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IBM Cognos vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
IBM Cognos improves decision-making and efficiency, with substantial ROI, cost savings, and enhanced reporting capabilities for faster data processing.
Sentiment score
6.4
ThoughtSpot offers time savings and strategic benefits, though ROI quantification is challenging and adoption varies despite its user-friendly interface.
I have seen a return on investment, as I mentioned earlier about time saving and productivity gains, with a consistent governed data model that reduces the risk of errors.
Sr. Project Manager at GlaxoSmithKline
I have seen a return on investment through improved decision making, as automated distribution and uptime, along with scheduled report delivery and bursting, have eliminated various manual emailing and delays, thereby saving time and cost.
Senior Project Manager at BD
Management can now drill down and view executive summaries for new products and fraud analytics quickly, resulting in less red tape during the decision-making process.
Vice President at a financial services firm with 10,001+ employees
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
Based on our implementation in one project, we are trying to raise more funding to expand its use.
Senior Business Intelligence Architect at Mphasis
This tool has really improved our decision-making by 70 to 80% because we are able to rely on insights from different data sources from different departments.
Financial Analyst at Nestlé
 

Customer Service

Sentiment score
6.4
IBM Cognos support receives mixed reviews, with feedback on responsiveness, complexity, solution speed, and service cost and personalization.
Sentiment score
5.9
ThoughtSpot's customer service receives mixed reviews, with praise for responsiveness but some criticism for delays and knowledge base limitations.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
The customer support has been proactive, solution-oriented, and helpful whenever I have needed to reach out.
Senior Project Manager at BD
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
I stopped opening tickets due to insufficient and untimely responses.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The customer support for ThoughtSpot is very proactive and supportive, available 24/7.
Financial Analyst at Nestlé
 

Scalability Issues

Sentiment score
7.4
IBM Cognos is scalable, efficiently handling growth with the right infrastructure, but may face performance challenges under heavy load.
Sentiment score
6.1
ThoughtSpot is praised for scalability and flexibility but faces challenges in governance; contract type affects its scalability potential.
The scalability of IBM Cognos is very good, as it has continued growing with my organization's needs, allowing us to analyze and store a significant amount of data and handle our organization's growth efficiently.
Sr. Project Manager at GlaxoSmithKline
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
Sr Data Analytics Consultant at Capgemini
The platform does not have technical problems with scaling data or connections.
Software Engineer (Data specialist) at Salesforce
As our data has grown, I have validated huge datasets and complex models without significant issues.
Data Analyst at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.2
IBM Cognos is reliable with minimal downtime, though performance may lag under heavy loads; proper maintenance enhances stability.
Sentiment score
6.3
ThoughtSpot is reliable and stable, with minimal downtime and smooth upgrades, despite occasional performance issues and integration needs.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
In my experience, IBM Cognos is stable, as I have not experienced any downtime or lagging issues.
Senior Project Manager at BD
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
Sr Data Analytics Consultant at Capgemini
The upgrades are smooth with no downtime, which is super important.
Software Engineer (Data specialist) at Salesforce
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Room For Improvement

IBM Cognos needs better data visualization, improved performance, real-time connectivity, simpler interface, and enhanced support for user satisfaction.
ThoughtSpot lacks customization, flexibility, and affordable options, with users desiring improved integrations, usability, and a free learning version.
Integration with Azure login makes trouble.
Sr. Project Manager at GlaxoSmithKline
IBM Cognos can be improved by addressing its limited real-time data connectivity, as well as enhancing the endpoint experience and mobility, which currently is not satisfactory due to limited data blending.
Senior Project Manager at BD
IBM Cognos could improve by introducing different role types, such as viewer roles, user roles, and admin roles, along with assigning minor modules to specific individuals.
Vice President at a financial services firm with 10,001+ employees
Currently, it is not as customizable as the options available on Power BI or Tableau.
Sr Data Analytics Consultant at Capgemini
Handling governance when there are many models and dashboards is complex.
Software Engineer (Data specialist) at Salesforce
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Setup Cost

IBM Cognos offers competitive pricing, but enterprises should negotiate or use partners for better rates and licensing solutions.
ThoughtSpot offers competitive pricing with flexible negotiation, generally costing more than Power BI but less than Tableau.
Our central team negotiated a different price because multiple teams within our organization use IBM Cognos, bringing the price down to around $10 to $11 per user per month.
Vice President at a financial services firm with 10,001+ employees
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
My experience with pricing, setup cost, and licensing is positive, as the price is relatively competitive and affordable.
Senior Project Manager at BD
HubSpot is expensive.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot's pricing is reasonable and in line with other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The pricing, setup cost, and licensing for ThoughtSpot are competitive.
Financial Analyst at Nestlé
 

Valuable Features

IBM Cognos delivers essential enterprise analytics with powerful reporting, integration, security, and AI-driven insights for improved decision-making.
ThoughtSpot simplifies data exploration with AI analytics, offering speed, scalability, and user-friendly interfaces for efficient decision-making.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures.
Sr. Project Manager at GlaxoSmithKline
Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis.
Senior Project Manager at BD
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
Sr Data Analytics Consultant at Capgemini
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Data Analyst at a tech vendor with 10,001+ employees
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
139
Ranking in other categories
Reporting (4th)
ThoughtSpot
Ranking in BI (Business Intelligence) Tools
10th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Data Visualization (9th), Embedded BI (6th)
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.8% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.3%
ThoughtSpot1.5%
Other97.2%
BI (Business Intelligence) Tools
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
Purity Wairimu - PeerSpot reviewer
Financial Analyst at Nestlé
Self-service analytics has empowered teams and now drives faster data-driven decisions
I have an experience of four years using ThoughtSpot. ThoughtSpot is very easy to use. Even non-technical users find it very easy to use and user-friendly. Some of the best features ThoughtSpot offers are innovation, ease of use, and data analytics. Reporting development is also pretty easy, making complex formulas slightly easier. Additionally, dashboarding for non-technical people, easy search of data, ease of getting insights, AI-driven analytics, and the ability to easily build charts are highlights. ThoughtSpot also offers data connection with live data sources. ThoughtSpot's scalability is impressive; it can handle large data easily, and performance has been powerful and reliable. The AI-driven analytics capabilities in ThoughtSpot help to predict future outcomes and are very helpful in tracking data, and performance is great.
report
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
11%
Manufacturing Company
9%
Government
7%
Financial Services Firm
17%
Manufacturing Company
11%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise90
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise14
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love to see the user interface improved, especially to look somehow updated. In addi...
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing, setup cost, and licensing for ThoughtSpot are competitive, and it is a very user-friendly tool compared to its competitors. Setting it up was easy and straightforward.
What needs improvement with ThoughtSpot?
The customizability of the visualization live boards should be improved. Additional support for more data warehouse systems is needed, as data does not always match sometimes. Sophisticated data mo...
What is your primary use case for ThoughtSpot?
My name is Peter Chemo, a Financial Analyst at Nesto. One of the major challenges that ThoughtSpot solves is reducing the dependency on data teams for reports and insights. ThoughtSpot also integra...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about IBM Cognos vs. ThoughtSpot and other solutions. Updated: February 2026.
883,011 professionals have used our research since 2012.