We're using the solution for backing up email to file servers and for Oracle backups.
Computer Operations Specialist at a retailer with 10,001+ employees
The solution’s user interface is not intuitive, though its technical support team is very responsive and proactive
Pros and Cons
- "The solution's technical support team is very responsive and proactive."
- "I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
What is our primary use case?
What is most valuable?
The solution's technical support team is very responsive and proactive.
What needs improvement?
I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need. Rubrik is an expensive solution, and its pricing could be improved. There are issues with the compatibility between Oracle and Rubrik.
For how long have I used the solution?
I have been using Rubrik for one year.
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Rubrik
April 2025

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What do I think about the stability of the solution?
I rate Rubrik an eight out of ten for stability.
What do I think about the scalability of the solution?
Since we're using Rubrik for backups, we don't have users logged into it. The solution is used by our IT support team, which has six to seven users.
I rate the solution an eight or nine out of ten for scalability.
How are customer service and support?
The solution's technical support team is very responsive and proactive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used Tivoli Storage Manager (TSM).
How was the initial setup?
The solution's initial setup is easy enough, and we paid for a Rubrik expert to install it for us. It was easy in most systems, but there were ongoing issues with the Oracle backups.
What about the implementation team?
The solution's deployment could take a week or so. However, the deployment took a few months for us because of the compatibility issues between Oracle and Rubrik.
What's my experience with pricing, setup cost, and licensing?
Rubrik is an expensive solution.
What other advice do I have?
Rubrik is deployed on-premises in our organization. We're also doing a total backup to the cloud. It's backed up to our main data center, where we have a Rubrik cluster. That Rubrik cluster is replicated to the Rubrik cluster in our DR center. From there, we do a total backup to an archive out to the cloud. So, we have a mixture of everything going on.
If users are buying Rubrik to back up their Oracle database, I suggest they speak to a customer who has implemented Rubrik with Oracle. They should investigate and ensure they understand what they're buying before proceeding.
Overall, I rate Rubrik a five out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Storage & Data Protection Team Leader at TeraSky
Offers a user-friendly interface and a comprehensive solution for data management
Pros and Cons
- "What I like the most about Rubrik is its user-friendly interface."
- "I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
What is our primary use case?
My customers use Rubrik for both backup software and hardware solutions. Unlike many backup solutions that only provide software, Rubrik offers an integrated platform, including hardware and software.
How has it helped my organization?
Rubrik's instant recovery capability has significantly boosted operational efficiency for our customers. It stands out as the only solution that allows us to seamlessly start up around two hundred virtual machines directly from the backup without encountering any issues.
In a bank implementation, we started with ten nodes and easily expanded to 30 as the organization grew. This shows Rubrik's scalability in supporting the organization's increasing needs.
What is most valuable?
What I like the most about Rubrik is its user-friendly interface.
What needs improvement?
While Rubrik is consistently innovative, I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns.
For how long have I used the solution?
I have been working with Rubrik for three years.
What do I think about the stability of the solution?
We have not had any stability issues with Rubrik.
What do I think about the scalability of the solution?
Rubrik is highly scalable, and the process is straightforward. Adding nodes is easy, even during network changes, with no downtime required.
How are customer service and support?
Rubrik's technical support is excellent. They handle issues efficiently, and if escalation is needed, they manage it well. I would rate them as a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup process for Rubrik is very straightforward and it primarily involves networking configurations.
Deploying Rubrik was simple for us. We check and ensure correct IP configurations and VLANs. Network issues are usually the only hiccups. The implementation is smooth, needing minimal resources. On average, without upgrades, it takes about an hour for installation and setup.
Maintaining Rubrik is straightforward. With its four-node architecture, upgrades, and maintenance are easy as it handles updates by rebooting nodes individually.
I recommend Rubrik as a good solution, but it is crucial to work with knowledgeable partners for effective implementation. Understanding how to use it is key. Overall, I would rate Rubrik as an eight out of ten.
What other advice do I have?
Using Rubrik for data backup and recovery management in our organization has been a seamless experience. It is a new and user-friendly product. It significantly reduces the learning curve and allows us to quickly grasp its functionalities.
We used Rubrik for business continuity in a bank. In a demo, we started up a hundred virtual machines in just 12 minutes, highlighting its quick and reliable performance for uninterrupted business operations.
Rubrik stands out for simplifying data management with an all-in-one solution, serving as both software and backup targets. Unlike Data Domain, which is mainly a storage box, Rubrik is user-friendly and continually improves, making it more adaptable and user-focused. It goes beyond just storage, offering options for data management and recovery.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Buyer's Guide
Rubrik
April 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
850,671 professionals have used our research since 2012.
