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Alteryx vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
85
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th), Data Preparation Tools (1st)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 7.6%, down 22.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
Predictive Analytics Mindshare Distribution
ProductMindshare (%)
Alteryx7.6%
Anaplan6.9%
SAP Analytics Cloud6.7%
Other78.8%
Predictive Analytics
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Predictive models, which are easy to use, and help a lot with fast design and deployment​."
"Overall, if you are looking for data management, if you need to improve your ability to blend data and to get insights out of data, Alteryx is the way to go."
"The support is very good overall; we are satisfied with their level of service, and they are knowledgeable and responsive."
"It has certainly paid for itself on a per-user basis."
"The modeling features are very good."
"The support is very good."
"I like the solution's velocity, the speed with which it processes data, and its ease of use."
"The solution has excellent drag and drop functionality, there's no need for coding, and there are nodes ready for us to use as well, which makes everything extremely easy and the user-friendliness a big draw for us."
"We can centralize all our data models."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"With Looker, I have experienced benefits in terms of usability and shareability."
"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"Looker offers incredible business visualization and analytical tools: graphs, charts, tables, and single numbers."
"It is easier and quicker to find things in the database."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"The product is easy to use."
 

Cons

"They can provide some pre-built tools for predictive analytics instead of us having to build all the tools. It should also be improved from the visualization aspect. It should have better visualization capabilities. There are tools out there that have better visualization capabilities, which Alteryx is lacking currently."
"Alteryx can improve in data science. They have to have more features and components in the data science aspect because they claim to be a data science tool."
"The price could be better; though we are satisfied with the solution, we feel the price to be a bit on the expensive side and we would like to improve on and escalate Alteryx, but find it too expensive at the moment to do so."
"It would be nice if they can provide Alteryx with more options for In-DB connectivity. That functionality is there, but it doesn't include all software we are connecting."
"The product could benefit from improved integration with visualization tools or even the inclusion of built-in visualization features."
"Add inbuilt interactive visualization in Alteryx."
"They should make the solution user-friendly for nontechnical people by giving specific names to the options."
"There's a big jump in terms of pricing between license tiers. I'm not sure I understand why the price jumps are so high."
"Stability needs improvement."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
"Some of the visualizations are a bit limited on how much you can customize them."
"The product does not have documented material."
"It needs to be more user-friendly."
"There have a been a few minor bugs, including a security bug that did not affect us."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
 

Pricing and Cost Advice

"My organization pays for it, and I do not look into the financial aspect of the licensing, but I know it is pretty expensive."
"The desktop platform costs $5,000 per year. It's very costly."
"Alteryx isn't extortionately expensive, but it's not cheap either."
"It is $4,000 a year, so it is cheap versus other solutions. It also accomplishes three times the volume on the job in the same time (as the other solutions).​"
"A designer and scheduler for $13K/year in total is pretty much earning you the money back in time and in other resources."
"There are some implementation services and internal effort costs at the beginning but there is nothing else."
"The designer license costs 5000 euros. The server edition is 1000 euros."
"Alteryx is generally more suited for medium—to large companies due to its potentially high licensing costs."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
7%
Retailer
6%
Financial Services Firm
13%
Retailer
9%
Computer Software Company
9%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise54
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Comparisons

 

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Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Alteryx, SAP, Anaplan and others in Predictive Analytics. Updated: March 2026.
885,286 professionals have used our research since 2012.