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CIO at Grupo Kasto
Real User
Effortless predictive analytics, stable, scalable with 24 hour support
Pros and Cons
  • "We are able to take back control of our client sales information and analyze it for the future to improve."
  • "In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

What is our primary use case?

We use the solution to approach potential customer from the prospection to the sale.

How has it helped my organization?

We are able to take back control of our client sales information and analyze it for the future to improve.

What is most valuable?

The solution is very easy to use. Before we used this solution all of our customer data was stored on the vendor's database but now we have the data for all the customer in our corporate database. We have information about credit, sales, potential sales, and sending location information because some of them had more than one locations. The product has a lot of predictive analytics that are not a lot of effort. There is a lot to analyze regarding customer information and we can get detailed reports.

What needs improvement?

In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic. For example, in some cases, you need to develop your own formulas which are not easy to do. Another future addition that would help us is for this solution to have the ability to add more locations as ERP allows.

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Oracle CRM
December 2024
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For how long have I used the solution?

I have been using the solution for a year and a half.

What do I think about the stability of the solution?

The solution is stable and we are currently using it with 50 employees. Some of the roles of the employees using the solution are from the management, analytics, marketing, and research teams.

What do I think about the scalability of the solution?

The solution is scalable.

How are customer service and support?

The technical support for this solution and for all the solutions from Oracle is more or less the same. They have a very robust platform where you can put your questions, your needs, the issues that you have and they will respond. The SLA are very. They support agents from around the world that can help, we have had agents from Mexico, U.S., Europe and from India. It is a 24 hour, seven days a week service.

How was the initial setup?

The setup was easy but it could have been better with integration with ERP.

What about the implementation team?

Oracle CRM Cloud in our experience, the integration is not simply, that being said, it could have been harder too. It took us three to six months to implement and to do the full ERP implementation it took around 9 to 10 months. We used a vendor to do the deployment.

What's my experience with pricing, setup cost, and licensing?

We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle. If you have many Oracle products, you can get a cheaper rate perhaps as we did. The cost was around $400 a year. There also was implementation costs that are an addition to the solution price.

Which other solutions did I evaluate?

We saw some information from Gartner and Nucleus Research, they have a good evaluation for Oracle CX. That is why we understood while we have Oracle ERP, we need to install Oracle CX. That is the reason what we choose Oracle CX, Oracle CRM. We wanted a solution that would work well together.

What other advice do I have?

I recommend the product, but only if you are planning to have a longterm contract.  I understand that there are other solutions on the market and they might be cheaper but if you like to have a long-term contract and you like to integrate Oracle is the best option.
Furthermore, If you don't have the intention to integrate with any ERP, then this is one of the best options, together with Salesforce. In our case, we prefer to have the product for the same vendor. That's why we didn't choose Salesforce, even though Salesforce might have a better recommendation or a better ranking. Both of them, Salesforce and CX are on the top five worldwide and in the Cloud.

We are planning to put CX in another plant during this next year, 2021. And we are very happy with the product.

I rate Oracle CRM a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
ManassehAfoh - PeerSpot reviewer
Information Technology Consultant at Republic Bank Ghana Limited
Real User
Top 20
Helps to understand customer journey better
Pros and Cons
  • "Oracle CRM helped us better understand the customer journey."
  • "Though Oracle CRM's support has a good reaction time, it needs to be better."

What is our primary use case?

We use Oracle CRM for customer segmentation. 

How has it helped my organization?

Oracle CRM helped us better understand the customer journey. 

What is most valuable?

I like the tool's ability to handle lots of data. It is well documented and throws off errors in areas that you need to pay attention to. 

What needs improvement?

Though Oracle CRM's support has a good reaction time, it needs to be better. 

For how long have I used the solution?

I have been working with the solution for two years. 

What do I think about the stability of the solution?

The solution is very stable. 

What do I think about the scalability of the solution?

Oracle CRM is scalable. My company has 10 users for the solution. 

