Try our new research platform with insights from 80,000+ expert users

Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
84
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 8.1%, down 23.3% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Market Share Distribution
ProductMarket Share (%)
Alteryx8.1%
Anaplan8.1%
SAP Analytics Cloud7.7%
Other76.1%
Predictive Analytics
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker6.4%
Tableau Enterprise19.1%
Qlik Sense10.4%
Other64.1%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The modeling features are very good."
"The tools are built-in. You just plug and play, drag and drop, once you understand how to use the tools, it is easy."
"The drag and drop and layout is simple to understand, with intuitive names of features."
"The most valuable feature of Alteryx is its unlimited handling capabilities."
"The three data signs and data engineering are great features."
"The product is very stable and super fast, five-star. It's significantly more stable than it's nearest competitor."
"I like the solution's velocity, the speed with which it processes data, and its ease of use."
"The feature that I have found most valuable for Alteryx is its geo-referencing feature, it is very good. I use it a lot, especially for supply chain."
"It is a pretty stable solution because it is a cloud-based product."
"With Looker, I have experienced benefits in terms of usability and shareability."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The product is easy to use."
"We can centralize all our data models."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
 

Cons

"All of the reports are migrated or exported in an Excel file, and most of the time, a business intelligence tool is required. They could have better reporting. The aesthetic could be improved."
"Its most valuable feature lies in its functionality."
"There could be a bit of improvement related to performance. Sometimes it demands a lot of resources for running it, like memory and search."
"The next feature release should include easier reporting."
"They should work on its pricing."
"Alteryx could be improved in the area of analytics and central governance."
"It would be beneficial if Alteryx could lower its price or introduce a loyalty program for individual consultants and freelancers like me."
"I honestly can't think of anything that needs to be improved."
"It needs to be more user-friendly."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"The integration with different databases must be improved."
"Integrations with other BI tools could be better."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The product does not have documented material."
"Stability needs improvement."
 

Pricing and Cost Advice

"The price for Alteryx Designer is reasonable but the price for Alteryx Server for universal collaborations is too expensive."
"In my opinion, it's actually quite expensive."
"The designer has a list price of $5,995 USD."
"I don't know much about the licensing, but there are some additional costs for certain features."
"The license is really expensive, we cannot afford to have two or three. It takes away all the budget of my area."
"Opt for the three year subscription. It is 20% less than the yearly one."
"​Very transparent.​"
"If one is a high price, and ten is a low price, I rate the tool's price as a one. The tool is expensive."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
report
Use our free recommendation engine to learn which Predictive Analytics solutions are best for your needs.
880,954 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
23%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
6%
Financial Services Firm
14%
Computer Software Company
9%
Retailer
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise53
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
 

Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, SAP, Altair and others in Predictive Analytics. Updated: December 2025.
880,954 professionals have used our research since 2012.