HubSpot Marketing Hub Reviews

On our website, we have lots of forms and LinkedIn ads that we run. We basically have lots of forms. We sync our HubSpot so that whatever form fields are being entered, whenever users want to download any assets, that automatically syncs in HubSpot, and HubSpot tells us, who has downloaded a certain asset. 

I have only used one feature so far, which is this form field. When I say form field, it is like syncing HubSpot form fields with website form fields. That is the only one that I have used. Therefore, that is most valuable to me so far.

It has been an excellent, awesome product to work with.

It's my understanding that the initial setup is a straightforward process. 

The solution is extremely reliable. 

The solution is very user-friendly.

The dashboard is great.

As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot.

It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.

I've used the solution for 12 months. However, I've used it only for 15 to 20 days in the last five or six months.

The solution is stable. It's one of the most reliable solutions I have used. There are no bugs or glitches. It doesn't crash or freeze. The performance is good. 

From my side, I have not attempted to scale the solution. I can't speak to how scalable it is. I don't have enough experience to comment directly. 

We have three or more individuals using the solution on our side. 

How extensively the solution will be used, and if it will be expanded, is part of a management team decision. I can't speak to their plans in that regard. 

I've been in touch with technical support and I have been very happy with them. I'd rate them at a nine out of ten. They are helpful and responsive. They're excellent.

I did not previously use a different tool.

The initial setup was done a long while back by the marketing operations team. It was very straightforward at that time, as far as I know. However, I was not directly a part of the process. 

Our marketing operations team handled the implementation. 

I don't manage the licensing. I'm not sure how it works. I can't speak to the exact costs or how the license is structured. 

I did not evaluate other options before choosing this product.

I'm just a customer and an end-user. 

I'm not sure which version of the solution I'm currently using. I share a license. I can't recall the license number.

Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable. They are very responsive and the solution does most of the things for you. It is the best solution that I have worked with.

I'd rate the solution at a nine out of ten.

We use HubSpot Marketing Hub for brand awareness and marketing campaigns.

The product has the most valuable enterprise features. It is a complete enterprise solution with useful tools and technology.

HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.

We have been using HubSpot Marketing Hub for seven years.

It is a stable product. I rate its stability a seven or eight out of ten.

It is a scalable platform. We get many sales leads using it. I rate its scalability a seven out of ten.

The technical support services are good. I can easily reach them in case of queries.

Positive

The initial setup process is easy. It takes two months to complete.

HubSpot Marketing Hub is less expensive than Salesforce. However, it is a complete product from a business perspective.

It is a unique platform for scaling businesses by reaching large audiences in a very short span. With the help of a segmentation feature, we can reach the right audience at the right time. We can identify the right opportunity to increase sales.

I rate HubSpot Marketing Hub an eight out of ten.

I use HubSpot to aggregate all of my content, create calls to action and landing pages, to generate leads for my consulting practice. As a research analyst and marketing strategist, I use HubSpot to disseminate my content across my social media channels and to keep me up to date on comments so I can respond in a timely manner.

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers.

I am able to continue to share information of value with several different personas depending on the content I am sharing.

Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.

I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.

No.

I have not.

Customer Service:

10+

Technical Support:

10+

No, I have not found a solution that meets my needs better than HubSpot.

Very straightforward and CSRs were very helpful any time I have a question.

I implemented the solution myself.

Undetermined at this point.

Take the 30-day free trial with HubSpot and any other vendor. Some marketing automation solutions are better for lead scoring and lead management, but I have not found a better solution for someone using content marketing as their primary lead generation strategy.

Eloqua, Marketo, Act-On, Silverpop, Adobe, Pardot

Easy to use. Great customer support.

We use it as a CRM and as a CMS.

It saves a lot of time. 

• Marketing module
• Contacts
• Reports.  

Analytics system could be better.

On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas. 

We did not use the social media function; we've never been able to pin down a value for us there; we already had our social media system in order and were comfortable with the setup we had. 

Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce. 

There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce. The customer service is touch and go (speaking with a human; the docs are great). 

Two years.

It was complex but we hired a consultant to help guide us through it. Some technical issues lasted a while but that was because we needed the right resources on our side and didn't have them in place. 

For the most part, fairly stable. 

You get what you pay for (literally, by level of payment plan). 

We had several solutions scattered around; this made our CRM world unified (along with Salesforce). 

In-house, with the help of a consultant for one-time guidance. 

This is the first solution of its kind/caliber that I have personally used. 

One of the companies I'm involved with is using HubSpot for their marketing automation. They also integrate their cloud solution with HubSpot to allow for lead nurturing based on their activities in the software.

It works well for email automation and workflows.

It has reasonable social tracking module.

They need to improve their report and the ability to customize them, especially as some of the more fancy reports they have are not available unless.

Pretty smooth

HubSpot have had multiple cases in the past 3 month where their performance was not good. Pages wouldn't load or require refresh.

No

Pretty good and very responsive support.

Very good

Yes, I've considered Marketo and Pardo.

When considering this product, check if all the features you need are in the tier you are planning to pay for.

The most valuable feature for us is the lead-nurturing workflows. They give us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set. This enables us to decide that a certain segment of database will receive content throughout time without us having to do it.

