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Salesforce Platform pros and cons

Vendor: Salesforce

4.1 out of 5

94 reviews
89% willing to recommend

2,758 followers

Pros & Cons summary

Salesforce Platform offers scalability and integration capabilities with seamless customization and deployment, enhancing sales and marketing operations. It provides a 360-degree view of customers and robust analytics for informed decision-making. Despite excellent performance and integration options, search functionality and integration with Google and Microsoft Azure need improvement. Data storage costs pose financial constraints, and licensing is expensive. The complex initial setup demands significant resources, making it less accessible for startups and small businesses.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Salesforce Platform's scalability allows seamless configuration and integration with various services, enhancing user flexibility and functionality.

The platform's reporting capabilities are robust, offering user-friendly analytics and customizable options, which are highly valued by organizations.

Its integration with LinkedIn adds efficiency by eliminating the need for separate manual data entry, streamlining customer profile enhancement.

The CRM system comes with out-of-the-box capabilities that support effective data management and sales operations optimization.

Salesforce Platform provides customization that aligns with organizational lifecycle management, supporting integration with tools like Outlook for comprehensive opportunity management.

CONS

Data storage costs increase significantly as a company grows.

Salesforce Platform can be time-consuming and complex to set up initially, often requiring a lot of customization and specific resources.

Integration with other systems, such as Microsoft Azure and Google, often needs improvement.

The pricing model is high and can be a barrier for start-ups or small businesses, with certain features only available in costly paid modules.

Salesforce often rebrands its products, causing confusion among customers and partners.

Salesforce Platform Pros review quotes

Data Analyst at Wespath Benefits and Investments

Sep 11, 2023

Salesforce is cloud-based, so there's no installation involved. You simply log in using the provided organization login. There's no need for installation.

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reviewer1213113

Account Manager at a tech services company with 51-200 employees

Jun 10, 2021

I like it because of the fact that it lets me know what I'm working on and what I've recently worked on. It also helps me and allows me to do tracking. If I want to go out and find out how many times I've touched customers, I can find that information out. It tracks such information, and we use it. If we send any type of promotions out, it tracks who gets those promotions and how they've responded to those promotions.

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reviewer1679265

Solutions Architect at a tech vendor with 501-1,000 employees

Sep 24, 2021

Salesforce is a phenomenal application. It's very diverse.

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Salesforce Platform

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reviewer1803624

Vice President at a healthcare company with 10,001+ employees

Mar 14, 2022

It was pretty easy to deploy.

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reviewer1342554

Associate Vice President at a consumer goods company with 201-500 employees

Jan 23, 2021

We like that the technology is very agile and flexible in the sense that there's a large partner ecosystem within Salesforce Platform. This enables us to choose from many different partners with different advantages, and all of it can be done in a plug-and-play kind of way.

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PG

Senior Technical Consultant at a tech services company with 201-500 employees

Dec 3, 2021

It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity.

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AbhisekPattojoshi

Senior Manager Product Strategy at NetEnrich, Inc.

May 14, 2021

The most valuable aspect of the solution is the unit coordination between sales and marketing when it comes to lead management.

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Founder and Salesforce Consultant at SaaSnic

Jul 13, 2021

It's very flexible and offers tremendous features for customers.

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AK

Senior Developer at jarvis

Mar 5, 2020

Features they are integrating to the other services.

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JA

Head Of IT and Corporate Processes at a pharma/biotech company with 51-200 employees

Feb 18, 2021

A fully integrated solution that provides a seamless experience.

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Show 10 more reviews (out of 87)

Salesforce Platform Cons review quotes

Data Analyst at Wespath Benefits and Investments

Sep 11, 2023

Salesforce introduces a lot of products and sometimes rebrands them, causing confusion. They acquire products like W and retain their names, creating confusion in the market. This confusion isn't related to the product's functionality but rather its positioning and rebranding. For instance, what was once known as Community Cloud is now referred to as Experience Cloud. This can be confusing for business leaders.

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reviewer1213113

Account Manager at a tech services company with 51-200 employees

Jun 10, 2021

There is always room for improvement. It can be hard to learn, but when you have somebody who is experienced in this, it is like anything else. It is like Excel, you'll never know everything about Excel, but there's somebody who would possibly know. I'm sure I don't know all of the ins and outs of Salesforce.

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reviewer1679265

Solutions Architect at a tech vendor with 501-1,000 employees

Sep 24, 2021

It does need very specific resources to help deploy it and buy in from the users. It's one of those items it's pretty disruptive and if it's not deployed properly and if it doesn't get utilized efficiently, it won't be effective.

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Salesforce Platform

Free Report: Salesforce Platform Reviews and More

Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.

848,396 professionals have used our research since 2012.

reviewer1803624

Vice President at a healthcare company with 10,001+ employees

Mar 14, 2022

The biggest challenge we had was the cost and the licensing.

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reviewer1342554

Associate Vice President at a consumer goods company with 201-500 employees

Jan 23, 2021

Although the platform is already set up for you, there's a lot of customization that needs to be done, especially for any new component we start using. For whatever solution we wanted, we had to think for ourselves and design it all on our own. And, unfortunately, there were some components that were not really mature in the beginning, like Tableau for example.

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PG

Senior Technical Consultant at a tech services company with 201-500 employees

Dec 3, 2021

Simplification is something it needs. Every time you get the engineers involved, they make things a little too complicated. It might be more beneficial to simplify everything for quick and easy reference.

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AbhisekPattojoshi

Senior Manager Product Strategy at NetEnrich, Inc.

May 14, 2021

Sometimes what will happen is we work on it and then we move to a different tab and work on something else. After five minutes, when we come back, it automatically signs out.

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Founder and Salesforce Consultant at SaaSnic

Jul 13, 2021

Pricing is the biggest factor. The cost right now is too high and I've had a lot of clients leave.

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NW

Customer Success Director at CloudChomp

Dec 2, 2020

Better flexibility in editing emails created from templates would be great, and being able to add hyperlinks in emails for scheduling meetings would allow us to automate more.

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AK

Senior Developer at jarvis

Mar 5, 2020

They need an easy way of getting details and then adding to it and then being able to do it in a more simplified way

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Show 10 more reviews (out of 85)

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