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NetApp Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.5
Users report substantial cost savings, efficiency, ease of use, and reliable performance with NetApp Cloud Backup, enhancing operational continuity.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.6
NetApp Cloud Backup is praised for its efficient customer service, knowledgeable support staff, and detailed documentation, despite occasional delays.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Every solution and every problem was solved in less than a week.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
7.9
NetApp Cloud Backup is highly scalable, performs well in cloud environments, and integrates seamlessly with Microsoft Azure for disaster recovery.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
8.7
Users commend NetApp Cloud Backup for its stability, efficient large workload handling, strong integration, and minimal downtime during data restoration.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Overall, it makes operational life way easier.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

NetApp Cloud Backup users need better integration, KPI handling, ITSM support, and ease of use, with cost-effective comparisons to competitors.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik support is usually very accommodating and very flexible.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

Enterprise buyers appreciate NetApp Cloud Backup's cost-effective pricing, though virtual NetApp hosting is pricier than general cloud hosting.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Sr Service Engineer at a healthcare company with 1,001-5,000 employees
There are no extra expansions or expenses after purchasing the product.
Technical Architect at a tech vendor with 10,001+ employees
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
 

Valuable Features

NetApp Cloud Backup is praised for its simplicity, seamless integration, efficiency, data protection, scalability, user-friendliness, reliability, and cost-effectiveness.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

NetApp Cloud Backup
Ranking in Backup and Recovery
32nd
Ranking in Cloud Backup
31st
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
4
Ranking in other categories
Deduplication Software (9th), Disk Based Backup Systems (5th), Cloud Storage Gateways (5th)
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Backup and Recovery category, the mindshare of NetApp Cloud Backup is 0.5%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 4.1%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.1%
NetApp Cloud Backup0.5%
Other95.4%
Backup and Recovery
 

Featured Reviews

MS
Solutions Architect at SC PROSERVICECORP SRL
Offers protection and does scanning of the data in the storage
NetApp has a nasty way of dealing with the license for the product's on-premises virtual NetApp appliance that you need in your whole architecture, and it is not directly linked to NetApp Cloud Backup. It is not a feature that I want to change in NetApp Cloud Backup because the cloud backup service is architectured in a way that makes it available to users, so it looks pretty good to me. When you go to the other side, you can see what you want to have on-premises for the main side in order to have backup in the cloud via NetApp Cloud Backup. With the on-premises part, you need to have either a physical NetApp or a virtual NetApp. You only have two options for primary storage from the network. In the physical cases, it is pretty straightforward as you have pricing and something like a grid with your NetApp. The sales representatives explain how much it will cost you to have some physical NetApp storage based on performance, types, and so on. The support contracts are for three or five years. When it comes to the virtual NetApp, you can run on top of an existing VMware tool or a recent cluster; it gets nasty because they do not let you change the licensed server. Once you deploy a virtual NetApp with a licensed server that you have on-premises, you migrate off from that, but NetApp does not let you change the licensed server, which should be really simple.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
report
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
8%
Computer Software Company
7%
Retailer
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What's the 3-2-1 data protection that NetApp Cloud Backup offers?
Hi, the 3-2-1 data protection from this product is related to a backup strategy with the same name. I'm assuming you don't know about it so I'll tell you in a few words. In its essence, this backup...
Is NetApp Cloud Backup secure for backup?
I've just started using NetApp Cloud Backup but my initial reason behind choosing it in the first place is that they advertise their high-security approach. So basically, they give you ransomware p...
Is NetApp Cloud Backup expensive in your opinion?
It depends on how much exactly you count as expensive. For me, NetApp Cloud Backup isn't too expensive. I say that based on the services it provides and on the way it provides them. I think it's im...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Information Not Available
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Backup vs. Rubrik and other solutions. Updated: December 2025.
880,435 professionals have used our research since 2012.