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ETL Solutions Transformation Manager vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
54th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zapier
Ranking in Data Integration
24th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Cloud Data Integration (14th), Business Orchestration and Automation Technologies (20th), AI Software Development (18th)
 

Mindshare comparison

As of April 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. The mindshare of Zapier is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Zapier0.9%
ETL Solutions Transformation Manager0.9%
Other98.2%
Data Integration
 

Featured Reviews

Ravi Kuppusamy - PeerSpot reviewer
CEO and Founder at BAssure Solutions
It lets us create models so we can generate real-time predictions and insights for a our clients
Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.
MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is among the best, even if not widely known."
"It is a reliable solution."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve."
"I think it’s brilliant because the webhook feature allows you to basically send information from any application and connect to all the most common applications on the market."
"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."
"It revolutionized our back-office."
"Zapier is user-friendly and most information is available within the page for specific automation."
"I like the ability to connect one system to another, whereas that wasn’t previously possible without a custom integration."
"The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve."
"The product's most valuable feature is automation."
 

Cons

"There is room for improvement in the solution's visualization tool."
"We get decent support. It's okay but not great."
"They should build a functional architecture based on queuing."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"One issue I experienced was that when Zapier did not automate or threw an error, the error was not user-friendly."
"System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication."
"The Google Analytics integrations (especially the Facebook Lead Forms to Google Analytics) HubSpot, that leads to Android phone integration"
"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"
"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."
"Zapier could improve on some Google Sheets features. For example, having the Zaps not break down when one row has been moved, but the header has stayed the same."
"I think the history of "zaps" could be improved."
"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."
 

Pricing and Cost Advice

"It is an expensive solution."
"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."
"The price of Zapier is approximately $75 monthly."
"It's very affordable."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."
"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."
"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."
"Think your Zaps through to make sure you don't use more Zaps than you need."
"Zapier's price is good."
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Top Industries

By visitors reading reviews
Construction Company
14%
Computer Software Company
13%
Outsourcing Company
11%
Retailer
8%
Construction Company
15%
Financial Services Firm
8%
University
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
What is your primary use case for Zapier?
I used three tools: Make.com, Zapier, and nEn nEight nEight n for my use cases. I created automation for social media integration, CRM integration, AI agents, e-commerce automation, finance automat...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Zapier and other solutions. Updated: April 2026.
886,349 professionals have used our research since 2012.