I work mostly with clients who have online businesses and clients who are entrepreneurs who have new online businesses and want to expand them. I sit down with these clients, understand their business, and lay out their online business plan. We set up a framework for the business, then we set up their website and application so that they can sell their products online, very conveniently. I provide a solution to ensure that any brand, user or online merchant can sell their products online.
I am self-employed, but I do have a firm set up here in India for tax purposes. There are certain rules and regulations regarding taxation so my firm who provides certain additional support when we have a large set of tasks and work to support. I do work by myself most of the time, but there is always additional support if there is an influx of tasks or assistance needed.
Mostly, the clients need an e-commerce solution; whoever has an offline business or has any stores or physical setup, but they want to venture into an online business to sell their products. These clients use my services to set up their online business. A few examples would be grocery clients want to sell their products online, or clients from the clothing industries, or from the mechanical industry who have their own registered instruments and they want to sell online. In those cases, they use my services so that they can set up an online shop where they could conveniently manage their inventories and I would be able to handle their online sales. These are the areas where clients use us as a service provider.
I'll share an example of a site we helped. This is one of our premium clients who only had a physical shop selling fitness equipment within Australia. We understood their product structure. We determined how conveniently and how easily they can set up their online business. We figured out a plan and set it up. Their shipping and payment methods were previously handled via phone and email orders and inquiries. Instead, we streamlined their business to their online presence. Now with the website, all of their offline orders have been converted into the store business and their sales are improving 60% year on year and now they are one of the premium brands selling gym equipment across Australia. That's how we scale this business within the span of two to four years.
I have around another 10 to 15 examples like that.
I'll share another from the US. The company works in feeding equipment and they had certain trademarked products. The problem with their business was that they were not getting coverage. We set up the shop and we ran different online campaigns and did some social media promotion. Now almost 90% of their business has gone from retail to online. That was one of the agreements and they were very happy about. Now they can handle everything in one warehouse whereas earlier they had four to five warehouses because of the retail ordering. Now this online ordering has helped them reduce their cost substantially, by at least 60%. Additionally, their online sales are tied up with FedEx shipping so they also got preferred shipping rates for delivering those items. That's how we helped them on the gross margin level, increasing their sales six to 7%. Our margin on products was somewhere around 12 to 13% and now it improved to around 18 to 20%.