There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing. Additionally, it lacks a third-party application for provisioning, a feature that Okta provides.
The tool's MFA is not as good as Microsoft Authenticator or Okta. It relies on email-based MFA, where it sends a code for verification. However, it lacks mobile apps for MFA like Microsoft Authenticator or Okta's mobile client.
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
I haven't used the tool's technical support yet, but it has good documentation and an online community for support.
The solution's deployment is easy.
The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality.
However, I'm unsure about the current pricing structure since Okta acquired it. Okta aims to make money, and it has faced security issues in the past.
The tool's universal login feature impacted user experience mostly in the social login aspect. This includes accessing platforms like Facebook or WhatsApp using a Gmail account, which has become standard and is no longer seen as rocket science. When you log in, the company generates an SSO token, often from Azure AD. I rate the overall solution a seven out of ten.
Update: Auth0 just announced a FREE plan that allows for up to 7000 monthly users. There are limitations, such as allowing for just 2 OAuth providers ... but for development purposes that's not a big deal IMHO. Check out the details here: bit.ly
On the down-side, they don't offer a reasonable pricing structure for solution providers who service small businesses that require Enterprise connections (AD / LDAP etc). In that area their pricing is aimed more toward singular .. large corporations.