Try our new research platform with insights from 80,000+ expert users

Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
85
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 22.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Anaplan6.9%
SAP Analytics Cloud6.7%
Other78.8%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Alteryx speeds up the time to obtain business answers/insights on data."
"Geo features have made spatial mapping large retail universes possible."
"Alteryx significantly reduces the time spent searching for specific information."
"It offered quick development, with the ability to process large datasets."
"The value add of Alteryx is the agility for making changes, and speed of deployment."
"The initial setup was easy, overall; it's easy to use and easy to learn and you don't have to be a data scientist or an engineer to use it, which makes the setup very straightforward as the overall design is very approachable."
"The amount of manual labor that we're saving by writing those workflows is huge."
"It helps clean messy data and provides spatial analysis."
"With Looker, I have experienced benefits in terms of usability and shareability."
"It is a pretty stable solution because it is a cloud-based product."
"It is easier and quicker to find things in the database."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The product is easy to use."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
 

Cons

"The principal problem is the pricing. They're expensive products."
"The learning curve is long, and there is lack of e-learning; the tool is not user-friendly to a non-technical user."
"The license is really expensive, we cannot afford to have two or three."
"The server is too expensive for what you get and it really a designer desktop on a server."
"The scalability worries me a lot at the moment because the cost of the solution is high and it is not growing considerably. Unfortunately, we started during early COVID times and because of the economic downturn, all the cost cuttings, and everything, it is not growing as expected."
"The server is too expensive for what you get and it is really a designer desktop on a server. It is not worth the money."
"I mostly used it for flat files, but I have many colleagues who reported that to tune a query, in case they want to directly connect to the database, there is no option to optimize the performance of the query, as we have in Informatica."
"I think sometimes the solution doesn't load properly or takes so much time for the workflows. Though the workflow runs and completes the file in Excel, if you use the same formula, it's a bit slow. Also, the image processing is not so good because I tried to do some image processing and they were like, sometimes they put two to eight. In the document, it was two, but the OCR predicted it as eight."
"There have a been a few minor bugs, including a security bug that did not affect us."
"The visualization capability of the product is limited."
"Some of the visualizations are a bit limited on how much you can customize them."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Integrations with other BI tools could be better."
"The product does not have documented material."
"The integration with different databases must be improved."
 

Pricing and Cost Advice

"The license is really expensive, we cannot afford to have two or three. It takes away all the budget of my area."
"I don't know much about the licensing, but there are some additional costs for certain features."
"​Very transparent.​"
"My organization pays for it, and I do not look into the financial aspect of the licensing, but I know it is pretty expensive."
"It's probably on the pricey side, but they provide some really useful ways to grow and test."
"It is $4,000 a year, so it is cheap versus other solutions. It also accomplishes three times the volume on the job in the same time (as the other solutions).​"
"The cost of the solution could be reduced."
"The pricing is $5000 per year per production license."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It is cheap."
report
Use our free recommendation engine to learn which Predictive Analytics solutions are best for your needs.
884,976 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Retailer
6%
Financial Services Firm
13%
Retailer
9%
Computer Software Company
9%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise54
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, SAP, Anaplan and others in Predictive Analytics. Updated: March 2026.
884,976 professionals have used our research since 2012.