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Amplitude Reviews

Vendor: Amplitude
4.3 out of 5
Badge Ranked 1
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What is Amplitude?

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

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Amplitude is the #1 ranked solution in top Customer Data Analysis solutions, #1 ranked solution in top Web Analytics solutions, #1 ranked solution in top Mobile Marketing and Advertising solutions, #4 ranked solution in top User Activity Monitoring solutions, #4 ranked solution in top AI Customer Experience Personalization solutions, and #5 ranked solution in top AI Data Analysis solutions. PeerSpot users give Amplitude an average rating of 8.6 out of 10. Amplitude is most commonly compared to Google Analytics 360: Amplitude vs Google Analytics 360. Amplitude is popular among the small business segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 10% of all views.
Buyer's Guide
Amplitude
January 2026
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Helped 880,435 peers since 2012

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Amplitude mindshare

Product category:
Customer Data Analysis
As of January 2026, the mindshare of Amplitude in the Customer Data Analysis category stands at 10.6%, down from 17.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Customer Data Analysis Market Share Distribution
ProductMarket Share (%)
Amplitude10.6%
IBM Watson Customer Experience Analytics8.7%
Glassbox6.4%
Other74.30000000000001%
Customer Data Analysis

PeerResearch reports based on Amplitude reviews

TypeTitleDate
ProductReviews, tips, and advice from real usersJan 17, 2026Download
Suggested products
TitleRatingMindshareRecommending
Google Analytics 3604.3N/A90%16 interviewsAdd to research
Segment4.3N/A100%2 interviewsAdd to research
 
 
Key learnings from peers
Last updated Dec 7, 2025

Valuable Features

Amplitude's key features are segmentation and data visualization, providing deep insights into customer journeys and behavior. Users value its real-time data analysis, funnel and cohort analysis, and integration capabilities. A/B testing and session replays enhance decision-making. Users find Amplitude easy to use, enabling fast data-driven decisions and collaboration across teams. Its dashboards and abnormality detection offer significant advantages, transforming data into actionable insights.
  • "Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."
  • "Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts."
  • "Amplitude has provided a return on investment, helping us improve campaign targeting and raising personalization accuracy by almost twenty-five percent, while saving us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved."

Room for Improvement

Users suggest Amplitude's report setup should be more intuitive and user-friendly. Real-time analytics and visualization require improvement. Extending data retention beyond two years is important, and more graph options could enhance usability. Support and session recordings need better performance. A simplified query builder, increased feature discoverability, and proactive insights could assist users. They find limitations in free features and note cost concerns. Error log focus and improved reconciliation with other data systems are beneficial.
  • "Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
  • "I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
  • "I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."

ROI

Amplitude delivers high-quality data and cost efficiency. It's scalable and user-friendly despite higher pricing. Users experience improved campaign targeting and raised personalization by nearly 25%, saving significant time. Reports generate revenue using Amplitude's foundation. Despite one individual not observing immediate returns, others cite 120 man-hours saved monthly.

Pricing

Amplitude's pricing is perceived as high, especially for scalability, with costs rising significantly with data volume. Recent changes from user-based to event-count pricing have caused confusion. Negotiation is often required, and billing models may shift unexpectedly. Users express disappointment over limited budget accommodation. Some use a free version due to cost concerns, while others find it fair for data extraction and analysis. Setup costs are generally negligible; however, pricing can involve complex negotiations.
  • "Pricing is a little on the higher end, especially when considering scalability."

Popular Use Cases

Amplitude is primarily used for data analytics, monitoring business KPIs, and generating reports for stakeholders. Users create dashboards to track performance metrics, analyze user behavior, manage A/B tests, and set alerts for issues. It facilitates quick insights, user engagement analysis, and dashboard setup for multiple data sources. Amplitude's capabilities in behavioral analytics and predictive insights make it useful for enhancing decision-making processes in e-commerce, media services, and various organizational roles.

Service and Support

Amplitude's support team is helpful and responsive, providing timely responses via email, chat, and phone, but not offering 24/7 availability. Some representatives might lack technical knowledge, but their Slack group and community resources provide additional assistance. Feedback indicates a preference for live chat support for billing inquiries. While not everyone has engaged with customer support, experiences generally range from satisfactory to exceptional.

Deployment

Setting up Amplitude can vary in complexity. If all necessary information like event IDs and customer lists are available, and requirements are simple, it is relatively straightforward. Complexity increases with more variables and larger datasets, making it a bit more challenging. Comprehensive documentation aids in integration. Understanding clients' business needs and KPIs, creating an event taxonomy, and ensuring no direct changes to the production environment are crucial for minimizing data noise.

