SAP ERP vs Salesforce Sales Cloud comparison

The compared Salesforce and SAP solutions aren't in the same category. Salesforce is ranked #1 in CRM , with an average rating of 8.2, and holds a 2.1% mindshare in the category. SAP is ranked #2 in ERP , with an average rating of 7.4, and holds a 11.6% mindshare. Additionally, 94% of Salesforce users are willing to recommend the solution, compared to 87% of SAP users who would recommend it.

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

5,392 Views
4,044 Comparison Views

94% willing to recommend

SAP ERP

Read 107 SAP ERP reviews

10,702 Views
9,204 Comparison Views

87% willing to recommend

Salesforce Sales Cloud

SAP ERP

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP ERP and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: November 2025).

Buyer's Guide

CRM

November 2025

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Helped 879,422 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.5

Salesforce Sales Cloud enhances sales efficiency and data management, offering cost-effective solutions for non-profits with productivity benefits.

Sentiment score

4.5

SAP ERP offers ROI in 2-4 years by improving efficiency, automation, and cost savings, despite challenges tracking specific returns.

Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.

NavinJacob

Chief Digital Officer at Cipher7

We are not just implementing Salesforce Sales Cloud; we need to understand what the customer wants to achieve in 5 to 10 years.

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

For more quotes and insights, download the Salesforce Sales Cloud report

SAP ERP did provide value for money.

Henrik Rabiega

CIO at Vortella

For more quotes and insights, download the SAP ERP report

Customer Service

Sentiment score

6.9

Salesforce Sales Cloud offers efficient support, with faster responses for premium users, while community resources enhance regular support experiences.

Sentiment score

6.6

SAP ERP's customer service is praised for professionalism but criticized for inefficiencies and slow response times on priority issues.

I wouldn't say you go to Salesforce Sales Cloud for their customer support unless you purchase one of their premier plans, which is additional money.

Jonny Katz

VP of Business Operations at PeerSpot

Support requires a subscription and when taken, the service is pretty nice.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

SAP technical support is very good.

VijayaraguramanRajaram

Consultant at a retailer with 1,001-5,000 employees

It was very quick, and we didn't have many tickets, but every time any issues arose, they were very quickly resolved.

Henrik Rabiega

CIO at Vortella

It is not easy to justify something as high priority unless the system is completely down.

Achmad Dimyati

IT Service Management Team Lead at a financial services firm with 1,001-5,000 employees

For more quotes and insights, download the SAP ERP report

Scalability Issues

Sentiment score

7.7

Salesforce Sales Cloud offers strong scalability, accommodating growth and varied business sizes, though some users face reporting and data challenges.

Sentiment score

7.5

SAP ERP is scalable and adaptable, effectively supporting growth with flexible architecture and cloud options despite initial integration challenges.

Salesforce is highly scalable and operates efficiently.

Sundus Ajmal

AWS Cloud Engineer at Accenture

Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.

NavinJacob

Chief Digital Officer at Cipher7

Salesforce Sales Cloud's scalability is impressive as it grows easily with my organization's needs.

Jonny Katz

VP of Business Operations at PeerSpot

For more quotes and insights, download the Salesforce Sales Cloud report

It is scalable when moving from one version to another or adding additional components like warehouse management.

VijayaraguramanRajaram

Consultant at a retailer with 1,001-5,000 employees

The scalability of SAP ERP is excellent.

Achmad Dimyati

IT Service Management Team Lead at a financial services firm with 1,001-5,000 employees

For more quotes and insights, download the SAP ERP report

Stability Issues

Sentiment score

8.1

Salesforce Sales Cloud is praised for its reliability, minimal downtime, high performance, and effective issue resolution, ensuring stability.

Sentiment score

8.1

SAP ERP is widely regarded for its stability and reliability, with minimal bugs and strong performance surpassing other ERPs.

Salesforce Sales Cloud is very stable.

NavinJacob

Chief Digital Officer at Cipher7

I have not experienced any degradation in Salesforce's performance.

