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Amazon Cognito vs Okta Workforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
7th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Okta Workforce Identity
Ranking in Access Management
2nd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
65
Ranking in other categories
Single Sign-On (SSO) (3rd), Authentication Systems (5th), Privileged Access Management (PAM) (6th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (2nd), ZTNA as a Service (10th)
 

Mindshare comparison

As of April 2025, in the Access Management category, the mindshare of Amazon Cognito is 6.6%, up from 6.5% compared to the previous year. The mindshare of Okta Workforce Identity is 11.5%, up from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
Tor Nordhagen - PeerSpot reviewer
Extremely easy to work with, simple to set up, and reasonably priced
The drawback of this solution is that in our shops, many staff members sometimes have to be borrowed from one shop to another and the solution does not really support having multiple roles. The user experience we would like to have when a person works in shop A which pays their salary is that they should have access to pretty much everything. Maybe you have somebody who is a manager in that shop A, he should be able to order new wear, he should be able to change the pricing, he should be able to empty the cash registry, and ship it to the bank. But when for instance, in COVID, people had to fill in for people in shops where a lot of people were sick, then they had to actually use user accounts of people that work in shop B. If you were employed in shop A, you could not work in shop B without borrowing somebody else's user ID and password. Which is really bad. We haven't been able to work around that and Okta Workforce Identity does not have a solution for it. We are now piloting their identity governance solution. Obviously, it's easy to give somebody access, give them an account, and give them roles, but it's hard to maintain that. For example, if you moved from, say working in a shop to working in a warehouse. But why do you still have all this shop access? The solution has until now not had anything to really support the process of taking away access. But now we are in a better release program of Okta's identity governance solution. Although it's very basic, the solution has started on a journey, but identity governance is something that Okta Workforce Identity really needs to improve. The ability or the options in the solution for changing the look and feel are not good enough because in our partner portal, essentially what they have is an ugly admin interface. The admin interface is good enough for us technical people because that's all we need. We work with the product and we're able to see the data but when it comes to presenting the service portal, Okta Workforce Identity does not have any capabilities really for making it look pretty. To add branding and different graphical user interface elements than Okta basic for essentially delegated admin for the business-to-business portal is horrifying because you're essentially using the tech admin. The only option we had and used, was to take the tech admin console and strip it. so that a vendor that has some goods that are sold in the shops, when they want to add a user on their side, say a driver or a packer on their side who should know how much they've packed in a truck to come to our warehouse, then the user interface that this vendor is using, these functional people will then have to use an extremely basic user interface.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"The most valuable feature of the solution is its swift authentication."
"The multi-factor authentication setup has room for improvement."
"I rate Amazon Cognito nine out of ten."
"This is a scalable solution. If our app or general usage increases, this solution can support it."
"The solution is proto connective and integrates well with other AWS services."
"They offer a permission tool to help us manage multi-factor authentication."
"The federation is one of the most efficient features as the pricing is competitive."
"The product’s most valuable feature is multifactor authentication."
"They have good push authentications."
"The feature that is most valuable to me is the automated user provisioning that we set up using Okta as a major part of that process."
"This solution has a lot of capabilities and features."
"It made things a lot easier, especially with passwords."
"It's reliable and it does what it is advertised to do."
"One of the most beneficial features of the solution is the user provisioning and the de-provisioning feature."
"The MFA part is the best. MFA provided most of the security that we were looking at with respect to the second level of authentication. Okta Workforce Identity provides a number of options with respect to multifactor authentication, such as the app, phone call, and text. These options provide different ways of logging in for users, and they were a lot more than what we needed. This is certainly a very good feature of Okta Workforce Identity."
 

Cons

"Amazon Cognito’s UI needs improvement while onboarding new users."
"What I found generally lacking in AWS is privileged access management (PAM)."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
"There is room for improvement in Amazon Cognito."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT. It requires a complex program to customize the token currently, however, the UI could support this configuration better."
"Okta Workforce Identity can improve by having more features in governance."
"The guest user access could be improved."
"The product does not offer enough integration capabilities."
"They should focus on improving them to provide top-notch team access management while still offering those typical features."
"We've not had any problems with Okta."
"UD attribute mapping, Okta group rules, and dynamic usage could use improvement. It also needs more in-depth functionality and features to integrate with RADIUS solutions."
"On the admin side, we can create our own passwords instead of generating one, which is usually difficult to explain to a user."
"We have experienced some challenges in integrating this solution with Scope and Cognito."
 

Pricing and Cost Advice

"We pay $600 monthly per user for licences and there are no other additional costs."
"The pricing is bad so I rate it a two out of ten."
"The price of the solution depends on the number of users using it."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The product is relatively inexpensive compared to other tools."
"The pricing of this solution is good compared to other solutions on the market."
"The price of Amazon Cognito is expensive. We are on an annual subscription."
"It could be a bit too pricey for small companies. Okta Workforce Identity can add a lot of benefits, but smaller companies may not have a lot of applications that need to be managed by Okta Workforce Identity. In larger organizations, there are more departments, applications, and users to manage. Okta Workforce Identity adds a bit more value to those bigger organizations. In addition to standard licensing fees, there are also additional costs for things"
"Though I don't know about the licensing model of the product, I wouldn't be surprised if Okta offers a per user license subscription model."
"It has a yearly subscription. As compared to its competitors, it is quite expensive. It also has a complex licensing model."
"The pricing for Okta Workforce Identity could still be improved or made cheaper. It costs from 50 to 100 euros a year per user. Okta Workforce Identity has different packages you can choose from, and my previous company had all of them, particularly the full Okta suite."
"The solution's pricing model could be better for SMBs."
"Price-wise, Okta Workforce Identity is a cheap solution. The overall cost depends on the license since you can negotiate with Okta or any of Okta's partners only if you opt for many licenses."
"The licensing model is fine for general service usage. However, the charges for API features and API tokens can be quite high."
"The solution’s pricing needs to be reasonable. You are dealing with a lot of components and the pricing is component-based."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Comms Service Provider
8%
Government
7%
Financial Services Firm
6%
Computer Software Company
16%
Financial Services Firm
11%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cog...
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Okta should have at least a local presense for countries that align with or comply with GDPR or data sovereignty, so there are no compliance or audit questions. There are integration issues with Of...
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Amazon Cognito vs. Okta Workforce Identity and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.