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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
9th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 23.9%, down from 30.8% compared to the previous year. The mindshare of UrbanCode Deploy is 4.7%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps23.9%
UrbanCode Deploy4.7%
Other71.4%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They have been lately adding features to the services on a regular basis. Every two weeks, they are adding functionality to Azure DevOps Services to match it with what Azure DevOps Server or on-prem would offer. So, we continue to get more robust functionality. My favorite right now is that they are starting to open up the API availability within Azure DevOps Services. Another thing that I like about Azure DevOps is that you can use it with any of the products that are on the market. You can integrate it with Jenkins and other open-source products to complete that fully functional CI, CD, CT, CM, and CS pipeline. It continues to enhance."
"The work items option is incredibly flexible."
"This includes the ability to build and customize sprints, and I like the tracking and that we can monitor our velocity."
"What I like the most is the DevOps Boards; it's easy to create a hierarchical project structure, assign tasks to people, and then track their tasks."
"In simple terms, Microsoft Azure DevOps helps any organization move ideas from development to production faster with greater automation, improved collaboration, quality governance, and a secure environment."
"It has a good GUI, and it's very user-friendly."
"My advice to anybody who is considering Azure DevOps is that it is quite easy to onboard and it is a good product if you really want to work in a close-knit environment."
"The build and release management features are valuable."
"For DevOps, this tool is one of the best with all its integration capabilities for repositories and various systems."
"Getting the deployments automated adds a lot of value."
"Urbancode Deploy allowed our group to go from managing deployment of two enterprise applications to fifteen, over the course of 18 months, with no increase in staffing or increase in system downtime."
"This product is excellent for deploying components and running processes related to deployments."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"The stability is good. I haven't experienced any issues."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
 

Cons

"More features can be included."
"I would like to see more customization available to the administrator."
"I would like to see better integration and collaboration between tools."
"Compared to JIRA, I think Azure DevOps is missing some management elements, like some reporting features. It would be helpful if some things were clearer when we're adding attributes. For instance, sometimes we want to add some categories or attributes, and it's not so easy."
"One issue noted is that when working on multiple epics, the board or sprint displays tasks only for selected individual projects, so there is no combined dashboard to view all tasks at once."
"Another area is the Azure monitoring agent for Citrix machines. There's room for improvement there too."
"We did have some brief performance issues, however, that was due to putting everything on one epic instead of breaking a project up."
"Non-functional testing such as security testing, log testing, and performance testing can be improved with a better visualization."
"Licensing structure - pay per machine deployed to."
"WebSphere deployments, for some reason, don’t work out-of-the-box."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"The reporting functionality is limited and it is difficult to retrieve information from the database due to the table structure."
"Technical support is bad."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
 

Pricing and Cost Advice

"We do not pay licenses for this solution."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"There are other solutions available that are open source and free, such as GitLab."
"It is relatively inexpensive compared to other solutions that necessitate servers and physical hardware."
"The cost is quite affordable."
"I don't have a problem with the pricing."
"It is the least expensive product in this class."
"There is a licensing fee of $6/user per month."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
25%
Construction Company
12%
Outsourcing Company
10%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: September 2026.
914,805 professionals have used our research since 2012.