I am essentially a consultant, working freelance with various clients. Some of these clients need help understanding and organizing sensitive data in their environments across different clouds, applications, and devices. For Microsoft-centric clients, we often recommend using Microsoft Purview as a go-to tool to drive their information protection strategy. This tool allows us to integrate, examine, and analyze data in all these areas, breaking down the process when discussing it with customers.
When speaking to customers, I usually focus on four specific categories of use cases: knowing their data, protecting their data, preventing data loss, and governing their data. Microsoft Purview information protection is capable of addressing all of these use cases.
It is crucial that Microsoft Purview provides data protection across multiple cloud and platform environments. This is a key selling point that I use when working with customers. Nowadays, most organizations are not confined to a single cloud; they are already operating in hybrid environments with both on-premises and public cloud providers. However, more and more of them are moving towards using multiple cloud providers. Microsoft was the first major public cloud provider to offer multi-cloud capabilities in various products, not just in Purview. This feature is a significant benefit that many of my customers base their decisions on when choosing a platform.
Multicloud goes beyond simply connecting resources in AWS, Microsoft, or Azure. It also involves connecting resources in various endpoint platforms such as iOS, Android, and Mac, which are part of the ecosystem we oversee as information security professionals. We require tools that can integrate these devices and comprehend their current state, making it a crucial aspect of our work. Microsoft Purview Information Protection is capable of establishing these connections.
The ability of Microsoft Purview Information Protection to ingest data from non-Microsoft sources is a valuable additional feature that I believe is improving. There are now more capabilities, connections, and opportunities to integrate with third-party products. Every month, it seems like we are adding new capabilities or bringing on new partners. This is a crucial aspect that many of my customers seek, as most companies do not rely solely on Microsoft and Microsoft Azure. They use various platforms and systems, so being able to gather and centralize data from multiple sources is a significant advantage. This allows us to monitor, analyze, make decisions, and react to the data all in one place, instead of going to multiple platforms and vendors. It is a highly sought-after feature for most of my customers when choosing a platform.
Purview's native integration of compliance across Azure Dynamics and Office 365 is important. I believe it is crucial for customers who heavily rely on Microsoft products, but there are also many customers who use non-Microsoft-centric product lines and SaaS solutions. Therefore, having the integration allows us to have visibility into Microsoft's primary products, but it also enables us to connect with additional solutions and examine them, extending our visibility beyond Microsoft products. I think the blended solution is what is most critical.
It is essential for my customers that Purview considers critical regulations worldwide. It is extremely uncommon for me to have customers who are not subject to or aligned with at least one major regulatory compliance framework, be it an ISO standard, an NISC standard, or other US-centric or external regulations like GDPR. Consequently, having these frameworks built-in or the capability to access and integrate them on demand provides significant added value for the majority of my customers.
Data loss protection in Purview is effective for remedying policy violations. It relies on correct setup and architectural choices for implementation. Having implemented hundreds of them for customers worldwide, I can confidently say that making good decisions makes the process straightforward. With the right licensing, we can integrate Purview across the entire productivity suite, including OneDrive, SharePoint, Teams, and Outlook. The end-user experience is relatively seamless as they go about their business. If they try to send sensitive data through the system or store it in inappropriate places, we are able to catch and handle it accordingly. We have options to alert the user, strip the data, notify a manager, or block the communication, depending on the severity of the violation. This gives information security professionals like me the ability to fine-tune the organization's response based on the level of exposure. Overall, Purview is a highly effective and easy-to-operate tool.
It is crucial that Microsoft has extended Purview DLP to MacOS endpoints. Mac comprises a much smaller percentage of the number of desktops in an average organization compared to Windows or Intel-centric solutions. So, on average, it is a small percentage. However, some customers almost exclusively use Mac, so it varies. For most businesses, there aren't too many Mac users in comparison. But it's a blind spot, at least until the extension of capabilities to the Mac platform. We cannot monitor activities on those endpoints, including users' operations and whether they are sharing proprietary confidential sensitive data inappropriately. This lack of visibility prevents us from enforcing compliance and poses a regulatory risk. So, any action taken by a vendor like Microsoft to extend platform capabilities, eliminate these blind spots, and provide us with visibility is greatly welcomed and highly beneficial.
