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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.0%, down from 33.0% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.0%
UrbanCode Deploy4.6%
Other70.4%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The reports have been most valuable. We have created some dashboards allowing us to be able to check our teams, their progress, and mission plans."
"Stable and scalable solution for work planning and code collaboration. It's fast, and it offers a good user experience."
"The simplicity and ease of use are two features that we have found to be most valuable."
"You can have test cases in DevOps but not in JIRA. And, DevOps has advantages in terms of executing those test cases."
"If someone is considering developing and deploying the infrastructure in this solution, then using this tool is perfect because it's fully integrated with the pipelines and with a server core repository."
"The extensibility of the work item forms and customizations as well as the backend API to query the data, et cetera, and manipulate the data programmatically are all very valuable aspects of the product."
"Overall, the solution is pretty good, it fulfills most of our requirements, the stories and test cases on offer are great, the initial setup was self-explanatory and straightforward, and the pricing seems to be reasonable."
"Their technical support is pretty good."
"UrbanCode Deploy has really transformed the way we do code deployment, connecting development and operations more closely."
"Getting the deployments automated adds a lot of value."
"It helps us orchestrate enterprise applications that need to be coordinated."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"Centralization of our deployment process Unification of our nonprod and production deployment process"
"Automated deployment forces the organization to standardize runtimes, development output and handling of platform provisioning."
"The stability is good. I haven't experienced any issues."
 

Cons

"Microsoft tools are sometimes too feature heavy and offer more features than the person actually needs to use."
"The user interface could be improved."
"The solution could be made faster because it can be a little unnerving to browse through too many pages and press too many buttons."
"We are facing some problems because the capacity can only be measured within a project. It cannot be measured across multiple projects. So, the reporting needs to be enhanced, and there should be more graphs to be able to easily give the upper management insights about all the employees from different departments. It will be helpful for employee management. Currently, the managers over here are using Power BI for insights because the functionality of Azure DevOps Boards is not enough. So, we have to export the data into another visualization tool and get the results."
"We are facing a lot of issues in the development of containerized solutions. We are facing a lot of challenges in this area. They could make the process simpler."
"The main issue that I have is the connection speed. Sometimes, the response is too slow."
"The only downside is that the deployment could be a little challenging but it is manageable."
"While reporting in Azure DevOps is a robust capability, there's always room for enhancement, particularly in providing more granular reports."
"The interface allows access in a number of ways but that can be confusing."
"This solution could be made more flexible with respect to deploying databases."
"Technical support is bad."
"More out of the box plugins are required though good number are avaialble at the moment."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"I would like to see more reporting for container architecture."
"The resource tree is pretty bulky and slow; making a change to the resource tree manually is pretty difficult when size increases."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
 

Pricing and Cost Advice

"As the cost structure is per user, I would recommend paying the cost structure based on the amount of data you use rather than the number of users."
"The solution's deployment and licensing costs are very cheap compared to those of its competitors."
"Microsoft Azure DevOps is free for up to five users and allows you to track a maximum of three projects."
"We pay a monthly license for Microsoft Azure DevOps."
"I find that the pricing is good, and it is competitive with the other vendors in the market."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"We purchase the solution on an annual basis."
"For the basic license, it is around five euros per month."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Computer Software Company
6%
Financial Services Firm
26%
Construction Company
12%
Outsourcing Company
10%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I rate Microsoft Azure DevOps price as a one, which means it is a good value.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: August 2026.
911,493 professionals have used our research since 2012.