No more typing reviews! Try our Samantha, our new voice AI agent.

Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
85
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 22.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Anaplan6.8%
SAP Business Data Cloud6.7%
Other78.9%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The basic package of manipulation tools are the tools that my team use the most."
"There are a lot of good customization capabilities."
"Alteryx speeds up the time to obtain business answers/insights on data."
"The solution offers excellent predicting power. The accuracy and confidence have been great."
"We are taking the data from disparate systems and transforming and making the data available for further visualization."
"The support is very good overall; we are satisfied with their level of service, and they are knowledgeable and responsive."
"It has everything that one needs. Whatever you want to do with the data can be done with Alteryx."
"Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It is a pretty stable solution because it is a cloud-based product."
"It is easier and quicker to find things in the database."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"From a developer's perspective, the way the functionality's being handled is great."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
 

Cons

"The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections."
"A colleague of mind mentioned that the solution should have more options for the visualization of data."
"It would be beneficial if Alteryx could lower its price or introduce a loyalty program for individual consultants and freelancers like me."
"We are hoping that the NLP features will also support Chinese characters."
"The next feature release should include easier reporting."
"The principal problem is the pricing. They're expensive products."
"It's more expensive than Tableau, for example."
"Alteryx could be improved in the area of analytics and central governance."
"There have a been a few minor bugs, including a security bug that did not affect us."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"Some of the visualizations are a bit limited on how much you can customize them."
"Integrations with other BI tools could be better."
"The visualization capability of the product is limited."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
 

Pricing and Cost Advice

"In my opinion, it's actually quite expensive."
"If one is a high price, and ten is a low price, I rate the tool's price as a one. The tool is expensive."
"Alteryx isn't extortionately expensive, but it's not cheap either."
"Alteryx is generally more suited for medium—to large companies due to its potentially high licensing costs."
"The desktop platform costs $5,000 per year. It's very costly."
"Opt for the three year subscription. It is 20% less than the yearly one."
"There are some implementation services and internal effort costs at the beginning but there is nothing else."
"A designer and scheduler for $13K/year in total is pretty much earning you the money back in time and in other resources."
"Looker is expensive and could be made better by reducing it."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
report
Use our free recommendation engine to learn which Predictive Analytics solutions are best for your needs.
885,376 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
7%
Retailer
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise54
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, Anaplan, SAP and others in Predictive Analytics. Updated: March 2026.
885,376 professionals have used our research since 2012.