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Oracle ATG vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle ATG
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
eCommerce Platforms (5th)
Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
CRM (1st), Opportunity Management (2nd), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Mindshare comparison

Oracle ATG and Salesforce Sales Cloud aren’t in the same category and serve different purposes. Oracle ATG is designed for eCommerce Platforms and holds a mindshare of 9.4%, up 9.2% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 9.5% mindshare, up 9.6% since last year.
eCommerce Platforms
CRM
 

Featured Reviews

PankajKumar22 - PeerSpot reviewer
Useful for B2B retail operations and order management but UI is bland and old
The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."
"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."
"The merchandising part is where the business user adds and configures permissions, which is quite important for us."
"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."
"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."
"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."
"The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good."
"Their support team is good."
"The scalability is good."
"This is a stable product."
"I have found Salesforce Sales Cloud to be stable."
"Our use case within the organization covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure. For our clients, Salesforce is used more to plot the cycle from products to cash and lead to revenue. They mostly build offers and pricing quotations in the Salesforce environment through their field marketing agents."
"The company wants to implement the idea of democracy within IT. As an end user, you can do a lot by yourself, so you do not have to write code. The idea is that they go for low-code and they use flow. It's possible to update records and do things like automation without writing real codes. I think this is one of the advantages of the solution."
"CRM solution that performs well. It's multifeatured, so you can use it for different activities such as managing opportunities, managing revenue, reviewing leads, etc."
 

Cons

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."
"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."
"The only issue with the tool is that it is not cloud-based."
"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."
"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."
"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."
"The tool's technical challenges vary depending on the requirements. When a new requirement arises, we must analyze the best approach to address it, whether through automation tools or coding. We encounter limitations such as the number of reports we can process or update, the queries we can write, and other similar constraints. Understanding when to utilize coding and when to rely on simple configurations is crucial."
"It could have a more user-friendly interface."
"The solution's customer support is not so good."
"Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot."
"There could be an option to change the price list without creating a new quote."
"Salesforce Sales Cloud does not integrate with Slack or WhatsApp, for example. As a result, there is no easy way to directly log a conversation with a client that occurred on one of these platforms. There are a few things that still need to be done manually in these instances."
"Salesforce must build some connectors and features to make integrations easier."
"The deployment of data from the development environment to production is also a weaker point because their solution is not powerful."
 

Pricing and Cost Advice

"The product's pricing is moderate. We use a license module."
"Oracle ATG is an expensive solution."
"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"Salesforce Sales Cloud is an expensive solution."
"Sales Cloud is quite expensive."
"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
"Implementation and add-ons may be additional costs."
"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."
"Being license based, the license varies by type. The pricing is considered average."
"It's expensive, storage being the most costly aspect."
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Comparison Review

it_user9726 - PeerSpot reviewer
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
Retailer
16%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
7%
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle ATG?
The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...
What needs improvement with Oracle ATG?
The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.
What is your primary use case for Oracle ATG?
My company's clients use the tool for e-commerce.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
 

Also Known As

ATG
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms. Updated: February 2025.
837,501 professionals have used our research since 2012.