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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.0%, down from 33.0% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.0%
UrbanCode Deploy4.6%
Other70.4%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a complete solution that has everything you need."
"My first impression of DevOps, after using Jira, is that it has a much better, more intuitive, and more user-friendly interface."
"This platform provides a large span of tools and technologies."
"The most valuable feature of this solution is that it saves time."
"Microsoft Azure DevOps provides tools for tracking tasks and requirements, allowing the team to log in, see their assigned tasks, and mark them as finished while offering integrated graphics to monitor project progress."
"It is a really easy way to define all of the features that you need to deliver. You can link those features to epics and break them down into user stories. You can also assign the user stories into sprints for doing your product improvement planning."
"Their technical support is pretty good."
"I think the most usable thing is that you can follow the whole progress of the development process, which makes it very useful for us."
"This product is excellent for deploying components and running processes related to deployments."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"Our biggest ROI is increased productivity which we experienced within the first year."
"This saves time, and makes the process much more reliable, reversible, repeatable, and traceable."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"Automated deployment forces the organization to standardize runtimes, development output and handling of platform provisioning."
"There are several most valuable features for us: Automation of deployment processes for all our projects, it's user-friendly enough for our development team to access and use on a daily basis, and the lead approval process is one of the unique features in it that can't be found in any other automation tool."
"It reduced more than 70% of our manual effort when it automated deployment of both UNIX and Windows-based applications using UrbanCode Deploy."
 

Cons

"It is not that intuitive. Sometimes, it is hard to find some of the functions. I would like to have an old-fashioned menu structure to be able to easily find things. Its environment setup is not very good. They should improve the way it is set up for different screens and make it easier to find functionalities and maintain team members."
"I have not come across information for integrating this solution with others, such as ServiceNow."
"The optimization feature in Microsoft Azure DevOps needs improvement. Sometimes, having control over multiple projects for a customer could be difficult."
"Its initial setup is quite complex. There are a lot of caveats."
"When we don't have some permissions, we have to research how to get them, and it's not obvious."
"They should expand it from just a PC, software, or server development platform to other kinds of software or engineering systems so that it is not necessarily built around a normal PC with a server. I would like to see the ability to write my own scripts in my own compiled program or online. Right now, there are things that you can do in the user interface, but you can't do them programmatically and vice versa. I want to see them both. If I can do it in a script, I should be able to do it from the user interface, and if I can do it in the user interface, I should be able to do it in a script."
"Improvements can be made mostly on the team management aspects."
"I think that they have some menus there that are not very well placed."
"This solution could be made more flexible with respect to deploying databases."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"There are also many bugs in UrbanCode Deploy."
"Full blown support for repositories such a SonaType Nexus would be better than having to deploy an agent to watch particular filesystem paths."
"Sometimes the tool gets hung while running a plan."
"Licensing structure - pay per machine deployed to."
"The interface allows access in a number of ways but that can be confusing."
"I would like to see more reporting for container architecture."
 

Pricing and Cost Advice

"Microsoft Azure DevOps is an expensive solution."
"I don't know the pricing of DevOps. It would be much cheaper than ALM because ALM came out as a software product initially. Now they are moving into a cloud and subscription model. In that case, Microsoft is coming from Azure and the cloud and DevOps and software as a service, so it would be much cheaper, but the catch would be that they are trying to get money on all the sides, like an operating system, Microsoft Office, or Microsoft Azure DevOps."
"Most of the things that we need and use are incorporated in the corporate solution — there are no additional costs."
"The pricing is very competitive because of the whole development cycle by Azure DevOps. You don't have to buy and integrate several different tools."
"There is a license for this solution."
"The solution's deployment and licensing costs are very cheap compared to those of its competitors."
"The main agile features are very expensive."
"The price of the solution is expensive."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Computer Software Company
6%
Financial Services Firm
27%
Construction Company
12%
Outsourcing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I rate Microsoft Azure DevOps price as a one, which means it is a good value.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: August 2026.
910,350 professionals have used our research since 2012.