HubSpot Marketing Hub Reviews

We use this solution for analytics for our marketing campaigns and the basic CRM.
I'm a web and digital marketing expert. We are an industrial company and customers of HubSpot. 

This product is unique and very user-friendly. It's very helpful for our needs. 

This product is quite expensive. 

I've been using this solution for a few weeks.

The solution is stable. 

We worked with an agency that assisted us with the implementation. 

Licensing costs are expensive but it's worth the money. I believe we paid for a professional license.

We didn't evaluate any other options. 

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and so on. We were tracking various metrics with the tool, like how many total customers are viewing our website for the first time, how many are actively participating, how many are converting to, and maybe trying to use a product. We were tracking different metrics.

HubSpot was integrated into our website. We found HubSpot to be efficient, performing very well compared to other web analytical tools. Our whole website was deeply integrated through HubSpot, which is why we were using it. Though there might be other analytical tools as well, like Google Analytics, we found that HubSpot is good since it was deeply integrated within our website, so we were able to get clearer metrics, and we were able to track real-time data pretty well.

In some cases, the data might not be updated. We had a few instances where we had to reach out to HubSpot's team in order to get it sorted so that they could update the data as often. The updates were not reflecting properly.

In the future, the tool could use AI to improve the analytics. Maybe the product could use AI to make it easy for users to use it for the first time. New users could use the tool's AI chatbot to get help navigating the product for the first time. The tool could concentrate on improving the analytics and the overall user experience with AI.

I have been using HubSpot Marketing Hub for ten months. My company has a partnership with HubSpot. We are also users of the tool.

The tool sometimes experienced delays in updating the metrics. Latency-wise, I can't comment on the tool's 100 percent quality. The tool is sometimes not properly updated, so we can keep it around 95 to 96 percent stable.

The tool's scalability was pretty good. We were able to get the tool integrated into our website, and we were able to scale it across our organization pretty well. Many of the folks from the marketing team were using it, so scalability was good.

I work in an enterprise-level company.

The solution's technical support was good. I rate the technical support an eight out of ten.

Positive

I have used Google Analytics. If I compare HubSpot to Google, only the integration part differs in both solutions. If not for the integration part, Google and HubSpot are similar.

The product's initial setup phase was pretty easy.

I was not involved in the tool's deployment. The tool's deployment was taken care of by my IT team.

There was no need for me to maintain the solution. The overall maintenance was not required at all.

For our organization, HubSpot was pretty affordable compared to Google Analytics.

The automation capability in HubSpot is pretty good. I know we were able to generate reports. We could automate a little of the data in the tool, and we were able to get data, send reports on a daily or, a frequency that we can set. Based on the frequency, we are able to get reports. We automated some of the metrics over there.

When I was using the tool four months ago, no AI features were embedded in it. Some features would have been implemented when I was using the tool.

I rate the tool as eight out of ten.

We use HubSpot Marketing Hub for brand awareness and marketing campaigns.

The product has the most valuable enterprise features. It is a complete enterprise solution with useful tools and technology.

HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.

We have been using HubSpot Marketing Hub for seven years.

It is a stable product. I rate its stability a seven or eight out of ten.

It is a scalable platform. We get many sales leads using it. I rate its scalability a seven out of ten.

The technical support services are good. I can easily reach them in case of queries.

Positive

The initial setup process is easy. It takes two months to complete.

HubSpot Marketing Hub is less expensive than Salesforce. However, it is a complete product from a business perspective.

It is a unique platform for scaling businesses by reaching large audiences in a very short span. With the help of a segmentation feature, we can reach the right audience at the right time. We can identify the right opportunity to increase sales.

I rate HubSpot Marketing Hub an eight out of ten.

I use HubSpot to aggregate all of my content, create calls to action and landing pages, to generate leads for my consulting practice. As a research analyst and marketing strategist, I use HubSpot to disseminate my content across my social media channels and to keep me up to date on comments so I can respond in a timely manner.

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers.

I am able to continue to share information of value with several different personas depending on the content I am sharing.

Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.

I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.

No.

I have not.

Customer Service:

10+

Technical Support:

10+

No, I have not found a solution that meets my needs better than HubSpot.

Very straightforward and CSRs were very helpful any time I have a question.

I implemented the solution myself.

Undetermined at this point.

