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Microsoft Entra ID vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Microsoft Entra ID offers cost-efficiency, enhanced security, and scalability, reducing IT workload and optimizing resources for companies.
Sentiment score
7.0
Microsoft Purview DLP offers cost savings and efficiency, benefiting new users, but some find returns not immediate due to recent adoption.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
6.8
Microsoft Entra ID support is mixed; premier praised, non-premium slow, reliant on scripts, but documentation is helpful.
Sentiment score
5.1
Microsoft Purview's support receives mixed reviews, with efficient Premier help but delays and limited team knowledge affecting satisfaction.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
It's not timely or professional.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers scalable, cloud-based user management for businesses, adapting to diverse sizes and configurations globally.
Sentiment score
7.5
Microsoft Purview DLP offers scalability and compliance in Microsoft environments, though integration challenges exist with non-Microsoft systems.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
The policy working and detection technology need enhancements.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is praised for its reliability, minimal downtime, and quick issue resolution despite occasional minor outages.
Sentiment score
7.7
Microsoft Purview Data Loss Prevention is highly rated for stability and reliability, though some users desire improved internal connection consistency.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
Sometimes the solution is not stable when the internal connection is not reliable, so this aspect needs improvement.
 

Room For Improvement

Microsoft Entra ID needs better integration, improved user management, clearer communication, and enhancements in stability, documentation, and support.
Microsoft Purview's Data Loss Prevention needs improved labeling, integration, language support, incident handling, and Power Automate functionality.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations.
 

Setup Cost

Microsoft Entra ID provides flexible, scalable pricing with various tiers and offers discounts for nonprofits, despite complex cost structures.
Microsoft Purview DLP pricing is competitive within E5, offering flexibility and value with bundling and potential group discounts.
We are getting our money's worth.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Compared to other Microsoft products, the cost is not too expensive.
 

Valuable Features

Microsoft Entra ID provides advanced security features, seamless integration, and centralized management for enhanced identity protection and access governance.
Microsoft Purview DLP excels in compliance, auto-labeling, insights, and global management for effective multi-platform data protection.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
219
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
16th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
21
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of April 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 9.5%, up from 6.5% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.
Roby Skariah - PeerSpot reviewer
Automation has given us consistent analytics and improved quality of insights into user activity
One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.
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Top Industries

By visitors reading reviews
Educational Organization
33%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
6%
Financial Services Firm
16%
Computer Software Company
12%
Manufacturing Company
9%
Retailer
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
We are an enterprise customer with an enterprise agreement in place with many of our partner companies, so there are no special questions or issues about pricing, setup cost, or licensing.
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works out to about $15 per user per month.
What needs improvement with Microsoft Purview Data Loss Prevention?
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Prevention (DLP) for devices need improvement as well.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
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Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: March 2025.
844,944 professionals have used our research since 2012.