We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.
VP Marketing at Igneous
Good form capabilities and integrates well, but the API capabilities are minimal
Pros and Cons
- "Their blog platform and form capabilities are very easy to use and integrate within our web site."
- "API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
What is our primary use case?
How has it helped my organization?
HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.
What is most valuable?
Their blog platform and form capabilities are very easy to use and integrate within our web site.
What needs improvement?
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.
Buyer's Guide
HubSpot Marketing Hub
December 2024
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
824,067 professionals have used our research since 2012.
For how long have I used the solution?
One and a half years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director Partner Solutions at a tech vendor with 51-200 employees
Reliable with good support and helpful contact enrichment capabilities
Pros and Cons
- "Technical support is helpful and responsive."
- "They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
What is our primary use case?
We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.
What is most valuable?
The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product.
It is a stable solution.
Technical support is helpful and responsive.
You can scale the product.
What needs improvement?
I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking.
They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.
For how long have I used the solution?
I've been using the solution for more than a year. The company has been using the solution for a long time.
What do I think about the stability of the solution?
It offers a stable performance. We haven't had issues with performance. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
It's scalable. If you want to increase usage, you can do so.
We have ten to 12 people using the solution currently. It's used on a daily basis. The users are in marketing and sales.
How are customer service and support?
We've dealt with technical support in the past. They are very responsive and pretty knowledgeable. We've been satisfied with the assistance we get.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We also use the Salesforce CRM. Salesforce we use more internally, whereas HubSpot is used externally.
What's my experience with pricing, setup cost, and licensing?
I'm not aware of the pricing. I have no visibility of that aspect of the product.
What other advice do I have?
I'm a customer and an end-user.
I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
HubSpot Marketing Hub
December 2024
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
824,067 professionals have used our research since 2012.
Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees
A good solution for email tracking
Pros and Cons
- "The solution helps me to structure and track marketing and sales emails."
- "The solution does not enable one to know with certainty if another opened an email he had sent."
What is most valuable?
The solution helps me to structure and track marketing and sales emails. It allows me to know when a person has opened them and if they have been disseminated.
What needs improvement?
The solution does not enable one to know with certainty if another opened an email he had sent. It may, in fact, be the organization itself that has automatically opened the email and not its recipient. As such, this capability is not a reliable metric.
For how long have I used the solution?
I have been dealing with HubSpot Marketing Hub for around six months.
What do I think about the stability of the solution?
I consider the solution to be stable.
How are customer service and technical support?
I have not had any dealings with technical support.
How was the initial setup?
The initial setup was pretty straightforward.
What's my experience with pricing, setup cost, and licensing?
As I employ a corporate license, I cannot say for certain how much it would cost on an individual basis. I believe it amounts to $50 per month.
What other advice do I have?
I rate HubSpot Marketing Hub as an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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sharing their opinions.
Updated: December 2024
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