Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option.
Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable.
It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services.
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved.
To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that.