A Google-like file search, system scaling, and a frequent development cycle are some positives that this solution offers
Pros and Cons
- "Features we have requested are typically added to the next product release."
- "Product support team is excellent, with issues typically being resolved on the same day."
- "A Google-like file search, system scaling, and a frequent development cycle are some positives that this solution offers."
- "Global management of multiple systems is lacking, as is reporting across multiple installed units."
What is our primary use case?
We are an MSP and offer Rubrik as a backup service to customers on private and public cloud environments and internally managed environments. We run the solution against VMware and Hyper-V with minimal physical systems.
Currently, there is no support for image-level backups on systems in Azure and AWS from Rubrik. Presently we use agent-level backups however this is not ideal for fast whole system recovery. The next version (4.2) has support for image backups, and this will be investigated for functionality when released.
How has it helped my organization?
The legacy backup solution required large capital expenditure upfront and was not easy to scale, required a high degree of technical expertise to operate, and featured time-consuming upgrades which required a lot of troubleshooting post-upgrade. The system also had many limitations around the number of concurrent hot mount operations.
Rubrik, on the other hand, is very easy to scale, can be operated by junior staff, and upgrades to date have been seamless. Each time we add a Brik we gain additional backup and restore performance. They claim performance at up to 30k IOPS per Brik, however, I suspect the actual figure to be below that. Having said that, we can instantly recover an entire customer's environment in minutes and run happily on the system until a storage vMotion is completed to production storage without any issues.
Google-like file search is another invaluable tool to quickly find and restore files directly to your browser. This feature has saved significant time for end users who can’t remember where they saved a file.
What is most valuable?
- Google-like file search
- System scaling
- Ease of use/upgrade/addition of capacity.
- Frequent development cycle which is typically 3 months between feature releases.
- Direct feedback to product managers is invaluable, features we have requested are typically added to the next product release.
- Product support team is excellent, with issues typically being resolved the same day.
- Although not in large-scale use at the moment, the ability to convert a VMware image backup to an EC2 instance will be of great use moving forward to provide disaster recovery to the cloud when required.
What needs improvement?
- Global management of multiple systems is lacking, as is reporting across multiple installed units. This is presently a development item in the Polaris platform, however the current capabilities do not justify the price tag.
- MFA/SAML support to improve security for login to the backup system.
- Image-level backup for Azure and AWS with storage held outside of the Azure/AWS account so that if an account breach does occur backups and primary data would not be compromised in a single attack.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
No
What do I think about the scalability of the solution?
No
Which solution did I use previously and why did I switch?
Avamar with Data Domain, which was expensive and hard to manage, and had poor product updates.
How was the initial setup?
The initial setup was done in one to two hours, with racking the equipment being the most time-consuming part of the install.
What's my experience with pricing, setup cost, and licensing?
If you are unsure, get a POC unit and see how easy backups can be to manage, and how easy restores are.
Which other solutions did I evaluate?
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Systems Administrator at Churchill Downs
It has greatly simplified our backup process
Pros and Cons
- "The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure."
- "The user interface (UI) is great. It is very lightweight and intuitive."
- "Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
What is our primary use case?
We use Rubrik for daily VM snapshots at local sites, but it is also used for replication in our DR sites because Rubrik has the ability to run a VM on its hardware in case of a failure.
How has it helped my organization?
It has greatly simplified our backup process. We create SLAs inside Rubrik, and it does the rest. For most VMs, there is not a Client to be installed.
We also like the DR features that Rubrik has. E.g., if our main storage goes down, we can temporarily mount VMs on Rubrik.
What is most valuable?
The user interface (UI) is great. It is very lightweight and intuitive.
The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure.
What needs improvement?
There are so many things Rubrik has done right. They need to continue to listen to their customers and what they want/need, not just care about money and the bottom line. If they do, they will continue to grow and be a great product.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
No stability issues.
What do I think about the scalability of the solution?
No scalability issues.
How are customer service and technical support?
We have had training sessions. We used customer support once, and they resolved the issue immediately.
Which solution did I use previously and why did I switch?
We previously used EMC Avamar. The reason that we switched was cost, maintenance, and customer support.
How was the initial setup?
The initial setup is very straightforward.
We have installed three Rubrik devices so far. The setup took only two to three hours at each site. We were immediately able to start backing up after the initial setup.
What about the implementation team?
We used Rubrik for the implementation. They let us know what the requirements were for their product to be successfully installed and implemented. We filled out a worksheet with all the configuration settings. The tech came onsite, and it was done in two to three hours.
What was our ROI?
To be determined.
What's my experience with pricing, setup cost, and licensing?
The cost was less than our previous provider, and this is a much better product.
Which other solutions did I evaluate?
