The main purpose of utilizing the product is to maintain immutable backups, protecting our primary data from ransomware attacks. Additionally, it facilitates meeting our restore point objectives (RPO) and restore time objectives (RTO) by centralizing all restore activities through a single tool. This unified approach eliminates the need for disparate backups stored in various locations for different products.
General Manager at Australian Payments Plus
Provides a single plane of glass interface and protects data against ransomware
Pros and Cons
- "The product's protection against ransomware is a significant benefit."
- "Initially, we encountered compatibility challenges with some of our technologies."
What is our primary use case?
What is most valuable?
Two of the product's most valuable features are its single-pane-of-glass interface for managing all backup and restore operations. It effectively enables us to meet our RPO and RTO objectives. Additionally, Rubrik's immutable backups ensure the safety of our data from corruption caused by ransomware attacks.
What needs improvement?
Initially, we encountered compatibility challenges with some of our technologies, such as the inability to directly back up Snowflake databases. Additionally, they could improve the pricing.
For how long have I used the solution?
I've been using Rubrik for approximately a year.
Buyer's Guide
Rubrik
March 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
842,651 professionals have used our research since 2012.
How are customer service and support?
My experience with customer service and support was very good. They were available to help with both deployment and training.
How would you rate customer service and support?
Positive
How was the initial setup?
Due to Rubrik's flexible deployment options, the initial setup was straightforward. It offers several deployment choices, including deploying it as a service or utilizing a dedicated appliance locally. Additionally, customizable deployment methods are available.
What about the implementation team?
The technical team provided considerable support during implementation, greatly facilitating the process. We required approximately three competent individuals to manage both the deployment and maintenance.
What's my experience with pricing, setup cost, and licensing?
While backup solutions tend to be expensive, Rubrik's pricing is even more expensive. However, there is room for improvement in pricing to make it more competitive.
The initial setup cost includes support and maintenance costs, followed by a monthly fee.
What other advice do I have?
The product's protection against ransomware is a significant benefit.
I rate it an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Assistant Vice President at a financial services firm with 501-1,000 employees
Live Mount allows me to spin up copies of my current system in a development state, takes me 80 percent less time to manage my backup environment
Pros and Cons
- "Takes me 80 percent less time to manage my backup environment."
- "The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."
What is our primary use case?
Rubrik is our primary backup solution for production and development systems. We also use it for testing purposes when we need to spin off a temporary non-production environment. The solution protects some of our VM's, SQL, and even physical appliances.
How has it helped my organization?
A definite improvement using Rubrik has had on our organization is that it cuts down the operational time spent in the backup world, equaling fewer support calls and less time spent on engineering the product. This is because everything essentially functions straight out of the box. SLA-based policy automation is easy to use and easy to customize. It has made day-to-day operations a lot simpler because of the simplicity in creating SLA procedures. It saves us time.
What is most valuable?
The Live Mount is one of the most valuable features since it allows us to spin up copies of our current systems in what is just basically a development state.
The Rubrik archival functionality is also a good feature that works well and is definitely useful.
What needs improvement?
The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface.
For how long have I used the solution?
I have been using Rubrik for four years.
What do I think about the stability of the solution?
Rubrik is definitely a stable product.
What do I think about the scalability of the solution?
I consider Rubrik scalable because all you need to do is add another Brik and it's seamless.
At this point we have adopted it 100 percent, so we do not have plans to increase its usage.
How are customer service and technical support?
I have found Rubrik's technical support to be extremely knowledgeable and easily accessible.
Which solution did I use previously and why did I switch?
Prior to using Rubrik we used Commvault. We switched solutions because of the features, the simplicity of the product, and its speed.
I'm spending less time managing the solution. I would estimate that Rubrik recovery testing saves us 80% in time as compared to our prior solution.
What's my experience with pricing, setup cost, and licensing?
Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees.
Which other solutions did I evaluate?
Needless to say, we evaluated Commvault, as we were making use of it at the time. Other solutions we evaluated include Veeam and Dell. I think it was the ease of use, reliability, and scalability of Rubrik that influenced our decision.
What other advice do I have?
The Rubrik web interface is really easy to use. Three or four people work on Rubrik in operational roles.
In addition, our use of Rubrik Polaris, which is a SaaS-based framework, is showing good savings in the time it takes us to manage backups.
