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IBM Cognos vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
134
Ranking in other categories
Reporting (4th)
ThoughtSpot
Ranking in BI (Business Intelligence) Tools
19th
Average Rating
7.6
Reviews Sentiment
7.0
Number of Reviews
8
Ranking in other categories
Data Visualization (14th), Embedded BI (8th)
 

Mindshare comparison

As of January 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.7%, down from 4.2% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Anthony Fiorino - PeerSpot reviewer
You can drill down into any data right out of the box, with a straightforward deployment, and great support
The most valuable feature is probably the core functionality itself, which is the ability to search and drill down into any data right out of the box. Of course, there's data modeling needed, and things like that, but I can throw it at a set, and I can get up and running in a matter of hours. If a new group comes to me and says, "Hey, I've heard about ThoughtSpot. I have some data and I want to be able to do some analytics, do some profiling, do some BI against it." In a couple of hours, I connect to their source and I just do it. Now for a production product, we have to model and perform it over time, but at least I can get people up and running extremely fast with a tool that's intuitive and easy to use.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc."
"We are able to generate quality reports easily which allows us to decrease response time."
"The dashboarding offered by this solution is very valuable to us."
"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"The initial setup is very straightforward."
"This solution allows you to input a wide range of file formats."
"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."
"The ability to do ad hoc explorations of data has been most valuable."
"ThoughtSpot takes the modifying of existing reports out of our hands."
"I would say the return on investment is good. Whatever we invested, we got results. We have been finding it easy to use and onboard new use cases."
"It's easy to drill down or expand data to get more details right out of the box."
"The initial setup was very straightforward."
"It is easy to set up the solution."
"I like ThoughtSpot's search capabilities. You can also create custom analytics even if you aren't an experienced data analyst. We have users with no data analytics experience making some of the dashboards we've created, copying components, and customizing them to their specific use cases."
"The scalability is good."
 

Cons

"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."
"Need improvement towards Visualization."
"IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement."
"Tableau and Power BI are faster than Cognos."
"Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently."
"It would be better if it is was easier to implement without extensive training for it."
"There are a lot of limitations with the out-of-the-box tool."
"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."
"I would like to see more flexibility in adding the pins. Currently, we have four different sizes in which I can add pins, but I would like to be able to resize my pins."
"A customized visualization is lacking in this product."
"The dashboards could give you more ability to fine tune the appearance. You get a great deal more control over how something looks in Power BI than you do in ThoughtSpot."
"In terms of features, I'd like to be able to pivot data - for example, going from rows to columns. It's not easy to do."
"The one area of the solution that I do hear needs improvement is on the visualization front."
"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."
"If I want to order columns, this feature is not there."
"ThoughtSpot is a fairly new product, so some usability aspects aren't as mature as we'd like them to be. One example is their organizational methodology, like how objects are organized in their dashboards inside the product. They're all on a flat list, which works if you've got five or 10 dashboards. However, it's insufficient when you're a large enterprise with multiple groups looking at the same dashboards. It isn't organized well."
 

Pricing and Cost Advice

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"It is my understanding that the cost is very low. It's not very expensive."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"Pricing should be improved."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"I give the pricing a six out of ten."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
55%
Financial Services Firm
7%
Computer Software Company
4%
Manufacturing Company
4%
Financial Services Firm
24%
Computer Software Company
11%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great f...
What do you like most about ThoughtSpot?
It's easy to drill down or expand data to get more details right out of the box.
What is your experience regarding pricing and costs for ThoughtSpot?
I like the pricing structure. I get billed by how much data I put in, not how many people are looking at the data. It's better for me as I can control pricing a bit more easily.
What needs improvement with ThoughtSpot?
We'd like more flexibility with the calendar as our fiscal year does not align with the calendar year. We have to load or create our own custom calendar to actually need our fiscal year-end. With o...
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Learn More

 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about IBM Cognos vs. ThoughtSpot and other solutions. Updated: January 2025.
831,158 professionals have used our research since 2012.