Looker Studio Reviews

Name: Looker Studio
Brand: Google
Rating: 3.9 (12 reviews)

3.9 out of 5

12 reviews
85% willing to recommend

302 followers

What is Looker Studio?

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Get the Looker Studio Buyer's Guide and find out what your peers are saying about Looker Studio, Microsoft Power BI, Tableau and more!

Looker Studio is the #11 ranked solution in top Reporting Tools. PeerSpot users give Looker Studio an average rating of 7.8 out of 10. Looker Studio is most commonly compared to Microsoft Power BI: Looker Studio vs Microsoft Power BI. Looker Studio is popular among the large enterprise segment, accounting for 59% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 14% of all views.

Helped 832,565 peers since 2012

Featured reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Read full review

Vijay Subramanyam

Delivery Head at cblsolutions

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Dmitriy Yugin

Senior Data/Web Analyst at Raiffeisen Bank

The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted.

Read full review

Looker Studio mindshare

As of February 2025, the mindshare of Looker Studio in the Reporting category stands at 2.5%, down from 2.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Reporting

PeerAnalyst reports

Type	Title	Date
Category	Reporting	Feb 6, 2025	Download
Product	Reviews, tips, and advice from real users	Feb 6, 2025	Download
Comparison	Looker Studio vs Microsoft Power BI	Feb 6, 2025	Download
Comparison	Looker Studio vs Tableau	Feb 6, 2025	Download
Comparison	Looker Studio vs Oracle OBIEE	Feb 6, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Power BI	4.0	26.9%	93%	319 interviews Add to research
Tableau	4.2	22.9%	89%	295 interviews Add to research

Valuable Features

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

Room for Improvement

"The tool should improve on live data integration for quicker data reflection."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

Pricing

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"The cost is quite affordable based on feature analysis."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Looker Studio Buyer's Guide for additional reliable information.