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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
137
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 27.1%, down from 34.9% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps27.1%
UrbanCode Deploy4.6%
Other68.3%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Both UCD and ADO are the best products in the current DevOps space right now."
"I would advise someone considering this solution to use Microsoft because it is very user-friendly, it can run on small levels of applications, can be calibrated to the application, it can be scaled to a larger scale, from small scale to larger scale, and it is very stable as long as you increase the resources when you need to scale to a larger scale."
"Detailed logs allow us to pinpoint the exact cause of any issues, making troubleshooting efficient and accurate."
"I think the most usable thing is that you can follow the whole progress of the development process. This makes it very useful for us."
"It is stable. I like Azure a lot. All our guys are Microsoft certified."
"One of the features I found most useful in Microsoft Azure DevOps is that we can use it to plan activities."
"It is a cloud-based system, so it is stable and scalable."
"Great project management feature and Git-based repository."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"This saves time, and makes the process much more reliable, reversible, repeatable, and traceable."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"Customer Service: Perfect. IBM has one of the best customer services."
"The stability is good. I haven't experienced any issues."
"ROI is difficult to explain but it's provided huge savings."
 

Cons

"I wasn't part of the conversion from Jira to DevOps but it was a painful process. We lost data, things didn't map."
"Microsoft could improve Visual Studio by making it easier to find the plugins you need to get your job done. Maybe they could implement an AI search instead of a simple tech search. Sometimes, people come up with a catchy name for something, and you don't know how it's spelled. For example, a developer might come up with a packet wizard and spell weird, like P-A-K-I-T."
"It should have security features for scanning the code and checking it for vulnerability and security. Currently, I am using other tools for this."
"The administrative capabilities of the tool need a huge improvement. Its Wiki and reporting also need a lot of improvement."
"Service monitoring should be improved."
"Microsoft could focus on refining the reporting and dashboard elements of Azure DevOps to improve it."
"The optimization feature in Microsoft Azure DevOps needs improvement. Sometimes, having control over multiple projects for a customer could be difficult."
"Azure has not yet advanced to the performance level of the other major competitors and is missing integration with important technologies."
"The technical support of the solution could definitely be improved as PMRs take a long to resolve."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"Sometimes the deployment process reports are faulty."
"More out of the box plugins are required though good number are avaialble at the moment."
"Licensing structure - pay per machine deployed to."
"We have encountered scalability issues. We did not scale particularly well."
"I'm really not that satisfied with the stability of UrbanCode Deploy."
 

Pricing and Cost Advice

"The pricing of Azure DevOps falls within the average range and it is fixed."
"I am not aware of any licensing subscriptions for the solution."
"We have an MPN subscription for Microsoft Azure DevOps, and it's all included."
"It's a good tool, quite rich, it has a lot of features, and quite a lot of analytical capabilities which are built on top of it so that you can see how your projects are going and all that stuff. It's a good tool."
"For Microsoft, it can get expensive when you need heavy-duty machines."
"The costs are moderate and justify the value provided."
"The price of this solution is fair."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Government
8%
Computer Software Company
8%
Financial Services Firm
31%
Insurance Company
8%
Construction Company
7%
Marketing Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise68
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
Ask a question
Earn 20 points
 

Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: April 2026.
892,868 professionals have used our research since 2012.