Marketo vs SAP CRM comparison

Adobe and SAP are both solutions in the Marketing Management category. Adobe is ranked #5 with an average rating of 8.4, while SAP is ranked #4 with an average rating of 7.9. Adobe holds a 10.0% mindshare in MM, compared to SAP’s 22.9% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Marketo

Read 24 Marketo reviews

1,277 Views
1,012 Comparison Views

96% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

1,435 Views
1,213 Comparison Views

83% willing to recommend

Marketo

SAP CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Marketo vs. SAP CRM Report (Updated: January 2025).

Buyer's Guide

Marketo vs. SAP CRM

January 2025

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Helped 830,726 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

SAP CRM

Ranking in Marketing Management

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd)

Mindshare comparison

As of January 2025, in the Marketing Management category, the mindshare of Marketo is 10.0%, down from 12.3% compared to the previous year. The mindshare of SAP CRM is 22.9%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Bruno Spiazzi

Business Process Analyst at Marcopolo SA

Good solution for controlling company processes

Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The most valuable feature of this solution is Smart Campaigns."

"I like that the solution is flexible."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The product has been stable."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

More Marketo pros

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"It was comfortable setting up the tool."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."

"The user interface is excellent."

"SAP CRM is very fast, providing accurate information and good results."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

More SAP CRM pros

Cons

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"Customer support could be more helpful."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

More Marketo cons

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"There could be some specific configurable options on the UI level to improve visibility."

"The product's pricing could be better."

"SAP CRM could improve by being easier to use and customer-friendly."

"In terms of stability, there are some latency issues."

"The product is very expensive."

More SAP CRM cons

Pricing and Cost Advice

"The pricing is not cheap, but it's not that expensive either."

"The licensing cost usually depends on the users."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"It is expensive. We have a yearly license."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

More Marketo pricing and cost advice

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"Every user needs to have a license."

"There is a license required to use SAP CRM."

"The licensing model for SAP CRM is customer-based."

"The pricing from SAP is good but it takes time to realize the investment."

"The product is expensive."

"SAP CRM is an expensive product."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Computer Software Company

11%

Manufacturing Company

11%

Government

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar ...

See all answers

What is your primary use case for Marketo?

We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 37% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

HubSpot Marketing Hub vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

More Marketo Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 28% of the time

Siebel CRM vs SAP CRM

Compared 11% of the time

Zoho CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Marketo

December 2024

Download Marketo product report

Buyer's Guide

SAP CRM

December 2024

Download SAP CRM product report

Learn More

Adobe

SAP

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Marketo vs. SAP CRM

January 2025

Free Report: Marketo vs. SAP CRM

Find out what your peers are saying about Marketo vs. SAP CRM and other solutions. Updated: January 2025.

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