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Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
85
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 22.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Anaplan6.8%
SAP Business Data Cloud6.7%
Other78.9%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It helps clean messy data and provides spatial analysis."
"The product is very stable and super fast, five-star. It's significantly more stable than it's nearest competitor."
"Predictive models, which are easy to use, and help a lot with fast design and deployment​."
"It is one of the most complete and great customer service that I experienced with a software company/ecosystem."
"You get more support with Alteryx, and it's good for non-sophisticated users who can benefit from the support included in the price."
"The initial setup is easy."
"The data transformation feature is the most valuable. The ability to ingest data, visualize data, and transform that data is useful."
"The amount of manual labor that we're saving by writing those workflows is huge."
"Technical support is the best ever."
"From a developer's perspective, the way the functionality's being handled is great."
"It is a pretty stable solution because it is a cloud-based product."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"It is easier and quicker to find things in the database."
"We LOVE Looker here at Snagajob."
 

Cons

"Alteryx's predictive data models are pretty average and can be improved."
"Their US partner management program is actually unresponsive. One of the reasons why we don't have a formalized partnership plan with them is because their partner management team is atrociously unresponsive."
"Even when it already includes some AI models, this area could be improved."
"In the database, it should be more functional and connect to more big data, especially using IPI."
"There are a few hiccups with specific data sets and languages or formats that the data comes in. That may be a minor problem, but we can work through it. We had some issues looking at XML format in added data, but it wasn't significant."
"Deep learning models are not currently supported."
"The only weakness I would say is on the visualization side of having that dynamic incapability."
"The interface could be improved."
"It needs to be more user-friendly."
"The product does not have documented material."
"The integration with different databases must be improved."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"They need to work more on interactivity in order to help users interact with the tool itself, and it needs to be more user-friendly."
"Features related to visualization should continue to be improved."
"Integrations with other BI tools could be better."
 

Pricing and Cost Advice

"We use the free version of the solution. There are enterprise licenses available. It cost approximately $5,000 annually. It is an expensive solution and there are additional features that cost more money."
"The license price of the solution is expensive."
"There is a license required for this solution."
"It's very expensive. I'd rate it a four out of ten in terms of the price. It's great for big companies but not for small companies."
"The seat is too expensive."
"The designer has a list price of $5,995 USD."
"The desktop platform costs $5,000 per year. It's very costly."
"Its price should be lower. The key thing that we see is that talking about ROI is an important element at the time of purchase. Cost becomes a factor in every discussion. Justifying the ROI for these kinds of workflows is always a challenge, and the only way to counter the challenge is by addressing the pricing."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
7%
Retailer
6%
Financial Services Firm
13%
Retailer
9%
Computer Software Company
9%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise54
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, Anaplan, SAP and others in Predictive Analytics. Updated: March 2026.
885,311 professionals have used our research since 2012.