Sundus Ajmal

AWS Cloud Engineer at Accenture

For more quotes and insights, download the Salesforce Sales Cloud report

Production processes would be on hold without stability, so it is quite important that the software is very stable.

Henrik Rabiega

CIO at Vortella

Stability-wise, SAP ERP is the best product among others.

VijayaraguramanRajaram

Consultant at a retailer with 1,001-5,000 employees

For more quotes and insights, download the SAP ERP report

Room For Improvement

Salesforce Sales Cloud struggles with integration, high costs, and usability; users desire better mobile, reporting, and AI features.

SAP ERP struggles with integration, user interface, high costs, and complicated usability, needing improvement in accessibility and flexibility.

If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Jonny Katz

VP of Business Operations at PeerSpot

Compared to AWS, it is slower, which could be a hindrance.

Sundus Ajmal

AWS Cloud Engineer at Accenture

With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

SAP ERP could improve by integrating additional components such as digital signatures and barcoding.

VijayaraguramanRajaram

Consultant at a retailer with 1,001-5,000 employees

SAP recently implemented Databricks, and they started investing significantly in the analytic environment.

Achmad Dimyati

IT Service Management Team Lead at a financial services firm with 1,001-5,000 employees

I believe that SAP ERP needs to include AI functionality now, as I think it would be a significant change that could improve and enhance the product.

Ken Kuo

Manager at Innatech

For more quotes and insights, download the SAP ERP report

Setup Cost

Salesforce Sales Cloud is costly, but negotiating can secure discounts; value justifies pricing, challenging affordability for smaller businesses.

SAP ERP is costly with flexible licensing options, valued by larger organizations for features but complex for smaller businesses.

Without negotiation, costs can become expensive.

NavinJacob

Chief Digital Officer at Cipher7

This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

Salesforce Sales Cloud is extremely expensive.

Jonny Katz

VP of Business Operations at PeerSpot

For more quotes and insights, download the Salesforce Sales Cloud report

Small and medium companies can struggle with the pricing.

Henrik Rabiega

CIO at Vortella

The pricing for SAP ERP is medium but slightly on the higher side.

VijayaraguramanRajaram

Consultant at a retailer with 1,001-5,000 employees

For more quotes and insights, download the SAP ERP report

Valuable Features

Salesforce Sales Cloud enhances productivity with customizability, automation, integration, data analytics, and efficient communication for optimal sales management.

SAP ERP integrates finance, HR, and manufacturing with real-time insights, flexible architecture, and extensive automation for large enterprises.

Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.

Sundus Ajmal

AWS Cloud Engineer at Accenture

Being able to pull reports in Salesforce Sales Cloud based on any of the fields that we have there and then building logic on those fields saves me time and also gives me visibility into what's going on with my teams across multiple departments, which is very helpful for us.

Jonny Katz

VP of Business Operations at PeerSpot

The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

The consistent integrations and real-time data analytics in SAP ERP significantly enhance the decision-making process by facilitating follow-ups and action points.

VijayaraguramanRajaram

Consultant at a retailer with 1,001-5,000 employees

SAP ERP has impacted our organization positively because it is highly customizable to build any process we have in our companies and to write programs.

Henrik Rabiega

CIO at Vortella

SAP ERP is particularly strong in manufacturing, from production planning to plant maintenance, then Material Management itself, and managing warehouse management and inventory control.

Achmad Dimyati

IT Service Management Team Lead at a financial services firm with 1,001-5,000 employees

For more quotes and insights, download the SAP ERP report

Categories and Ranking

Salesforce Sales Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (1st), Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)

SAP ERP

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

107

Ranking in other categories

ERP (2nd)

Mindshare comparison

Salesforce Sales Cloud and SAP ERP aren’t in the same category and serve different purposes. Salesforce Sales Cloud is designed for CRM and holds a mindshare of 2.1%, down 9.8% compared to last year.
SAP ERP, on the other hand, focuses on ERP, holds 11.6% mindshare, down 20.5% since last year.

