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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
137
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 26.2%, down from 33.2% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps26.2%
UrbanCode Deploy4.6%
Other69.2%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I love how easy the solution is to use; it’s intuitive, I don’t need to reference a manual, everything is naturally laid out, you can link your tasks and assign people, the user experience is excellent, and it all just makes sense to me."
"I really like the Microsoft DevOps survey."
"We can track everything from the requirements stage to the production stage."
"Azure DevOps is effective for repository management and code collaboration. We can create branches, differentiate between code versions, save and review code later, get PR approvals, and more. All these features are valuable."
"It has a good GUI, and it's very user-friendly."
"Since it is a cloud product, it is constantly updated and not the responsibility of the user."
"Azure DevOps combines all of them together, and it beats all of them at everything they do."
"Overall, this is a good product and if the Gantt chart and occupancy reporting features are added then it will be the most powerful one in this space."
"For DevOps, this tool is one of the best with all its integration capabilities for repositories and various systems."
"It reduced more than 70% of our manual effort when it automated deployment of both UNIX and Windows-based applications using UrbanCode Deploy."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"This saves time, and makes the process much more reliable, reversible, repeatable, and traceable."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"There are several most valuable features for us: Automation of deployment processes for all our projects, it's user-friendly enough for our development team to access and use on a daily basis, and the lead approval process is one of the unique features in it that can't be found in any other automation tool."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"Customer Service: Perfect. IBM has one of the best customer services."
 

Cons

"I don't like the DevOps' boards at all. It's more complicated than JIRA, I think."
"If they could build up requirement traceability metrics, then it would be great."
"The administrative capabilities of the tool need a huge improvement. Its Wiki and reporting also need a lot of improvement. Their support can also be better."
"Unfortunately, managing users in Azure is a very complicated issue."
"This solution is not as good as Jira when it comes to project management and I think they know it, but it's good enough."
"I can't think of anything I would like to improve, since I don't have complete knowledge of the platform yet. I'm sure that as I gain more experience, I will understand it better. The price could maybe be cheaper, but I'm sure I'll have more ideas as to improvements and additional features once I've used it more."
"The solution should have fewer updates."
"When converting to DevOps, it was difficult to map."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
"If you really want to scale up, it's going to get a little complicated. You'll have to do some configurations to make it work."
"The solution is stable. When multiple deployment jobs are triggered at once, the solution logs the second job until the first is completed. This could impact performance or progress because the solution gets stuck in a holding pattern."
"The reporting functionality is limited and it is difficult to retrieve information from the database due to the table structure."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"Its reliability has been a little suspect, and one of our frustrations has been that it's taken them some time to focus on fixing that problem."
"Sometimes the deployment process reports are faulty."
"Technical support is bad."
 

Pricing and Cost Advice

"Microsoft Azure DevOps is free for up to five users and allows you to track a maximum of three projects."
"We pay a monthly license for Microsoft Azure DevOps."
"It is a subscription model and I only pay for what I use."
"The licensing costs are reasonable."
"I don't know what we pay, but I do know what I've seen online. If we switched to JIRA, we will basically have to double our costs because we still have to pay for the DevOps licensing. We're probably spending $100 a month on it. It has only standard licensing fees."
"The reason that customers are going to the cloud is that it provides the ability to reduce the license cost. For example, when purchasing Office 365 it is bundled with Word, Excel, PowerPoint, Access, and many other applications. In the past, purchasing a license was approximately $600. Today it's only $35 or $45 per customer, per client, or per user, plus the storage. It's less expensive for companies today, to use something, such as Microsoft Azure DevOps, and provide the software to all the employees needing a license. It's better to go with the cloud than just to buy the licenses by themselves."
"It has an annual subscription. It can be cheaper for partners. Many open-source products are available in the market, and it would be great if they can be a little bit more competitive in terms of pricing. A lot of startups are looking for an open-source, free, or cheap solution. If they can accommodate such requirements, it will be good for the product in the long run."
"We purchase the solution on an annual basis."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"Considering COVID-19, the price is too high."
"The cost of the solution is high but it offers great ROI."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
8%
Computer Software Company
7%
Financial Services Firm
29%
Construction Company
11%
Insurance Company
7%
Marketing Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise69
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
Pricing experience is limited, as I am a user of this product and not involved in the pricing aspects. There has definitely been a lot of return on investment from using Microsoft Azure DevOps due ...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: June 2026.
900,051 professionals have used our research since 2012.