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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
137
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.8%, down from 32.3% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.8%
UrbanCode Deploy4.6%
Other69.6%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a really easy way to define all of the features that you need to deliver. You can link those features to epics and break them down into user stories. You can also assign the user stories into sprints for doing your product improvement planning."
"This includes the ability to build and customize sprints, and I like the tracking and that we can monitor our velocity."
"There are a lot of helpful features available for tracking dependencies."
"I like the fact that there is built-in Power BI. Both are Microsoft tools. So, you can incorporate dashboard capabilities."
"Frankly, throughout this whole COVID situation, being able to respond the way we have to some of the changes that were going on has been amazing."
"Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity."
"I love how easy the solution is to use; it’s intuitive, I don’t need to reference a manual, everything is naturally laid out, you can link your tasks and assign people, the user experience is excellent, and it all just makes sense to me."
"The extensibility of the work item forms and customizations as well as the backend API to query the data, et cetera, and manipulate the data programmatically are all very valuable aspects of the product."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
"The most valuable feature is the ability to create a deployment process visually and to see that process executing in real time, step by step, with access to log files and with a click of a button."
"The stability is good. I haven't experienced any issues."
"This product is excellent for deploying components and running processes related to deployments."
"UrbanCode Deploy has really transformed the way we do code deployment, connecting development and operations more closely."
"Repeatable, reliable deployments from one environment to the next."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"By standardizing the automated deployment application process, reducing the amount of errors due to manual steps and by providing visibility into the release cycles of various teams/applications, we've improved our global efficiency by at least 25% and still counting, since we've only used the product for a short period of time."
 

Cons

"When converting to DevOps, it was difficult to map."
"The testing environment and different pipelining concepts can be improved."
"There is room for improvement on the UI side, especially with merge requests. If we compare Azure DevOps to GitLab when it comes to branches and PRs (pull requests), GitLab has a better interface."
"Reporting could be better. We would like to see how many applications are onboarded in DevOps and in which phase they are."
"I have not come across information for integrating this solution with others, such as ServiceNow."
"When we don't have some permissions, we have to research how to get them, and it's not obvious."
"The tool has a logical link between epic feature, user story, and task, but when you try to generate a report to show the delivery progress against a feature, it is not easy. To see the percentage completion for a feature or progress of any delivery, it is not easy to draw a report."
"There are certain areas in Azure DevOps that are better in other products."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
"More out of the box plugins are required though good number are avaialble at the moment."
"I would like to see more reporting for container architecture."
"There have been a lot of broken stoppages in uDeploy 6.1.2, particularly in the upgrade."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"The technical support of the solution could definitely be improved as PMRs take a long to resolve."
"I'm really not that satisfied with the stability of UrbanCode Deploy."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
 

Pricing and Cost Advice

"As the cost structure is per user, I would recommend paying the cost structure based on the amount of data you use rather than the number of users."
"It's a good tool, quite rich, it has a lot of features, and quite a lot of analytical capabilities which are built on top of it so that you can see how your projects are going and all that stuff. It's a good tool."
"I don't have a problem with the pricing."
"Its pricing is reasonable for the number of features that you get and the functionality that you can utilize for the agile delivery, which is what we are using it for. I found it extremely cost-effective."
"The reason that customers are going to the cloud is that it provides the ability to reduce the license cost. For example, when purchasing Office 365 it is bundled with Word, Excel, PowerPoint, Access, and many other applications. In the past, purchasing a license was approximately $600. Today it's only $35 or $45 per customer, per client, or per user, plus the storage. It's less expensive for companies today, to use something, such as Microsoft Azure DevOps, and provide the software to all the employees needing a license. It's better to go with the cloud than just to buy the licenses by themselves."
"The price is cheaper than Jira and some of the other competing tools."
"I don't know the pricing of DevOps. It would be much cheaper than ALM because ALM came out as a software product initially. Now they are moving into a cloud and subscription model. In that case, Microsoft is coming from Azure and the cloud and DevOps and software as a service, so it would be much cheaper, but the catch would be that they are trying to get money on all the sides, like an operating system, Microsoft Office, or Microsoft Azure DevOps."
"We do not pay licenses for this solution."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
8%
Computer Software Company
7%
Financial Services Firm
28%
Construction Company
12%
Insurance Company
7%
Marketing Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise69
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
Pricing experience is limited, as I am a user of this product and not involved in the pricing aspects. There has definitely been a lot of return on investment from using Microsoft Azure DevOps due ...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: June 2026.
903,067 professionals have used our research since 2012.