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Microsoft Purview Data Governance vs SAP Data Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
SAP Data Hub
Ranking in Data Governance
32nd
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
Metadata Management (15th)
 

Mindshare comparison

As of March 2026, in the Data Governance category, the mindshare of Microsoft Purview Data Governance is 11.5%, down from 21.8% compared to the previous year. The mindshare of SAP Data Hub is 1.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance11.5%
SAP Data Hub1.1%
Other87.4%
Data Governance
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
VM
GTM Lead at Capgemini
The solution is seamless, but the database sometimes leads to confusion
We used to have multiple different kinds of databases, which internally, had different compliance levels. Retention management is very different now. If the policy is live and the claim has been completed, I couldn't archive the claim. I needed to keep a reference integrity of that claim and understand which policy paid out the claim. With this solution, the policy came in six months ago and qualified for archiving. The claim had been paid and in every environment, the claim had been closed, including the reporting system, the claims system, etc. With the payment set gateway, I can just go and archive. But, we had a hard time during this process. I rate the overall solution a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My favorite Purview feature is auto-scanning. Once we set up Purview, we can automatically scan multiple data sources when new data comes into specific databases, like SQL and Oracle. We don't need to rediscover the new data or do anything manually because it automatically happens."
"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."
"The most valuable aspect of Purview is its PowerShell connectivity, enabling automation."
"Microsoft Purview's most valuable feature is its ability to identify content across a number of prescribed regulatory frameworks, including Microsoft, GDPR, PII, and UCC Financial."
"Microsoft Purview Data Governance enables us to show our compliance in real time."
"It's certainly easy to work with all Microsoft data sources like SQL Server, Synapse, and data lakes, but it also has great functionality working with Oracle. And of particular interest to us is the ability to pull data from Excel, CVS files, and other types of flat files."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
"The most valuable feature is the S/4HANA 1909 On-Premise"
"Its connection to on-premise products is the most valuable. We mostly use the on-premise connection, which is seamless. This is what we prefer in this solution over other solutions. We are using it the most for the orchestration where the data is coming from different categories. Its other features are very much similar to what they are giving us in open source. Their push-down approach is the most advantageous, where they push most of the processing on to the same data source. This means that they have a serverless kind of thing, and they don't process the data inside a product such as Data Hub. They process the data from where the data is coming out. If it is coming from HANA, to capture the data or process it for analytics, orchestration, or management, they go to the HANA database and give it out. They don't process it on Data Hub. This push-down approach increases the processing speed a little bit because the data is processed where it is sitting. That's the best part and an advantage. I have used another product where they used to capture the data first and then they used to process it and give it. In Data Hub, it is in reverse. They process it first and give it, and then they put their own manipulations. They lead in terms of business functions. No other solution has business functions already implemented to perform business analysis. They have a lot of prebuilt business functions for machine learning and orchestration, which we can use directly to get an analysis out from the existing data. Most of the data is sitting as enterprise data there. That's a major advantage that they have."
"SAP is one of the most seamless ERPs that have integrated SAP archiving within Excel. I have not seen this with any other database."
 

Cons

"The features in the actual data governance could be improved, and I think there is room for improvement in the product."
"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."
"One drawback of Microsoft Purview, though it's beneficial and easy to use, is that when you start plugging in connectors for third-party sources when setting the solution up for data collection, it becomes a bit more tricky."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
"Enhancing the tool's capability to connect to multiple sources would be valuable."
"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."
"While Purview's data connector platform can ingest information from non-Microsoft data sources, it is slow to do so and the information may become outdated."
"Two features are unsupported—custom insights and the DLP component—that would be beneficial to me as a consultant and for the customer in terms of security and monitoring. Regarding security, DLP would provide a more granular level of data masking. Custom insights would offer more detailed monitoring and alerts that can notify customers of failures or anything requiring urgent action."
"In 2018, connecting it to outside sources, such as IoT products or IoT-enabled big data Hadoop, was a little complex. It was not smooth at the beginning. It was unstable. It took a lot of time for the initial data load. Sometimes, the connection broke, and we had to restart the process, which was a major issue, but they might have improved it now. It is very smooth with SAP HANA on-premise system, SAP Cloud Platform, and SAP Analytics Cloud. It could be because these are their own products, and they know how to integrate them. With Hadoop, they might have used open-source technologies, and that's why it was breaking at that time. They are providing less embedded integration because they want us to use their other products. For example, they don't want to go and remove SAP Analytics Cloud and put everything in Data Hub. They want us to use SAP Analytics Cloud somewhere else and not inside the Data Hub. On the integration part, it lacks real-time analytics, and it is slow. They should embed the SAP Analytics Cloud inside Data Hub or support some kind of analysis. They do provide some analysis, but it is not extensive. They are moreover open source. So, we need a lot of developers or data scientists to go in and implement Python algorithms. It would be better if they can provide their own existing algorithms and give some connections and drop-down menus to go and just configure those. It will make things really quick by increasing the embedded integrations. It will also improve the process efficiency and processing power. Its performance needs improvement. It is a little slow. It is not the best in the market, and there are other products that are much better than this. In terms of technology and performance, it is a little slow as compared to Microsoft and other data orchestration products. I haven't used other products, but I have read about those products, their settings, and the milliseconds that they do. In Azure Purview, they say that they can copy, manage, or transform the data within milliseconds. They say that they can transform 100 gigabytes of data within three to five seconds, which is something SAP cannot do. It generally takes a lot of time to process that much amount of data. However, I have never tested out Azure."
"Nowadays there are some inconsistencies in data bases, however, they upgrade and release the versions to market."
"The company has everything offshore."
 

Pricing and Cost Advice

"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"Purview's price is pretty high when you factor in storage costs."
"Microsoft Purview is expensive."
"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."
"Microsoft Purview Data Loss Prevention is not cheap."
"The Cloud is very expensive, but SAP HANA previous service is okay."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
Manufacturing Company
19%
Financial Services Firm
12%
Government
10%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
No data available
 

Questions from the Community

What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appr...
Ask a question
Earn 20 points
 

Also Known As

Microsoft Purview, MS Azure Purview
No data available
 

Overview

 

Sample Customers

Information Not Available
Kaeser Kompressoren, HARTMANN
Find out what your peers are saying about Microsoft Purview Data Governance vs. SAP Data Hub and other solutions. Updated: February 2026.
883,044 professionals have used our research since 2012.