Take the 30-day free trial with HubSpot and any other vendor. Some marketing automation solutions are better for lead scoring and lead management, but I have not found a better solution for someone using content marketing as their primary lead generation strategy.

Eloqua, Marketo, Act-On, Silverpop, Adobe, Pardot

Easy to use. Great customer support.

We use it as a CRM and as a CMS.

It saves a lot of time. 

• Marketing module
• Contacts
• Reports.  

Analytics system could be better.

• Helping to create client websites
• Adding content
• Minor template tweaks
• Custom website and landing pages
• Blogs
• Templates
• Widgets
• Workflows
• Email

• Overall speed and ease of use.
• Sandbox environment allows for real-time examples to test and share with clients on the environment. 
• It allows us to shine with a deep understanding of the platform.
  

• Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation.
• Great file manager: Easy to work with, edit images, and organize files. 
• Design Manager: Ease of editing and creating templates after initial development.
• HubDB: Great for modules, tables, resources and beautiful dynamic pages

HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly. 

Customer support is helpful and responsive. 

CMS, social media tool, and analytics reporting.

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We don't typically rely on the HubSpot CRM or sales tools. The tools we do use are very user-friendly and incredibly scalable while allowing for intelligent automation. Scalability is hugely important to our clients and for me. As the person executing the marketing plan, it's very helpful to a have such a breadth of functionality accessible at one central portal.

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly should be able to handle more than 15 unique messages at a time. The LinkedIn API seems to be somehow limited, as the social inbox tool often fails to pick up interactions/conversations on LinkedIn and frequently cannot retrieve the names of those individuals interacting with user messaging.

That said, there are some real issues, especially in the analytics reporting, where unexplainable gaps tend to show up. For example, the discrepancy between the number of social clicks reported and the number of social-media-generated visits reported often cannot be explained by the usual suspects - clicks directing to third-party content, partially-loaded page bounces, filtering, double clicks, etc. In fact, I've encountered instances where the reported number of social media generated visits exceeded the reported number of social clicks which makes for a real head scratcher. HubSpot support is usually of little help in explaining these discrepancies.

Another example can be found in the page performance reporting tool. In this view, the user is presented with a list of pages and some information associated with those pages - information like publish date, views, CTA %, etc. The problem is the figures presented under the CTA % column almost never match up with the numbers found if you click through to the individual page's reporting environment and divide the number of CTA clicks by the number of page views. In running AdWords campaigns, we've also found enormous discrepancies between the AdWords and HubSpot reporting. For these and other reasons, we tend to prefer data from Google Analytics.

Another feature leaving tremendous room for improvement is the keyword tool. This provides data on keyword difficulty and search volume that is frankly not very reliable, often contradicting more authoritative tools such as MOZ and Keyword Planner, as well as basic intuition.

Over two years.

For a web application, HubSpot runs fairly heavy, which can cause stability issues on the side of the user (due to processing issues). While effectively the same, it should be noted that when these problems occur, they are not technically issues with the stability of the platform.

No.

Fair, a seven out of 10.

As an agency, we have to work with many CMS, marketing automation, and social media tools. In these capacities, I find that HubSpot tends to provide for a superior user experience while allowing for a more effective, scalable digital marketing program. In terms of analytics and SEO, HubSpot offers a subpar solution. As a CRM, HubSpot is infinitely more user-friendly than Salesforce but considerably less robust in its offering.

In my experience, this depends more on the DNS you use than on HubSpot. I've been part of extremely smooth and easy setups and extremely difficult setups.

The Pro package should be adequate for most operations.

As an agency, we don't chose the solutions employed; our clients do.

I'd offer my strong endorsement. This is a very powerful tool that gets better each year.

On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas. 

We did not use the social media function; we've never been able to pin down a value for us there; we already had our social media system in order and were comfortable with the setup we had. 

Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce. 

There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce. The customer service is touch and go (speaking with a human; the docs are great). 

Two years.

It was complex but we hired a consultant to help guide us through it. Some technical issues lasted a while but that was because we needed the right resources on our side and didn't have them in place. 

For the most part, fairly stable. 

You get what you pay for (literally, by level of payment plan). 

We had several solutions scattered around; this made our CRM world unified (along with Salesforce). 

In-house, with the help of a consultant for one-time guidance. 

This is the first solution of its kind/caliber that I have personally used.