We can script it beforehand and then set it so that it automatically goes out to segments. The workflow abilities are quite wide so we can make a complex workflow and play with its logic based on conditions, triggers, actions, level of engagement, etc.

The modules of workflow are also quite well developed and give us a lot of flexibility to play with actions I take inside of it.

The landing pages are also great as we can quickly create them from the UI. My team and I have the ability to create pages in just minutes and we can make new templates quickly.

We can also perform A/B testing on landing pages without working too hard. They have smart content that will dynamically change when users change and I can segment users based on database, source, and different conditions.

The module of scoring can improve immensely. It uses manual scoring, which is a tedious process because you have to design in advance and update it all the time. They've recently added predictive scoring, but it won't replace manual scoring. It's only complementary and is too manual and cumbersome. It can't aggregate scores and I have to input them manually, which is annoying. What's also missing are guidelines for best practices for scoring so that it instructs you on how to build scoring strategy.

Also, it's quite basic on SEO. There's only a keywords module, but not much you can do with it because it's not very developed.

They've inserted new modules over time, but they're add-ons and require additional licenses depending on packages. Instead of adding to purchased package, they require you to pay extra, even if you're an enterprise customer.

I've used it for over two years.

With the CRM integration, it wasn't as smooth as we wanted in the beginning and we had to work with support to get it up and running. There was an issue with the number of API calls that could be made, and other issues that weren't so clear. But it wasn't a big issue. Otherwise, deployment was good.

I've detected a few bugs here and there, mostly related to the UI, and sometimes behind the scenes in the database, but very rarely. They don't happen very often as we've only had downtime once in three years of use.

We've scaled it based on number of users in database.

The technical support is very good. They're responsive and never neglect problems, but sometimes their solutions are too superficial and not deep enough. They'll always stick with you until they find a solution, but the solution is not always future-proof.

There was no previous solution in place.

We started with a free trial, and inside of it I could already set up some of my platform, and when we moved to the paid version, I didn't have to start over. Integration with Salesforce wasn't too complicated. What is complex is, as a marketeer, we have to load, and design a lot of our content to the system. But I don't think that's a limitation of the platform.

We implemented it in-house with our IT department who had Hubspot's support.

I think pricing is fair compared to others. It's average -- not too expensive and not too cheap. They didn't limit the number of internal users and sales people I could onboard, unlike Pardot, which limits and requires additional payment for additional users.

Work with an agency for deployment to make it easier on yourself to begin. Plan out content inside the platform (i.e. workflows, content, landing pages, emails, etc.).

CMS, social media tool, and analytics reporting.

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We don't typically rely on the HubSpot CRM or sales tools. The tools we do use are very user-friendly and incredibly scalable while allowing for intelligent automation. Scalability is hugely important to our clients and for me. As the person executing the marketing plan, it's very helpful to a have such a breadth of functionality accessible at one central portal.

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly should be able to handle more than 15 unique messages at a time. The LinkedIn API seems to be somehow limited, as the social inbox tool often fails to pick up interactions/conversations on LinkedIn and frequently cannot retrieve the names of those individuals interacting with user messaging.

That said, there are some real issues, especially in the analytics reporting, where unexplainable gaps tend to show up. For example, the discrepancy between the number of social clicks reported and the number of social-media-generated visits reported often cannot be explained by the usual suspects - clicks directing to third-party content, partially-loaded page bounces, filtering, double clicks, etc. In fact, I've encountered instances where the reported number of social media generated visits exceeded the reported number of social clicks which makes for a real head scratcher. HubSpot support is usually of little help in explaining these discrepancies.

Another example can be found in the page performance reporting tool. In this view, the user is presented with a list of pages and some information associated with those pages - information like publish date, views, CTA %, etc. The problem is the figures presented under the CTA % column almost never match up with the numbers found if you click through to the individual page's reporting environment and divide the number of CTA clicks by the number of page views. In running AdWords campaigns, we've also found enormous discrepancies between the AdWords and HubSpot reporting. For these and other reasons, we tend to prefer data from Google Analytics.

Another feature leaving tremendous room for improvement is the keyword tool. This provides data on keyword difficulty and search volume that is frankly not very reliable, often contradicting more authoritative tools such as MOZ and Keyword Planner, as well as basic intuition.

Over two years.

For a web application, HubSpot runs fairly heavy, which can cause stability issues on the side of the user (due to processing issues). While effectively the same, it should be noted that when these problems occur, they are not technically issues with the stability of the platform.

No.

Fair, a seven out of 10.

As an agency, we have to work with many CMS, marketing automation, and social media tools. In these capacities, I find that HubSpot tends to provide for a superior user experience while allowing for a more effective, scalable digital marketing program. In terms of analytics and SEO, HubSpot offers a subpar solution. As a CRM, HubSpot is infinitely more user-friendly than Salesforce but considerably less robust in its offering.

In my experience, this depends more on the DNS you use than on HubSpot. I've been part of extremely smooth and easy setups and extremely difficult setups.

The Pro package should be adequate for most operations.

As an agency, we don't chose the solutions employed; our clients do.

I'd offer my strong endorsement. This is a very powerful tool that gets better each year.