the operating system, database, and environment."
"The queue management of the solution is its most valuable aspect."
"We use Salesforce to find trends to make informed decisions in terms of events and marketing campaigns."
"The solution is scalable and it is one of its best features."
"One can do almost everything using Salesforce's OOTB functionality without much investment."
"It is very modular in approach, very light, and it can be used on various devices, from an Android phone to a laptop, which makes it good for the sales team on the road."
"We also use Salesforce to find trends to make informed decisions in terms of events and marketing campaigns."
"We like that the technology is very agile and flexible in the sense that there's a large partner ecosystem within Salesforce Platform. This enables us to choose from many different partners with different advantages, and all of it can be done in a plug-and-play kind of way."
"The Salesforce Platform's most valuable features are everything in one place, perfect reporting, highly customizable, and easy to receive information you need."
 

Cons

"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"Debugging .NET snippets is not possible, so it lacks the effects to solve problems. First you have to write and test your .NET code in VS, then you have to copy the .NET code in Magic xpa because there is almost nothing to debug it."
"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"The company has now released version 4 for web development, but this new release is still pretty hard to use for mobile and web development because it was not improved as much as we expected in the areas of user-friendliness or development-friendliness."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"Support is very bad."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers."
"The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users."
"They should provide access to data quality tips and tricks to make it better."
"In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera."
"The back end really isn't user-friendly at all."
"The integration of Salesforce with other solutions could be improved."
"I would like to have integration with Google."
"Sometimes what will happen is we work on it and then we move to a different tab and work on something else. After five minutes, when we come back, it automatically signs out."
"The reporting functionality is not very intuitive."
 

Pricing and Cost Advice

"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The licensing is too costly."
"It is expensive."
"It is very expensive. Its licensing is on a monthly basis."
"It is an expensive program."
"I rate this solution a six out of ten for pricing. Though the solution is on the pricier side, it still offers good value for money."
"The solution is fairly priced."
"For the number of people that are using Salesforce Platform in my organization, I feel the price is reasonable."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Computer Software Company
14%
Financial Services Firm
14%
Government
9%
Financial Services Firm
11%
Government
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.