The solution is used for website development and marketing automation.
Search Engine Optimization Specialist at SkipTheDishes
A helpful platform providing connected tools and experiences
Pros and Cons
- "HubSpot is a very helpful solution."
- "The solution is not recommended for launching investment."
What is our primary use case?
What is most valuable?
HubSpot is a very helpful solution.
What needs improvement?
The solution is not recommended for launching investment.
For how long have I used the solution?
I have been using HubSpot Marketing Hub for three years.
Buyer's Guide
HubSpot Marketing Hub
December 2024
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
824,067 professionals have used our research since 2012.
What do I think about the scalability of the solution?
It is a scalable solution.
How are customer service and support?
The technical support was in-house and took 30 minutes to answer a question.
How was the initial setup?
The initial setup is straightforward.
What other advice do I have?
The solution can be rated a nine out of ten for lead and process testing and as a CRM.
It is a good platform if you want to use it to track your sales platform.
I rate the overall solution a six out of ten.
Disclosure: PeerSpot has made contact with the reviewer to validate that the person is a real user. The information in the posting is based upon a vendor-supplied case study, but the reviewer has confirmed the content's accuracy.
Senior Manager Product Strategy at a security firm with 501-1,000 employees
Reliable and user-friendly with great dashboards
Pros and Cons
- "It's my understanding that the initial setup is a straightforward process."
- "It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
What is our primary use case?
On our website, we have lots of forms and LinkedIn ads that we run. We basically have lots of forms. We sync our HubSpot so that whatever form fields are being entered, whenever users want to download any assets, that automatically syncs in HubSpot, and HubSpot tells us, who has downloaded a certain asset.
What is most valuable?
I have only used one feature so far, which is this form field. When I say form field, it is like syncing HubSpot form fields with website form fields. That is the only one that I have used. Therefore, that is most valuable to me so far.
It has been an excellent, awesome product to work with.
It's my understanding that the initial setup is a straightforward process.
The solution is extremely reliable.
The solution is very user-friendly.
The dashboard is great.
What needs improvement?
As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot.
It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.
For how long have I used the solution?
I've used the solution for 12 months. However, I've used it only for 15 to 20 days in the last five or six months.
What do I think about the stability of the solution?
The solution is stable. It's one of the most reliable solutions I have used. There are no bugs or glitches. It doesn't crash or freeze. The performance is good.
What do I think about the scalability of the solution?
From my side, I have not attempted to scale the solution. I can't speak to how scalable it is. I don't have enough experience to comment directly.
We have three or more individuals using the solution on our side.
How extensively the solution will be used, and if it will be expanded, is part of a management team decision. I can't speak to their plans in that regard.
How are customer service and technical support?
I've been in touch with technical support and I have been very happy with them. I'd rate them at a nine out of ten. They are helpful and responsive. They're excellent.
Which solution did I use previously and why did I switch?
I did not previously use a different tool.
How was the initial setup?
The initial setup was done a long while back by the marketing operations team. It was very straightforward at that time, as far as I know. However, I was not directly a part of the process.
What about the implementation team?
Our marketing operations team handled the implementation.
What's my experience with pricing, setup cost, and licensing?
I don't manage the licensing. I'm not sure how it works. I can't speak to the exact costs or how the license is structured.
Which other solutions did I evaluate?
I did not evaluate other options before choosing this product.
What other advice do I have?
I'm just a customer and an end-user.
I'm not sure which version of the solution I'm currently using. I share a license. I can't recall the license number.
Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable. They are very responsive and the solution does most of the things for you. It is the best solution that I have worked with.
I'd rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
HubSpot Marketing Hub
December 2024
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
824,067 professionals have used our research since 2012.
Marketing manager at Wowtickets
Provides good enterprise features and helps in scaling businesses
Pros and Cons
- "The product has the most valuable enterprise features."
- "HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
What is our primary use case?
We use HubSpot Marketing Hub for brand awareness and marketing campaigns.
What is most valuable?
The product has the most valuable enterprise features. It is a complete enterprise solution with useful tools and technology.
What needs improvement?
HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.
For how long have I used the solution?
