We are publishing microservices using API management. We have created various packages and policies that we are applying over there. We have also created a portal for developers so that they can see what we are doing.
Principal Consultant at a tech services company with 10,001+ employees
User-friendly, easy to use, and the developer portal is very helpful
Pros and Cons
- "The most valuable feature is the developer portal, which has source code examples in various programming languages to help developers learn the API."
- "This solution is only available as a cloud-based deployment and it would be very helpful to have an on-premises version."
What is our primary use case?
What is most valuable?
The most valuable feature is the developer portal, which has source code examples in various programming languages to help developers learn the API.
It is possible to combine APIs and make a new product, which is a very good feature.
It is very user-friendly and easy to use.
What needs improvement?
This solution is only available as a cloud-based deployment and it would be very helpful to have an on-premises version. This is driven by the fact that some of our clients have specific requirements and they do not want to be on the cloud.
I would like to have an administrator's option that shows me API usage and can generate bills that I can send to my customers. Currently, our customers can see the usage but not how much it is going to cost. For example, assume that you get 100 calls for free and then 100 more free each month, but after than, each call costs twenty cents or one cent, whatever the price is. The administrator can generate reports when the bills are available and can charge them to the customer. This could be done with a monetization module, which would be better than the manual calculations that we have to do now.
For how long have I used the solution?
I have been using Azure API Management for almost one year.
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What do I think about the stability of the solution?
I think that this is a stable solution.
What do I think about the scalability of the solution?
Microsoft handles the scalability so you don't need to worry about it.
How are customer service and support?
Microsoft's technical support is okay. On a scale from one to ten, I would rate them an eight.
Your first response will be fast but after that, it will be slow. Then, the technician might just say that they are not the right contact. From opening the ticket until final closure will take time. Generally, it takes the experts some time to comment. Unfortunately, everywhere is like that.
Which solution did I use previously and why did I switch?
We did not use another API management solution prior to this one. We were developing applications and then moved into APIs.
How was the initial setup?
The initial setup is very simple. Within a few days, one can understand completely how to use it. It does not require deployment because it is available on the cloud and everything is ready. In fact, there is no installation at all.
It will take some time to onboard your API and define your policies, such as those for security. It should take about ten minutes to get up and running.
Which other solutions did I evaluate?
We considered other options; however, our client is mainly a Microsoft shop and they were already using Azure for various things. As such, we did not fully evaluate other options.
What other advice do I have?
This is absolutely a solution that I would recommend for others.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Managing Director at a tech services company with 11-50 employees
Excellent for easy integration with the entire Microsoft system
Pros and Cons
- "Ease of integration into the entire Microsoft environment."
- "Multi-tenant functionalities is missing from the system, especially when it comes to the developer code of features."
What is our primary use case?
We use the product for managing APIs - for internal as well as for external communication.
Furthermore we enable transparency, governance and re-use.
How has it helped my organization?
- Being a PaaS component it helped reducing maintance efforts
- Homogenous solution for information exchange between internal and external stakeholders
What is most valuable?
The most valuable feature would be the easy integration into the entire Microsoft environment, like Access Directory, the collaboration tooling, the development tooling, basically the integration into the Microsoft universe.
What needs improvement?
Multi-tenant functionalities is missing from the system, especially when it comes to purpose specific requirements such as CI, branding, language, content structure. If you're aware of the details of API Management provided by Azure, there are two areas. One is for developers, and the other is for consumers. In order to support the best, or all the different use cases we have, the multi-tenant support would be appreciated.
For how long have I used the solution?
I've been using the product for about three years.
What do I think about the stability of the solution?
The product is stable, it's good. It depends a little bit on the tier, on the different settings, and different customizations that are possible. But in general, it's a stable solution.
What do I think about the scalability of the solution?
How are customer service and technical support?
Technical support to a certain extent is good, it's available in the internet, if you wish. The moment you need to reach out for serious technical support in terms of incidents, or on-site support, or whatever, it becomes a little more challenging.
How was the initial setup?
The initial setup for us was easy. It helps that we have Azure knowledge within the company.
What's my experience with pricing, setup cost, and licensing?
Understand the different Tiers (from small to large including VNet-integrated express route)
Start small and be aware that the developer version has all features enabled which also requires the highest possible Tier.
What other advice do I have?
Approach API Management in the two areas "tooling" and "governance".
Tooling required end-to-end thinking from a developer, consumer and infrastructure perspective. For each multiple examples can be shared.
For governance start with the obvious fitting to your organization. Do not follow all recommendations from the start, hence expect an iterative approach.
I would recommend this product and would rate it an eight out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Buyer's Guide
Microsoft Azure API Management
December 2025
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Principal Software Engineer at a financial services firm with 501-1,000 employees
The best tool for cloud-built services
Pros and Cons
- "Azure APIM's best features are its straightforward access management (it's a single point of access for all monitoring and logging and for policy implementation) and its integration with the Azure Cloud infrastructure."
- "In the next release, Azure APIM should include deployment in various environments and CI/CD for deployment."
What is our primary use case?
I mainly use Azure APIM for access management.
What is most valuable?
Azure APIM's best features are its straightforward access management (it's a single point of access for all monitoring and logging and for policy implementation) and its integration with the Azure Cloud infrastructure.
What needs improvement?
In the next release, Azure APIM should include deployment in various environments and CI/CD for deployment. They could also improve their access management portal.
For how long have I used the solution?
I've been using Azure APIM since 2017.
What do I think about the stability of the solution?
Azure APIM is pretty stable.
