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Apollo.io vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
4th
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in Opportunity Management
3rd
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
CRM (5th), Sales Force Automation (3rd)
 

Mindshare comparison

As of April 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.6%, up from 11.6% compared to the previous year. The mindshare of Zoho CRM is 6.0%, down from 13.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management
 

Featured Reviews

Vaibhav Patil - PeerSpot reviewer
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available
My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's most valuable feature is its ease of use, especially for beginners."
"It is a scalable solution."
"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."
"I like the tool's UI. Its user experience is clear."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"Apollo is very user-friendly."
"We use the solution for different projects. We use it to patch lead details from clients' sources."
"I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."
"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."
"CRM software that's simple to use, with good technical support, scalability, and stability."
"It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
"For the most part, the solution is stable."
"Zoho CRM's best feature is its reporting."
"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."
 

Cons

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"They should provide a larger number of free emails."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"The solution's initial setup process could be better."
"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."
"The chatbot feature is not very intelligent and lacks AI capabilities."
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
"The MCR capabilities have some limitations."
"The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."
"The solution's feature for forecast has limitations."
"The reporting for developers should be improved."
"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."
"I'd like the solution to offer more integrations with other products."
 

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The solution's price is reasonable."
"The solution has standard pricing plans."
"We pay for an annual license to use this solution."
"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."
"There is a license required for this solution."
"It is around $1000 a month."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"Compared to other CRMs, it is very cheap."
"Zoho CRM has a subscription-based license, which is not too expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Financial Services Firm
14%
Comms Service Provider
8%
Healthcare Company
6%
Educational Organization
78%
Computer Software Company
3%
Financial Services Firm
2%
Government
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
What needs improvement with Apollo.io?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The analytics and AI suggestion features need improvement.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Apollo.io vs. Zoho CRM and other solutions. Updated: April 2025.
849,475 professionals have used our research since 2012.