We have been using HubSpot Marketing Hub for seven years.
What do I think about the stability of the solution?
It is a stable product. I rate its stability a seven or eight out of ten.
What do I think about the scalability of the solution?
It is a scalable platform. We get many sales leads using it. I rate its scalability a seven out of ten.
How are customer service and support?
The technical support services are good. I can easily reach them in case of queries.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup process is easy. It takes two months to complete.
What's my experience with pricing, setup cost, and licensing?
HubSpot Marketing Hub is less expensive than Salesforce. However, it is a complete product from a business perspective.
What other advice do I have?
It is a unique platform for scaling businesses by reaching large audiences in a very short span. With the help of a segmentation feature, we can reach the right audience at the right time. We can identify the right opportunity to increase sales.
I rate HubSpot Marketing Hub an eight out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub
Collected all of our digital content and allowed us to repurpose and share with other relevant content over time.
What is our primary use case?
I use HubSpot to aggregate all of my content, create calls to action and landing pages, to generate leads for my consulting practice. As a research analyst and marketing strategist, I use HubSpot to disseminate my content across my social media channels and to keep me up to date on comments so I can respond in a timely manner.
How has it helped my organization?
Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers.
I am able to continue to share information of value with several different personas depending on the content I am sharing.
What is most valuable?
Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.
What needs improvement?
I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
No.
What do I think about the scalability of the solution?
I have not.
How are customer service and technical support?
Customer Service:
10+
Technical Support:
10+
Which solution did I use previously and why did I switch?
No, I have not found a solution that meets my needs better than HubSpot.
How was the initial setup?
Very straightforward and CSRs were very helpful any time I have a question.
What about the implementation team?
I implemented the solution myself.
What was our ROI?
Undetermined at this point.
What's my experience with pricing, setup cost, and licensing?
Take the 30-day free trial with HubSpot and any other vendor. Some marketing automation solutions are better for lead scoring and lead management, but I have not found a better solution for someone using content marketing as their primary lead generation strategy.
Which other solutions did I evaluate?
What other advice do I have?
Easy to use. Great customer support.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
It saves a lot of time
What is our primary use case?
We use it as a CRM and as a CMS.
How has it helped my organization?
It saves a lot of time.
What is most valuable?
- Marketing module
- Contacts
- Reports.
What needs improvement?
Analytics system could be better.
For how long have I used the solution?
Still implementing.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
VP of Marketing at OurCrowd
Has been a mostly successful solution as a CRM and communications channel for our various communities. There are specific functions that we require that don't exist yet.
What is most valuable?
On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas.
We did not use the social media function; we've never been able to pin down a value for us there; we already had our social media system in order and were comfortable with the setup we had.
How has it helped my organization?
Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce.
What needs improvement?
There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce. The customer service is touch and go (speaking with a human; the docs are great).
For how long have I used the solution?
Two years.
What was my experience with deployment of the solution?
It was complex but we hired a consultant to help guide us through it. Some technical issues lasted a while but that was because we needed the right resources on our side and didn't have them in place.
What do I think about the stability of the solution?
For the most part, fairly stable.
How are customer service and technical support?
You get what you pay for (literally, by level of payment plan).
Which solution did I use previously and why did I switch?
We had several solutions scattered around; this made our CRM world unified (along with Salesforce).
What about the implementation team?
In-house, with the help of a consultant for one-time guidance.
What other advice do I have?
This is the first solution of its kind/caliber that I have personally used.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Application Developer at a tech company with 51-200 employees
Good marketing tool and support. Lacks some features.
Valuable Features
One of the companies I'm involved with is using HubSpot for their marketing automation. They also integrate their cloud solution with HubSpot to allow for lead nurturing based on their activities in the software.
Improvements to My Organization
It works well for email automation and workflows.
It has reasonable social tracking module.
Room for Improvement
They need to improve their report and the ability to customize them, especially as some of the more fancy reports they have are not available unless.
Deployment Issues
Pretty smooth
Stability Issues
HubSpot have had multiple cases in the past 3 month where their performance was not good. Pages wouldn't load or require refresh.
