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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 22.5%, down from 30.9% compared to the previous year. The mindshare of UrbanCode Deploy is 5.0%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps22.5%
UrbanCode Deploy5.0%
Other72.5%
Release Automation
 

Featured Reviews

Anil Tiwari - PeerSpot reviewer
Ai Solutions & Digital Transformation Lead at UnifyCloud
Task management has become transparent and reporting now tracks team productivity in detail
I reduced my rating from a perfect score because of one concern. Microsoft Azure DevOps is very easy to use. If any person is new to the platform while creating user stories or repositories, it is a very efficient way for people to work. The platform does not require in-depth training. If someone provides a one to two hour description, people with some technical knowledge would understand it greatly. The platform is interesting for both fully technical and non-technical persons. People can use it easily and it is understandable. Anyone can create a user story or Microsoft Azure Board, generate reports using SQL queries while adding conditions, or monitor tasks. Any person with admin rights can see graphs showing which resources have spent how many hours on a daily, weekly, or monthly basis. Based on that information, we can measure resource performance, which would be really helpful for management or HR departments when increasing employee salaries, offering appreciation, or providing bonus activities in an organization. Regarding governance and security within Microsoft Azure DevOps, there is strong security because Microsoft provides a secure and productive environment that follows all compliances. Everyone can trust Microsoft because it is a reputable brand in the market. People can rely on and trust any Microsoft product. I am not talking about Microsoft Azure DevOps only, but also CRM, Windows, security, and Entra ID. With any Microsoft product, there is no need to worry about security or compliance concerns. From a security and governance point of view, Microsoft Azure DevOps provides very strong capabilities.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Microsoft Azure DevOps are high-level protection. The protection is very important to the customers to prevent eavesdropping. eavesdropping is when a hacker tries to get into the solution. With this solution is it difficult for them to do it."
"Both UCD and ADO are the best products in the current DevOps space right now."
"It's a complete solution that has everything you need."
"Setting up Azure DevOps was straightforward. It's easy to use the default templates. Everything is under our control, so it's simple to implement new requirements."
"Frankly, throughout this whole COVID situation, being able to respond the way we have to some of the changes that were going on has been amazing."
"If someone is considering developing and deploying the infrastructure in this solution, then using this tool is perfect because it's fully integrated with the pipelines and with a server core repository."
"Stable and scalable solution for work planning and code collaboration. It's fast, and it offers a good user experience."
"It's a complete solution that has everything you need, covering all of the development workflows from initial planning, testing, and coding to launch and subsequent feedback, and it also has marketing reports."
"The solution handles complex deployments very efficiently."
"Centralization of our deployment process Unification of our nonprod and production deployment process"
"Repeatable, reliable deployments from one environment to the next."
"The most valuable feature is the ability to create a deployment process visually and to see that process executing in real time, step by step, with access to log files and with a click of a button."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"The solution is a great tool for hands-on deployment that is straightforward."
"It has automated the deployment of tasks to different environments which we were previously only able to do manually."
"Our biggest ROI is increased productivity which we experienced within the first year."
 

Cons

"It would be great if I could integrate with a human resource type of software that could control timesheets."
"Being more technology-agnostic through ease of integration would be beneficial."
"As for improvement, the first one is pricing. For us, luckily because we are partners, it's free. Microsoft gold partners do not have to pay, but if you're not a partner, the product is very expensive."
"They should expand it from just a PC, software, or server development platform to other kinds of software or engineering systems so that it is not necessarily built around a normal PC with a server. I would like to see the ability to write my own scripts in my own compiled program or online. Right now, there are things that you can do in the user interface, but you can't do them programmatically and vice versa. I want to see them both. If I can do it in a script, I should be able to do it from the user interface, and if I can do it in the user interface, I should be able to do it in a script."
"This product would be improved if the helpdesk were included."
"We would like some bidirectional synchronization. It's the requirement if you want to analyze it to software requirements, et cetera. That's something that most of the tools aren't that good at."
"I occasionally experience slowness with Microsoft Azure DevOps, though not very slow."
"With an ecosystem that has been up and running for some time, you won't have the full-flexibility that you would have with a new ecosystem."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"I'm really not that satisfied with the stability of UrbanCode Deploy."
"Its reliability has been a little suspect, and one of our frustrations has been that it's taken them some time to focus on fixing that problem."
"Licensing structure - pay per machine deployed to."
"I would like to see more reporting for container architecture."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"Full blown support for repositories such a SonaType Nexus would be better than having to deploy an agent to watch particular filesystem paths."
 

Pricing and Cost Advice

"With Azure, you have to pay for every user."
"There are additional costs for some functionality, such as increased scalability."
"The solution is expensive."
"The licensing costs are reasonable."
"There is a license for this solution."
"We do not pay licenses for this solution."
"The pricing of Azure DevOps falls within the average range and it is fixed."
"Compared to other tools, Microsoft Azure DevOps is a cheap solution."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
24%
Construction Company
12%
Outsourcing Company
10%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: November 2026.
921,338 professionals have used our research since 2012.