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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
13th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (7th), No-Code Development Platforms (1st), Business Orchestration and Automation Technologies (15th)
 

Mindshare comparison

As of April 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.3%, down from 4.0% compared to the previous year. The mindshare of Salesforce Platform is 5.8%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Platform5.8%
Magic xpa Application Platform3.3%
Other90.9%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"Speed of development and database connectivity (MS SQL, Oracle, DB2, Btrieve/Pervasive PSQL, ODBC, MySql, and SQLite)."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs. xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs. It gives certain benefits to stay with our customers and the market."
"In spite of the solution's high cost, we see a very large return on our investment."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"It was pretty easy to deploy."
"The biggest benefit is seamless usage in terms of an easy-to-use interface and GUI that makes it easy to interact with the entire platform and generate reports effortlessly."
"The queue management of the solution is its most valuable aspect."
"What I really like about Salesforce is that it's very intuitive, and it's an easy platform for salespeople to quickly and efficiently be able to track an opportunity and develop custom reports for management."
"I find Salesforce Platform to be stable."
"The standard sales and marketing tools that Salesforce provides on the platform are the most valuable."
"The most valuable feature is ease of use."
"Most of the apps allow you to try out the product before buying it. The trial period depends on the product and varies from a week to 30 days."
 

Cons

"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"The user interface could be improved to be more friendly for developers."
"Easier process to move to Lightning Components. There is a huge overtake of planning, testing and resources required to analyse what features would work."
"Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution."
"In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera."
"Salesforce is a pretty cumbersome product. It's a product that you need to spend quite a bit of time customizing to your unique business model. Unless you have somebody in house that knows it really well, you're better off spending money with a consultant to get what you need."
"It is quite expensive. Its developers come at a premium cost, which makes it expensive."
"This platform is indeed on the expensive side."
"Salesforce Platform could improve the UI and the responsiveness of their servers. The UI needs to be made user-friendly for all users."
"Customer Service: A three out of 10. Technical Support: A two out of 10."
 

Pricing and Cost Advice

"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The licensing is too costly."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"I don't know anything about its cost, but I'm sure it has got a nice little price tag that goes along with it."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
"It is expensive."
"The product's additional features can be expensive."
"The solution is a bit expensive."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
"The price varies depending on the cloud."
"I rate this solution a six out of ten for pricing. Though the solution is on the pricier side, it still offers good value for money."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
12%
Computer Software Company
11%
Construction Company
9%
Financial Services Firm
12%
Government
8%
Manufacturing Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: April 2026.
887,041 professionals have used our research since 2012.