In response to customer feedback, Rubrik has already implemented an improvement which enables you to restore Active Directory at a more granular level.
Which deployment model are you using for this solution?
On-premises
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Buyer's Guide
Rubrik
March 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
842,651 professionals have used our research since 2012.
Service Delivery Consultant at a tech services company with 5,001-10,000 employees
We can retrieve data faster, trimming down our recovery time
Pros and Cons
- "In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
- "The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them."
What is our primary use case?
The primary use cases of Rubrik are to back up critical files, servers, documents, VMs, and partition drives from servers. We protect our Linux and Unix OSs.
I am using both their physical appliances and software. We are using it on SaaS.
How has it helped my organization?
The SLA-based policy automation affects us greatly because we don't need to monitor it daily. We just allow the SLA to screen and do a daily checkup, e.g., if the SLA proceeded and or if it failed. This makes our work much easier.
We use the archival functionality in terms of our cloud operations. Instead of buying extra hardware or extra large devices for Rubrik, we attached it and transferred our on-premise data to the cloud. We had a seamless connection from the AWS platform.
What is most valuable?
Lately, we appreciate the archival to cloud and search finder for restorations, where we don't need to back up or restore the overall backup of a drive. Instead, we just retrieve specific files from specific servers.
Rubrik's web interface is user-friendly. It takes time to understand every aspect of the system and interface, but it is understandable and quite easy to use.
It is seamless with fast backup storage.
What needs improvement?
The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them.
For how long have I used the solution?
I have been using Rubrik for around two years.
What do I think about the stability of the solution?
We have had some minor issues, but they have been solved. In terms of backup, it has been quite good and works as expected.
What do I think about the scalability of the solution?
I would rate the scalability as a three out of five because additional hardware is a must if in terms of infrastructure loads. In terms of archival functionality, the scalability is good because you can achieve that through cloud storage.
We have four Rubrik clusters with 41 DB in them. I would assume that we are backing up around 100 terabytes of data from the company.
We have three system administrators who handle the infrastructure side of the company.
How are customer service and technical support?
In terms of escalating tickets or bugs, they are very quick in terms of their support system.
Which solution did I use previously and why did I switch?
We used a different solution called Legato, which is an old school tape backup solution. We switched to Rubrik because of:
- Costs.
- Time.
- Hardware updates and outdated technology.
Compared to the way that we were previously backing up different files and servers, using Rubrik is as easy as clicking a button, except using dates.
How was the initial setup?
The initial setup was straightforward.
What about the implementation team?
Rubrik's partner (Trend Micro) usually does the heavy work on it. It only takes around three to four hours to set up, depending on the company's infrastructure and security. We had a very good experience during the deployment process.
What was our ROI?
We were able to decrease the process around five minutes using Rubrik from a day's work.
It trims down recovery testing time from eight hours to 10 to 15 minutes.
In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology.
Which other solutions did I evaluate?
We reviewed Commvault, Rubrik, and Dell EMC. Rubrik won out in stability, support, and functionality.
What other advice do I have?
Know your needs first and understand if Rubrik can provide the solution to your problems. In terms of backup, Rubrik is a top-notch technology. In terms of user-friendliness, UI, and the price, it is suitable for a company or startup to consider this solution.
Time matters in terms of receiving and backing up data. Having a solution that can fit in terms of time management can help a company thrive.
We don't actually backup cloud systems. We only do archival. We upload the on-premise data to the cloud.
I would rate Rubrik as a 10 (out of 10).
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Senior Technology Architect at PCCW GLOBAL
The system is able to determine when it is the best time to do backups. This is SLA-driven.
Pros and Cons
- "The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
- "It needs to support more applications natively, like MySQL/MariaDB."
What is our primary use case?
We were operating more than 10 different backup products company-wide and none of them were doing the job correctly. While reviewing the market, I found Rubrik. They were small at the time, and have since acquired a lot of credibility. The first PoC was a real success. We decided to start with them at the end of 2017. We were amazed by the product's simplicity and performance.
How has it helped my organization?
It improved the backup/restore process by a factor of a 1000. Now, we are sure what we have on our system is an exact image of what it was at the time of backup. Restoration validation is piece of cake. This is all new to us.
What is most valuable?
With Rubrik, there is backup window to manage. The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too.
What needs improvement?
