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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
9th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 23.4%, down from 31.1% compared to the previous year. The mindshare of UrbanCode Deploy is 4.9%, up from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps23.4%
UrbanCode Deploy4.9%
Other71.7%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They have been lately adding features to the services on a regular basis. Every two weeks, they are adding functionality to Azure DevOps Services to match it with what Azure DevOps Server or on-prem would offer. So, we continue to get more robust functionality. My favorite right now is that they are starting to open up the API availability within Azure DevOps Services. Another thing that I like about Azure DevOps is that you can use it with any of the products that are on the market. You can integrate it with Jenkins and other open-source products to complete that fully functional CI, CD, CT, CM, and CS pipeline. It continues to enhance."
"I like the entire tool because it is a one-stop-solution for DevOps."
"The simplicity and ease of use are two features that we have found to be most valuable."
"The initial setup process is easy."
"It is a cloud-based system. So, it is stable and scalable."
"The CI/CD pipeline setup is more user-friendly. You can manage various stages, and there are over 400+ plugins available for each stage."
"Microsoft Azure DevOps is very scalable; it supports all kinds of ecosystems and there are a lot of possibilities when it comes to interacting with other ecosystems."
"The most valuable feature of Microsoft Azure DevOps is its capacity to cover all the phases of a developer team."
"Urbancode Deploy allowed our group to go from managing deployment of two enterprise applications to fifteen, over the course of 18 months, with no increase in staffing or increase in system downtime."
"The most valuable feature is the ability to create a deployment process visually and to see that process executing in real time, step by step, with access to log files and with a click of a button."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"The stability is good. I haven't experienced any issues."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
"The solution handles complex deployments very efficiently."
"Centralization of our deployment process Unification of our nonprod and production deployment process"
 

Cons

"They do very frequent releases, there's a complete change in UI kind of stuff. Sometimes it feels like they change it too often."
"Non-functional testing such as security testing, log testing, and performance testing can be improved with a better visualization."
"The test management section needs to be improved."
"The active directory password system needs some improvement because many times the password for the active directory expires before the set time."
"I would like to see better integration and collaboration between tools."
"The tool was developed for Agile project methodology, but I've noticed that there has also been a try to incorporate what is typically done in MS Project, which is for more sequential Waterfall projects. The problem with that is that it is half-baked for Waterfall projects. If you're going to do it, then either go all the way and allow us to use the tool for both or don't do it at all."
"They could provide clearer guidance on deployment practices for the product."
"One issue noted is that when working on multiple epics, the board or sprint displays tasks only for selected individual projects, so there is no combined dashboard to view all tasks at once."
"Upgrading an existing Urbancode Deploy server is unfortunately quite tricky, as many of the migration scripts for the database need patching and fixes based on the specific customer install."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
"We have encountered scalability issues. We did not scale particularly well."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"The technical support of the solution could definitely be improved as PMRs take a long to resolve."
"The solution is stable. When multiple deployment jobs are triggered at once, the solution logs the second job until the first is completed. This could impact performance or progress because the solution gets stuck in a holding pattern."
"More out of the box plugins are required though good number are avaialble at the moment."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
 

Pricing and Cost Advice

"For the basic license, it is around five euros per month."
"The pricing is very competitive because of the whole development cycle by Azure DevOps. You don't have to buy and integrate several different tools."
"The price is cheaper than Jira and some of the other competing tools."
"As a Microsoft Partner, you get a discount on the pricing. Licensing costs are around $80 a month for DevOps, but for Azure, it is about $200 a month."
"I don't know what we pay, but I do know what I've seen online. If we switched to JIRA, we will basically have to double our costs because we still have to pay for the DevOps licensing. We're probably spending $100 a month on it. It has only standard licensing fees."
"The licensing structure is good."
"This product could maybe be cheaper. My organization handled licensing, so I'm not aware of which subscription they have."
"Microsoft Azure DevOps is an expensive solution."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
25%
Construction Company
12%
Outsourcing Company
10%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: September 2026.
916,771 professionals have used our research since 2012.