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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
138
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.8%, down from 32.3% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.8%
UrbanCode Deploy4.6%
Other69.6%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I think the most usable thing is that you can follow the whole progress of the development process, which makes it very useful for us."
"Both UCD and ADO are the best products in the current DevOps space right now."
"Since it is a cloud product, it is constantly updated and not the responsibility of the user."
"What I like most about Azure DevOps is how easy it is to manage projects and control deployments."
"Azure is an advantage when working with other Microsoft solutions."
"Microsoft has good integration with its other products, such as Office, Teams, et cetera."
"Overall, this is a good product and if the Gantt chart and occupancy reporting features are added then it will be the most powerful one in this space."
"If you are working with Microsoft products like Office 365 the best cloud solution would be on Azure services."
"Repeatable, reliable deployments from one environment to the next."
"The most valuable feature is the ability to create a deployment process visually and to see that process executing in real time, step by step, with access to log files and with a click of a button."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"It has automated the deployment of tasks to different environments which we were previously only able to do manually."
"By standardizing the automated deployment application process, reducing the amount of errors due to manual steps and by providing visibility into the release cycles of various teams/applications, we've improved our global efficiency by at least 25% and still counting, since we've only used the product for a short period of time."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"Centralization of our deployment process Unification of our nonprod and production deployment process"
"UrbanCode Deploy has really transformed the way we do code deployment, connecting development and operations more closely."
 

Cons

"While reporting in Azure DevOps is a robust capability, there's always room for enhancement, particularly in providing more granular reports."
"Azure has not yet advanced to the performance level of the other major competitors and is missing integration with important technologies."
"The solution can be improved by having better integration with other cloud platforms."
"I would like to see a bit more project tracking."
"With the query feature, we have to group items, so it becomes difficult for everyone to understand it. It's easier in JIRA, which has filters and other query options."
"The user interface could be improved."
"Azure DevOps is set up more for development and less for testing. If it is set up correctly, everyone can use it better, but it was set up from a development point of view, which means it is lacking in what I need from a testing perspective. Just like any other tool, it depends on how it is configured. I am not happy with the way it is set up. It is configured more from a development side, and it doesn't necessarily cater to all the other areas that probably need to use it, such as testing data, etc."
"The UI, the user experience, is challenging for newcomers."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"We're running version 4.8.4, which isn't the latest version. This version lacks reporting, which may be improved in the latest version."
"Sometimes the tool gets hung while running a plan."
"More out of the box plugins are required though good number are avaialble at the moment."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"Lack of technical expertise available in the market that forces us to rely solely on IBM Professional Services."
"Sometimes the deployment process reports are faulty."
"There are also many bugs in UrbanCode Deploy."
 

Pricing and Cost Advice

"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The pricing of Azure DevOps falls within the average range and it is fixed."
"For Microsoft, it can get expensive when you need heavy-duty machines."
"Microsoft Azure DevOps is free for up to five users and allows you to track a maximum of three projects."
"The main agile features are very expensive."
"Microsoft Azure DevOps is an expensive solution."
"It is relatively inexpensive compared to other solutions that necessitate servers and physical hardware."
"The solution costs $5 or $10 per user, per month."
"Considering COVID-19, the price is too high."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
8%
Computer Software Company
7%
Financial Services Firm
28%
Construction Company
12%
Insurance Company
7%
Marketing Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
Pricing experience is limited, as I am a user of this product and not involved in the pricing aspects. There has definitely been a lot of return on investment from using Microsoft Azure DevOps due ...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: June 2026.
903,871 professionals have used our research since 2012.