Pipedrive vs Zendesk comparison

Pipedrive and Zendesk are both solutions in the CRM category. Pipedrive is ranked #16 with an average rating of 8.1, while Zendesk is ranked #20 with an average rating of 7.7. Pipedrive holds a 0.9% mindshare in CRM, compared to Zendesk’s 1.4% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 93% of Zendesk users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

746 Views
284 Comparison Views

78% willing to recommend

Zendesk

Read 59 Zendesk reviews

549 Views
421 Comparison Views

93% willing to recommend

Pipedrive

Zendesk

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Executive SummaryUpdated on Dec 19, 2024

Pipedrive and Zendesk are both prominent tools in the CRM and customer support sectors, respectively. Pipedrive seems to have the upper hand in ease of use and cost-effectiveness, while Zendesk offers superior integration capabilities and customer support features.

Features: Pipedrive is notable for its customizable CRM elements, ease of use, and comprehensive reporting capabilities. The Kanban-style view aids in managing sales processes by allowing users to effectively track deals and activities. Automation tools streamline email and communication management, enhancing productivity. Alternatively, Zendesk provides robust ticket management, extensive integration options, and a reliable self-service portal. It also features powerful reporting tools and SaaS product integrations, catering effectively to customer support management.

Room for Improvement: Pipedrive needs to improve its integration capabilities, documentation, and offer more automation choices. Users would also like to see advancements in reporting and pricing structures. Zendesk could benefit from enhanced customization, better ticket merging, and improved reporting tools. Flexibility in pricing and ease of setup are areas where users see room for development.

Ease of Deployment and Customer Service: Pipedrive is mainly deployed on the public cloud and is recognized for its responsive customer service and technical support. Zendesk offers more varied deployment options, including private and hybrid clouds. Although its customer support is generally rated highly, its responsiveness can vary according to demand.

Pricing and ROI: Pipedrive is viewed as cost-effective, especially for small to medium-sized businesses, and provides substantial ROI despite potential challenges in transition. Conversely, Zendesk is considered more expensive, particularly at the enterprise level, with additional costs for extra features and support. Despite this, its comprehensive customer service capabilities justify the cost for many users, leading to improved efficiency and increased customer satisfaction.

To learn more, read our detailed Pipedrive vs. Zendesk Report (Updated: February 2025).

Buyer's Guide

Pipedrive vs. Zendesk

February 2025

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Helped 842,113 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

16th

Ranking in Sales Force Automation

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th), Opportunity Management (5th)

Zendesk

Ranking in CRM

20th

Ranking in Sales Force Automation

7th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th), Help Desk Software (9th), IT Service Management (ITSM) (7th), Reporting (13th), Knowledge Management Software (3rd), Community Platforms (3rd)

Mindshare comparison

As of March 2025, in the CRM category, the mindshare of Pipedrive is 0.9%, down from 1.0% compared to the previous year. The mindshare of Zendesk is 1.4%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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Ahmed Nassar

Technical Consultant at Spectrum Group

Stable tool, making it reliable for handling tasks but difficult initial setup

It has a huge problem regarding the price. The price increases every year. Every year, they raise the price of the licenses, which makes a lot of limitations, and you have to pay more. So that's some conditions. Actually, most of the companies that use Zendesk need a customer experience or customer care department. However, Zendesk only works with chatbox or emailing services, but it can also use Genesys, VoIP, or voice sensors. Additionally, Zendesk needs the administration panels to be easier because it's a very complex panel. You need to search for a lot of things to do, like a small job. So you have to do a lot of setup regarding the integration, and it's a little bit challenging to integrate any software in the vendor.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The most valuable feature is the ability to create timelines and custom fields."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"It's very flexible and we can really fit it into our business model."

"The initial setup is straightforward."

"The solution is very stable."

More Pipedrive pros

"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."

"The product offers very good management. It has a great ability to assign tickets based on content."

"We rarely had issues with Zendesk."

"It's a very stable tool, very powerful."

"It is very easy to connect back and forth between the requester and the person fulfilling the ticket."

"I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to use, and I haven't encountered any issues with delays or communication gaps in ticket resolutions."

"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."

"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."

More Zendesk pros

Cons

"The product is expensive."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The platform could be even more robust."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"You must pay more if you need an additional feature."

"The automation process is challenging."

"New features sometimes seem bolted on rather than being smooth."

More Pipedrive cons

"You couldn't give administrative access to new hires."

"Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple."

"There is always a network issue with Zendesk. But we don’t know whether it is managed. The network issue is that when I call, it does not let us."

"The dashboard could be better."

"They have something called Zendesk Explore, which isn't as good as what they had in place previously."

"It needs to improve in terms of its flexibility, price, and installation."

"Sometimes if there was a way to just flag the actual issue out of those email chains - that would be really helpful."

"It wasn't easy to set up so we're only using a third of all of the features,"

More Zendesk cons

Pricing and Cost Advice

"The product is expensive but provides valuable services."

"The price of Pipedrive has been reasonable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"As of now, the pricing and value are quite good."

"Pipedrive is relatively more affordable than other solutions."

"We pay $1000 a month for the tool."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

More Pipedrive pricing and cost advice

"From what I hear, Zendesk's pricing is a little expensive."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"The price is very competitive."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

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Top Industries

By visitors reading reviews

Educational Organization

62%

Computer Software Company

Government

Manufacturing Company

Computer Software Company

23%

Educational Organization

12%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

See all answers

What is your experience regarding pricing and costs for Zendesk Support?

I am not currently aware of the exact pricing, but since we are still using Zendesk, it appears to be at a reasonable price point.

See all answers

What needs improvement with Zendesk Support?

Report generation is still slightly tricky and not very customizable as per my inquiries. It would be advantageous to have an AI layer that can analyze incoming requests and generate summaries, as ...

See all answers

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Product Reports

Buyer's Guide

Pipedrive

March 2025

Download Pipedrive product report

Buyer's Guide

Zendesk

February 2025

Download Zendesk product report

Also Known As

PipelineDeals

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Zendesk

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber

Buyer's Guide

Pipedrive vs. Zendesk

February 2025

Free Report: Pipedrive vs. Zendesk

Find out what your peers are saying about Pipedrive vs. Zendesk and other solutions. Updated: February 2025.

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