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Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
85
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 22.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Anaplan6.8%
SAP Business Data Cloud6.7%
Other78.9%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at Cognizant
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Alteryx has cut down on time spent cleaning and transforming the data, improved productivity, and transitioning from PoC to other users was seamless because the users upskilled quickly and could take ownership without a steep learning curve."
"Alteryx is the kind of software that a corporation would want to go with and to deploy for people who are not really data scientists and that have to use data, design dashboards, clean and prepare data and so on."
"The feature that I have found most valuable for Alteryx is its geo-referencing feature, it is very good. I use it a lot, especially for supply chain."
"The product's Macros probably are one of the most useful aspects."
"Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter."
"I have been pretty satisfied with Alteryx's data blending feature as it is quite easy to use as a non-code platform."
"Fast data processing and cleaning."
"The most valuable feature of Alteryx is its stand-alone version that we do not have to download dependencies for loads. Additionally, the scan is useful for beginners."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"The product is easy to use."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"Technical support is the best ever."
"It is a pretty stable solution because it is a cloud-based product."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
 

Cons

"The solution just lacks in terms of data visualization. That is why we use Tableau and Qlik in our organization. They help to pick up the slack. If data visualization was added, Alteryx would be a very good tool, and much more complete."
"Alteryx can improve in data science. They have to have more features and components in the data science aspect because they claim to be a data science tool."
"Even when it already includes some AI models, this area could be improved."
"The workflow and pipeline need to improve."
"In my opinion, Alteryx does have a zone to do predictive analytics, but it is very limited, so they could focus more on that."
"The scalability worries me a lot at the moment because the cost of the solution is high and it is not growing considerably."
"I honestly can't think of anything that needs to be improved."
"There is currently no cloud solution and this would be valuable for many clients."
"Their needs to be much more control of visualizations to become more on par with Tableau."
"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"It needs to be more user-friendly."
"The integration with different databases must be improved."
"Some of the visualizations are a bit limited on how much you can customize them."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"One thing is that Looker is not user-friendly to non-technical users."
"Integrations with other BI tools could be better."
 

Pricing and Cost Advice

"The cost of the solution could be reduced."
"The designer license costs 5000 euros. The server edition is 1000 euros."
"I rate the tool's pricing a two out of ten."
"A designer and scheduler for $13K/year in total is pretty much earning you the money back in time and in other resources."
"The license is really expensive, we cannot afford to have two or three. It takes away all the budget of my area."
"​Very transparent.​"
"The solution has a more costly license than other tools in the market."
"While it offers extensive features, including predictive analytics, for those who mainly use it for data preparation and blending, the cost can be prohibitive."
"It is cheap."
"I do not have to make any payments to use the solution."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
7%
Retailer
6%
Financial Services Firm
13%
Retailer
9%
Computer Software Company
8%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise54
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, Anaplan, SAP and others in Predictive Analytics. Updated: March 2026.
885,728 professionals have used our research since 2012.