What do I think about the scalability of the solution?
Azure APIM is scalable.
What other advice do I have?
If your services are built on the cloud, I think APIM is the best tool. I would rate APIM eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CEO at a tech vendor with 11-50 employees
Flexible, quick to deploy, and integrates well with the other Azure products
Pros and Cons
- "This solution is very flexible, and it's very compatible with the other Azure products."
- "The developer portal can be improved."
What is most valuable?
This solution is very flexible, and it's very compatible with the other Azure products.
What needs improvement?
The developer portal can be improved. There should be more resources available for the developers.
Better integration with third-party products would helpful.
For how long have I used the solution?
I have been using Microsoft Azure API Management for two years.
What do I think about the stability of the solution?
This is a stable product and we intend to continue using it in the future.
What do I think about the scalability of the solution?
We have more than ten users and there are five developers.
How are customer service and technical support?
The support for Azure is excellent and we are satisfied with it.
How was the initial setup?
The initial setup is very simple. It doesn't take longer than one or two hours to deploy.
What about the implementation team?
A consultant assisted us with the deployment.
What other advice do I have?
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technology Architect Manager at a energy/utilities company with 5,001-10,000 employees
Has good Active Directory Synchronization but the inbuilt policies need improvement
Pros and Cons
- "The Azure Active Directory Synchronization is quite good."
- "They should improve the inbuilt policies that they have and that should properly create a deployment architecture as well."
What is most valuable?
The Azure Active Directory Synchronization is quite good.
What needs improvement?
They should improve the inbuilt policies that they have and that should properly create a deployment architecture as well.
For how long have I used the solution?
We have been using Azure for about a year.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable.
What's my experience with pricing, setup cost, and licensing?
The price could be lower.
What other advice do I have?
At the end of the day, all the products are one and the same, just that some of them have more features than others. That's all.
I would rate Azure a seven out of ten. Not a ten because I would like for them to improve on the number of policies it has inbuilt and for it to have better deployment architecture.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
System Analyst at a tech services company with 51-200 employees
Simple to use and well integrated; an on-premise option would be helpful
Pros and Cons
- "It's very well integrated with the Azure environment."
- "In terms of improvement, it would be helpful if they could develop an on-premises option."
What is our primary use case?
Our primary use case is to provide API mapping for our clients. We're a customer of Azure and I'm a system analyst.
What is most valuable?
The most valuable feature of the solution is it's simplicity. It's easy to set up and is very well integrated with the Azure environment.
What needs improvement?
In terms of improvement, it would be helpful if they could develop an on-premises option.
For how long have I used the solution?
I've been using this solution for one year.
What other advice do I have?
I would rate this product a seven out of 10.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head - Data & Digital Service line(s), BFSI Cluster at a tech services company with 5,001-10,000 employees
Good technical support, but the scalability and performance need to be improved
Pros and Cons
- "The package as a whole is useful for our customers."
- "I would like to see better scalability and better performance."
What is our primary use case?
We are a software firm and this is one of the solutions that we provide for our customers.
What is most valuable?
The package as a whole is useful for our customers.
What needs improvement?
The API gateway, when it is deployed, is not as robust as Apigee.
I would like to see better scalability and better performance. Performance is important for us.
For how long have I used the solution?
I have been using Azure API Management for the past two or three years.
What do I think about the stability of the solution?
Stability-wise it has a ways to go, although it has also come a long way since we first started using it. The issues that we have had are related to performance. Otherwise, it should be fine.
What do I think about the scalability of the solution?
Scalability is something that is still maturing.
How are customer service and technical support?
I have been in contact with Microsoft technical support and I would say that it's good overall.
Which solution did I use previously and why did I switch?
We have also used Apigee and Azure API Management is not as robust.
How was the initial setup?
I would not say that the initial setup is easy or tough, but in the middle. It can be difficult in that you need to know the components in order to use this solution to its full extent.
The length of time required for deployment depends on the use case and what we are building. It can take a month or sometimes, three months.
What other advice do I have?
We do not use one particular feature over another. Rather, it is the whole package that is useful.
I would rate this solution a six out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Chief Technical Lead at a consultancy with 201-500 employees
Very easy to set up a new solution and to deploy it to production
Pros and Cons
- "The ease of setting up a new solution is the most valuable feature. It's very easy to set up a new solution and to deploy it to production."
- "The developer console for external users could be improved, especially in the testing site."
What is our primary use case?
We use the cloud model. Our primary use case is for integration between different systems. There are many use cases for the API management tool, but the most common scenario is integration between different systems.
What is most valuable?
The ease of setting up a new solution is the most valuable feature. It's very easy to set up a new solution and to deploy it to production.
What needs improvement?
The developer console for external users could be improved, especially in the testing site. I would like to see the security management for the APIs to be more granular.
For how long have I used the solution?
I have been using this solution for a year and a half.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
It's quite scalable. We've tested it in different little scenarios and it's quite scalable.
For deployment, I would advise a specialist. There is no need to dedicate any staff to the maintenance of the solution.
How are customer service and technical support?
I would rate their technical support an eight out of ten. It could use a bit of improvement.
Which solution did I use previously and why did I switch?
I previously used RabbitMQ for another project. Both solutions have different approaches. One can work on-premises. On the whole, I still prefer is Azure API Management. I believe it's an easier solution set up and run.
How was the initial setup?
The initial setup was very straightforward and simple. The deployment only took a few hours.
What about the implementation team?
I deployed the solution myself.
What other advice do I have?
I would recommend this solution to someone considering it. I would rate it a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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