

Freshdesk and Sprinklr compete in the customer support software category. Freshdesk seems to have the upper hand due to its strong automation and customization features, making it suitable for organizations looking to reduce costs and streamline workflows.
Features: Freshdesk offers workflow automation, highly customizable solutions, and live chat functionalities. It supports comprehensive ticket management and integration capabilities. Sprinklr provides strong data aggregation and integration with common CRMs, along with robust social media management tools.
Room for Improvement: Freshdesk could enhance custom dashboards, API rate limits, and simplify the ticket system for tasks involving multiple teams. Localization support is another area needing improvement. Sprinklr could improve its UI for new users, enhance post-editing capabilities, and offer more ready-made CRM integrations.
Ease of Deployment and Customer Service: Freshdesk offers flexible deployment options, including on-premises and cloud setups, and provides responsive customer service but could improve technical support. Sprinklr is a cloud solution with proactive customer support, yet users desire more direct 24/7 engagement and simpler integration processes.
Pricing and ROI: Freshdesk is known for competitive pricing and a scalable licensing model that delivers ROI by improving efficiency and reducing costs. Sprinklr is viewed as a premium tool with high costs justified by its extensive features, but pricing could be more inclusive to match capabilities.
| Product | Market Share (%) |
|---|---|
| Freshdesk | 1.9% |
| Sprinklr | 2.3% |
| Other | 95.8% |


| Company Size | Count |
|---|---|
| Small Business | 23 |
| Midsize Enterprise | 6 |
| Large Enterprise | 13 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Freshdesk is a cloud-based customer support solution that provides organizations with the features necessary to effectively streamline their support processes. This includes powerful multichannel capability, integrated game mechanics, smart automations, and more.
The solution is designed to automate agent workflows and resolve routine questions using AI and bots. Freshdesk allows managers to prioritize, categorize, and assign tickets to their agents, making it easy for them to collaborate and quickly respond to customers.
Freshdesk Features and Benefits
Some of the solution's top features and benefits include:
Reviews from Real Users
Freshdesk stands out among its competitors for a number of reasons. Two major ones are its effective ticketing system and its intuitive interface.
Deepak B., an application manager, writes, “Freshdesk has allowed us to measure and track the response and resolution time of tickets which has been reduced from seven to eight hours down to 30 minutes to one hour. This information is valuable for board meetings.”
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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