How was the initial setup?

Oracle CRM was easy to set up and took less than six months to complete. 

What about the implementation team?

A consultant assisted us with the product's installation. 

What was our ROI?

We have seen good ROI with the product's use. 

What's my experience with pricing, setup cost, and licensing?

The product's pricing is manageable and flexible. 

What other advice do I have?

I would rate the solution a nine out of ten. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Oracle CRM
December 2024
Learn what your peers think about Oracle CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
824,067 professionals have used our research since 2012.
PeerSpot user
Consultant Project Manager at a tech vendor
Consultant
The wing-to-wing integration of the customer data provides an integrated view. Sales users need a more user-friendly and configurable user interface.

What is most valuable?

Integration with Oracle E-Business ERP: Every installation of CRM uses some form of ERP or back office applications. The benefits of integration are often overlooked when making a CRM purchase decision. Integration of CRM with the back office applications, allows for more meaningful and effective usage of the tool. The wing-to-wing integration of applications is one of the most strong features of Oracle CRM.

How has it helped my organization?

As an implementer, I have worked to implement this application for organizations that were new to CRM as well as organizations that have used some other CRM tool before. The Oracle CRM application provides for an effective interaction with the customers, allows capturing vital information of the customers and provides a comprehensive view of the customer to the sales and marketing members.The wing-to-wing integration of the customer data provides an integrated view of the customer to sales and marketing.

What needs improvement?

The application needs improvement in its usability aspects. Non-integrated applications such as Salesforce have been able to be more nimble; they provide more flexibility to adapt and interface with state-of-the-art social applications, mobile technology, and communication tools. Oracle CRM needs to make advancements in this area.

The application also needs to provide a more flexible and configurable user frontend. Sales users need a more user-friendly and easily configurable user interface.

Oracle seems to encourage users to move to other platforms such as the Oracle Cloud applications to compete with Salesforce or other leading CRM products. While that may be a strategic direction to expand into markets where Salesforce is strong, Oracle should improve its hosted applications such as Oracle CRM with more flexible, effective and state-of-the-art enhancements, rather than abandoning them and leading its clientele using the hosted applications to Cloud applications.

For how long have I used the solution?

I have used this solution for more than 13 years.

What do I think about the stability of the solution?

Version 12.1.3 seems to be stable now, but is reaching the end of its support cycle. Oracle 12.2 is next. Oracle CRM, in general, is becoming more stable, but each version takes some time to stabilize.

What do I think about the scalability of the solution?

I did not experience any scalability issues, but having said that, the infrastructure aspect needs to keep lock-step with the scale of operations.

How are customer service and technical support?

The level of technical support is fair to good.

Which solution did I use previously and why did I switch?

I have used mainly Oracle CRM for a long time.

How was the initial setup?

The setup varies with a particular implementation/customer. Oracle CRM provides core application that is fairly straightforward to configure and use. However, the standard out-of-the-box features do not always fit every client installation. Adapting the application to suit each customer's environment takes time and effort, but this is not unlike adopting any other application.

What's my experience with pricing, setup cost, and licensing?

  • Plan ahead, i.e., at least for the next five years.
  • Make sure you have your internal processes worked out to conform to the industry standard practices. While each organization may be unique in certain ways, adopting standard off-the-shelf applications means conforming to standard practices. Rather than work towards bending and twisting such applications to the individual organization's requirements, make sure such special steps are really warranted. Are your practices that special so that the standard industry practices do not apply? Or do your internal practices themselves need some review? Changing, or ‘customizing’ as it is called, is expensive in the short run as well as in the long run. Do not ignore ongoing maintenance costs with such efforts. Added to this, is the need to keep up with the dynamic and fast changing technology.
  • Take time to evaluate your shortlisted selections.
  • Do not be influenced by the glitz and show of any product. At the end of the day, customers need to think of how effective the product is in delivering results, i.e., whether it is improving the sales effectiveness or service efficiencies. Product usability is likely to create a good first impression, but you will have to discount the surface level appeal to real day-to-day efficiencies.
  • Do not discount/ignore integration challenges. Disconnected applications will reduce efficiencies and consume valuable IT resource time; it is often not given sufficient importance during the selection process. By all means, choose the best of breed approach, but make sure to allow for sufficient resource time and skills so as to achieve necessary integration for all areas to work together.

