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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
138
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.8%, down from 32.3% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.8%
UrbanCode Deploy4.6%
Other69.6%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very user-friendly, and the documentation is good. The most valuable feature is backlog item creation, where we pick features and other things. The burndown chart created for projects to be maintained by the development teams is also useful."
"Azure DevOps is complete and meets all of your expectations."
"The most valuable feature of Microsoft Azure DevOps is its capacity to cover all the phases of a developer team."
"Azure DevOps is complete and meets all of your expectations. You can develop your own plugins to customize it however you want, so it's highly flexible. We develop personalized plugins or use ones that other programmers create for the Azure Marketplace."
"Microsoft Azure DevOps has been very good for creating pipelines, and all the solutions for creating task management for developers and for the business."
"Monitoring is most valuable."
"The initial setup process is easy."
"I think the most usable thing is that you can follow the whole progress of the development process, which makes it very useful for us."
"Urbancode Deploy allowed our group to go from managing deployment of two enterprise applications to fifteen, over the course of 18 months, with no increase in staffing or increase in system downtime."
"The most valuable feature is the ability to create a deployment process visually and to see that process executing in real time, step by step, with access to log files and with a click of a button."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"There are several most valuable features for us: Automation of deployment processes for all our projects, it's user-friendly enough for our development team to access and use on a daily basis, and the lead approval process is one of the unique features in it that can't be found in any other automation tool."
"The solution handles complex deployments very efficiently."
"Customer Service: Perfect. IBM has one of the best customer services."
"This product is excellent for deploying components and running processes related to deployments."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
 

Cons

"The tutorials for building pipelines are an area that is a bit technical for a beginner."
"Project management could be improved."
"Microsoft Azure DevOps is not perfected yet, as it needs to be more user friendly."
"I think that the integration is to some extent, immature."
"The Wiki for this solution is not very good."
"Better integration with the Linux operating system would be an improvement for this solution."
"The user management in the solution could improve."
"The initial setup of this solution was complex. Every part of the implementation was difficult."
"The solution is stable. When multiple deployment jobs are triggered at once, the solution logs the second job until the first is completed. This could impact performance or progress because the solution gets stuck in a holding pattern."
"Sometimes the tool gets hung while running a plan."
"I would like to see more reporting for container architecture."
"Licensing structure - pay per machine deployed to."
"Full blown support for repositories such a SonaType Nexus would be better than having to deploy an agent to watch particular filesystem paths."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"We're running version 4.8.4, which isn't the latest version. This version lacks reporting, which may be improved in the latest version."
 

Pricing and Cost Advice

"We do not pay licenses for this solution."
"The price is cheaper than Jira and some of the other competing tools."
"Compared to other tools, Microsoft Azure DevOps is a cheap solution."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The licensing costs are reasonable."
"The price is reasonable for the solution."
"The price of the solution is expensive."
"It is the least expensive product in this class."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
8%
Computer Software Company
6%
Financial Services Firm
27%
Construction Company
11%
Outsourcing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I rate Microsoft Azure DevOps price as a one, which means it is a good value.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: June 2026.
907,664 professionals have used our research since 2012.