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Freshdesk vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshdesk
Ranking in Customer Experience Management
5th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
Field Service Management (3rd), Help Desk Software (6th), Knowledge Management Software (5th)
Sprinklr
Ranking in Customer Experience Management
7th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (2nd), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of March 2026, in the Customer Experience Management category, the mindshare of Freshdesk is 1.9%, down from 5.5% compared to the previous year. The mindshare of Sprinklr is 2.3%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Freshdesk1.9%
Sprinklr2.3%
Other95.8%
Customer Experience Management
 

Featured Reviews

Gauri Thakur - PeerSpot reviewer
Director, Portfolio Projects at Microland Limited
Integrated support workflows have provided a unified view but need broader enterprise flexibility
Freshdesk's scalability could be improved for larger businesses across departments. Its intuitive interface is appealing for small to medium-sized businesses. However, when you look at larger enterprise levels, ServiceNow operates more efficiently. This scalability is an area where Freshdesk could expand its offerings. Additionally, I don't have too much hands-on experience with Freshdesk ticket routing. I need to check with the service desk team if they've used it. Similarly, for analytics capability, I haven't explored much on Freshdesk, but I have done it for ServiceNow. I have seen a lot on ServiceNow and the BMC Remedy, so I can speak better for them. I haven't had the chance to look at it so much that I can do a comparison. I haven't had much experience with Freshdesk's reporting. Within its paradigm of customer service management, Freshdesk is quite scalable. But I've said that inter-department and the interoperability is better off in ServiceNow than in Freshdesk.
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The organization that is possible with other departments is the solution's most valuable aspect."
"The feature that I have found most valuable is the way that it connects to various folders especially because we use it as a CRM tool, as we can connect it with our phones and our chat, and also with the API and have it as an email service, and Freshdesk just makes our life easier."
"Freshdesk saves us a lot of time, and allows us to provide an excellent and efficient customer service."
"Freshdesk provides a plain vanilla solution, making it user-friendly and less complex."
"Aside from sending a ticket to client, it can also send an image."
"Freshdesk was the best solution with the best price, as it was cost efficient and included all the features that we needed."
"The built-in customer satisfaction surveys made it easy for us to see areas that need improvement, and the ticket automations allows us to set priorities on incoming tickets based on who is submitting it."
"The user experience on the platform itself is fantastic. The UI is clean and uncluttered, so it's easy to find any information about your customer or the issue at hand. You can find out the person responsible for that particular issue, what the problem is, who the stakeholders are, and how to resolve it. There are lots of tools that will help you do that as well."
"The interface is the most valuable feature to me."
"The most valuable features are case management and reporting."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"The most effective feature is the automation of the routing engine."
"AI manages customer interactions really well, and the flow becomes easier."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
 

Cons

"We have many cases where a ticket comes in, and it ends up having multiple team members working on it. It would be really nice to be able to assign a single ticket to multiple people, rather than having to create the parent-child hierarchy that they have set up. It generates a proliferation of tickets that I really don't want to have. Having to jump from a parent to one child and then to another child makes it harder for me to be able to see the entire case from end to end. A simple example is our new hire process or our termination process. We have people who leave. We also have people who come on board. We have got multiple people participating and doing things related to the leaving or onboarding process. Currently, I have to go to different tickets to be able to see whether all tasks are really done or not. If I could assign lots of people to one ticket, it would be really nice."
"There are a few things we have asked for, like a forward button. When a ticket comes in, we forward it, but it doesn't sync up with the forward. That is the one they have to rework. The other is when we forward the ticket, it doesn't go all, or certain things don't go with it. We have told them about it, and they are working on it. It would be better if they gave us a more standard reporting template. Although they already have some, many aren't usable. It would be easier if we had more templates to work with."
"While it's good for a small number of tickets, definitely in the future, we will require something more powerful."
"Freshdesk could improve its capabilities. It's missing the article formatting, and the overall look and feel make it not easy to use. The administration instructions on how to manage the automation, capability, and integration with third parties, such as chat or bots, are very important in these types of solutions."
"Asset management and branding are two areas in the solution that have scope for improvement."
"I would like to see a little bit more color in the solution."
"An area for improvement in Freshdesk would be enabling all features regardless of company or user size."
"More automation would be beneficial, as it could greatly improve our efficiency and reduce manual tasks."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."
"There could be more videos on how to use Sprinklr."
"Their support team should opt for phone calls over emails to resolve issues faster."
"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."
"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."
 

Pricing and Cost Advice

"It was definitely not expensive. It was two grand or maybe three grand total for a year. It has just straight and simple standard licensing fees. There is no additional fee."
"Freshdesk was the best solution with the best price. It was cost efficient and included all the features that we needed."
"The price could be better, but it's okay. Compared to ServiceNow and JIRA, Freshworks offers a competitive price. There are also additional licensing costs because you need Microsoft Outlook. Each new email account costs around $15 to $19."
"The best system plan is enterprise. It costs basically 79 Euros per agent per month when it's billed annually and 95 Euros per agent per month when it's billed monthly."
"We use a licensing model only so we pay for the number of agents we have configured in the system only."
"The pricing is pretty manageable and acceptable."
"We pay approximately $70 per agent to use Freshdesk. We have 10 agents, which is approximately $700 or $800 per month. It is a fixed license, there are not any additional fees."
"It is costly."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Construction Company
8%
University
7%
Financial Services Firm
7%
Financial Services Firm
10%
Construction Company
7%
Media Company
7%
Energy/Utilities Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise6
Large Enterprise14
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What needs improvement with Freshdesk?
Freshdesk can be improved by addressing the lack of a custom dashboard, which would help design it to the client's requirement, and the API rate limit, which would be best if they provided an optio...
What is your primary use case for Freshdesk?
Our main use case of Freshdesk includes using it as a ticketing platform with live chat and support email for customers to send us tickets. We have agents on Freshdesk monitoring traffic and respon...
What advice do you have for others considering Freshdesk?
My advice to others looking into using Freshdesk is that when customers themselves want to contact a company for an issue, Freshdesk is best at helping them create tickets and reach out to the comp...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Comparisons

 

Also Known As

No data available
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

Honda, 3M, Hugo Boss, Petronas, Sony Pictures, The Atlantic, goodreads, Clear Channel Radio, Penn University of Pennsylvania, unicef, Kuoni, Movember
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Freshdesk vs. Sprinklr and other solutions. Updated: March 2026.
885,286 professionals have used our research since 2012.