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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (7th), No-Code Development Platforms (1st), Business Orchestration and Automation Technologies (15th)
 

Mindshare comparison

As of April 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.3%, down from 4.0% compared to the previous year. The mindshare of Salesforce Platform is 5.8%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform5.8%
Magic xpa Application Platform3.3%
Other90.9%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers."
"In spite of the solution's high cost, we see a very large return on our investment."
"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs, and xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs, giving us certain benefits to stay with our customers and the market."
"The speed of development is the quickest for any tool on the market."
"I think this is a good tool for making some nice applications independent of the operating system, database, and environment."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"It was a great add-on to our digital landscape."
"This solution gives us a great platform to import and save customer data from various sources, and then manage them using outreach and various plugins to keep activity up."
"Scalability to configure and integrate, as Salesforce is easily configurable and, with the ability to build APIs, almost anything can be integrated, thus allowing more capability, more data, and more value to the system."
"The customization is good, you can set it up and do whatever you wanted with it."
"The stability has been great."
"We also use Salesforce to find trends to make informed decisions in terms of events and marketing campaigns."
"The solution is used to track our customers."
"It is very modular in approach, very light, and it can be used on various devices, from an Android phone to a laptop, which makes it good for the sales team on the road."
 

Cons

"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"The user interface could be improved to be more friendly for developers."
"Pricing is the biggest factor. The cost right now is too high and I've had a lot of clients leave."
"When we're documenting information such as notes, and so forth, if we were to go back to the same case all notes go missing."
"Salesforce Platform could improve the UI and the responsiveness of their servers. The UI needs to be made user-friendly for all users."
"Integration needs improvement."
"When we're documenting information such as notes, and so forth, if we were to go back to the same case all notes go missing."
"The UI needs to be improved. As developers, we can manage it, but for end users it's not very attractive in the workshop."
"Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see."
"There needs to be more documentation."
 

Pricing and Cost Advice

"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"The licensing is too costly."
"It is expensive."
"Costly, but it is the top product in SaaS/PaaS. Pricing is more for large to enterprise level companies."
"The solution is a bit expensive."
"Pricing and license differ and depend on how much license you are purchasing from them."
"rice-wise, the solution is reasonable for what we're getting."
"It is quite expensive. Its developers come at a premium cost, which makes it expensive."
"Salesforce charges double the rates, or almost three times, compared to its competitors. Our company does incur additional charges for maintenance and support."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
12%
Computer Software Company
11%
Construction Company
9%
Financial Services Firm
12%
Government
8%
Manufacturing Company
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: March 2026.
886,011 professionals have used our research since 2012.