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Sales Creatio vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sales Creatio
Ranking in CRM
23rd
Ranking in Sales Force Automation
8th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
1st
Ranking in Sales Force Automation
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
Opportunity Management (2nd), Conversation Intelligence Software (2nd)
 

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of Sales Creatio is 0.7%, down from 1.2% compared to the previous year. The mindshare of Salesforce Sales Cloud is 9.5%, up from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

HaroldBusby - PeerSpot reviewer
Offers agility and how quickly it can be modified to meet the workflows of any organization
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."
"You can capture all the contacts that relate to an account or business, including personal details."
"We can implement checks to ensure proper data entry with validation rules."
"The reporting features are useful."
"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."
"The tool is a feature-rich platform. It is cloud-based means it's accessible to multiple people in the organization simultaneously. It's a collaborative CRM system where updates are visible to everyone. You can use it lightly with basic notes or extensively with lots of information. It supports multimedia, allowing you to upload video and audio clips. Overall, it's a feature-rich platform, and I don't have one specific feature that stands out; it's just very functional and rich."
"The type of customization that comes with Salesforce CRM gives me a lot of liberty and ease of access to add any information that I wish to add. For example, the name, email ID, designation, the name of the decision maker, when the client joined the company, and the amount of influence he will have on the product."
"There is a ton of information on the dashboard. Reports are also there for us. We can analyze information across the team and across a period, such as quarterly or annually."
"Salesforce is very user-friendly, which makes it effortless to track business management reports."
 

Cons

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"Creatio's mobile app could be more intuitive."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"There is still some room for improvement in the overall look and feel of the software."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"Sales Creatio should include better customizations."
"Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product."
"There are things that could be improved with respect to file sharing. There is a limited file size."
"We prefer using local solutions like RD Station in Brazil due to pricing considerations."
"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."
"Salesforce Sales Cloud does not integrate with Slack or WhatsApp, for example. As a result, there is no easy way to directly log a conversation with a client that occurred on one of these platforms. There are a few things that still need to be done manually in these instances."
"Salesforce Sales Cloud needs a more user-friendly interface."
"The solution can be difficult to understand for customers of Salesforce."
"Salesforce Sales Cloud could improve by allowing some customization of the processes with coding to avoid the problem of memory. When we use only flows in the process, which can become large flows, they are more complicated to debug and also for maintenance. It's better to invoke some Apex classes to make the process better."
 

Pricing and Cost Advice

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."
"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
"We must pay for the licenses."
"Salesforce Sales Cloud is an expensive solution."
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."
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Top Industries

By visitors reading reviews
Manufacturing Company
23%
Computer Software Company
18%
Comms Service Provider
9%
Real Estate/Law Firm
8%
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...
What needs improvement with Sales Creatio?
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the ...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Sales Creatio vs. Salesforce Sales Cloud and other solutions. Updated: February 2025.
837,501 professionals have used our research since 2012.