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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
9th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 23.9%, down from 30.8% compared to the previous year. The mindshare of UrbanCode Deploy is 4.7%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps23.9%
UrbanCode Deploy4.7%
Other71.4%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that it's fully integrated, where we have a single place to do everything that we need."
"The most valuable feature in automating our build and release processes with Azure DevOps is the scheduling capability."
"Microsoft Azure DevOps has helped the developers a lot and we are deploying process changes very frequently and simultaneously. A lot of my team members that are developers are updating the code in parallel using Git. Additionally, Microsoft Azure DevOps is providing a very good approval mechanism. Overall it is benefiting by creating efficiency in production deployment and applications, our new releases are running well. The security of secured is good."
"Mostly, I have found the source code control pipeline and the pull request governance to be very valuable."
"Since it is a cloud product, it is constantly updated and not the responsibility of the user."
"The reviewing and everything is very good in Azure DevOps."
"It is good for monitoring purposes. We are using the build pipelines of Microsoft Azure. They are also valuable."
"The build and release management features are valuable."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"By standardizing the automated deployment application process, reducing the amount of errors due to manual steps and by providing visibility into the release cycles of various teams/applications, we've improved our global efficiency by at least 25% and still counting, since we've only used the product for a short period of time."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
"Automated deployment forces the organization to standardize runtimes, development output and handling of platform provisioning."
"Coming from where we were and getting to where we are was just never could have been done without uDeploy and it's just incredibly powerful for us."
"With the usage of UrbanCode Release, we are able to save on efforts required to create a detailed, accurate implementation plan, and as it has direct connectivity with UrbanCode Deploy, we can schedule automatic deployments and hence save on time and cost of resources, so the overall release efficiency has improved multifold."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
 

Cons

"With an ecosystem that has been up and running for some time, you won't have the full-flexibility that you would have with a new ecosystem."
"Microsoft Azure DevOps doesn't have an ITSM tool compared to its competitors."
"It is not that intuitive. Sometimes, it is hard to find some of the functions."
"It is very difficult to integrate the product with third-party tools."
"They have brought a lot of new collaboration features in the latest version. We haven't used those features, but they should continue to expand it more on the collaboration front so that two developers can look at the code and work at the same time. It will be helpful for working from home."
"More features can be included."
"Microsoft could improve Visual Studio by making it easier to find the plugins you need to get your job done. Maybe they could implement an AI search instead of a simple tech search. Sometimes, people come up with a catchy name for something, and you don't know how it's spelled. For example, a developer might come up with a packet wizard and spell weird, like P-A-K-I-T."
"If they could build up requirement traceability metrics, then it would be great."
"The technical support of the solution could definitely be improved as PMRs take a long to resolve."
"Technical support is bad."
"Licensing structure - pay per machine deployed to."
"If you really want to scale up, it's going to get a little complicated. You'll have to do some configurations to make it work."
"Its reliability has been a little suspect, and one of our frustrations has been that it's taken them some time to focus on fixing that problem."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"WebSphere deployments, for some reason, don’t work out-of-the-box."
"Upgrading an existing Urbancode Deploy server is unfortunately quite tricky, as many of the migration scripts for the database need patching and fixes based on the specific customer install."
 

Pricing and Cost Advice

"It is relatively inexpensive compared to other solutions that necessitate servers and physical hardware."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The price of this solution is fair."
"Most of the things that we need and use are incorporated in the corporate solution — there are no additional costs."
"It is a subscription model and I only pay for what I use."
"The costs are moderate and justify the value provided."
"We do not pay licenses for this solution."
"The price is cheaper than Jira and some of the other competing tools."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
26%
Construction Company
12%
Outsourcing Company
10%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: September 2026.
914,322 professionals have used our research since 2012.