Which other solutions did I evaluate?

As an implementer, my platform is the Oracle CRM. I have some familiarity with other applications, but my in-depth expertise is with Oracle CRM.

What other advice do I have?

  • Identify one or more key ‘super users’ for leading the implementation or managing the product. These would be your go-to people for expert help.

  • If you need to bring in outside help for the implementation, then do so. This will help in getting you the best help at the time you need it most.

  • Prepare and train your organization for the change.

During the selection process for a CRM product, something that I have witnessed first hand, sufficient attention must be given to how the CRM application integrates with the back end applications. While it is important to consider the capabilities of the CRM applications in its own specialized areas, at some stage in the process the transactional information will have to be passed on to back end or other applications to complete the processing cycle - for Sales it would be Orders, for Service it would be service requests and tasks. At the heart of it all is integration with customer master data. A key aspect here is whether organizations are factoring in the cost of this integration with the other applications in the flow.

I will illustrate my point with the following case scenarios - from ideal to not-so-ideal


Case 1: In this case the selection process evaluates the CRM application for features and capabilities to their specific needs. The selection process includes considerations for integrating the CRM application data with the other applications to complete the end-to-end process flow and for master data, and including the folks in IT in the discussions to identify the integration that will be necessary for a sustainable on-going operation, and factors this cost and time into the overall cost of the CRM application. The estimation is realistic and considers all aspects of the applications involved in the flow. The cost aspects include one-time costs as well as ongoing costs for sustained operations. This would be the ideal scenario.

Case 2: In this case the selection process evaluates the CRM application for features and capabilities to their specific needs, but only with the relevant end users, for eg. with predominant opinion of Sales or Marketing users only. This process does not list out the potential integration with other applications, does not include IT or other team members to evaluate the requirements or effort and leaves these aspects as a post-implementation effort. With such a process only the immediate needs of the CRM application are considered. As it becomes evident later, the need for adding on integration with other applications are brought up and dealt with as and when the need arises, many a time overwhelming the resources of IT or other resources and discovering blind alleys of integration, with incompatible interfaces, ad-hoc methods to back file such requirements, leading to a very messy after-thought for building consistent and efficient business processes. I have witnessed these myself in more than one implementation. Not only have I seen such after-thought Integration of transactional data, I have even worked on efforts to integrate master data, such as customer data, exposing weaknesses of both applications. There was one case where the CRM application was set operational with one-time setup of customer master data from the back-end application with no thought given to ongoing processes for continuous synchronization of data between the two systems - the CRM application and the back end Order fulfillment application with customer master data.

Case 3: This case is just a more extreme variation of Case 2. In this case the selection process evaluates the CRM application on its own, as in Case 2. There is no effort to list out the potential integration or even the need for integration. The administration staff are left to manage the integration with manual maintenance of data on the related applications and doing manual synchronization. This is a very poor use of technology.

Case 4: This case is becoming more and more an attraction to the people in Sales and Marketing areas. In this case the selection process evaluates the CRM application for features and capabilities with an eye on all the third party integration solutions to the core CRM product - the 'app' attraction. The 'app' era has led to third party solutions, the ultimate version of best-of-breed - the core CRM solution for customer and contact data, an app for emailing solutions, an app for data mining, an app for social app integration and so on. The integration aspects of such solutions are considered on an ad-hoc basis with no forethought to process consistencies. With data and processes in such diverse environments it is anyone's guess whose job it is to manage the different flows of data, if that is even possible by the company's IT. One recent case I came across where the company engaged with a third party to manage its diverse applications on the cloud! In conclusion, fully integrated platforms with CRM applications are at the one end of the spectrum of integrated solutions while the CRM cloud applications with third party integrating applications are at the other end. Each organization needs to evaluate which point in the spectrum makes most sense for it, not just in the short run, but in the long run also, before jumping in to settle down on the solution. Making a choice that is short sighted hides the long term cost of use and short changes business objectives while costing the organization in never ending efforts to shuttle data between systems to achieve key business visibility to what is really happening