Scalability Issues
No
Customer Service and Technical Support
Customer Service:
Pretty good and very responsive support.
Technical Support:Very good
Other Solutions Considered
Yes, I've considered Marketo and Pardo.
Other Advice
When considering this product, check if all the features you need are in the tier you are planning to pay for.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Director of Marketing Communications at a tech vendor with 501-1,000 employees
It gives us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set.
What is most valuable?
The most valuable feature for us is the lead-nurturing workflows. They give us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set. This enables us to decide that a certain segment of database will receive content throughout time without us having to do it.
We can script it beforehand and then set it so that it automatically goes out to segments. The workflow abilities are quite wide so we can make a complex workflow and play with its logic based on conditions, triggers, actions, level of engagement, etc.
The modules of workflow are also quite well developed and give us a lot of flexibility to play with actions I take inside of it.
The landing pages are also great as we can quickly create them from the UI. My team and I have the ability to create pages in just minutes and we can make new templates quickly.
We can also perform A/B testing on landing pages without working too hard. They have smart content that will dynamically change when users change and I can segment users based on database, source, and different conditions.
What needs improvement?
The module of scoring can improve immensely. It uses manual scoring, which is a tedious process because you have to design in advance and update it all the time. They've recently added predictive scoring, but it won't replace manual scoring. It's only complementary and is too manual and cumbersome. It can't aggregate scores and I have to input them manually, which is annoying. What's also missing are guidelines for best practices for scoring so that it instructs you on how to build scoring strategy.
Also, it's quite basic on SEO. There's only a keywords module, but not much you can do with it because it's not very developed.
They've inserted new modules over time, but they're add-ons and require additional licenses depending on packages. Instead of adding to purchased package, they require you to pay extra, even if you're an enterprise customer.
For how long have I used the solution?
I've used it for over two years.
What was my experience with deployment of the solution?
With the CRM integration, it wasn't as smooth as we wanted in the beginning and we had to work with support to get it up and running. There was an issue with the number of API calls that could be made, and other issues that weren't so clear. But it wasn't a big issue. Otherwise, deployment was good.
What do I think about the stability of the solution?
I've detected a few bugs here and there, mostly related to the UI, and sometimes behind the scenes in the database, but very rarely. They don't happen very often as we've only had downtime once in three years of use.
What do I think about the scalability of the solution?
We've scaled it based on number of users in database.
How are customer service and technical support?
The technical support is very good. They're responsive and never neglect problems, but sometimes their solutions are too superficial and not deep enough. They'll always stick with you until they find a solution, but the solution is not always future-proof.
Which solution did I use previously and why did I switch?
There was no previous solution in place.
How was the initial setup?
We started with a free trial, and inside of it I could already set up some of my platform, and when we moved to the paid version, I didn't have to start over. Integration with Salesforce wasn't too complicated. What is complex is, as a marketeer, we have to load, and design a lot of our content to the system. But I don't think that's a limitation of the platform.
What about the implementation team?
We implemented it in-house with our IT department who had Hubspot's support.
What's my experience with pricing, setup cost, and licensing?
I think pricing is fair compared to others. It's average -- not too expensive and not too cheap. They didn't limit the number of internal users and sales people I could onboard, unlike Pardot, which limits and requires additional payment for additional users.
What other advice do I have?
Work with an agency for deployment to make it easier on yourself to begin. Plan out content inside the platform (i.e. workflows, content, landing pages, emails, etc.).
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Download our free HubSpot Marketing Hub Report and get advice and tips from experienced pros
sharing their opinions.
Updated: December 2024
Product Categories
Marketing AutomationPopular Comparisons
Salesforce Marketing Cloud
Oracle Eloqua
Oracle CRM
SAP Marketing Cloud
Zeta Marketing Platform
IBM Watson Campaign Automation
Zift Solutions
Act-On Software
Buyer's Guide
Download our free HubSpot Marketing Hub Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Hi Lea. I added some of the answers to your questions. I was not directly involved with Salesforce integration, but what I can say is they are synced so that Hubspot is feeding contact details to Salesforce so our sales team has a broader picture of their interests based on what content and forms they've interacted with.