Amazon QuickSight vs Looker Studio vs Microsoft Power BI comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.6, and holds a 7.2% mindshare in the category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.5% mindshare. Additionally, 63% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 85% of Google users who would recommend it.

Amazon QuickSight

Read 29 Amazon QuickSight reviews

7,786 Views
7,232 Comparison Views

63% willing to recommend

Looker Studio

Read 12 Looker Studio reviews

1,051 Views
1,158 Comparison Views

85% willing to recommend

Microsoft Power BI

Read 319 Microsoft Power BI reviews

22,103 Views
17,369 Comparison Views

93% willing to recommend

Amazon QuickSight

Looker Studio

Microsoft Power BI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight, Looker Studio, and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2025).

Buyer's Guide

BI (Business Intelligence) Tools

March 2025

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Helped 848,989 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

BI (Business Intelligence) Tools

Reporting

BI (Business Intelligence) Tools

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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James Balbach

Executive Director, Decision Support at Community Health Network

Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements

Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is easy to learn."

"The solution's most valuable feature is its flexibility to visualize certain logs."

"The solution is very quick to turn around and integrate."

"It helped the managers to visualize the data activities."

"QuickSight makes it easy to provision, create, and publish dashboards."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"The graph charts, pie charts, and box plots are valuable."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

More Amazon QuickSight pros

"The product's initial setup phase is very simple."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The solution is free so that is a good feature."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"Valuable features include advanced integrated analysis and easy implementation."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The ability to design complex data models and equations."

More Looker Studio pros

"The solution is stable."

"It is a little easier at buildings charts and graphs than Tableau."

"One of the key benefits of Power BI is how easy it is to develop reports."

"It's a great tool for visualization data, and it's free for engineers."

"The solution's initial setup isn't too complicated."

"We have found that the reporting and publishing are great."

"Being able to transfer data with the Power Query feature is great for teaching with about one to two hundred rows of data. I am also able to see the relationship between multiple tables and create various sheets and dashboards."

"Initial setup was very straightforward. Users can get up and running reporting on databases within minutes."

More Microsoft Power BI pros

Cons

"The solution must be more user-friendly."

"They could provide more options for graphics and other features."

"Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"The setup process falls somewhere in the middle. It is not straightforward, nor is it complex, but there is a significant amount of work needed on the back end to make it function."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

"QuickSight needs to add more visuals similar to what Power BI offers."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

More Amazon QuickSight cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Stability and scalability an be improved for a full ten."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Panels are not as easy to use as other data extraction UIs."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

More Looker Studio cons

"The solution could use a faster speed on certain interactions and a refresh of the dashboards."

"I have found using Microsoft BI is not easy. For example, trying to use the auto-refresh feature is not simple."

"There is no column-level security in Microsoft BI, and this is a feature that most of our customers are looking for. That is something that should be implemented."

"The visual outlet or the visualization aspect can be improved because the settings piece is quite problematic. It requires a lot of time to set the visuals and check. It is quite fiddly to change all the settings and font sizes. It just needs better ability in terms of using templates or visualization templates to get the vision. Our users always benchmark based on the product, and they don't appreciate everything under the bonnet. The only rating is based on the actual reports in the settings for the dashboard. They should make it look a bit funky and a bit more aesthetically pleasing on the eye. It is quite a fiddly tool, but other than that, it is pretty slick. Because it is community-driven, the marketplace tends to be changing forever. You get the standard visualizations, and you've also got all other marketplace visualizations that require you to spend a bit more money and purchase things in the marketplace. With certain visualizations, there is no longevity. I had used certain visualizations, but they discontinued them, and I had to rebuild my reports, which is obviously very frustrating. There should be some sort of stabilization around how the marketplace visuals impact the users when they expire."

"Areas of Power BI that could be improved are the learning curve for developers who come from non-technical backgrounds."

"Real-time updating needs improvement."

"Although there are many visualizations, most of them are paid separately because they have been developed by private developers. The visualizations that come off the shelf are quite few."

"Microsoft Power BI can be confusing, because it has two languages that you need to learn if you want to use it, and this makes it more difficult for nontechnical users."

More Microsoft Power BI cons

Pricing and Cost Advice

"Amazon QuickSight you subscribe and you use the service."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"The pricing is cost-effective with a good plan."

"The solution's pricing is cheaper than the other products in the market."

"It's affordable compared to other long-term contractor business tools available in the market."

"The solution is not affordable."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

More Amazon QuickSight pricing and cost advice

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

"Paid for itself in the first month."

"The solution's costs are quite reasonable given the range of features provided."

"The licensing can be complicated."

"The cost of licensing depends on the number of people that are going to be using the reports, and we are satisfied with it at $10 per user."

"They have a free Power BI Desktop version, but it has limitations."

"The price of Microsoft BI is reasonable. Other solutions such as SAP Cloud are more expensive."

"Power BI is cost-effective compared to other reporting tools."

"I have never worked on licensing, but I have heard that it is reasonable."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Government

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

41%

Financial Services Firm

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...

See all answers

What needs improvement with Amazon QuickSight?

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need ...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets tak...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

See all answers

Comparisons

Tableau vs Amazon QuickSight

Compared 18% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 6% of the time

QlikView vs Amazon QuickSight

Compared 5% of the time

Looker vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

Databricks vs Looker Studio

Compared 3% of the time

TIBCO Jaspersoft vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Tableau vs Microsoft Power BI

Compared 14% of the time

Domo vs Microsoft Power BI

Compared 8% of the time

Databricks vs Microsoft Power BI

Compared 8% of the time

KNIME vs Microsoft Power BI

Compared 6% of the time

Oracle OBIEE vs Microsoft Power BI

Compared 4% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

April 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

April 2025

Download Looker Studio product report

Buyer's Guide

Microsoft Power BI

April 2025

Download Microsoft Power BI product report

Also Known As

QuickSight

Data Studio

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Buyer's Guide

BI (Business Intelligence) Tools

March 2025

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