We looked into EMC's newest product, Veeam, and Cohesity.
What other advice do I have?
If you are looking for a product that offers backups and DR capabilities, which is easy to use, look no further than Rubrik. I am very satisfied.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director- Pre Sales Enterprise Solution Architect at a tech vendor with 10,001+ employees
A single solution where most things are integrated and used for backup and recovery
Pros and Cons
- "I haven't encountered any bugs or glitches using the solution."
- "Pricing is something that needs to be considered for improvement."
What is our primary use case?
The solution is used for data center, backup, and recovery. Also, two companies are looking for an ERP solution, a Cyber Recovery Vault.
What is most valuable?
Rubrik can be described as a single solution where most things are integrated, making the aforesaid detail its valuable feature.
What needs improvement?
Pricing is something that needs to be considered for improvement. Pricing needs improvement when compared with a similar product coming from a Cohesity. The cost side is a bit higher, making the solution costly for our company.
For how long have I used the solution?
I have been using Rubrik for more than five years. My company functions as a service integrator of Rubrik.
What do I think about the stability of the solution?
I haven't encountered any bugs or glitches using the solution.
Stability-wise, I rate the solution an eight out of ten.
What do I think about the scalability of the solution?
My clients are mostly medium and enterprise-sized businesses.
Scalability-wise, I rate the solution an eight out of ten.
How are customer service and support?
I still need to get feedback on Rubrik's support. I think that regarding the feedback, we never faced many issues on the support side. Hence, I rate the technical support a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
I rate the implementation a seven on a scale from one to ten, where one is difficult, and ten is easy.
The majority of the deployments, like 80 percent, are done on-premises.
The deployment process takes a maximum of two weeks.
The number of people required for deployment depends on the data volume and the number of clients required. So, generally, we keep two people.
What's my experience with pricing, setup cost, and licensing?
I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high.
What other advice do I have?
I would definitely recommend the solution to those planning to use it.
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Integrator
CloudOn implementation allows for virtual machines to be stored offsite, instantiated, and spun-up
Pros and Cons
- "Cut backup remediation to nearly nothing."
- "CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."
- "Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
- "It is an expensive product."
- "It does not offer image-level backups for Hyper-V 2012."
What is our primary use case?
We are searching for a new backup product that reduces man hours and helps us automate more of the backup and recovery process for our MSP team.
How has it helped my organization?
We used to primarily be a Veeam shop when it came to doing backups in our data center and I never thought I would look for another product. However, some issues started cropping up with very large virtual machines that Veeam didn't have an easy way to solve. I decided to try out Rubrik. I can tell you that it was one of the best decisions we have made. It fixed all of our backup issues and cut backup remediation to nearly nothing. We've gained at least ten hours a week and I never have to worry about whether something is being backed up or not.
What is most valuable?
Automation functions, image based backup, and the ability to instantly recover anything from files to databases.
We have also implemented CloudOn which allows us to deploy backed up virtual machines stored offsite in Azure instantiated as an Azure virtual machine and spun up. It's a perfect scenario for low cost, full disaster recovery.
What needs improvement?
I wish it had image-level backups available for Hyper-V 2012. I additionally would like for it to implement some of the functions that Veeam Cloud Connect has so that I can deploy an agent on a physical server and just start backing that up to one of our Briks. It can technically be done now but the Brik has to be able to talk to the server directly, so a direct path or VPN is required.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
Nope
What do I think about the scalability of the solution?
Nope
How are customer service and technical support?
Customer service is top notch, which I am usually pretty disappointed in. So far it's the best I've seen for a tech company. Their service is far beyond my expectations.
Which solution did I use previously and why did I switch?
We used Veeam and switched because of ease of use and time savings.
How was the initial setup?
Initial Setup was simple. I think the box took longer to mount in the rack than it did to setup.
What about the implementation team?
Rubrik came onsite for our initial deployment. Subsequent installs we've done ourselves.
What's my experience with pricing, setup cost, and licensing?
Rubrik is an expensive product, more expensive than most. However, the larger the environment you have, the quicker you will see savings in man hours. We rarely have to touch our backup environment anymore as its so well designed, managed and automated.
Which other solutions did I evaluate?
We did not look elsewhere because Veeam was already at the top of the list.
What other advice do I have?
If you can afford this product, I fully recommend it. You will not look back.
Disclosure: My company has a business relationship with this vendor other than being a customer: Rubrik Service Provider Partner
General Manager - IT Infrastructure / Security at The Himalaya Drug Company
Effective Live Mount feature, reliable, and straightforward installation
Pros and Cons
- "The most valuable feature has been the Live Mount feature."
- "There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."
What is our primary use case?
We are using Rubrik for our server backups.
How has it helped my organization?
