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Sales Creatio pros and cons

Vendor: Creatio
4.4 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

Sales Creatio provides a customizable platform that enables companies to securely store and manage customer data, connect multiple channels, and related services.
Its configurability allows businesses to modify screens, fields, and workflows to align with their objectives.
The CRM is praised for its flexibility, intuitive interface, and low-code platform that simplifies integration and usage.
GDPR compliance, comprehensive journey tracking with metrics and KPIs, and compatibility with analytics tools like Excel and Tableau are key features.
Sales Creatio offers user-friendly modules with drag-and-drop configuration options, and setup support through Creatio Academy's extensive resources.

CONS

Sales Creatio requires dedicated customization, which can be time-consuming for users.
There is a need for a CPQ feature and enhanced field service automation.
The marketing feature requires improvements.
The documentation and knowledge base need expansion and betterment.
The mobile app has several issues and lacks intuitiveness, presenting problems for clients.
 

Sales Creatio Pros review quotes

Jul 13, 2018
It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services.
HB
Senior Sales Manager at a tech services company with 1-10 employees
Nov 2, 2021
Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable.
AM
CEO at PeerSpot
Dec 23, 2021
There's not a single CRM out there that is quite as flexible as Creatio CRM.
Learn what your peers think about Sales Creatio. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,711 professionals have used our research since 2012.
FA
Founder and CEO at Praxi Solutions, Inc.
Jan 5, 2022
Intuitive, low-code CRM platform that's easy to integrate and use.
reviewer1256835 - PeerSpot reviewer
ImDigital at a consultancy with 1-10 employees
Feb 18, 2022
I like Creatio's workflows, automation, and no-code features that we can update as we wish.
Debharshi Bhattacharya - PeerSpot reviewer
Assistant Consultant at a performing arts with 51-200 employees
Nov 29, 2023
With Sales Creatio, you can have a customer service review, and it is GDPR compliant.
HB
Senior Sales Manager at a tech services company with 1-10 employees
Apr 4, 2024
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option.
reviewer2756031 - PeerSpot reviewer
Associate Product Consultant at a tech services company with 201-500 employees
Sep 10, 2025
When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
Dec 31, 2025
The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions.
 

Sales Creatio Cons review quotes

Jul 13, 2018
There is still some room for improvement in the overall look and feel of the software.
HB
Senior Sales Manager at a tech services company with 1-10 employees
Nov 2, 2021
On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature.
AM
CEO at PeerSpot
Dec 23, 2021
Out of the box connectors are great, but the ability of what is there versus other CRMs is limited.
Learn what your peers think about Sales Creatio. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,711 professionals have used our research since 2012.
FA
Founder and CEO at Praxi Solutions, Inc.
Jan 5, 2022
The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement.
reviewer1256835 - PeerSpot reviewer
ImDigital at a consultancy with 1-10 employees
Feb 18, 2022
Creatio's mobile app could be more intuitive.
Debharshi Bhattacharya - PeerSpot reviewer
Assistant Consultant at a performing arts with 51-200 employees
Nov 29, 2023
Sales Creatio should include better customizations.
HB
Senior Sales Manager at a tech services company with 1-10 employees
Apr 4, 2024
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved.
reviewer2756031 - PeerSpot reviewer
Associate Product Consultant at a tech services company with 201-500 employees
Sep 10, 2025
The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it.
Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
Dec 31, 2025
It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments.