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Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
84
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 23.0% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.1% since last year.
Predictive Analytics Market Share Distribution
ProductMarket Share (%)
Alteryx7.6%
Anaplan7.3%
SAP Analytics Cloud6.9%
Other78.2%
Predictive Analytics
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker6.4%
Tableau Enterprise17.9%
Qlik Sense9.2%
Other66.5%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Alteryx is its unlimited handling capabilities."
"The solution offers excellent predicting power. The accuracy and confidence have been great."
"Data processing is most valuable. It is one of the fastest data blockers out there in the market, which is a fascinating thing about Alteryx."
"Alteryx effectively visualizes the flow of data and what happens at each stage. I also like that it's a no-code solution. I also like that you can troubleshoot certain parts of the workflow by putting them in a sandbox."
"Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter."
"Alteryx's connectivity is essential. We like the ability to connect the solution to multiple sources. It's easier than other data modeling and extraction solutions. It's built on a self-service concept, so it's easy for anyone to open the tool and directly import or export data from it."
"Alteryx has a good UI. We use it frequently in our projects. The tool comes with drag-and-drop features and is easy to understand for business needs. One situation where Alteryx's advanced analytics capabilities were particularly beneficial for us was during a forecasting project. Unlike Python, which requires coding, Alteryx simplifies the process significantly. With Alteryx, users can adjust parameters within the user interface without writing any code."
"Good data transformation."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"The product is easy to use."
"From a developer's perspective, the way the functionality's being handled is great."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"With Looker, I have experienced benefits in terms of usability and shareability."
 

Cons

"Alteryx is just as complicated as coding, in my opinion."
"I think they should really work on integrating or have a capacity to integrate some algorithmic code. I think that's one of the most important things they need to be doing."
"The product's pricing needs improvement."
"The formula we currently use in Alteryx can be automated."
"Alteryx can improve in data science. They have to have more features and components in the data science aspect because they claim to be a data science tool. However, in order to be more competitive, they have to improve on their data science propositions. Thre are other solutions on the market, such as other players in the market, Data2Go or DataIQ, and Alteryx needs to catch up."
"There is currently no cloud solution and this would be valuable for many clients."
"There were times when the product would fail during development without an apparent reason."
"Its most valuable feature lies in its functionality."
"The integration with different databases must be improved."
"Stability needs improvement."
"It needs to be more user-friendly."
"Integrations with other BI tools could be better."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The product does not have documented material."
 

Pricing and Cost Advice

"The license is really expensive, we cannot afford to have two or three. It takes away all the budget of my area."
"The desktop platform costs $5,000 per year. It's very costly."
"The solution has a more costly license than other tools in the market."
"It has a good price."
"We have a yearly cost that we pay for the licensing. We do not pay any costs in addition to the licensing fees."
"The seat is too expensive."
"The cost of Alteryx is approximately $2,900 annually."
"I rate the tool's pricing a two out of ten."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"It is cheap."
"I do not have to make any payments to use the solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
9%
Computer Software Company
8%
Healthcare Company
5%
Financial Services Firm
14%
Computer Software Company
8%
Retailer
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise53
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, Anaplan, SAP and others in Predictive Analytics. Updated: January 2026.
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