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Oracle ATG vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle ATG
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
eCommerce Platforms (5th)
Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
CRM (1st), Opportunity Management (2nd), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Mindshare comparison

Oracle ATG and Salesforce Sales Cloud aren’t in the same category and serve different purposes. Oracle ATG is designed for eCommerce Platforms and holds a mindshare of 9.4%, up 9.2% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 9.5% mindshare, up 9.6% since last year.
eCommerce Platforms
CRM
 

Featured Reviews

PankajKumar22 - PeerSpot reviewer
Useful for B2B retail operations and order management but UI is bland and old
The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."
"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."
"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."
"The merchandising part is where the business user adds and configures permissions, which is quite important for us."
"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."
"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."
"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."
"It is an open the platform with API integration with other systems. Salesforce, it is not a software. It is very famous and available. When you are creating leads, generating leads, opportunities, it is wonderful in the reports as well. Dashboards are amazing."
"The tool is quite flexible."
"It has custom fields and custom reports which can align to our business objectives and marketing focus."
"The best features of the solution are its performance and stability."
"On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things."
"Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year."
"It is a very stable solution."
 

Cons

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."
"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."
"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."
"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."
"The only issue with the tool is that it is not cloud-based."
"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."
"The reporting formats could be better."
"The connectivity has some latency. It could be more responsive."
"Salesforce could improve its response speed. Compared to AWS, it is slower, which could be a hindrance."
"Auto clean for duplicate leads, accounts, and contacts needs improving."
"Sales Cloud could improve in areas such as AI integration, particularly for templates."
"One consistent comment about the product internally is that it has a steep learning curve, especially for some sales executives. Simplifying the interface would be a big leap forward. Like a chatbot, fewer clicks and more direct AI interaction could help. A simplified interface with AI support would make things much easier. We need an AI feature like ChatGPT that helps us to hold conversations."
"I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon."
"I would like to see a more affordable licensing model."
 

Pricing and Cost Advice

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."
"The product's pricing is moderate. We use a license module."
"Oracle ATG is an expensive solution."
"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."
"We must pay for the licenses."
"The price is fair."
"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."
"Not the cheapest"
"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."
"Pricing is reasonable."
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Comparison Review

it_user9726 - PeerSpot reviewer
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
Retailer
16%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
7%
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle ATG?
The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...
What needs improvement with Oracle ATG?
The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.
What is your primary use case for Oracle ATG?
My company's clients use the tool for e-commerce.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
 

Also Known As

ATG
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms. Updated: February 2025.
837,501 professionals have used our research since 2012.