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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
9th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 23.4%, down from 31.1% compared to the previous year. The mindshare of UrbanCode Deploy is 4.9%, up from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps23.4%
UrbanCode Deploy4.9%
Other71.7%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable aspect of Azure DevOps for me is its robust version control functionality, which is critical for our workflow."
"Microsoft Azure DevOps has helped the developers a lot and we are deploying process changes very frequently and simultaneously. A lot of my team members that are developers are updating the code in parallel using Git. Additionally, Microsoft Azure DevOps is providing a very good approval mechanism. Overall it is benefiting by creating efficiency in production deployment and applications, our new releases are running well. The security of secured is good."
"It's a pretty problem-free solution."
"Azure DevOps is complete and meets all of your expectations. You can develop your own plugins to customize it however you want, so it's highly flexible. We develop personalized plugins or use ones that other programmers create for the Azure Marketplace."
"Azure Port is considered the most valuable feature."
"I think the Azure methodology and all those DevOps features in the dashboard are very effective in our environment."
"The most valuable aspect of the solution is the complete tool orchestration within the DevOps; it's great for operations, monitoring, and building tests for deployment."
"Azure DevOps' collaborative features are good, and it integrates well with other tools in the software development process, like quality testing, documentation, and agile development."
"Getting the deployments automated adds a lot of value."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"It has provided a platform for traceability across the whole release cycle for more than 700 diverse applications."
"ROI is difficult to explain but it's provided huge savings."
"Urbancode Deploy allowed our group to go from managing deployment of two enterprise applications to fifteen, over the course of 18 months, with no increase in staffing or increase in system downtime."
"It has automated the deployment of tasks to different environments which we were previously only able to do manually."
"It reduced more than 70% of our manual effort when it automated deployment of both UNIX and Windows-based applications using UrbanCode Deploy."
"With the usage of UrbanCode Release, we are able to save on efforts required to create a detailed, accurate implementation plan, and as it has direct connectivity with UrbanCode Deploy, we can schedule automatic deployments and hence save on time and cost of resources, so the overall release efficiency has improved multifold."
 

Cons

"Its UI can be easier and more customer-friendly. The UI can be improved from the project management and agile perspective."
"I would like there to be more seamless integration with GitHub. Azure DevOps seems to be targeted towards enterprises and GitHub is the ugly sister, so to speak, that you come about in the enterprise."
"One potential enhancement in Azure DevOps could be integrating more customizable reporting features, particularly for Power BI integration."
"There could more integration with other platforms."
"Its testing features are limited and can be improved a little more. They should provide more options from the testing and build perspective. Currently, we have to use a third-party product for testing. It would be great if it has more than one testing tool."
"The UI could be improved."
"The functions have too much dependency right now, so it makes it really, really hard to upgrade and make a change in the code."
"One thing I would note is that it's hard to know what is included or not in the product. Especially when you begin to try and compare it to other solutions. When you go to a site like VersionOne, they tell you Azure DevOps doesn't have this or that, and when you go to Microsoft, it says VersionOne doesn't have this or that. They could do a better job of laying out exactly what is on offer so customers know going in exactly what they'll get."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
"Sometimes the tool gets hung while running a plan."
"The reporting functionality is limited and it is difficult to retrieve information from the database due to the table structure."
"More out of the box plugins are required though good number are avaialble at the moment."
"If you really want to scale up, it's going to get a little complicated. You'll have to do some configurations to make it work."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
 

Pricing and Cost Advice

"As the cost structure is per user, I would recommend paying the cost structure based on the amount of data you use rather than the number of users."
"Compared to other tools, Microsoft Azure DevOps is a cheap solution."
"There is a licensing fee of $6/user per month."
"The cost is quite affordable."
"The price is reasonable, but of course, you can find others that are cheaper such as Atlassian."
"It is relatively inexpensive compared to other solutions that necessitate servers and physical hardware."
"The licensing structure is good."
"The solution's deployment and licensing costs are very cheap compared to those of its competitors."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
25%
Construction Company
12%
Outsourcing Company
10%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: September 2026.
917,743 professionals have used our research since 2012.