HubSpot Marketing Hub Reviews

We use the tool for prospecting. 

HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality. 

The tool should improve email marketing solution. It is behind its competitors for bulk campaigns. 

I have been using the solution since 2019. 

The solution is stable. 

HubSpot Marketing Hub is scalable. 

HubSpot Marketing Hub has solid and knowledgeable technical support. They are quick to reply. 

The tool's deployment is complex, and configuration took time to complete. 

HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue. 

HubSpot is better than Salesforce for smaller startups and others in the funding phase. I rate it an eight out of ten. 

Marketing Hub manages all your contacts. You can create any type of static and or list for email blasts and outreach. 

Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side. 

Marketing Hub is highly stable within the cloud. They also have a mobile app that mirrors the portal. They've done an incredible job of continuing to enhance the product.

Tech support is almost instant. They do a great job of customer and tech support.

Marketing Hub is simple to set up.

All the CRMs we work with are in the same range. They're not the most expensive, but they're not the cheapest. They have a free version for people to try, and they can start adding more features to it. 

They have specials with bundles for small and medium-sized businesses that combine marketing, sales, and customer support. They have bundles to help companies get going. They give you lots of options and work with you.

I rate Marketing Hub 10 out of 10. It's a solid platform that's straightforward to set up and extremely easy to use. They've done a fantastic job. Any time we've run into problems, they've rolled out enhancements. It just keeps getting stronger and stronger. Their sweet spot is small and medium-sized businesses.

I'm looking at the provision of advanced hyper-personalization, automated Gen AI-based campaign script generation, and automation to reduce guesswork. Traditional products have gaps here, and I need enhancements for more focused targeting in messaging.

The output needs some adjustments for more tangible leads and targeted messaging. There are some gaps here, and this product needs improvement.

In future releases, I would like to see hyper-personalization and JMAI-based automation, such as generating automated scripts. For example, for campaign reachouts of other sales operations. Because the entire world is talking about AI. So, more automation and even further personalization.

I'm fairly new to this product. So, it has been a couple of months. 

It is a stable solution. However, the output needs some adjustments for more tangible leads and targeted messaging.

There are 20-odd end users using this solution in our enterprise. It is easy to scale because our requirements are slightly less at this time. But, as we try to scale it down the line, which is part of the plan. That's where the apprehensions are.  

I'm looking to augment the lead generation mechanism and apply hyper-personalization. Some AI-based solutions are emerging, providing highly personalized buying persona information at one click. This interests me for the lead-to-opportunity cycle. 

I checked out products that could be added to this existing platform. Therefore, we have yet to choose any specific product. It's all currently in progress.

As a CRM tool, it looks good. In terms of overall packaging CRM, but for some customized reachouts, it might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion.

Overall, I would rate the solution a seven out of ten.

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and so on. We were tracking various metrics with the tool, like how many total customers are viewing our website for the first time, how many are actively participating, how many are converting to, and maybe trying to use a product. We were tracking different metrics.

HubSpot was integrated into our website. We found HubSpot to be efficient, performing very well compared to other web analytical tools. Our whole website was deeply integrated through HubSpot, which is why we were using it. Though there might be other analytical tools as well, like Google Analytics, we found that HubSpot is good since it was deeply integrated within our website, so we were able to get clearer metrics, and we were able to track real-time data pretty well.

In some cases, the data might not be updated. We had a few instances where we had to reach out to HubSpot's team in order to get it sorted so that they could update the data as often. The updates were not reflecting properly.

In the future, the tool could use AI to improve the analytics. Maybe the product could use AI to make it easy for users to use it for the first time. New users could use the tool's AI chatbot to get help navigating the product for the first time. The tool could concentrate on improving the analytics and the overall user experience with AI.

I have been using HubSpot Marketing Hub for ten months. My company has a partnership with HubSpot. We are also users of the tool.

The tool sometimes experienced delays in updating the metrics. Latency-wise, I can't comment on the tool's 100 percent quality. The tool is sometimes not properly updated, so we can keep it around 95 to 96 percent stable.

The tool's scalability was pretty good. We were able to get the tool integrated into our website, and we were able to scale it across our organization pretty well. Many of the folks from the marketing team were using it, so scalability was good.

I work in an enterprise-level company.

The solution's technical support was good. I rate the technical support an eight out of ten.

Positive

I have used Google Analytics. If I compare HubSpot to Google, only the integration part differs in both solutions. If not for the integration part, Google and HubSpot are similar.

The product's initial setup phase was pretty easy.

I was not involved in the tool's deployment. The tool's deployment was taken care of by my IT team.

There was no need for me to maintain the solution. The overall maintenance was not required at all.

For our organization, HubSpot was pretty affordable compared to Google Analytics.

The automation capability in HubSpot is pretty good. I know we were able to generate reports. We could automate a little of the data in the tool, and we were able to get data, send reports on a daily or, a frequency that we can set. Based on the frequency, we are able to get reports. We automated some of the metrics over there.

When I was using the tool four months ago, no AI features were embedded in it. Some features would have been implemented when I was using the tool.

I rate the tool as eight out of ten.

The solution is used for generating leads as part of the inbound campaign.

The joint database shared between all the HubSpot modules is valuable.

The product is not cheap.

I have been using the solution for more than four years.

The tool is very stable and very reliable. No software is without glitches or errors. I rate the stability a ten out of ten.

Our customers are medium-sized businesses. The tool is scalable. We can scale it up to whatever level we want. I rate the scalability a ten out of ten.

The initial setup is complex, but it is manageable. The onboarding process is well documented. The ease of setup depends on the environment. It is a SaaS solution. The initial deployment takes approximately three months.

It is an upmarket solution, but it is not the most expensive tool. I rate the pricing a seven out of ten on a scale where one is cheap, and ten is expensive.

The product is better than other alternatives.

I recommend the product. Implementing a marketing automation solution must be well-planned and well-thought-through. Overall, I rate the tool a ten out of ten.

I continue to use HubSpot for content curation and dissemination. I have written more than 500 blog posts on marketing, employee, and customer engagement, and also more than 1000 articles on the state of different aspects of IT. I have a lot of information on the value of various constituencies. As such, that is what I am using HubSpot to do at least three times a day. 

The analytics enable me to see which content is driving the most page views and click-throughs.              

We are now able to manage and measure content (blogs, CTAs, and landing pages). HubSpot serves as my Content Management Network for more than 500 of my own articles and gives me access to those that I have written for DZone.

Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com.

Increase the CRM size for sole proprietors before increasing the fee. As an employee working to get some consulting projects, in addition to my full-time work, I am not in a position to accumulate a large number of MQLs. These are unlikely to nurture into SQLs given their geography.

No issues.

It has not been an issue.

Customer Service:

Excellent.

Technical Support:

Excellent.

No.

In-house; myself.

Undetermined.

Have sufficient content before signing up for the 30-day trial.

Yes. Eloqua, Marketo, Act-On

Great customer support and information of value on the site.

We use this solution for analytics for our marketing campaigns and the basic CRM.
I'm a web and digital marketing expert. We are an industrial company and customers of HubSpot. 

This product is unique and very user-friendly. It's very helpful for our needs. 

This product is quite expensive. 

I've been using this solution for a few weeks.

The solution is stable. 

We worked with an agency that assisted us with the implementation. 

Licensing costs are expensive but it's worth the money. I believe we paid for a professional license.

We didn't evaluate any other options.