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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.0%, down from 33.0% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.0%
UrbanCode Deploy4.6%
Other70.4%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The build and release management features are valuable."
"Two of the most valuable features include the integrated project management suite, which consolidates source code and project management in a single location, and its powerful reporting capabilities."
"Great project management feature and Git-based repository."
"The tool's most efficient feature is the integration of its services in one place. It is an easy-to-use product that improves productivity. Microsoft Azure DevOps is also user-friendly. Its documentation is clear and can be found on Google."
"The reviewing and everything is very good in Azure DevOps."
"Azure DevOps helps us to implement all our DevOps practices with a complete end-to-end cycle starting from code commit till the production deployment including continuous feedback."
"The integration of the whole cycle is the main strength of the tool. If I want to control the cycle with other tools on the market, I would have to use several tools. However, this is not the case with Azure DevOps or TFS."
"In our organization, Microsoft Azure DevOps helps senior leadership go in and check the project status and how much effort has been put in by the development team."
"This product is excellent for deploying components and running processes related to deployments."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
"Customer Service: Perfect. IBM has one of the best customer services."
"It reduced more than 70% of our manual effort when it automated deployment of both UNIX and Windows-based applications using UrbanCode Deploy."
"It helps us orchestrate enterprise applications that need to be coordinated."
"The most valuable feature is the ability to create a deployment process visually and to see that process executing in real time, step by step, with access to log files and with a click of a button."
"Getting the deployments automated adds a lot of value."
"Automated deployment forces the organization to standardize runtimes, development output and handling of platform provisioning."
 

Cons

"Azure DevOps is set up more for development and less for testing. If it is set up correctly, everyone can use it better, but it was set up from a development point of view, which means it is lacking in what I need from a testing perspective. Just like any other tool, it depends on how it is configured. I am not happy with the way it is set up. It is configured more from a development side, and it doesn't necessarily cater to all the other areas that probably need to use it, such as testing data, etc."
"Unfortunately, managing users in Azure is a very complicated issue."
"DevOps is simple to use, but it is severely limited in terms of project management."
"Microsoft tools are sometimes too feature heavy and offer more features than the person actually needs to use."
"If they could build up requirement traceability metrics, then it would be great."
"All of the tests of the applications are done on the mobile or web interface and it could be improved."
"The test management section needs to be improved."
"When comparing with Jira, I find that the task management capabilities in Azure DevOps are not yet fully comprehensive and should be enhanced."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"Full blown support for repositories such a SonaType Nexus would be better than having to deploy an agent to watch particular filesystem paths."
"We're running version 4.8.4, which isn't the latest version. This version lacks reporting, which may be improved in the latest version."
"If you really want to scale up, it's going to get a little complicated. You'll have to do some configurations to make it work."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"Sometimes the tool gets hung while running a plan."
"Technical support is bad."
 

Pricing and Cost Advice

"The reason that customers are going to the cloud is that it provides the ability to reduce the license cost. For example, when purchasing Office 365 it is bundled with Word, Excel, PowerPoint, Access, and many other applications. In the past, purchasing a license was approximately $600. Today it's only $35 or $45 per customer, per client, or per user, plus the storage. It's less expensive for companies today, to use something, such as Microsoft Azure DevOps, and provide the software to all the employees needing a license. It's better to go with the cloud than just to buy the licenses by themselves."
"The cost is quite affordable."
"It is relatively inexpensive compared to other solutions that necessitate servers and physical hardware."
"There is a license for this solution."
"As the cost structure is per user, I would recommend paying the cost structure based on the amount of data you use rather than the number of users."
"There is a license for this solution."
"Microsoft Azure DevOps is free for up to five users and allows you to track a maximum of three projects."
"The pricing of Azure DevOps falls within the average range and it is fixed."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
8%
Computer Software Company
6%
Financial Services Firm
27%
Construction Company
12%
Outsourcing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I rate Microsoft Azure DevOps price as a one, which means it is a good value.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: August 2026.
910,454 professionals have used our research since 2012.