ActiveCampaign vs monday.com comparison

Read 231 monday.com reviews

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98% willing to recommend

ActiveCampaign

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Executive SummaryUpdated on Jan 11, 2026

Mondy.com and ActiveCampaign compete in project management and marketing automation categories, respectively. ActiveCampaign offers more functionality and perceived value compared to monday.com's affordability and support.

Features: Monday.com offers task tracking, collaboration tools, and project management capabilities. ActiveCampaign includes email marketing, CRM integration, and customer segmentation, emphasizing its marketing automation strengths.

Ease of Deployment and Customer Service: Monday.com's deployment is straightforward with strong customer support. ActiveCampaign involves complex integration but offers comprehensive resources and helpful customer service for advanced needs.

Pricing and ROI: Monday.com's lower setup costs and efficient ROI make it appealing for project-focused teams, while ActiveCampaign's higher prices deliver significant ROI with advanced marketing features, benefiting businesses enhancing marketing strategies.

To learn more, read our detailed ActiveCampaign vs. monday.com Report (Updated: February 2026).

ActiveCampaign vs. monday.com

February 2026

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

29th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

monday.com

Ranking in CRM

9th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

231

Ranking in other categories

Project Portfolio Management (6th), Project Management Software (2nd), Marketing Management (6th), Opportunity Management (6th)

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of monday.com is 1.1%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
monday.com	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Mirii Nyambura

Project Engineer at Unilever

Project collaboration has improved and automation saves time and reduces errors

The best features monday.com offers are reporting, customization, and company contacts, tracking communication, and project plans. All of the features are really important, especially the project planning, which gives us the ability to manipulate project plans, and it's very helpful. Also, tracking our communication is valuable. I love that I can see both my communications and the communications of my coworkers with the company contacts. When it comes to company contacts, I appreciate the ability to have the company as well as various tags, documents, and contact types. It has really boosted our team collaboration, where different departments are able to collaborate within one project, and we are able to complete many projects on time and deliver them to our clients. Our clients have become very happy over time since we started using monday.com. We've been able to complete many projects on time and meet our deadlines. This has really made our clients happy, and they have trusted us a lot. Through automation of tasks which were previously time-consuming and tedious, we've been able to save a lot of time and cost. We've also improved our team collaboration. We can collaborate securely remotely, thereby improving our productivity. We've been able to save thousands of dollars since we started using automation. We're able to save approximately 80% of our time through automation. We've also been able to reduce human risk, where there is no human contact with the data, thereby greatly reducing human error.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"My favorite feature is time tracking."

"All employees can access it so everyone is in the know of what jobs are coming in and what jobs are going out."

"I am able to keep much better track of all current projects and each aspect of individual projects, which has helped to make team meetings a breeze."

"The power of the dashboard that the solution gives you means you can do risk, timeline, and cost-benefit analyses for your initiatives. It gives you a complete perspective on the impact of your future decisions and initiatives for the upcoming quarters."

"It's probably one of the most user-friendly platforms I've ever used."

"I recommend monday.com as a great tool for managing projects, especially those that depend on tasks with new tasks needing completion."

"All of the features are valuable. Especially, creating tickets for projects and assigning workers. Having trackable conversations and archive items for reference. We offer our customers a live update of their project by sharing a board directly with them. This allows them to comment or submit documents directly to Monday.com."

"Monday.com has been helpful to us in multiple ways, however, primarily it has been great in the ability to think through details and assign them to different coworkers."

More monday.com pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"monday.com could benefit from deeper integration with other products that are prevalent within the industry, such as Google Sheets, HubSpot, social media platforms, and various ad services."

"The key limitation I face is that I don't find the tool to be fully intuitive as more time is required for me to learn how to use it optimally."

"They need to add more data values and fields, such as currency and functional fields, as well as more trigger functionality for automation and time-based management."

"Email notifications from Monday.com can sometimes not lead to the relevant update I am being notified about, which can be frustrating."

"A little more customization on the UI would be good."

"The permission settings require workarounds for some use cases."

"Having more pre-defined formats and/or templates or having the ability to make public some formats/templates (not the information on them) would be useful."

"I've had trouble trying to link or merge together a board with my team in which we can collaborate and comment on each task or file without having our client in on the early stage conversations."

More monday.com cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"It's definitely affordable. I don't think it is necessarily the cheapest, but it's definitely not the most expensive. The price is well worth the value that we get out of it."

"It's quite expensive when it goes to the enterprise license. Other tools like Jira cost 5 a month, and then their enterprise license is 38 a month, which is quite expensive for what we can do. It's £500 for a tool on a large enterprise. I'd have hoped that enterprise costs go down, not up. The pro license is £14, and then everything else is much more expensive, which is another barrier for us to adopt because other comparable tools are much more affordable when you have such a high multiplier as well."

"I am using the tool's free version."

"The pricing of monday.com was a little bit high for us, especially here in South Africa, compared to Basecamp."

"The product is not expensive."

"The price is reasonable for the number of users we have."

"I think monday.com's paywalls are a little too high. Some basic features are locked behind the premium subscription. Some applications they offer within their subscription model are locked in an expensive package. These applications provide functionality that would benefit small teams, but it's too much money for a startup or a small business."

"The licensing cost is not that high for monday.com. However, if you need an implementer, the cost is high because there aren't so many monday.com professionals."

More monday.com pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

Computer Software Company

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	179
Midsize Enterprise	26
Large Enterprise	28

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

Do you recommend Monday.com?

Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...

What needs improvement with monday.com?

If monday.com was cheaper, that would be better because it's quite expensive.

What is your primary use case for monday.com?

We use monday.com on a daily basis for our to-do lists and to stay in touch with our team to see how projects are progressing. We have everything on monday.com for each project step, allowing us to...

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Product Reports

Download ActiveCampaign product report

CRM

February 2026

Download monday.com product report

January 2026

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Monday.com enhances project management with automation, customization, and a user-friendly design, featuring Gantt charts, real-time updates, and extensive tool integrations.

Monday.com offers automation, customization, and user-friendly interfaces to improve project management capabilities. Its features, including Gantt charts, real-time updates, and integrations with tools like Slack and Google Suite, help teams streamline workflows. Users benefit from color coding, task assignments, subitems, and dashboards for a comprehensive project overview. Notifications, file-sharing, and forms increase collaboration, while templates simplify processes. However, it requires enhancements in user experience, speed, and mobile features. Challenges include limited boards, excessive notifications, and integration issues with Google Calendar and QuickBooks. Businesses use Monday.com for CRM tasks, sales tracking, marketing, and creative projects across fields like architecture, biotech, and nonprofits.

What are the key features of Monday.com?

Automation: Automate repetitive tasks to focus on more strategic activities.
Customization: Tailor workflows with adaptable templates and settings.
Integrations: Seamlessly connect with popular tools for enhanced functionality.
Gantt Charts: Visualize project timelines and dependencies with ease.
Real-Time Updates: Receive instant updates to stay informed and agile.

What benefits or ROI should users expect?

Enhanced Efficiency: Streamlined workflows lead to better time management.
Improved Collaboration: Active communication and file-sharing reduce email dependencies.
Adaptability: Customization options cater to diverse project needs.
Comprehensive Overview: Dashboards offer clear insights into project progress.
Resource Management: Efficient scheduling and task allocation optimize resources.

In industries like architecture, biotech, and nonprofit, Monday.com facilitates communication, task tracking, and collaboration for remote teams. It is commonly utilized for CRM, sales tracking, marketing, and creative project management, ensuring workflow organization and client management are streamlined.

Sample Customers

Information Not Available

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber