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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
279
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Enterprise Mobility Management (EMM) (12th)
 

Mindshare comparison

As of July 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 34.0%, down from 40.6% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.0%, down from 2.2% compared to the previous year. The mindshare of IBM MaaS360 is 5.7%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
VivekKumar10 - PeerSpot reviewer
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very stable and scalable cloud-only solution."
"The dashboards, the security, and the customization capabilities work very well for us."
"The feature I like the most is that we can perform remote tasks. If we want to retire or wipe out personal data or corporate data from a device, we can use Microsoft Intune remotely, and with the click of a button, data is removed automatically. Nothing needs to be done from the end-user side."
"One of the biggest advantages of Microsoft Intune is that it brings the management of Windows, macOS, iOS, Android, and even Linux under a single pane of glass."
"Intune can wipe devices. For example, if a disgruntled employee wants to leak the data on their company phone, Intune can terminate their access and wipe the entire device with a click."
"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."
"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."
"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."
"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."
"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."
"The MAM applications of the product are great."
"The product is capable of acting in many different ways to help secure architecture."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"Whenever I need to check my email with my mobile phone, Citrix Endpoint Management is essential for our firm."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"​The graphic, friendly interface allowed us to start without almost any ​support from the manufacturer.​​​"
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"The product’s most valuable feature is email, browser, and application security."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"Remote enablement feature and access to internal resources on the VPN."
 

Cons

"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."
"There should be more predictability in the release cycle. We don't feel we have any control over when new updates come out, and whether there are changes to the backend functionality or to the user interface. Updates just happen."
"The security aspect could be more effective."
"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update."
"Intune's reporting and logging could be improved. When troubleshooting, it's difficult to collect the logs and determine what's happening. If I want to filter out the compliant devices, I can see it from the logs, but I would like the option to drill down further."
"Not all technicians are knowledgeable of the Microsoft solution, so they have to work on that as well."
"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."
"The synchronization could be improved."
"The support provided by Citrix needs improvement."
"The iOS version updates do not work as well as I would like."
"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."
"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."
"The tool’s battery usage was high."
"For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem."
"Requires integrating with ABM before enabling some of the features."
"The iOS version updates do not work as well as I would like."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"Local technical support would be helpful."
"Can be added process of export/import environment configuration to simplify any migration processes."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"The price could be lower."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"The product needs to improve tech support."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
 

Pricing and Cost Advice

"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"The price could be better."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"The E5 license is expensive."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I rate IBM MaaS360’s pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"IBM products are a little pricey."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Educational Organization
17%
Computer Software Company
14%
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: June 2025.
861,524 professionals have used our research since 2012.