On average, Microsoft Purview Information Protection has provided my customers with much greater visibility into potential risks and threats within their organization. It has also given them access to reliable information to make informed decisions and has helped reduce the number of incidents that occur within their control. This tool has allowed organizations to enforce policies effectively and improve their risk posture and threat mitigation capabilities. In larger organizations, such as those with numerous endpoints and outlets for information, tools like Microsoft Purview are invaluable for constant monitoring and protection. As humans, we are limited in our ability to effectively watch over all this information, so these toolsets are crucial for safeguarding data. Microsoft's ability to deploy these tools at scale through their platform-based licensing is an essential aspect that I regularly discuss with customers.
Purview has been effective in reducing the need for us to interact with multiple solutions, but its success depends on the technology stack used by the organization. If the organization heavily relies on Microsoft and its infrastructure, Purview can help centralize information and minimize the need for multiple tools and platforms. However, even if the organization is Microsoft-friendly and uses third-party platforms, Purview can still reduce the number of tools needed. The key is to present a strong business case to decision-makers to demonstrate the benefits of centralizing reporting, visibility, activity, and monitoring through Purview.
Purview enables me to have much greater visibility, particularly as I manage numerous infrastructures for multiple clients worldwide. This allows me to quickly comprehend and address any issues they may encounter, without having to track down and communicate with multiple individuals, which can be time-consuming. It is truly a tremendous time-saver and greatly enhances visibility, adding significant value.
AI and automation have significantly improved our speed and accuracy in risk detection. The challenge we have long faced is the overwhelming amount of information to examine without enough resources. To address this, the industry is implementing artificial intelligence, machine learning, data visualization, business analytics, and other technologies. Automation plays a crucial role in determining the key factors involved. In small organizations with limited data and users, manual management may suffice. However, in larger organizations, continuous monitoring and automated workflows are essential. Visual presentation of large volumes of information can be achieved through dashboarding and business intelligence capabilities. AI and automation enable us to identify patterns that may be missed by humans due to the sheer volume of data. They help process information at scale and provide summarized insights to humans for further action. Indicator compromise indicates ongoing issues, while indicators of exposure allow proactive measures to be taken. Purview and AI facilitate identification and response, as well as preemptive actions. These are crucial takeaways from the application of AI and automation in risk management.
I believe that insights are better with AI and automation. They are more tailored to a personalized view of my customer's world, taking into account each individual customer. Microsoft is able to gather trillions of data points every day from millions of customers globally, which benefits us by providing threat intelligence analysis and indicators of potential threats. This has led to significant improvements in actionable intelligence and desired results. In the past, it was difficult to create scalable action and intelligence without visibility into different regions, but AI and scalable platforms have changed that. The platform continues to improve with new features and capabilities, and it is maturing at an impressive rate.
Purview has helped reduce the time to action on insider threats. Depending on whether the organization chooses to be aware of them and take action on them, they can proactively address potential issues instead of reacting through incident management. It has become a significant aspect for many of my customers, as they aim to switch from a reactive to a proactive approach. Our goal is to prevent issues from occurring in the first place, rather than just reacting to them when they do happen. Tools like Purview play a big role in identifying risky and unusual behavior, which could indicate potential concerns. However, it is essential to be mindful that not all unusual behavior is malicious, as there may be legitimate reasons for it, such as business travel. Building an army of humans to monitor for such behavior may not be efficient, as they need breaks and rest. The value of platforms like Purview lies in their ability to continuously monitor without breaks. The responsibility then lies with the humans using these platforms to pay attention to alerts, classify them, and investigate as needed. By doing so, organizations can stay current with potential threats and distinguish between genuine activities and suspicious ones. Ultimately, the success of these tools depends on the organizational culture and how they are utilized.
Purview has helped save both time and money for many of my clients. It has reduced the time to find solutions, identify issues, and respond to them. This has allowed us to respond quicker and address concerns proactively before they become major problems. Additionally, we can now handle higher volumes of information and oversee more systems with the help of these tools, resulting in increased protection.
Regarding cost savings, it can be challenging to quantify as it depends on individual businesses' needs and usage patterns. Often, companies are underutilizing the capabilities and features they are paying for, leading to duplicative efforts and wasted resources. However, through careful analysis and assessing current products in place, we have been able to identify significant savings over the long term by removing duplicative product licensing and renewing licenses strategically. These savings can then be reinvested elsewhere in the business. Overall, while the process may be complicated, we can achieve substantial savings with the right approach and understanding of our spending.