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
reviewer3329071 - PeerSpot reviewer
Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)
Real User
Top 5Leaderboard
The solution’s integrations and user experience should be improved, though it’s a stable solution
Pros and Cons
  • "Oracle CRM is a stable solution."
  • "Oracle CRM should have more integration with different platforms."

What is most valuable?

Oracle CRM is a stable solution.

What needs improvement?

Oracle CRM should have more integration with different platforms. Oracle CRM is not a cloud solution; it's an on-prem solution that doesn't integrate with any other system. The solution should also improve its user experience.

For how long have I used the solution?

I have been using Oracle CRM for ten years.

What do I think about the scalability of the solution?

Oracle CRM has multiple versions. The recent cloud version has scalability, but the on-prem version requires skills to do the customization. More than 1,000 users are using Oracle CRM in our organization.

How was the initial setup?

Oracle CRM's initial setup has medium complexity.

What about the implementation team?

Oracle CRM's deployment took one month. We follow the software development lifecycle (SDLC) for Oracle CRM's deployment. We start with requirement gathering, solution design, development, the testing phase, and then go live phase.

What was our ROI?

If you take only the Oracle CRM model, there is no return on investment. It starts with capturing a lead quotation and converting the quotation to order. However, the solution lacks user experience.

What other advice do I have?

Oracle technical developers and function skill sets are required for the solution's maintenance and project deployment.

I would not recommend Oracle CRM to other users because it is outdated.

Overall, I rate Oracle CRM a four out of ten.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Ibrahim Youssef - PeerSpot reviewer
Director Commercial Support | Business Planning & Excellence at a comms service provider with 1,001-5,000 employees
Real User
Top 10
Provides multiple CRM modules and has efficient customization features
Pros and Cons
  • "Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
  • "The product is complicated to use for new users."

What is our primary use case?

We use the product for many modules, like HR and financial management.

What is most valuable?

Oracle CRM's best feature is its ability to customize as per specific organization's requirements.

What needs improvement?

The product is complicated to use for new users.

For how long have I used the solution?

I have been using Oracle CRM for ten years.

What do I think about the stability of the solution?

The product is stable. Although, every software has some issues.

What do I think about the scalability of the solution?

We have around 3000 Oracle CRM users working in our organization. There are no issues with adding new users.

How was the initial setup?

The initial setup is difficult. The deployment took time for some of the organizations I worked with.

What other advice do I have?

I recommend Oracle CRM for large-scale organizations. I rate it an eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
reviewer2265018 - PeerSpot reviewer
Technical Consultant at a comms service provider with 51-200 employees
Consultant
Top 20
An integrated software system that helps businesses manage their customer relationships
Pros and Cons
  • "Oracle CRM integrates seamlessly because it's an end-to-end solution."
  • "We noticed that sometimes it can be slow, and then we have to refresh the whole system."

What is our primary use case?

We mainly use Oracle CRM for customer information. When the client makes a call and complains about service dysfunctionality, we check the CRM to see if they bought in the data or exhausted it. The solution provides us with detailed statistics and based on that, we can offer a solution or refer that query to the billing application. 

What is most valuable?

Oracle CRM integrates seamlessly because it's an end-to-end solution. We use Oracle AIA as our middleware, as well as Oracle BRM, and the integration process between them went smoothly. That is something I found beneficial. 

What needs improvement?

We noticed that sometimes it can be slow, and then we have to refresh the whole system. That is something that can be worked on. 

For how long have I used the solution?

I have been working with it for five years.

What do I think about the stability of the solution?