It needs to support more applications natively, like MySQL/MariaDB.
Put more attention on the physical world. They already support it bit, but I would love to see endpoint protection.
For how long have I used the solution?
Still implementing.
What do I think about the stability of the solution?
The platform is completely stable. We have never a crash.
What do I think about the scalability of the solution?
So far, so good.
How are customer service and technical support?
Customer support is very efficient. It is very similar to Nutanix, in my opinion.
Which solution did I use previously and why did I switch?
We tried Veeam, which could be a valid alternative, except:
- You still need storage (Rubrik provides a turnkey solution).
- You need a Windows license (Rubrik is Linux-based).
- You still need to manage jobs (Rubrik is SLA-based).
How was the initial setup?
The initial setup is easy. I created a blog post about it.
What about the implementation team?
I did everything by myself.
What was our ROI?
It is hard to tell so far.
What's my experience with pricing, setup cost, and licensing?
Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal.
Which other solutions did I evaluate?
Veeam was considered, but dismissed.
What other advice do I have?
Do not be afraid to go with newcomers. Rubrik is a fast growing company, and there is a reason for it: They understand the business!
Disclosure: I am a real user, and this review is based on my own experience and opinions.
SQL Server and MongoDB DBA at KVK
A very scalable and high-performing backup restore solution that can be used to perform long-term archival
Pros and Cons
- "Rubrik is a very scalable and high-performing backup restore solution."
- "Rubrik's disaster recovery capabilities could be improved."
What is our primary use case?
We primarily use Rubrik to back up and restore our VMware VMs and our Microsoft SQL databases and also to perform long-term archival.
What is most valuable?
Compared to other enterprise backup restore solutions, it is really easy to start using Rubrik to perform a backup and restore. The solution's interface is really intuitive.
For Microsoft SQL databases, Rubrik allows to perform a live mount of a database backup. Instead of doing the whole tedious restore procedure to get an older copy of the database back, you can also mount the database directly to the database from the backup storage. You will have a read-only copy on the backup server, which you can use to retrieve your old data.
Rubrik is a very scalable and high-performing backup restore solution. We can back up a large number of databases and also restore them with a very good backup restore performance.
What needs improvement?
Rubrik's disaster recovery capabilities could be improved. If you are using Rubrik and want to use it to do a quick and easy restoration of a site if one data center goes down, some small improvements can be made there.
For how long have I used the solution?
I have been using Rubrik for four to five years.
What do I think about the stability of the solution?
Rubrik is a very stable solution, and we hardly have any issues with it.
What do I think about the scalability of the solution?
Rubrik is a very scalable solution. The DBA and the server admin team, comprising approximately 15 employees, use the solution in our organization.
I rate Rubrik a nine out of ten for scalability.
How are customer service and support?
We contacted the technical support team for some technical questions, and the experience was very positive. They follow up quickly on our support cases, and we get the technical expertise we seek. If we are looking for a particular feature that is not yet available, they add that requested feature to their backlog to implement it in a newer version of the solution. We are very happy with the technical support for the solution.
I rate Rubrik’s technical support eight and a half out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used the latest backup restore capabilities offered by Microsoft SQL Server. We used our custom scripts and methods to perform backups and restores. We switched to Rubrik because we wanted a uniform backup restore solution and more advanced data protection against ransomware attacks. With Rubrik, we can safeguard our data more easily than our old custom backup solution.
How was the initial setup?
With Rubrik, I was not involved in setting up the backup restore solution. From a database administrator's perspective, it is really easy to set it up if you want to configure backups for a database server. You have to install the agent, and then the server pops up in the Rubrik environment as a new server. Then, you can configure your backup configuration and backup policies, and you're good to go.
What other advice do I have?
If you choose Rubrik, you will most likely have a positive experience. You should perform a thorough assessment and comparison to see if Rubrik is indeed the best fit for your environment. In my personal experience, Rubrik is a very good backup solution if you can afford its price.
Overall, I rate Rubrik a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Computer Operations Specialist at a retailer with 10,001+ employees
The solution’s user interface is not intuitive, though its technical support team is very responsive and proactive
Pros and Cons
- "The solution's technical support team is very responsive and proactive."
- "I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
What is our primary use case?
We're using the solution for backing up email to file servers and for Oracle backups.
What is most valuable?
