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Alteryx vs Google Data Studio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Alteryx offers quick ROI through reduced data prep time and increased efficiency, despite high licensing costs.
Sentiment score
7.4
Google Data Studio improves efficiency, cost savings, and decision-making, benefiting large entities more than smaller businesses.
Tasks that earlier took hours in Excel or SQL are now completed in minutes.
Senior Rpa Consultant at a computer software company with 51-200 employees
From a time-saving perspective, we saved 60 to 75 percent of the human workforce needed and eliminated other disparate ETL tools, ultimately saving us over 600,000 dollars.
Senior Staff Cyber Security Cloud Data Architect at GE Healthcare
Alteryx helps familiarize managers with artificial intelligence-driven possibilities.
Chief Information Officer at granistr
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.1
Alteryx offers responsive service; technical support is knowledgeable, but users often rely on community forums for solutions.
Sentiment score
6.2
Google Data Studio's support is highly rated for its responsiveness and expertise, though some face delays with complex issues.
Customer support from Alteryx has been amazing.
Senior Staff Cyber Security Cloud Data Architect at GE Healthcare
they do have a website for resolving doubts and accessing helpful resources, including various tools and filters.
Senior Analyst at Guardian India Operation
I contacted customer support once or twice, and they were quick to respond.
Experience Technocrat driving IT initiatives at WISDOMBOWL
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
7.2
Alteryx is scalable for enterprise analytics, but expanding usage can lead to concerns over costs and server requirements.
Sentiment score
6.8
Google Data Studio scales well with infrastructure support, though some face limitations with features and organizational challenges.
Alteryx is scalable for most enterprise analytics and data preparation workloads.
Senior Rpa Consultant at a computer software company with 51-200 employees
Suggestions for improvements in Alteryx include areas for increasing efficiency, particularly in processing telemetry data, which involves dealing with large volumes of unstructured data.
Senior Staff Cyber Security Cloud Data Architect at GE Healthcare
Alteryx is scalable, and I would give it eight out of ten.
Experience Technocrat driving IT initiatives at WISDOMBOWL
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.8
Alteryx is highly regarded for its stability, fast data processing, and reliability, despite occasional server or workflow issues.
Sentiment score
7.4
Google Data Studio offers varied stability; praised for integration but criticized for occasional bugs and handling large datasets.
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
Software Engineer at a computer software company with 10,001+ employees
I have not encountered any lagging, crashing, or instability in the system during these three months of usage.
Legal Coordinator at a transportation company with 10,001+ employees
Alteryx is a reliable tool, but it is also very heavy, requiring good laptop configurations, a minimum of 8GB RAM, and a recent processor such as i10.
Senior Analyst at Guardian India Operation
 

Room For Improvement

Alteryx needs improved visualization, performance, and integration, with users frustrated by pricing, learning curve, and limited collaboration features.
Google Data Studio users seek improved data blending, visualization, user-friendliness, real-time querying, integration, security, navigation, and training.
The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections.
Legal Coordinator at a transportation company with 10,001+ employees
The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system.
Senior Capacity Planner at a financial services firm with 10,001+ employees
The additional features that Alteryx needs to work on to make it more competitive include better collaboration and easier integration through API.
Senior Consultant at a consultancy with 201-500 employees
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
 

Setup Cost

Enterprise buyers find Alteryx offers robust analytics but at high costs, weighed against potential efficiency and productivity benefits.
Looker's pricing is reasonable for enterprises but can be costly for smaller companies, with potential additional expenses.
The price is very high, with licensing typically starting around five thousand dollars plus user per year.
Senior Rpa Consultant at a computer software company with 51-200 employees
We found excellent use cases for automation through Alteryx, which provided the means to reduce operational costs and streamline the build of ETL pipelines without extensive coding.
Senior Staff Cyber Security Cloud Data Architect at GE Healthcare
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
Software Engineer at a computer software company with 10,001+ employees
 

Valuable Features

Alteryx simplifies data workflows with a user-friendly interface, offering integration, automation, and advanced analytics without coding.
LookML offers flexible data modeling, seamless integration, and easy-to-use visualization tools, enhancing accessibility and customization without workflow disruption.
Alteryx not only represents data but also supports decision-making by suggesting the next steps.
Chief Information Officer at granistr
Analysts who do not have any coding experience can still work on the transformation and preparation of data, which is quite useful.
Senior Consultant at a consultancy with 201-500 employees
Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau.
Senior Rpa Consultant at a computer software company with 51-200 employees
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data engineer at a tech vendor with 10,001+ employees
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
87
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (5th), Data Preparation Tools (1st)
Google Data Studio
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
Embedded BI (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 19.6% compared to last year.
Google Data Studio, on the other hand, focuses on Embedded BI, holds 5.5% mindshare, down 9.2% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Red Hat Lightspeed5.8%
Altair RapidMiner5.7%
Other80.9%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.5%
Tableau Enterprise17.0%
Qlik Sense7.6%
Other69.9%
Embedded BI
 

Featured Reviews

ManojBehera - PeerSpot reviewer
Senior Staff Cyber Security Cloud Data Architect at GE Healthcare
Automated complex ETL workflows have reduced coding effort and improved data integration
One area for improvement is in integrating mostly the data which comes from telemetry, where I can see some sort of improvisations can be made. It is a massive amount of unstructured data, and I believe Alteryx is able to handle it, but there can be some improvements. Suggestions for improvements in Alteryx include areas for increasing efficiency, particularly in processing telemetry data, which involves dealing with large volumes of unstructured data. Additionally, I believe when we use filter tools immediately after the input source, there can be slowdowns when handling massive data. The user experience of Alteryx is generally good, but there are areas for improvement from a user's perspective, particularly regarding user interface enhancements. I think there's always room for improvement, but otherwise, Alteryx has been a great tool for me. We haven't experienced significant disruptions while increasing data volumes, though I sense there could be performance issues as data grows exponentially. This is an area that could use improvement in Alteryx.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
8%
Computer Software Company
7%
Retailer
5%
Financial Services Firm
13%
Retailer
9%
Media Company
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise16
Large Enterprise57
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
 

Comparisons

 

Also Known As

No data available
Looker
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, SAP, Anaplan and others in Predictive Analytics. Updated: May 2026.
896,563 professionals have used our research since 2012.