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Amazon Cognito vs Okta Workforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
7th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Okta Workforce Identity
Ranking in Access Management
3rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
65
Ranking in other categories
Single Sign-On (SSO) (3rd), Authentication Systems (6th), Privileged Access Management (PAM) (6th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (2nd), ZTNA as a Service (12th)
 

Mindshare comparison

As of May 2025, in the Access Management category, the mindshare of Amazon Cognito is 6.5%, up from 6.5% compared to the previous year. The mindshare of Okta Workforce Identity is 11.4%, up from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
Tor Nordhagen - PeerSpot reviewer
Extremely easy to work with, simple to set up, and reasonably priced
The drawback of this solution is that in our shops, many staff members sometimes have to be borrowed from one shop to another and the solution does not really support having multiple roles. The user experience we would like to have when a person works in shop A which pays their salary is that they should have access to pretty much everything. Maybe you have somebody who is a manager in that shop A, he should be able to order new wear, he should be able to change the pricing, he should be able to empty the cash registry, and ship it to the bank. But when for instance, in COVID, people had to fill in for people in shops where a lot of people were sick, then they had to actually use user accounts of people that work in shop B. If you were employed in shop A, you could not work in shop B without borrowing somebody else's user ID and password. Which is really bad. We haven't been able to work around that and Okta Workforce Identity does not have a solution for it. We are now piloting their identity governance solution. Obviously, it's easy to give somebody access, give them an account, and give them roles, but it's hard to maintain that. For example, if you moved from, say working in a shop to working in a warehouse. But why do you still have all this shop access? The solution has until now not had anything to really support the process of taking away access. But now we are in a better release program of Okta's identity governance solution. Although it's very basic, the solution has started on a journey, but identity governance is something that Okta Workforce Identity really needs to improve. The ability or the options in the solution for changing the look and feel are not good enough because in our partner portal, essentially what they have is an ugly admin interface. The admin interface is good enough for us technical people because that's all we need. We work with the product and we're able to see the data but when it comes to presenting the service portal, Okta Workforce Identity does not have any capabilities really for making it look pretty. To add branding and different graphical user interface elements than Okta basic for essentially delegated admin for the business-to-business portal is horrifying because you're essentially using the tech admin. The only option we had and used, was to take the tech admin console and strip it. so that a vendor that has some goods that are sold in the shops, when they want to add a user on their side, say a driver or a packer on their side who should know how much they've packed in a truck to come to our warehouse, then the user interface that this vendor is using, these functional people will then have to use an extremely basic user interface.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate Amazon Cognito nine out of ten."
"The solution is proto connective and integrates well with other AWS services."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"The federation is one of the most efficient features as the pricing is competitive."
"The most valuable feature of the solution is its swift authentication."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"The features most valuable to us are the ability to integrate with various IDPs and the capability to sync with multiple applications."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"The most valuable features of Okta Workforce Identity are SSO, MFA, and beneficial feature sets."
"I like the tool's workflows, which is user-friendly. It can integrate with different applications. I particularly like that users are delighted to access their applications without the hassle of entering their username and password each time. It truly enhances user-friendliness."
"The most valuable features depend on a customer's needs. Our customers generally find multi-factor authentication very useful."
"Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are two different components that I haven't seen in other products."
"Okta Workforce Identity is easy to use and has a lot of components."
"One of the most beneficial features of the solution is the user provisioning and the de-provisioning feature."
"The product’s most valuable feature is multifactor authentication."
"Having a single sign-on to all our applications."
 

Cons

"Amazon Cognito could improve by simplifying the configuration."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"What I found generally lacking in AWS is privileged access management (PAM)."
"There is room for improvement in Amazon Cognito."
"The MFA related to the solution's side is nonexistent."
"The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint."
"The setup and configuration can be complex, especially for advanced use cases."
"Amazon Cognito’s UI needs improvement while onboarding new users."
"The high cost of the product is an area of concern where improvements are required."
"On the admin side, we can create our own passwords instead of generating one, which is usually difficult to explain to a user."
"The solution's user interface needs to be improved and made easy."
"Okta should have at least a local peering partner for countries that align with or comply with GDPR, so there are no compliance or audit questions."
"The stability could be better."
"They should focus on improving them to provide top-notch team access management while still offering those typical features."
"It would be pricing, which is a tough one because it goes against Microsoft. A lot of companies say they're a Microsoft partner, and they get all their software for free. Okta is like a luxury product, and it's not the most affordable one. I would say if they could work on pricing, it would help. Other than that, they've done great strides in developing a product that is really good. The companies that do see the value tend to invest in it."
"The initial setup can be complex at first."
 

Pricing and Cost Advice

"The price of the solution depends on the number of users using it."
"The product is relatively inexpensive compared to other tools."
"The pricing is bad so I rate it a two out of ten."
"The pricing of this solution is good compared to other solutions on the market."
"We pay $600 monthly per user for licences and there are no other additional costs."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The price of Okta Workforce Identity is competitively priced. We pay annually for the use of the solution."
"Okta has fairly competitive pricing."
"Workforce Identity is well-priced."
"The solution is not the cheapest but not the most expensive. They are in the middle rating."
"I believe it competes well. The pricing is pretty competitive. I know that Microsoft also provides something similar with its MFA and identity services."
"It is costly for large companies."
"It could be a bit too pricey for small companies. Okta Workforce Identity can add a lot of benefits, but smaller companies may not have a lot of applications that need to be managed by Okta Workforce Identity. In larger organizations, there are more departments, applications, and users to manage. Okta Workforce Identity adds a bit more value to those bigger organizations. In addition to standard licensing fees, there are also additional costs for things"
"The price of this product could be lower."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Comms Service Provider
8%
Government
7%
Financial Services Firm
6%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cog...
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Okta should have at least a local presense for countries that align with or comply with GDPR or data sovereignty, so there are no compliance or audit questions. There are integration issues with Of...
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Amazon Cognito vs. Okta Workforce Identity and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.