The most important feature of BusinessObjects is its integration with the SAP ERP system. If an organization is using SAP as its ERP system, and they want to do business intelligence, reporting, or analysis, SAP BusinessObjects is the only tool that I see doing that quite efficiently. That's because of the fact it is tightly integrated, and it gives a good user experience in terms of faster reporting. Its integration is the feature that I have found most valuable, but there are also other factors.