Apollo.io vs Zoho CRM comparison

Apollo.io and Zoho are both solutions in the Opportunity Management category. Apollo.io is ranked #4 with an average rating of 8.6, while Zoho is ranked #3 with an average rating of 8.3. Apollo.io holds a 17.6% mindshare in OM, compared to Zoho’s 6.0% mindshare. Additionally, 71% of Apollo.io users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Apollo.io

Read 6 Apollo.io reviews

587 Views
354 Comparison Views

71% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

587 Views
267 Comparison Views

88% willing to recommend

Apollo.io

Zoho CRM

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Executive SummaryUpdated on Jan 2, 2025

Zoho CRM and Apollo.io are competitive products within the CRM and sales automation sector. While Zoho CRM offers robust customer support and scalability, Apollo.io provides advanced features for sales engagement and data enrichment, making it a better choice for those focused on these areas.

Features: Zoho CRM offers extensive customization, multi-channel communication tools, and comprehensive workflow automation. It provides robust reporting and a scalable platform to manage various business functions. Apollo.io, on the other hand, emphasizes a data-driven approach with powerful analytics and an integrated prospecting toolkit, aimed at enhancing sales and marketing activities.

Room for Improvement: Zoho CRM could improve its user interface to make it more intuitive and easier to navigate for beginners. Additionally, it could enhance its mobile application for better on-the-go access. Apollo.io might benefit from expanding its CRM functionalities to include features beyond sales and marketing, as well as improving integration with third-party applications for a seamless workflow.

Ease of Deployment and Customer Service: Zoho CRM offers both on-premises and cloud-based deployment, along with proactive customer support available through various channels such as chat and phone. Apollo.io provides a cloud-based deployment model that ensures quick setup times, emphasizing onboarding and support through an intuitive ticketing system.

Pricing and ROI: Zoho CRM is recognized for its competitive pricing structure with scalable plans that offer considerable ROI through its productivity features. Apollo.io, though perceived as costlier in initial setup, delivers substantial ROI for businesses focusing on sales performance with specialized lead generation and engagement tools.

To learn more, read our detailed Apollo.io vs. Zoho CRM Report (Updated: March 2025).

Buyer's Guide

Apollo.io vs. Zoho CRM

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

4th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM

Ranking in Opportunity Management

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (5th), Sales Force Automation (3rd)

Mindshare comparison

As of April 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.6%, up from 11.6% compared to the previous year. The mindshare of Zoho CRM is 6.0%, down from 13.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management

Featured Reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"I like the tool's UI. Its user experience is clear."

"Apollo is very user-friendly."

"The product's most valuable feature is its ease of use, especially for beginners."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"It is a scalable solution."

"Zoho CRM's best feature is its reporting."

"It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."

"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"The most valuable feature of Zoho CRM is its ease of use."

"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"CRM software that's simple to use, with good technical support, scalability, and stability."

More Zoho CRM pros

Cons

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The solution's initial setup process could be better."

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"They should provide a larger number of free emails."

"What needs improvement in Zoho CRM is the UI. It needs to be more user-friendly. I like Salesforce better than Zoho CRM in terms of the UI, so if Zoho CRM can make some UI changes, that would make the tool better."

"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."

"I'm not sure that there is scalability potential for enterprises."

"The tool is hard for people who have worked with Microsoft Office for a long time."

"We'd like the solution to be less expensive."

"Adding a new contract to the solution is quite complicated."

"They should provide an option to customize modules."

"The reporting for developers should be improved."

More Zoho CRM cons

Pricing and Cost Advice

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's price is reasonable."

"There is an annual license."

"This solution is less expensive than Salesforce."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"We consider it a good value and found it to be cost-effective."

"We have an annual license fee that costs $12,000."

"The licensing is the subscription, where we pay $50 per month per user."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"The basic plan has changed from $15 to $25 or $30."

More Zoho CRM pricing and cost advice

See which vendors are best for you

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845,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

23%

Financial Services Firm

14%

Comms Service Provider

Healthcare Company

Educational Organization

81%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

See all answers

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.

See all answers

What needs improvement with Zoho CRM?

Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...

See all answers

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Compared 6% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 5% of the time

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Product Reports

Buyer's Guide

Opportunity Management

March 2025

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Buyer's Guide

Zoho CRM

March 2025

Download Zoho CRM product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Information Not Available

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Apollo.io vs. Zoho CRM

March 2025

Free Report: Apollo.io vs. Zoho CRM

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We monitor all Opportunity Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.