The solution's technical support team is very responsive and proactive.
What needs improvement?
I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need. Rubrik is an expensive solution, and its pricing could be improved. There are issues with the compatibility between Oracle and Rubrik.
For how long have I used the solution?
I have been using Rubrik for one year.
What do I think about the stability of the solution?
I rate Rubrik an eight out of ten for stability.
What do I think about the scalability of the solution?
Since we're using Rubrik for backups, we don't have users logged into it. The solution is used by our IT support team, which has six to seven users.
I rate the solution an eight or nine out of ten for scalability.
How are customer service and support?
The solution's technical support team is very responsive and proactive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used Tivoli Storage Manager (TSM).
How was the initial setup?
The solution's initial setup is easy enough, and we paid for a Rubrik expert to install it for us. It was easy in most systems, but there were ongoing issues with the Oracle backups.
What about the implementation team?
The solution's deployment could take a week or so. However, the deployment took a few months for us because of the compatibility issues between Oracle and Rubrik.
What's my experience with pricing, setup cost, and licensing?
Rubrik is an expensive solution.
What other advice do I have?
Rubrik is deployed on-premises in our organization. We're also doing a total backup to the cloud. It's backed up to our main data center, where we have a Rubrik cluster. That Rubrik cluster is replicated to the Rubrik cluster in our DR center. From there, we do a total backup to an archive out to the cloud. So, we have a mixture of everything going on.
If users are buying Rubrik to back up their Oracle database, I suggest they speak to a customer who has implemented Rubrik with Oracle. They should investigate and ensure they understand what they're buying before proceeding.
Overall, I rate Rubrik a five out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Storage & Data Protection Team Leader at TeraSky
Offers a user-friendly interface and a comprehensive solution for data management
Pros and Cons
- "What I like the most about Rubrik is its user-friendly interface."
- "I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
What is our primary use case?
My customers use Rubrik for both backup software and hardware solutions. Unlike many backup solutions that only provide software, Rubrik offers an integrated platform, including hardware and software.
How has it helped my organization?
Rubrik's instant recovery capability has significantly boosted operational efficiency for our customers. It stands out as the only solution that allows us to seamlessly start up around two hundred virtual machines directly from the backup without encountering any issues.
In a bank implementation, we started with ten nodes and easily expanded to 30 as the organization grew. This shows Rubrik's scalability in supporting the organization's increasing needs.
What is most valuable?
What I like the most about Rubrik is its user-friendly interface.
What needs improvement?
While Rubrik is consistently innovative, I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns.
For how long have I used the solution?
I have been working with Rubrik for three years.
What do I think about the stability of the solution?
We have not had any stability issues with Rubrik.
What do I think about the scalability of the solution?
Rubrik is highly scalable, and the process is straightforward. Adding nodes is easy, even during network changes, with no downtime required.
How are customer service and support?
Rubrik's technical support is excellent. They handle issues efficiently, and if escalation is needed, they manage it well. I would rate them as a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup process for Rubrik is very straightforward and it primarily involves networking configurations.
Deploying Rubrik was simple for us. We check and ensure correct IP configurations and VLANs. Network issues are usually the only hiccups. The implementation is smooth, needing minimal resources. On average, without upgrades, it takes about an hour for installation and setup.
Maintaining Rubrik is straightforward. With its four-node architecture, upgrades, and maintenance are easy as it handles updates by rebooting nodes individually.
I recommend Rubrik as a good solution, but it is crucial to work with knowledgeable partners for effective implementation. Understanding how to use it is key. Overall, I would rate Rubrik as an eight out of ten.
What other advice do I have?
Using Rubrik for data backup and recovery management in our organization has been a seamless experience. It is a new and user-friendly product. It significantly reduces the learning curve and allows us to quickly grasp its functionalities.
We used Rubrik for business continuity in a bank. In a demo, we started up a hundred virtual machines in just 12 minutes, highlighting its quick and reliable performance for uninterrupted business operations.
Rubrik stands out for simplifying data management with an all-in-one solution, serving as both software and backup targets. Unlike Data Domain, which is mainly a storage box, Rubrik is user-friendly and continually improves, making it more adaptable and user-focused. It goes beyond just storage, offering options for data management and recovery.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
A Google-like file search, system scaling, and a frequent development cycle are some positives that this solution offers
Pros and Cons
- "Features we have requested are typically added to the next product release."
