Dynamics 365 Sales vs SAP CRM comparison

Microsoft and SAP are both solutions in the CRM category. Microsoft is ranked #14 with an average rating of 8.5, while SAP is ranked #3 with an average rating of 7.8. Microsoft holds a 0.4% mindshare in CRM, compared to SAP’s 11.1% mindshare. Additionally, 100% of Microsoft users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Dynamics 365 Sales

Read 12 Dynamics 365 Sales reviews

163 Views
88 Comparison Views

100% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,697 Views
3,245 Comparison Views

83% willing to recommend

Dynamics 365 Sales

SAP CRM

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and Dynamics 365 Sales are contenders in the CRM software market. Based on the comparisons, Dynamics 365 Sales generally seems to have the upper hand due to its flexibility and seamless Microsoft integration.

Features: SAP CRM is known for its integration with SAP ERP, making it robust for lead management and analytics. It offers customizable reporting features and provides stability and scalability with real-time data access. Dynamics 365 Sales offers strong integration with Microsoft platforms and third-party tools, ensuring flexibility and effective workflow management. It provides mobile access and ease of use, facilitating seamless operations.

Room for Improvement: SAP CRM faces challenges with its outdated user experience and complex integration. Users suggest improvements in customization and mobile interface enhancements and the introduction of modern features like machine learning. Dynamics 365 Sales needs to improve its customization in reporting and enhance integration with non-Microsoft systems. Streamlining administrative tasks and offering better cost-effectiveness could also be beneficial.

Ease of Deployment and Customer Service: SAP CRM offers deployment in diverse environments, including on-premises and private clouds, but often requires significant vendor support and comes with mixed customer service reviews. Dynamics 365 Sales primarily supports deployment in public or hybrid cloud environments, praised for its responsive support and straightforward implementation process.

Pricing and ROI: SAP CRM is perceived as expensive and suited for large enterprises, requiring an annual license and significant long-term investment for ROI. Dynamics 365 Sales, while still on the higher side in certain markets, is regarded as having more accessible pricing structures, providing favorable ROI over time compared to SAP CRM.

To learn more, read our detailed Dynamics 365 Sales vs. SAP CRM Report (Updated: April 2025).

Buyer's Guide

Dynamics 365 Sales vs. SAP CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dynamics 365 Sales

Ranking in CRM

14th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.4%, up from 0.2% compared to the previous year. The mindshare of SAP CRM is 11.1%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

IlyasAhmad

Manager IT infrastrcture at Sapphire Group

A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms

The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."

"It stands out as an exceptional choice for businesses seeking a comprehensive ERP solution that offers a range of features, including finance, payroll, and HR modules, making it more than just a retail tool."

"It allows effective management of the follow-ups of leads and potential opportunities."

"Dynamics 365 Sales has a sales feature that is easy to use. It is easy to understand and use."

"Dynamics 365 Sales offers robust integration capabilities with third-party tools, complemented by our in-house developed applications. We've tailored our pricing within Dynamics 365 to suit our specific needs, collaborating closely with our teams for its development. Leveraging Azure and Microsoft Office 365 integration, Dynamics 365 becomes even more powerful."

"Dynamics 365 Sales facilitates remote access, allowing sales teams to work efficiently from mobile devices."

"The most valuable features of Dynamics 365 Sales for us are the standard functional power platform applications for business processes."

"The tool is on the same screen as Microsoft and Windows, which makes it easier for end users to learn. Its features are good, and the solution's integration is without challenges."

More Dynamics 365 Sales pros

"The product integrates with third-party tools easily."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"The stability is good."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

More SAP CRM pros

Cons

"However, having more dashboards and customizable templates, specifically tailored for sales in Dynamics 365, would enhance its usability even further. Being able to create custom dashboards would be particularly beneficial."

"The solution’s stability could be improved."

"The solution needs an improved connection to AI."

"The pricing must be improved."

"I have not noticed anything that I would recommend for improvement so far."

"They could improve the product's integration with Teams for seamless collaboration and enhanced administrative functionalities to reduce manual tasks."

"I found it significantly complex and not user-friendly."

"The product's pricing needs improvement."

More Dynamics 365 Sales cons

"The product is very expensive."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"SAP CRM could improve by being easier to use and customer-friendly."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"There is no scope for integration because SAP does not allow any personal integration."

"When features do get added, we would like the product to notify us in a timely way."

"I think what needs to be improved is the solution for Brazil's organization."

"The solution is expensive."

More SAP CRM cons

Pricing and Cost Advice

"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."

"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."

"The cost of the solution is very similar to that of other solutions like Salesforce CRM."

"The platform is expensive."

"Dynamics 365 Sales operates on an annual licensing basis."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"Every user needs to have a license."

"They should reduce the price to target small businesses."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"The pricing from SAP is good but it takes time to realize the investment."

"There is a license required to use SAP CRM."

"SAP CRM costs approximately a couple of thousand a month."

"We pay for the license yearly."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

12%

Manufacturing Company

10%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Dynamics 365 Sales?

It integrates well with other Microsoft products, enhancing sales workflow.

See all answers

What needs improvement with Dynamics 365 Sales?

I have not noticed anything that I would recommend for improvement so far.

See all answers

What is your primary use case for Dynamics 365 Sales?

I work at a company focused on managing sales and customer connectivity.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Microsoft Dynamics 365 Customer Service vs Dynamics 365 Sales

Compared 100% of the time

More Dynamics 365 Sales Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 25% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Dynamics 365 Sales

April 2025

Download Dynamics 365 Sales product report

Buyer's Guide

SAP CRM

March 2025

Download SAP CRM product report

Overview

Dynamics 365 Sales empowers teams with capabilities in lead management, scheduling, and workflow organization. Its Office 365 integration and comprehensive ERP features enhance productivity and control.

Dynamics 365 Sales offers powerful tools for managing leads and customer interactions. Its integration with third-party apps and REST APIs simplifies workflows, providing comprehensive visibility and reliable performance. Teams benefit from its robust documentation and Power Platform compatibility, enhancing productivity with flexible pricing and a user-friendly interface. Despite some complexities, improvements in Outlook integration, AI features, and affordability are areas for enhancement.

What are the key features of Dynamics 365 Sales?

Lead Management: Simplifies tracking and organizing potential sales opportunities.
Office 365 Integration: Seamlessly works with Office applications for increased efficiency.
Customization Options: Allows for tailored solutions to meet business processes.
Third-party Integration: Connects with external apps to streamline operations.
Power Platform Compatibility: Enhances development and functionality.

What benefits should users expect from Dynamics 365 Sales?

Increased Productivity: Enhances efficiency with streamlined workflows and tools.
Enhanced Visibility: Provides comprehensive insights into sales activities.
Reliable Performance: Offers stability with robust platform support.
Cost-effectiveness: Flexible pricing options cater to varying business needs.
Improved Collaboration: Facilitates teamwork through seamless integrations.

Companies in industries like retail and sales management implement Dynamics 365 Sales to track opportunities and manage customer interactions. It helps in generating customized offers, managing orders, and supports sales reporting and CRM capabilities. Teams utilize it for sales management, lead follow-ups, and aligning targets with objectives, making it essential for daily operations.

Microsoft

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Information Not Available

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Dynamics 365 Sales vs. SAP CRM

April 2025

Free Report: Dynamics 365 Sales vs. SAP CRM

Find out what your peers are saying about Dynamics 365 Sales vs. SAP CRM and other solutions. Updated: April 2025.

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