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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (17th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (7th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (14th)
 

Mindshare comparison

As of May 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.1%, down from 4.2% compared to the previous year. The mindshare of Salesforce Platform is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform6.3%
Magic xpa Application Platform3.1%
Other90.6%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"The solution makes the managing and adapting of the software very easy."
"My employees can develop and deploy something in a matter of hours."
"In spite of the solution's high cost, we see a very large return on our investment."
"The speed of development is the quickest for any tool on the market."
"It is very modular in approach. It is very light, and it can be used on various devices. It could be used on an Android phone or a laptop, which makes it good for the sales team on the road."
"With Salesforce Platform, we are able to focus on business outcomes and we need not worry about infrastructure at all."
"The solution is easy to use."
"The activities, opportunities, follow-up of the opportunities, and business tracking are valuable features. It provides everything that we need. It works pretty well."
"The solution is stable and reliable."
"There are no major performance issues in the solution."
"Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage."
"Salesforce is cloud-based, so there's no installation involved. You simply log in using the provided organization login. There's no need for installation."
 

Cons

"Debugging .NET snippets is not possible, so it lacks the effects to solve problems. First you have to write and test your .NET code in VS, then you have to copy the .NET code in Magic xpa because there is almost nothing to debug it."
"Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored."
"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"The company has now released version 4 for web development, but this new release is still pretty hard to use for mobile and web development because it was not improved as much as we expected in the areas of user-friendliness or development-friendliness."
"Identification management systems integration should be easier."
"One area that could use improvement is the approval mechanism in the authenticator, which is unstable."
"Salesforce is incredibly slow. It was difficult to run live sales calls and leverage Salesforce at the same time."
"The solution is a bit expensive."
"Salesforce's constant rebranding and name changes can be confusing for both customers and partners."
"Salesforce Platform has a cumbersome interface when creating reports, dashboards, and those types of things. They could be a little bit more simple. The administration has to be an aficionado to do any sort of administration and maintenance, for example, setting up the way you want to modify the lead tracks or functions. These systems tend to be quite cumbersome."
"The reporting functionality is very granular and you can do a lot with it, but unfortunately, it's not very intuitive."
"Easier process to move to Lightning Components."
 

Pricing and Cost Advice

"The cost for developers is high because you have to pay for licenses as well as runtime."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The licensing is too costly."
"The price varies depending on the cloud."
"Salesforce is cheap."
"The solution is a bit expensive."
"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."
"The price of Salesforce Platform is very expensive. There are other solutions that are similar that cost a quarter of what Salesforce Platform does, such as HubSpot."
"rice-wise, the solution is reasonable for what we're getting."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
13%
Comms Service Provider
11%
Construction Company
9%
Financial Services Firm
11%
Government
8%
Manufacturing Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise44
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: April 2026.
895,891 professionals have used our research since 2012.