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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2025, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 31.2%, down from 39.6% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, up from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Market Share Distribution
ProductMarket Share (%)
Microsoft Azure DevOps31.2%
UrbanCode Deploy4.6%
Other64.2%
Release Automation
 

Featured Reviews

Ivan Angelov - PeerSpot reviewer
Facilitates agile transformation with potential for enhanced intuitiveness
What I liked about the solution is that it offers numerous features that are not available by default unless you are agile. Transitioning from the traditional Waterfall model to an agile methodology was challenging for us. Until 2020, our team predominantly worked with the Waterfall approach, using local tools like ServiceNow. We had a few team members who were familiar with Agile ISO, but none had experience with Azure. Therefore, we pursued Azure certification at the AZ-900 level. Our company organized a training session with a certified Azure expert, which was extremely beneficial for adopting best practices during the initial three months. This preparation helped us get accustomed to the new tool, as transitioning to a new system invariably requires time. Managing a pipeline of deliverables became significantly easier with this solution. We utilized it for stories and integrated change management with Azure DevOps. Eventually, everything related to the environment was organized there, enabling us to follow up and track progress with our technical engineers on an hourly, daily, or weekly basis. Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap.
CT
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a complete solution that has everything you need."
"The most valuable feature is that it's fully integrated, where we have a single place to do everything that we need."
"If someone is considering developing and deploying the infrastructure in this solution, then using this tool is perfect because it's fully integrated with the pipelines and with a server core repository."
"They have been lately adding features to the services on a regular basis. Every two weeks, they are adding functionality to Azure DevOps Services to match it with what Azure DevOps Server or on-prem would offer. So, we continue to get more robust functionality. My favorite right now is that they are starting to open up the API availability within Azure DevOps Services. Another thing that I like about Azure DevOps is that you can use it with any of the products that are on the market. You can integrate it with Jenkins and other open-source products to complete that fully functional CI, CD, CT, CM, and CS pipeline. It continues to enhance."
"Azure enables us to create a staging environment through to a production environment in an easier way and then get the code and run that."
"Azure DevOps is highly valued for being an all-in-one solution."
"The creation of test plans is valuable and I like the reporting features."
"This is an all-in-one, one-stop shop, nothing comes close."
"The stability is good. I haven't experienced any issues."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"The solution handles complex deployments very efficiently."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
 

Cons

"The testing environment and different pipelining concepts can be improved."
"The solution could be made faster because it can be a little unnerving to browse through too many pages and press too many buttons."
"Definitely, there should be more integration between GitHub and Azure DevOps."
"Microsoft could improve Visual Studio by making it easier to find the plugins you need to get your job done. Maybe they could implement an AI search instead of a simple tech search. Sometimes, people come up with a catchy name for something, and you don't know how it's spelled. For example, a developer might come up with a packet wizard and spell weird, like P-A-K-I-T."
"With the query feature, we have to group items, so it becomes difficult for everyone to understand it. It's easier in JIRA, which has filters and other query options."
"We would like some bidirectional synchronization. It's the requirement if you want to analyze it to software requirements, et cetera. That's something that most of the tools aren't that good at."
"I would like to see new features added."
"There are certain features, and reporting that can only be used in PowerBI, but not directly in DevOps."
"I would like to see more reporting for container architecture."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"The interface allows access in a number of ways but that can be confusing."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
 

Pricing and Cost Advice

"The solution costs $5 or $10 per user, per month."
"The pricing is very competitive because of the whole development cycle by Azure DevOps. You don't have to buy and integrate several different tools."
"When compared to other vendors, it is cheaper."
"The price is reasonable for the solution."
"The licensing structure is good."
"I don't know what we pay, but I do know what I've seen online. If we switched to JIRA, we will basically have to double our costs because we still have to pay for the DevOps licensing. We're probably spending $100 a month on it. It has only standard licensing fees."
"I find that the pricing is good, and it is competitive with the other vendors in the market."
"We pay a monthly license for Microsoft Azure DevOps."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Financial Services Firm
41%
Insurance Company
13%
Computer Software Company
5%
Retailer
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise26
Large Enterprise69
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
Ask a question
Earn 20 points
 

Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: November 2025.
872,869 professionals have used our research since 2012.