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Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Customer Service

Sentiment score
7.3
Alteryx provides responsive customer service via an active online community and personalized assistance for complex technical issues.
No sentiment score available
 

Room For Improvement

Sentiment score
5.0
Alteryx needs better UI, training, pricing, cloud functionality, and advanced machine learning features to improve competitiveness.
No sentiment score available
 

Scalability Issues

Sentiment score
8.4
Alteryx is scalable and flexible for enterprises, though some users have concerns about costs and very large data sets.
No sentiment score available
 

Setup Cost

Sentiment score
8.5
Alteryx, though costly, is preferred by larger enterprises for its ROI and time-saving value, with trial options available.
No sentiment score available
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
 

Stability Issues

Sentiment score
8.2
Alteryx is stable and efficient for big-data analysis, with high ratings despite occasional bugs and slower server performance.
No sentiment score available
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
 

Valuable Features

Sentiment score
7.0
Alteryx offers user-friendly, no-code data blending, predictive analytics, and integration with Python and R for versatile data processing.
No sentiment score available
Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter.
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
78
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (4th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Number of Reviews
19
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 24.4%, down 25.7% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 25.9% mindshare, up 24.5% since last year.
Predictive Analytics
Embedded BI
 

Featured Reviews

Vivek Vaibhav - PeerSpot reviewer
Has a good UI and drag-and-drop features which makes it easy to understand
There have been some issues with licensing, particularly with the increased prices. This has led some companies, including ours, to consider reducing the number of licenses or potentially discontinuing their use of Alteryx. Since most of our team members work with Alteryx, deploying workflows to clients who may not have licenses became a hurdle. Every user needed a license to run the workflows, which could pose difficulties, especially for clients who only needed occasional access for small data analyses. Unlike other software like Microsoft Power BI, which offers free trials or user licenses for basic functionality, Alteryx doesn't provide such options, potentially limiting its accessibility for occasional users. It should improve scalability.
Subramani R - PeerSpot reviewer
The APIs are exposed at every level, so it's highly modular
Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs and different platforms. You can't create very attractive visuals with the built-in features, but I think they're providing some extensions to develop different visualizations. Looker can't create multiple sheets. You can only create one dashboard. It's not that you're able to toggle through different sheets to navigate different visuals. It's just one and people have to scroll through the dashboard. So scrolling is not something that people generally like to do, rather than segregating them in multiple tabs of sheets.
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
10%
Computer Software Company
8%
Healthcare Company
6%
Educational Organization
36%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
 

Comparisons

 

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Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, SAP, RapidMiner and others in Predictive Analytics. Updated: November 2024.
816,406 professionals have used our research since 2012.