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IBM Cognos vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
IBM Cognos boosts efficiency, saves over $650k annually, improving data insights and operational performance, with varied ROI based on implementation.
Sentiment score
6.2
ThoughtSpot offers time savings and decision-making benefits, though some struggle with costs and measuring financial returns due to adoption issues.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
Based on our implementation in one project, we are trying to raise more funding to expand its use.
Senior Business Intelligence Architect at Mphasis
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
Data Analyst at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.4
IBM Cognos support quality varies, with competent tech support; costs and partner reliance are noted; ratings mostly 6-9.
Sentiment score
5.7
ThoughtSpot customer service is supportive with quick responses, but some users experience delays and find the knowledge base lacking.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
I stopped opening tickets due to insufficient and untimely responses.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The knowledge base for ThoughtSpot is less robust compared to others.
Sr Data Analytics Consultant at Capgemini
 

Scalability Issues

Sentiment score
7.4
IBM Cognos is generally scalable, handling thousands of users, though some face configuration challenges in distributed systems.
Sentiment score
5.9
ThoughtSpot is highly scalable with data warehouse integration, but security governance and advanced features may be challenging.
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
Sr Data Analytics Consultant at Capgemini
The platform does not have technical problems with scaling data or connections.
Software Engineer (Data specialist) at Salesforce
As our data has grown, I have validated huge datasets and complex models without significant issues.
Data Analyst at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.2
IBM Cognos is generally stable, with occasional issues due to external factors, poor design, or large queries.
Sentiment score
6.1
ThoughtSpot is reliable with high stability and minimal issues, but some users face indexing delays and feature limitations.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
Sr Data Analytics Consultant at Capgemini
The upgrades are smooth with no downtime, which is super important.
Software Engineer (Data specialist) at Salesforce
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Room For Improvement

IBM Cognos needs better data visualization, simplified database connections, enhanced interface, and improved performance to compete with Tableau.
ThoughtSpot users seek better visualization, customization, integration, user interface, data loading, pricing, governance, and tool integration features.
There is room for improvement in self-service analytics and predictiveness.
head of commercial at Assimil8 Ltd.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
Senior Data Engineer at a tech vendor with 10,001+ employees
We are generally satisfied, but I am not certain if IBM Cognos meets every feature request from users since we only provide IBM Cognos as our standard and do not maintain infrastructure for other tools.
EDW Manager at a university with 1,001-5,000 employees
Currently, it is not as customizable as the options available on Power BI or Tableau.
Sr Data Analytics Consultant at Capgemini
Handling governance when there are many models and dashboards is complex.
Software Engineer (Data specialist) at Salesforce
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Setup Cost

IBM Cognos is costly but valued for features; negotiate near fiscal year-end for discounts, especially through partners.
ThoughtSpot offers flexible, competitive pricing with various models, being comparable to Tableau and higher than Power BI.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
HubSpot is expensive.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot's pricing is reasonable and in line with other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Valuable Features

IBM Cognos offers flexible reporting, interactive dashboards, AI insights, and comprehensive BI functions for enhanced decision-making and scalability.
ThoughtSpot offers fast data search, AI-driven insights, and self-service analytics, enhancing decision-making and user interaction.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at a tech vendor with 10,001+ employees
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
head of commercial at Assimil8 Ltd.
IBM Cognos is evaluated and complies fully with all our security standards.
EDW Manager at a university with 1,001-5,000 employees
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
Sr Data Analytics Consultant at Capgemini
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Data Analyst at a tech vendor with 10,001+ employees
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
10th
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
136
Ranking in other categories
Reporting (7th)
ThoughtSpot
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
17
Ranking in other categories
Data Visualization (8th), Embedded BI (6th)
 

Mindshare comparison

As of December 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.5%, down from 3.7% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.5%
ThoughtSpot1.5%
Other97.0%
BI (Business Intelligence) Tools
 

Featured Reviews

reviewer2648136 - PeerSpot reviewer
EDW Manager at a university with 1,001-5,000 employees
Centralized reporting has supported university-wide regulatory dashboards and secure data access
From my experience, we use regular dashboarding with IBM Cognos for producing scheduled reports and for mandatory regulatory reporting. All our departments use IBM Cognos, with each department developing their own reports while our corporate IT team provides the data. Some people use the interactive dashboards feature of IBM Cognos, and there are also other tools in use. I think some users utilize Power BI and Tableau, but our IT organization only provides IBM Cognos as an enterprise business intelligence and reporting tool. IBM Cognos is evaluated and complies fully with all our security standards. In my opinion, IBM Cognos is very stable. It has been around for many years and many users are familiar with it, ensuring it performs well in its intended capacity. The benefits of choosing IBM Cognos, aside from cost savings, include having institutional knowledge for maintaining this infrastructure and a reliable solution that enhances developer productivity, given our team's extensive experience with IBM Cognos.
Sushma Polavarapu - PeerSpot reviewer
Sr Data Analytics Consultant at Capgemini
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
8%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise86
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise12
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
There should be a free version of it for people to learn easily so that they get adapted easily and get used to supporting the Domo community, which is something very important. The certification c...
What is your primary use case for ThoughtSpot?
I had some experience with ThoughtSpot. It was a very limited use case, as I was just a part of a POC, so I cannot really comment.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about IBM Cognos vs. ThoughtSpot and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.