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ETL Solutions Transformation Manager vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
53rd
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zapier
Ranking in Data Integration
25th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Cloud Data Integration (14th), Business Orchestration and Automation Technologies (20th), AI Software Development (25th)
 

Mindshare comparison

As of April 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. The mindshare of Zapier is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Zapier0.9%
ETL Solutions Transformation Manager0.9%
Other98.2%
Data Integration
 

Featured Reviews

Ravi Kuppusamy - PeerSpot reviewer
CEO and Founder at BAssure Solutions
It lets us create models so we can generate real-time predictions and insights for a our clients
Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.
MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
"It is a reliable solution."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"Zapier's ability to connect disparate systems is incredibly valuable."
"Thanks to Zapier, I was able to integrate all the appointments into the Salesforce calendar."
"There are many uses for operations, marketing, and sales."
"The most valuable feature of Zapier is it saves me time doing repetitive tasks."
"I recommend Zapier because there is demand and it is easy to use."
"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."
"This product has made our daily reporting task simpler, by automating and integrating different apps."
"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."
 

Cons

"There is room for improvement in the solution's visualization tool."
"We get decent support. It's okay but not great."
"They should build a functional architecture based on queuing."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"The Google Analytics integrations (especially the Facebook Lead Forms to Google Analytics) HubSpot, that leads to Android phone integration"
"Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us."
"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have."
"The technical support is low."
"The solution does not work properly when we apply filters and we get errors."
"I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."
"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"
"Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."
 

Pricing and Cost Advice

"It is an expensive solution."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."
"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."
"Zapier's price is good."
"It's very affordable."
"Think your Zaps through to make sure you don't use more Zaps than you need."
"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."
"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."
"The product is reasonably priced."
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Top Industries

By visitors reading reviews
Construction Company
15%
Computer Software Company
13%
Outsourcing Company
11%
Retailer
8%
Construction Company
16%
University
8%
Comms Service Provider
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
What is your primary use case for Zapier?
I used three tools: Make.com, Zapier, and nEn nEight nEight n for my use cases. I created automation for social media integration, CRM integration, AI agents, e-commerce automation, finance automat...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Zapier and other solutions. Updated: April 2026.
889,855 professionals have used our research since 2012.