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ETL Solutions Transformation Manager vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ETL Solutions Transformatio...
Ranking in Data Integration
53rd
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zapier
Ranking in Data Integration
23rd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Cloud Data Integration (14th), Business Orchestration and Automation Technologies (19th), AI Software Development (18th)
 

Mindshare comparison

As of July 2026, in the Data Integration category, the mindshare of ETL Solutions Transformation Manager is 1.0%, up from 0.3% compared to the previous year. The mindshare of Zapier is 1.0%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Zapier1.0%
ETL Solutions Transformation Manager1.0%
Other98.0%
Data Integration
 

Featured Reviews

Vijayraj Amin - PeerSpot reviewer
Global Growth Strategist at MAIORA
User-friendly and accessible for anyone with computer knowledge and logical thinking
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.
TK
Chief Technology Advocate at PURESOFT GLOBAL LLC
Helps in seamless workflow integration but needs user interface improvements
Improvement is needed on the user interface aspect. To make it a complete BPM solution, the UI component needs significant enhancement. When comparing to OutSystems, which has better UI capabilities for creating screens and forms, Zapier has basic features for creating pages, screens, and forms, but additional development is needed in this area. Another area for improvement would be providing more capability to create custom integration points. While Zapier already has more than 2,000 webhooks, users or developers should have the flexibility to create additional custom connectors.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"It is among the best, even if not widely known."
"It is a reliable solution."
"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."
"Zapier has allowed our company to focus on important goals and run smoothly, rather than spend our time getting bogged down in mundane, busy work."
"There are a few valuable features, like the stability that it comes with and also the number of features that it offers. I've used other services like Pabbly, but they don't offer similar numbers of applications that Zapier has or allows to integrate with – it's maximum."
"The initial setup is pretty easy to do."
"Webhooks are the most valuable feature of Zapier."
"Automatic connections between CRM and the email system is the most valuable feature."
"The most valuable feature of Zapier is it saves me time doing repetitive tasks."
"Thanks to Zapier, I was able to integrate all the appointments into the Salesforce calendar."
 

Cons

"There is room for improvement in the solution's visualization tool."
"We get decent support. It's okay but not great."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"They should build a functional architecture based on queuing."
"At the moment, they allow a limited number of apps. I look forward to getting more apps for each package."
"In our case, very limited actions and limited objects are supported."
"So, if I use Zapier and I end up having to code, it loses its sense in my opinion."
"It is not worth the money if you have a little bit of a technical mind...Zapier is not able to set up different modules. When automation doesn't work, it's not that easy to find why it didn't work."
"The only frustrating thing was the support. Most applications have a chat or call center function for support."
"Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."
"There is room for improvement in the support. They are not responsive, and they don't take much time to get resolved."
"Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us."
 

Pricing and Cost Advice

"It is an expensive solution."
"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."
"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."
"Zapier's price is good."
"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."
"The price of Zapier is approximately $75 monthly."
"It's very affordable."
"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."
"The product is reasonably priced."
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Top Industries

By visitors reading reviews
Construction Company
14%
Outsourcing Company
12%
Computer Software Company
11%
Retailer
8%
Construction Company
16%
Manufacturing Company
10%
Financial Services Firm
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more compl...
What is your primary use case for Zapier?
My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business platforms and business process automation. It is a tool that we were using prior t...
 

Also Known As

Transformation Manager
No data available
 

Overview

 

Sample Customers

Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about ETL Solutions Transformation Manager vs. Zapier and other solutions. Updated: June 2026.
903,257 professionals have used our research since 2012.