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Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
85
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 22.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Anaplan6.8%
SAP Business Data Cloud6.7%
Other78.9%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Alteryx is a low-code platform, and that's the biggest reason why we chose it."
"The solution has a very strong community that is involved in the product. It helps make the usage easier and helps us find answers to our questions."
"If you are looking for a self-service data analytics tool, Alteryx is a good solution."
"I like the solution's velocity, the speed with which it processes data, and its ease of use."
"I have been pretty satisfied with Alteryx's data blending feature as it is quite easy to use as a non-code platform."
"I think the most valuable feature is the ease of use for my business scientists."
"The ease-of-use allows non-technical business users to directly create their own solutions without the use of additional development resources."
"The support is very good overall; we are satisfied with their level of service, and they are knowledgeable and responsive."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It is easier and quicker to find things in the database."
"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"Technical support is the best ever."
"With respect to buy solutions, cost is relevant. However, the Looker solution would have outmatched the ongoing multi-million budget spending with respect to cost-efficiency."
"The product is easy to use."
 

Cons

"The learning curve is long, and there is lack of e-learning; the tool is not user-friendly to a non-technical user."
"The solution could work on the BI side of the tool to make it a bit better."
"It is a little bit pricey."
"Alteryx needs to focus on the supply chain aspect since detecting financial figures and data anomalies is currently insufficient."
"The learning curve is long, and there is lack of e-learning; the tool is not user-friendly to a non-technical user."
"I'd like to see more artificial intelligence business tools or features in Alteryx."
"The interface could be improved."
"It's more expensive than Tableau, for example."
"Stability needs improvement."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"The visualization capability of the product is limited."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"The integration with different databases must be improved."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
"Their needs to be much more control of visualizations to become more on par with Tableau."
 

Pricing and Cost Advice

"Alteryx is generally more suited for medium—to large companies due to its potentially high licensing costs."
"It has a good price."
"Its price should be lower. The key thing that we see is that talking about ROI is an important element at the time of purchase. Cost becomes a factor in every discussion. Justifying the ROI for these kinds of workflows is always a challenge, and the only way to counter the challenge is by addressing the pricing."
"In order to have designers, and, if you want to collaborate, you have to buy a server. If the designer is $5,000, and if you want a server, you have to pay $80,000."
"Opt for the three year subscription. It is 20% less than the yearly one."
"The desktop platform costs $5,000 per year. It's very costly."
"​Very transparent.​"
"I rate the tool's pricing a two out of ten."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
7%
Retailer
6%
Financial Services Firm
13%
Retailer
9%
Computer Software Company
9%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise54
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, Anaplan, SAP and others in Predictive Analytics. Updated: March 2026.
885,286 professionals have used our research since 2012.