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Microsoft Entra ID vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
4th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
218
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
20
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of January 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 8.7%, up from 6.0% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.
Roby Skariah - PeerSpot reviewer
Automation has given us consistent analytics and improved quality of insights into user activity
One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Privileged Identity Management (PIM), managed identities, dynamic groups, and extension and security attributes are all great features."
"https://www.itcentralstation.com/product_reviews/microsoft-bi-review-52460-by-amanda-zhou"
"Privilege identity management is the most valuable feature."
"Azure Active Directory's single sign-on feature has been helpful because users don't need to authenticate again and again each time they access it. Users only need to sign in the first time, and Azure handles everything. We haven't experienced any errors or security-related issues in the past four years. Many people use our protection servers from outside, requiring multi-factor authentication. Each authentication is logged precisely."
"Azure Active Directory has useful policy assigning and management."
"The visibility and control for permission management are excellent."
"Azure is the leading market solution because of its history, features, and maturity."
"Overall the solution functions very well, such as the ability to access it from the cloud."
"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."
"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."
"The policy customization feature is very useful, and we have successfully used the auto policy configuration."
"There's a good amount of documentation in case you run into any problems."
"The product is easy to configure."
"Because everything is on Microsoft and we use Azure, integration with the product is easier. That's the most important thing when you use many Microsoft products. It's easier to integrate everything in one place."
"The product can block the uploads to cloud services."
"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."
 

Cons

"It would be awesome to have a feature where you can see the permissions of a user in all their Azure subscriptions. Right now, you have to select a user, then you have to select the subscription to see which permissions the user has in their selected subscriptions. Sometimes, you just want to know, "Does that user have any permissions in any subscriptions?" That would be awesome if that would be available via the portal."
"Everything should be in one package. There are so many different packages. They need to provide guidance because there are so many features and we don't know how to implement them in our organization."
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"There have been a couple of outages so that I would rate the stability around a seven out of 10."
"There is no documentation about how Microsoft will scale Azure AD for customers. It only mentions that it will scale out if you have a lot of requests but does not mention how in detail."
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
"If Microsoft can give us a way to see where this product is running, from a backend perspective, then it would be great."
"There are some features, where if you want to access them, then you need to make use of PowerShell. If someone is not really versed in PowerShell scripting, then they would definitely have issues using some of those features in Azure Active Directory."
"The support is poor."
"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."
"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."
"They do not provide language options beyond the ones already available, so our language option is missing."
"It could cover more solutions and technologies."
"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."
"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."
"The AI advancements can improve the false positives."
 

Pricing and Cost Advice

"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."
"The price of the solution was reasonable."
"If you are dealing with one supplier with an out-of-the-box solution, which provides you end-to-end capabilities, then it is naturally cheaper and less of a headache to manage and operate."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"Pricing could always be better. You pay the premium for Microsoft. Sometimes, it is worth it, and at other times, you wish to have more licensing options, especially for smaller companies."
"The product is relatively affordable, especially compared to Okta, a pricey solution."
"You get the solution in a bundle if you get the E5 suite."
"It's a little bit pricey compared to competitors, but it's not too high."
"The pricing is reasonable."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"Though I am not a specialist, the tool is quite expensive."
"I am satisfied with the tool's pricing."
"The solution’s pricing is reasonable."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
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Top Industries

By visitors reading reviews
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
We are an enterprise customer with an enterprise agreement in place with many of our partner companies, so there are no special questions or issues about pricing, setup cost, or licensing.
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works out to about $15 per user per month.
What needs improvement with Microsoft Purview Data Loss Prevention?
There isn't anything specific off the top of my head for improvements. However, more training for end users on how it works would be beneficial.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
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Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: December 2024.
831,020 professionals have used our research since 2012.