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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
137
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 26.2%, down from 33.2% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps26.2%
UrbanCode Deploy4.6%
Other69.2%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use this solution for continuous integration, strategic analysis, and to create and deploy virtual machines, and soon there will be more than 200 of us using this solution."
"Azure Port is considered the most valuable feature."
"What I like the most about this product is that it's free and it's secure."
"Deployment of solutions on Azure DevOps is a perfect way to provide Disaster Recovery and High Availability."
"Before using this solution, we had to deploy our applications, from pre-production to production, manually."
"My team likes the integration that Microsoft Azure DevOps has with GitHub and Microsoft Teams, and the solution is well integrated with other Microsoft tools in one place, it is very good."
"The most valuable feature is that it brings order to our projects, and we know the status of each one at every moment."
"It is a nice environment for working in teams and implementing the DevOps philosophy."
"With the usage of UrbanCode Release, we are able to save on efforts required to create a detailed, accurate implementation plan, and as it has direct connectivity with UrbanCode Deploy, we can schedule automatic deployments and hence save on time and cost of resources, so the overall release efficiency has improved multifold."
"Automated deployment forces the organization to standardize runtimes, development output and handling of platform provisioning."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"For DevOps, this tool is one of the best with all its integration capabilities for repositories and various systems."
"Urbancode Deploy allowed our group to go from managing deployment of two enterprise applications to fifteen, over the course of 18 months, with no increase in staffing or increase in system downtime."
"Getting the deployments automated adds a lot of value."
"Coming from where we were and getting to where we are was just never could have been done without uDeploy and it's just incredibly powerful for us."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
 

Cons

"Its UI can be easier and more customer-friendly. The UI can be improved from the project management and agile perspective."
"They have brought a lot of new collaboration features in the latest version. We haven't used those features, but they should continue to expand it more on the collaboration front so that two developers can look at the code and work at the same time. It will be helpful for working from home."
"However, the process of this transfer is not straightforward, and it could be a lot easier. Microsoft hasn't provided the maturity for migration tools."
"Microsoft Azure DevOps could improve by having better integration with other email servers."
"There could more integration with other platforms."
"We are currently in the process of moving all of our on-prem to the cloud platform. We are trying to make that move and host the majority of our DevOps services in the cloud because the cloud is where most of the things are going nowadays. However, the process of this transfer is not straightforward, and it could be a lot easier. Microsoft hasn't provided the maturity for migration tools. It could be a lot easier in that respect. I want to see them continue to advance the API capabilities. They could add some more robust functionality to the administrative layer within ADO services. There are a lot of configuration elements that you need to take care of at the organization level and the project configuration level from an administrative capacity. When you're dealing with process templates and things of that nature, you have to do them all manually. Being able to automate some of that using scripts or API functionality would be really nice."
"When comparing with Jira, I find that the task management capabilities in Azure DevOps are not yet fully comprehensive and should be enhanced."
"Proper Gantt charting should be a feature that is included because as it is now, we have to create it ourselves."
"More out of the box plugins are required though good number are avaialble at the moment."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"In our implementation, we created 16 PMR for this product. 15 of them were solved."
"I'm really not that satisfied with the stability of UrbanCode Deploy."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"We have encountered scalability issues. We did not scale particularly well."
"There are also many bugs in UrbanCode Deploy."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
 

Pricing and Cost Advice

"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"As the cost structure is per user, I would recommend paying the cost structure based on the amount of data you use rather than the number of users."
"The price is reasonable, but of course, you can find others that are cheaper such as Atlassian."
"It is relatively inexpensive compared to other solutions that necessitate servers and physical hardware."
"Its pricing is reasonable for the number of features that you get and the functionality that you can utilize for the agile delivery, which is what we are using it for. I found it extremely cost-effective."
"I don't have a problem with the pricing."
"I don't know the pricing of DevOps. It would be much cheaper than ALM because ALM came out as a software product initially. Now they are moving into a cloud and subscription model. In that case, Microsoft is coming from Azure and the cloud and DevOps and software as a service, so it would be much cheaper, but the catch would be that they are trying to get money on all the sides, like an operating system, Microsoft Office, or Microsoft Azure DevOps."
"The price of this solution is fair."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
8%
Computer Software Company
7%
Financial Services Firm
29%
Construction Company
11%
Insurance Company
7%
Marketing Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise69
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
Pricing experience is limited, as I am a user of this product and not involved in the pricing aspects. There has definitely been a lot of return on investment from using Microsoft Azure DevOps due ...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: June 2026.
900,228 professionals have used our research since 2012.