- "Product support team is excellent, with issues typically being resolved on the same day."
- "A Google-like file search, system scaling, and a frequent development cycle are some positives that this solution offers."
- "Global management of multiple systems is lacking, as is reporting across multiple installed units."
What is our primary use case?
We are an MSP and offer Rubrik as a backup service to customers on private and public cloud environments and internally managed environments. We run the solution against VMware and Hyper-V with minimal physical systems.
Currently, there is no support for image-level backups on systems in Azure and AWS from Rubrik. Presently we use agent-level backups however this is not ideal for fast whole system recovery. The next version (4.2) has support for image backups, and this will be investigated for functionality when released.
How has it helped my organization?
The legacy backup solution required large capital expenditure upfront and was not easy to scale, required a high degree of technical expertise to operate, and featured time-consuming upgrades which required a lot of troubleshooting post-upgrade. The system also had many limitations around the number of concurrent hot mount operations.
Rubrik, on the other hand, is very easy to scale, can be operated by junior staff, and upgrades to date have been seamless. Each time we add a Brik we gain additional backup and restore performance. They claim performance at up to 30k IOPS per Brik, however, I suspect the actual figure to be below that. Having said that, we can instantly recover an entire customer's environment in minutes and run happily on the system until a storage vMotion is completed to production storage without any issues.
Google-like file search is another invaluable tool to quickly find and restore files directly to your browser. This feature has saved significant time for end users who can’t remember where they saved a file.
What is most valuable?
- Google-like file search
- System scaling
- Ease of use/upgrade/addition of capacity.
- Frequent development cycle which is typically 3 months between feature releases.
- Direct feedback to product managers is invaluable, features we have requested are typically added to the next product release.
- Product support team is excellent, with issues typically being resolved the same day.
- Although not in large-scale use at the moment, the ability to convert a VMware image backup to an EC2 instance will be of great use moving forward to provide disaster recovery to the cloud when required.
What needs improvement?
- Global management of multiple systems is lacking, as is reporting across multiple installed units. This is presently a development item in the Polaris platform, however the current capabilities do not justify the price tag.
- MFA/SAML support to improve security for login to the backup system.
- Image-level backup for Azure and AWS with storage held outside of the Azure/AWS account so that if an account breach does occur backups and primary data would not be compromised in a single attack.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
No
What do I think about the scalability of the solution?
No
Which solution did I use previously and why did I switch?
Avamar with Data Domain, which was expensive and hard to manage, and had poor product updates.
How was the initial setup?
The initial setup was done in one to two hours, with racking the equipment being the most time-consuming part of the install.
What's my experience with pricing, setup cost, and licensing?
If you are unsure, get a POC unit and see how easy backups can be to manage, and how easy restores are.
Which other solutions did I evaluate?
Disclosure: I am a real user, and this review is based on my own experience and opinions.

Buyer's Guide
Download our free Rubrik Report and get advice and tips from experienced pros
sharing their opinions.
Updated: March 2025
Popular Comparisons
Veeam Data Platform
Commvault Cloud
Zerto
Acronis Cyber Protect
Veritas NetBackup
Cohesity DataProtect
Dell PowerProtect Data Manager
Azure Backup
Dell Avamar
BDRSuite Backup & Replication
Dell NetWorker
Veritas Backup Exec
IBM Spectrum Protect
NAKIVO Backup & Replication
N-able Cove Data Protection
Buyer's Guide
Download our free Rubrik Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Is Cohesity Better Than Rubrik?
- Commvault vs Rubrik, which is better?
- What is the biggest difference between Rubrik and Veeam?
- What is the biggest difference between EMC Data Domain and Rubrik?
- Which would you choose - Rubrik or Veeam Backup & Replication?
- How would you choose between Cohesity DataProtect and Rubrik?
- When evaluating backup and recovery software, what aspect do you think is the most important to look for?
- Veeam vs. Dell AppAssure vs. ShadowProtect
- Help! Need an opensource backup solution to work with OVM, Linux, Windows, Sql server, Exchange, Sharepoint. Plus bare metal recovery.
- What will be the best strategy for develop a up to date BCRS?
Thanks for sharing - Isn't more than two weeks for a feature release long in a SaaS world? Three months seems crazy long. I would compare with Druva.