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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
137
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 27.1%, down from 34.9% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps27.1%
UrbanCode Deploy4.6%
Other68.3%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The automated bill process makes it a lot easier to track down where the issues are and find out what bugs aren't being included for whatever reason."
"My team likes the integration that Microsoft Azure DevOps has with GitHub and Microsoft Teams. The solution is well integrated with other Microsoft tools in one place, it is very good."
"It is a really easy way to define all of the features that you need to deliver. You can link those features to epics and break them down into user stories. You can also assign the user stories into sprints for doing your product improvement planning."
"Some of the valuable features are the functionality and the wide range of capabilities."
"I like a lot of the features in Azure DevOps, including the creation of test plans, the reporting features such as charts and progress reporting, and the user-friendly interface."
"Most developers and project managers choose the Microsoft tools to begin with because of familiarity, and these new tools are almost an extension of the tools you're already familiar with. There's a lot of knowledge transfer, which helps, rather than bringing in a new product line."
"It allows you to save time while also providing a governance visualization of ongoing activities and transparency."
"My advice to anybody who is considering Azure DevOps is that it is quite easy to onboard and it is a good product if you really want to work in a close-knit environment."
"It helps us orchestrate enterprise applications that need to be coordinated."
"It has automated the deployment of tasks to different environments which we were previously only able to do manually."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
"This product is excellent for deploying components and running processes related to deployments."
"ROI is difficult to explain but it's provided huge savings."
"Repeatable, reliable deployments from one environment to the next."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"By standardizing the automated deployment application process, reducing the amount of errors due to manual steps and by providing visibility into the release cycles of various teams/applications, we've improved our global efficiency by at least 25% and still counting, since we've only used the product for a short period of time."
 

Cons

"They do very frequent releases, there's a complete change in UI kind of stuff. Sometimes it feels like they change it too often."
"Azure has not yet advanced to the performance level of the other major competitors and is missing integration with important technologies."
"The documentation isn't straightforward."
"I have not been able to use the integration with automation features, such as test management automation, with a framework that is written in Java."
"It should be able to handle the different types. There is ecosystems engineering, and there is software applications engineering. There is a need to bring these teams together, but the disciplines don't integrate very well, and so it won't work."
"We did have some brief performance issues, however, that was due to putting everything on one epic instead of breaking a project up."
"The initial three months were particularly challenging, and without the help of an external consultant, adapting to the change in work processes would have been difficult."
"If they could build up requirement traceability metrics, then it would be great."
"Sometimes the tool gets hung while running a plan."
"The technical support of the solution could definitely be improved as PMRs take a long to resolve."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"The interface allows access in a number of ways but that can be confusing."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
 

Pricing and Cost Advice

"There is a licensing fee of $6/user per month."
"The price is reasonable, but of course, you can find others that are cheaper such as Atlassian."
"I don't know what we pay, but I do know what I've seen online. If we switched to JIRA, we will basically have to double our costs because we still have to pay for the DevOps licensing. We're probably spending $100 a month on it. It has only standard licensing fees."
"With Azure, you have to pay for every user."
"It is the least expensive product in this class."
"I don't know the pricing of DevOps. It would be much cheaper than ALM because ALM came out as a software product initially. Now they are moving into a cloud and subscription model. In that case, Microsoft is coming from Azure and the cloud and DevOps and software as a service, so it would be much cheaper, but the catch would be that they are trying to get money on all the sides, like an operating system, Microsoft Office, or Microsoft Azure DevOps."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The costs are moderate and justify the value provided."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
9%
Government
8%
Computer Software Company
7%
Financial Services Firm
31%
Insurance Company
8%
Construction Company
7%
Marketing Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise68
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
Ask a question
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: April 2026.
892,868 professionals have used our research since 2012.