The solution faced numerous issues mostly on the web logic side. I would rate it seven out of ten.

What do I think about the scalability of the solution?

It is scalable, but we use it on-premises currently. The scaling requires a lot of money, it is almost a project itself.

How are customer service and support?

Their customer support is okay, but it could be better. Response time is significantly slow. One time we faced a critical problem, number one severity and priority. After we reported it, it took more than two hours to get a response from Oracle. I rate it seven out of ten.

How would you rate customer service and support?

Neutral

How was the initial setup?

The installation of CRM was seamless and straightforward, but the configuration was not easy. After we installed the database and WebLogic on the RCU, the initial part was done. On the configuration side, dealing with integration with the web services is a challenge. We were lucky that our project was off-the-shelf implementation for telecoms, so most of the web services that we were going to use were already preexisting, and also, the team was highly skilled. But typically, the whole process is notably complex. 

What about the implementation team?

The deployment process lasted for about eight months before it was fully completed. It is very easy to maintain. 

What other advice do I have?

I would recommend Oracle CRM, as it is a user-friendly solution. I rate it eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: MSP
PeerSpot user
Kishore C - PeerSpot reviewer
Director at Winspire Tech Private Limited
Real User
Custom CRM that offers a wide variety of features and functionality to suit any business
Pros and Cons
  • "Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
  • "This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

What is our primary use case?

This use this solution for automatic tooling.

What is most valuable?

Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases. 

What needs improvement?

This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable. 

For how long have I used the solution?

We have used this solution for 16 years. 

What do I think about the stability of the solution?

This is a stable solution. 

How are customer service and support?

The support for this solution is not great. I would rate a three out of five. Our queries have taken a long time to be resolved so we no longer rely on Oracle support. 

How would you rate customer service and support?

Neutral

How was the initial setup?

The initial setup is straightforward. The deployment is much simpler compared to previous versions. It depends on the application and the type of industry that you have deployed in and the level of customization made to your existing application. An application with 5% to 10% customization, may need one or two resources to support 24/7.

What about the implementation team?

We implemented this solution in-house. 

What's my experience with pricing, setup cost, and licensing?

The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers.

What other advice do I have?

If you are looking for a solution to be deployed on-premise and need a scalable solution for a Silicon Valley, telecon or banking company, I would recommend Oracle. This is because Oracle offers stability, plug and play functionality and integration to billing systems. 

If you are looking for solution for a medium-size e-commerce company or OEM, I would recommend Salesforce or SAP. Before deciding on the right solution, it is important to map out all of your requirements and the level of customization needed. 

I would rate this solution an eight out of ten. 

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
PeerSpot user
Project Manager at General Organization for Social Insurance
Real User
Helps organize company, highly stable, and priced well
Pros and Cons
  • "The most valuable feature of Oracle CRM is the organization it provides."
  • "Oracle CRM can improve integration and performance."

What is most valuable?

The most valuable feature of Oracle CRM is the organization it provides.

What needs improvement?

Oracle CRM can improve integration and performance. 

In an upcoming release, they should focus on mobile functionality.

For how long have I used the solution?

I have been using Oracle CRM for approximately 10 years.

What do I think about the stability of the solution?

Oracle CRM is a stable solution. If we built it in an Android environment it would be even more stable.

What do I think about the scalability of the solution?

We have approximately 300 users using this solution in our organization. Oracle CRM

How are customer service and support?

I have not contacted the support from Oracle CRM.

How was the initial setup?

The initial setup of Oracle CRM is easy. When we applied it in a test environment it was simple. The full deployment took two working days.

What's my experience with pricing, setup cost, and licensing?

There is a license required to use this solution. The price is reasonable for a CRM.

What other advice do I have?

We choose this solution because we use the Java language for our Oracle database and having our CRM be from Oracle would have beneficial integration to ensure stability.

My advice to others is they should use the solution, it is priced well and Oracle is a good company.

I rate Oracle CRM a nine out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
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