The Live Mount feature is one of the main features we use. It is saving us time in restoring the VMs, allowing us to give them quickly to the developers for testing. There is a faster turnaround time.
What is most valuable?
The most valuable feature has been the Live Mount feature.
What needs improvement?
There are some features Rubrik planning to give in next version. For instance, a tool where we can integrate with our SAP HANA native tool directly from the HANA studio/HANA Cockpit, to trigger backup and restore. We understand it is available in the new version, looking forward to it.
For how long have I used the solution?
I have been using Rubrik for approximately three years.
What do I think about the stability of the solution?
Rubrik is stable.
What do I think about the scalability of the solution?
Rubrik is scalable. We can manage multiple Rubrik appliances from a single console.
All of our IT infrastructure team are using Rubrik. We are using it in at our data centers in India, and we have another in the middle east. We have recently increased our usage of the solution.
How are customer service and support?
The technical support is good. We have good contact, all the issues are resolved on time.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We have previously used a backup tool only for virtual infrastructure, as we were migrating to SAP HANA from a virtual environment. We wanted to have a single solution for virtual and physical environments , Rubrik is helping us in a great way here.
How was the initial setup?
The initial setup was straightforward. However, since Rubrik was new to use and different than the previous our solution, there were some new things we need to understand, such as SLA based orchestrating. We were used to scheduling it manually before, Once SLA is done the automation in place.
The full implementation process took us two and a half weeks.
What about the implementation team?
The implementation was directly from the OEM.
What was our ROI?
We have received a return on investment.
What's my experience with pricing, setup cost, and licensing?
We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer.
What other advice do I have?
I would advise people who are wanting to implement this solution to evaluate their business case and the business requirement prior to making their decision because every enterprise has a different requirements and environments, they should do the thorough assessments, POC's then decide on what backup fits their needs.
I rate Rubrik a nine out of ten
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Lead Support Engineer at a financial services firm with 10,001+ employees
Enables archive to cloud location and automation around the PowerShell script but doesn't cater for open source databases
Pros and Cons
- "The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards."
- "The only thing that can be improved is catering for open source databases because at the moment it doesn't cater for Mongo, MySQL, and Postgres."
What is our primary use case?
The use case is for backups of virtual environments, so it covers all IT areas. Whether it's infrastructure, virtualization or database platforms, our organization uses it for backups and storage.
The solution is deployed on-premise. The version I'm running is 5.3.1.
What is most valuable?
The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards. There is simplicity in going through the interface and servers and setting SLAs. Overall, the product is good. It's just a single pane of glass.
Rubrik has ransomware and encryption, so there is nothing I can fault on the technology.
What needs improvement?
The only thing that can be improved is catering for open source databases because at the moment it doesn't cater for Mongo, MySQL, and Postgres. It has a good database agnostic.
For how long have I used the solution?
I have been using Rubrik for three years.
What do I think about the stability of the solution?
Rubrik has come a long way. Initially, it was a bit unstable in giving incorrect information, but I think that has been rectified. The performance of the devices was an issue. When you added devices, it was a problem. Rubrik actually leverages off your Microsoft VSS, so Rubrik is basically just a front-end.
What do I think about the scalability of the solution?
It is scalable, but you're just locked in because you have to buy a Rubrik device unless you go with the cloud.
There's another team that does maintenance. There are other products, so the team isn't just dedicated to Rubrik. We have about five individuals using Rubrik.
We are planning to increase usage. There are between a few hundred workloads to a thousand in IT. We're basically looking at cloud technology, so we're not actually using Rubrik.
How are customer service and support?
The technical support is excellent.
Which solution did I use previously and why did I switch?
I played with various technologies. I played with Veeam, Data Domain, Commvault, and Tivoli.
We switched to Rubrik because of the user interface. The other products use the same VSS Microsoft. The only difference between all these backup products is just the user interface, the PowerShell modules, and the reporting that it presents.
The underlying technology is all the same, whether it is Veeam, Data Domain, whatever it is. The only thing is the compression and the deduplication.
How was the initial setup?
The initial setup was straightforward. Deployment took a day or two.
What about the implementation team?
We worked with Rubrik for deployment.
What other advice do I have?
I would rate this solution 7 out of 10.
In terms of the compression, there are other products out there that are better in terms of deduplication and recovery time. Another thing is that you have to buy a Rubrik device if you don't go cloud. You can't go buy another piece of software, so you're actually locked in.
My advice is if you want to go through Rubrik, then you must forward something that can protect the data and the backups from ransomware for end-to-end protection.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: April 2025
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Thanks for sharing - Isn't more than two weeks for a feature release long in a SaaS world? Three months seems crazy long. I would compare with Druva.