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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
248
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
23
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
10
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 34.5%, down from 38.3% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 3.1% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Dheen Jaabir - PeerSpot reviewer
Seamless integration and easy implementation
Microsoft licensing has always been tricky. There have been several changes in the last quarter, such as the addition of a new SKU on top of the existing ones. The licensing can be messy at times. Apart from that, it's fine. One area where Microsoft lacks is network-level protection. Currently, it focuses on endpoint protection. However, with the shift to remote work, network-level protection has become less relevant since users take their devices home, and there is no physical boundary after COVID. So, investing in network equipment might not be as useful as protecting endpoints with features like EDR (Endpoint Detection and Response) and behavioral monitoring. That would probably be helpful.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"By using Microsoft Intune we can control which websites the users can go to and it provides a secure environment for our employees using their laptops that are having access from home. We have installed Intune to control the user's environment minimizing the chances of any hacking."
"Everything has worked better since we started using Intune."
"It works well if you have a Microsoft environment."
"The solution is fully integrated with the Microsoft platform and the Autopilot feature, which is a unique feature."
"We have a BYOD policy, and this solution helps us manage our devices."
"I am easily able to manage devices and assets, especially laptops and desktops."
"Based on my experience, I find Intune very flexible for managing Windows devices. We can use scripting, and we can make use of the self-service portal or the company portal to publish some of the applications for Windows."
"I like the fact that it's integrated with the rest of the Microsoft products, so customers can manage it from their Office 365 portal or Azure portal."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The solution is user-friendly."
"The most valuable feature of Google Cloud Identity is its stability."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"You can scale the solution up or down by department."
"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."
"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."
"The product is centralized and we can use it for security purposes."
"The product is a unified solution and you don't require to purchase tools from different vendors. The system analyzes behavior and activity and takes steps for protection."
"The solution offers excellent documentation that is easily available online."
"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."
"Integration between our departments has been the most valuable."
 

Cons

"We do not utilize Microsoft customer service and technical support since it is generally a waste of time."
"I would like more clarity on how Intune is migrating control from Active Directory group policies, especially as we move over to Windows 11. It seems inefficient to manage some settings in Active Directory and others in Intune."
"The installation could be improved to be simplified."
"The difficulty of the the roll out is surprisingly difficult considering this product is supposed to be an integrated part of the 365 suite."
"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."
"There is still a gap between SCCM and Intune, especially in the reporting, inventory, and software deployment areas."
"In the past, I raised some tickets for the enhancement feature, which was missing in Intune."
"There can be more logs. I do not have any other requirements."
"The integration should be made easier."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"I would like to see more integration in future releases."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The customer service and support team is not so good."
"To improve the product, the integration with third-party products could always be smoother."
"We cannot manage the attributes of SSPR."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"There are certain shortcomings in the licensing model of the product where improvements are required."
"Microsoft Enterprise Mobility + Security is expensive."
"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."
"The licensing can be messy at times."
"Technical support could be improved. Sometimes they use a third party that's not so knowledgeable in the product and that can slow down things a bit."
"Its performance needs enhancement."
"The MDM part of the engine could be better."
 

Pricing and Cost Advice

"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"It's affordable for the protection it gives. There are no additional costs."
"The price could be better."
"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
"The solution is cost-effective."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
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Top Industries

By visitors reading reviews
Educational Organization
22%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Computer Software Company
16%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Computer Software Company
17%
Financial Services Firm
11%
Pharma/Biotech Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
They should improve their customer support. The fact that the only way to get customer support is for paid customers ...
What is your experience regarding pricing and costs for Microsoft Enterprise Mobility + Security?
The increase in the prices of the product might not be the actual problem, but things become complex with some new pl...
What needs improvement with Microsoft Enterprise Mobility + Security?
Since Microsoft Enterprise Mobility + Security needs to deal with the competition from VMware and Ivanti, I visited P...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: March 2025.
846,617 professionals have used our research since 2012.