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Freshservice vs ServiceNow vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Freshservice offers significant ROI benefits with improved efficiency, though costs and user management are concerns for some regions.
Sentiment score
6.9
ServiceNow enhances efficiency, reduces costs, and improves ROI with automation and streamlined processes, providing long-term organizational value.
Sentiment score
7.3
Zendesk offers cost efficiency and improved productivity, with ROI influenced by alignment with operational needs and process integration.
The return on investment is good when implementing for ourselves and for other clients.
 

Customer Service

Sentiment score
6.4
Freshservice support is responsive and professional, but users note occasional navigation issues and delays in problem resolution.
Sentiment score
7.0
ServiceNow's customer service is generally praised, but technical support experiences vary and rely on community resources.
Sentiment score
7.0
Zendesk receives praise for responsiveness and ease of use, but some users desire better chat features and human interaction.
However, they have improved over the period of two years.
We had a good experience with customer service, receiving a positive response from technical support.
The support is exemplary and deserves a perfect rating.
Most of the support comes from partners, and customers heavily rely on them.
I have contacted them four to five times over the past two years, and they have been quite helpful.
The technical support provided by Zendesk has been very satisfactory.
 

Scalability Issues

Sentiment score
7.2
Freshservice offers scalable, cloud-based IT solutions with flexible licensing, though customization may be limited for larger enterprises.
Sentiment score
7.4
ServiceNow is highly scalable, integrates well with systems, and offers flexibility, making it ideal for diverse organizations.
Sentiment score
7.5
Zendesk is praised for scalability and customization, although some face initial setup challenges and structural integration issues.
Freshservice is easy to use for scalability.
It is capable of vertical scaling with no issues.
Zendesk can scale from very small companies to very large ones.
 

Stability Issues

Sentiment score
8.1
Freshservice is stable and reliable, with minor glitches addressed efficiently, ensuring robust performance and high user satisfaction.
Sentiment score
7.7
ServiceNow is highly stable with minimal disruptions, often due to external factors, offering reliable SaaS performance and support.
Sentiment score
7.9
Zendesk is stable with minimal downtimes, reliable performance, occasional minor issues, and high reliability ratings, especially for smaller businesses.
Freshservice provides a stable environment for our needs.
Freshservice is quite stable as they host it on AWS.
ServiceNow is already a stable tool.
ServiceNow is stable enough.
The stability has been quite reliable.
 

Room For Improvement

Freshservice faces issues with reporting, project management, customization, integration, asset management, support features, and performance for large users.
ServiceNow users seek improvements in interface, navigation, pricing, documentation, mobile functionality, support, updates, and third-party integrations.
Zendesk faces challenges with data management, flexibility, integration, user-friendliness, and customer communication, while users are dissatisfied with support and pricing.
There's limited experience with the CMDB or asset management features.
Asset management can definitely be improved because it doesn't pick up every single device on the network or every single piece of information.
There is a need for improvement in terms of automatic escalation to the next level if an issue is not resolved.
There is a need for bug or error tracking in ServiceNow.
Their customer support could make it a great solution, not just product support but also their relationship with partners and training initiatives in different regions.
There are sometimes challenges with the portal being a bit confusing for new users.
There could be improvements in integration, which can be achieved with APIs or tools like Zapier.
 

Setup Cost

Freshservice provides transparent, flexible pricing options praised for competitiveness, though considered expensive by some, ideal for various enterprise solutions.
ServiceNow's pricing is higher than competitors, suited for large enterprises but challenging for smaller companies due to cost complexity.
Enterprise buyers find Zendesk's pricing high but valuable, with costs varying by agent count and business needs for tailored solutions.
The solution offers flat licensing and appears to be cost-effective.
We pay a certain amount annually for the number of users, and as users increase, the cost increases.
ServiceNow's pricing can be justified if more functionality is required.
ServiceNow is expensive for all regions.
It is not the cheapest solution nor the most expensive, but it provides value for money.
 

Valuable Features

Freshservice offers incident management, automation, asset management, customization, scalability, ITIL compliance, with user engagement via Freshchat and APIs.
ServiceNow excels in customization, integration, and user-friendliness, offering versatile workflows, ITIL processes, and strong community support.
Zendesk offers user-friendly ticket management, seamless integrations, multi-channel support, and robust security for efficient and productive customer service.
Incident management is very helpful, and the system is straightforward, making it easy to use for our enterprise-level company.
The most valuable features include ticket routing, automation in triage, data control, and flat licensing.
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
The most valuable features of ServiceNow for me are its ticketing and reporting capabilities.
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
 

Mindshare comparison

As of April 2025, in the Help Desk Software category, the mindshare of Freshservice is 3.9%, down from 3.9% compared to the previous year. The mindshare of ServiceNow is 24.1%, down from 26.7% compared to the previous year. The mindshare of Zendesk is 4.1%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Help Desk Software
 

Featured Reviews

Trilochana Gouda - PeerSpot reviewer
Smooth incident management and easy to use while needing better escalation management
We are using Freshservice for the IT ticketing system for business users We use the ticketing system primarily, which is very easy to use for all users. Freshservice is helpful, especially in incident management. Incident management is very helpful, and the system is straightforward, making it…
Somnath Kand - PeerSpot reviewer
Custom integration and reporting lead to efficient ticket management
There is a need for bug or error tracking in ServiceNow. Although there are child incidents or tickets, tracking primary issues or bugs within enhancements is not present. The reporting features in the new portal could be more user-friendly. While it provides options to minimize chart and image sizes, actual implementation doesn't always reflect these changes.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo ( /products/klaviyo-reviews ), enhancing our workflows.
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Top Industries

By visitors reading reviews
Computer Software Company
24%
Financial Services Firm
7%
Educational Organization
7%
Manufacturing Company
6%
Educational Organization
27%
Computer Software Company
10%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
23%
Educational Organization
11%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Freshservice?
The solution has been very helpful engineering insights into the client's environment. We have been able to manage c...
What is your experience regarding pricing and costs for Freshservice?
The solution offers flat licensing and appears to be cost-effective.
What needs improvement with Freshservice?
There is a need for improvement in terms of automatic escalation to the next level if an issue is not resolved. It sh...
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding ...
What is your experience regarding pricing and costs for Zendesk Support?
I am not currently aware of the exact pricing, but since we are still using Zendesk, it appears to be at a reasonable...
What needs improvement with Zendesk Support?
Report generation is still slightly tricky and not very customizable as per my inquiries. It would be advantageous to...
 

Also Known As

Flint
No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Sinclair Broadcast Group, Western Carriers, Judson University, Golf Canada, Travix, Proxama, Paymentez, Ready Auto Transport
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in Help Desk Software. Updated: April 2025.
848,716 professionals have used our research since 2012.