Marketo vs SAP CRM comparison

Adobe and SAP are both solutions in the Marketing Management category. Adobe is ranked #5 with an average rating of 8.6, while SAP is ranked #4 with an average rating of 7.7. Adobe holds a 11.1% mindshare in MM, compared to SAP’s 18.4% mindshare. Additionally, 95% of Adobe users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Marketo

Read 23 Marketo reviews

1,441 Views
1,122 Comparison Views

95% willing to recommend

SAP CRM

Read 42 SAP CRM reviews

1,407 Views
1,175 Comparison Views

83% willing to recommend

Marketo

SAP CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Marketo vs. SAP CRM Report (Updated: September 2024).

Buyer's Guide

Marketo vs. SAP CRM

September 2024

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Helped 801,634 peers since 2012

Categories and Ranking

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

SAP CRM

Ranking in Marketing Management

4th

Average Rating

7.6

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd)

Mindshare comparison

As of September 2024, in the Marketing Management category, the mindshare of Marketo is 11.1%, down from 12.2% compared to the previous year. The mindshare of SAP CRM is 18.4%, up from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Saba Perwez

Executive - Marketing Automation at a tech services company with 1,001-5,000 employees

Apr 23, 2024

Good for many things: generating leads and scoring leads

It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. Marketo changed the way our team collaborates on marketing campaigns., especially in our sales team. We assign numbers to contacts based on their behavior, but those are just numbers. It was hard to tell if a high number meant strong interest or just general activity. So, we created another matrix called LeadGrid metrics to categorize leads from A1 to A5, B1 to B5, and so on. Seeing a prospect as an 'A5' tells our sales team that it's a hot lead, while a 'C5' indicates lower interest.

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reviewer2245296

Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees

Aug 3, 2023

The product is slow, and the flow of information is difficult to interpret, though it is highly scalable and is suitable for global markets

The solution is slow. The algorithmic structure for queries to get the data from one place to another is really badly written. It’s probably on every legacy system. It's really slow, and it lags. Every click takes five seconds to work. It’s one major issue. The user interface and the flow of information are convoluted and difficult to interpret. It's not something we can figure out by ourselves. A lot of documentation, training, and workarounds have to be done for myself and my team members to understand how to use the system. CRMs are not that complicated anymore, but SAP is.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The most valuable features are the Marketo emails, both sending and tracking."

"The product has been stable."

"I like that the solution is flexible."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The smart campaign looks quite interesting and useful."

"The most valuable feature of this solution is Smart Campaigns."

More Marketo pros

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The solution is easy to use."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"The most valuable feature for me is the flexibility to consolidate the products."

"The stability is good."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

More SAP CRM pros

Cons

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Revenue management, attribution, and ABM can all be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Marketo should give more power to the users for data manipulation."

More Marketo cons

"The product's pricing could be better."

"SAP CRM could improve by being easier to use and customer-friendly."

"The solution is slow."

"The interface could be improved."

"When features do get added, we would like the product to notify us in a timely way."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

More SAP CRM cons

Pricing and Cost Advice

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The licensing cost usually depends on the users."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The solution is expensive compared to others."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo is used a lot because it's cheaper and preferred by many firms."

More Marketo pricing and cost advice

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"The solution is expensive."

"There is a license required to use SAP CRM."

"SAP CRM costs approximately a couple of thousand a month."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"Every user needs to have a license."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"The product is costly."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

12%

Manufacturing Company

11%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo...

See all answers

What is your primary use case for Marketo?

I am not the end user because I use Marketo as the customer's account manager.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 39% of the time

HubSpot Marketing Hub vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 18% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

Teradata Customer Interaction Manager vs Marketo

Compared 5% of the time

More Marketo Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 32% of the time

Siebel CRM vs SAP CRM

Compared 11% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

Zoho CRM vs SAP CRM

Compared 7% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Marketo

August 2024

Download Marketo product report

Buyer's Guide

SAP CRM

August 2024

Download SAP CRM product report

Learn More

Adobe

SAP

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Marketo vs. SAP CRM

September 2024

Free Report: Marketo vs. SAP CRM

Find out what your peers are saying about Marketo vs. SAP CRM and other solutions. Updated: September 2024.

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