CRM Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	2.1%
Microsoft Dynamics CRM	2.5%
SAP CRM	2.2%
Other	93.2%

CRM

ERP Market Share Distribution
Product	Market Share (%)
SAP ERP	11.6%
SAP S/4HANA	6.4%
Microsoft Dynamics 365 Business Central	4.4%
Other	77.6%

ERP

Featured Reviews

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Achmad Dimyati

IT Service Management Team Lead at a financial services firm with 1,001-5,000 employees

Long-term adaptation and evolution meets changing technology trends

SAP ERP is not really real-time. We use the HANA database which is supposed to be memory data in memory, but we are still not very happy. It is supposed to be real-time and come very quickly, but in reality, it still takes time to run. That is why we use BW of SAP, Business Objects, and now we have moved to the Analytic Cloud where we start using predictive AI. SAP recently implemented Databricks, and they started investing significantly in the analytic environment. SAP ERP has been left behind as they moved to S/4HANA with the HANA database. They restructured the whole table structure of SAP ERP, introduced simple finance, simple logistics, and moved HR to SuccessFactors. They have the BTP layer where they manage everything from integration to master data management. The challenge with SAP is that they move very fast to different products and buy different products. It requires significant investment and many skills to catch up because all of these have different sets of technology. The fundamental has changed differently. It is not monolithic anymore but different products under one name, SAP. You have to buy it model by model for additional models. Products such as SuccessFactors, Ariba for procure to pay, Concur for travel, and Facility Management use totally different technology. They try to integrate with each other, but it remains a challenge for SAP to make them have the same management, technology, and operational approach.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Manufacturing Company

11%

Financial Services Firm

Performing Arts

Manufacturing Company

15%

Computer Software Company

10%

University

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	55
Midsize Enterprise	26
Large Enterprise	40

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	31
Large Enterprise	76

Questions from the Community

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

Is Anaplan better than SAP ERP?

There are different aspects of both Anaplan and SAP ERP that I like and dislike. Anaplan improves forecast accuracy and drives up the quality of analytics. Rather than spending all of their time co...

See all answers

What do you like most about SAP ERP?

The solution has made the most significant impact on our human resources function, specifically in HR operations and HR analytics. One feature of SAP ERP that I found most valuable is its use of co...

See all answers

What needs improvement with SAP ERP?

SAP ERP is fine as it is at the moment. It is difficult to comment on improvements for this version. I know HANA has improved regarding user interface and other functions, but we don't use that par...

See all answers

Comparisons

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 14% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 12% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

Campfire Interactive vs Salesforce Sales Cloud

Compared 5% of the time

More Salesforce Sales Cloud Competitors

SAP S/4HANA vs SAP ERP

Compared 10% of the time

Infor LN vs SAP ERP

Compared 9% of the time

Infor M3 vs SAP ERP

Compared 8% of the time

Anaplan vs SAP ERP

Compared 8% of the time

Microsoft Dynamics AX vs SAP ERP

Compared 8% of the time

More SAP ERP Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

December 2025

Download Salesforce Sales Cloud product report

Buyer's Guide

SAP ERP

December 2025

Download SAP ERP product report

Also Known As

Sales Cloud, SFDC, Salesforce

No data available

Overview

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

SAP ERP addresses the core business software requirements of midsize and large organizations in all industries and sectors. SAP ERP includes four individual solutions that support key areas of enterprise resource planning: human capital management, financials, operations, corporate services.

SAP

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

B&G Manufacturing, Unilever, Life is good Inc., Joy Global Inc., City of Cape Town, Bhopal Municipal, Corporation (BMC), adidas Group, Butcher & Packer Supply Company, Franklin Valve L.P., Evoshield, Prime Meats, a Norsan Group company, EMC Corporation, Varian Medical Systems Inc., FC Bayern Mªnchen AG, AkzoNobel Chemicals B.V., T¾V Rheinland, Pacific Drilling S.A., Fire & Rescue New South Wales, University of Amsterdam, Pa_alon S.A.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: November 2025.

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