Scalability

Amplitude demonstrates strong scalability, effectively handling large data volumes and user growth. Organizations appreciate its flexible schema and horizontal scaling capabilities, aiding real-time data processing. The tool operates with minimal user intervention, as back-end processes manage tasks seamlessly. Despite some room for enhancement, Amplitude rates highly for its ability to meet scaling demands. Many users report satisfaction in integrating Amplitude into projects, benefiting particularly from its performance under high throughput with millions of users.

Stability

Amplitude demonstrates high stability with minimal errors and strong performance, especially in visualizing large datasets. Users appreciate its uptime and reliability, rating it around eight to nine out of ten. While generally stable, some opportunities exist for reducing latency and providing more detailed error messages to enhance stability. Despite the need for improvement in specific areas, such as latency and error transparency, users frequently experience a stable and efficient experience, particularly for tasks involving large data handling.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Amplitude Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business2
Large Enterprise9
By reviewers
By visitors reading reviews
Company SizeCount
Small Business62
Midsize Enterprise21
Large Enterprise47
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
10%
Comms Service Provider
6%
Insurance Company
6%
Financial Services Firm
6%
Outsourcing Company
5%
Retailer
5%
Performing Arts
5%
University
5%
Media Company
5%
Construction Company
5%
Legal Firm
5%
Real Estate/Law Firm
5%
Healthcare Company
4%
Recreational Facilities/Services Company
4%
Manufacturing Company
4%
Non Profit
3%
Wholesaler/Distributor
3%
Energy/Utilities Company
2%
Hospitality Company
2%
Educational Organization
2%
Pharma/Biotech Company
2%
Non Tech Company
2%
Government
2%
Logistics Company
1%
Marketing Services Firm
1%
Transportation Company
1%
Consumer Goods Company
1%
Wellness & Fitness Company
1%
Museum Or Institution
1%

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Learn more about Amplitude

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

  1. Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
  2. Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
  3. Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
  4. Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
  5. Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude was previously known as ClearBrain.

Amplitude customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

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Product Categories

Product Categories
Customer Data Analysis
Web Analytics
Mobile Marketing and Advertising
User Activity Monitoring
AI Data Analysis
AI Customer Experience Personalization

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Amplitude Reviews Summary
Author infoRatingReview Summary
Senior Business Analyst at Arcteryx4.0I've used Amplitude for clickstream data analysis and dashboard creation; it's great for visualizations and stakeholder collaboration, though I'd like improved data retention, better integration with AWS tools, and enhanced error log capabilities.
Data Analyst & Data Protection Officer at WeSalute4.5I've used Amplitude for four years to track user behavior and product performance, finding its funnel and time series analysis invaluable, though its high cost and limited historical lookback window are notable drawbacks.
Senior data engineer at a financial services firm with 10,001+ employees4.5I've used Amplitude for 3–4 years, mainly for behavioral analytics and data extraction, which enhanced campaign targeting and decision-making. Its cohorting and funnel analysis features are standout, though it supports only part of my project workflows.
Ambassador at a pharma/biotech company with 10,001+ employees4.5I used Amplitude extensively to monitor user behavior and detect issues during releases; its dashboards and integration made analysis easy, though feature complexity increased over time. Overall, it positively impacted our development process and decision-making.
Technical Co-Founder at Crankshaft.ai4.0I've used Amplitude extensively for user behavior analysis, cohort tracking, A/B testing, and bug detection; it's powerful and scalable, though dashboards feel underused, and I wish it surfaced insights more proactively instead.
Data Science Engineer at BebopBee, Inc.5.0I use Amplitude to quickly generate charts and dashboards for game analytics, enabling fast, code-free insights, though complex cases require SQL. It's reliable, integrates well, but could use more chart options and improved customer support.
CEO at a tech vendor with 10,001+ employees4.0I've used Amplitude for years to track business metrics and A/B test results. Its flexibility saves time, though I wish it were cheaper. It's stable, scalable, and better than Google Analytics for tracking events without predefinition.
Technology Associate at Western Union4.5We use Amplitude for reporting and monitoring KPIs, creating dashboards, and generating daily reports. Its valuable features include segmentation and funnel visualization with real-time data. However, occasional tagging issues occur. Unlike Adobe Analytics, Amplitude provides real-time data.