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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
244
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
9th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Enterprise Mobility Management (EMM) (9th)
 

Mindshare comparison

As of March 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 35.7%, down from 42.1% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.1%, down from 2.3% compared to the previous year. The mindshare of IBM MaaS360 is 5.8%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
SivaKuppala - PeerSpot reviewer
Offers flexible application management that allows secure delivery of applications to endpoints, enabling users to operate applications on the go
VMware is also a part of our practice, but my focus is predominantly on Citrix, which constitutes about 80% of our management, with VMware covering the remaining percentage. VMware excels in server-related virtualization and is considered the best in that domain. However, for desktop virtualization, Citrix is more mature. Both offer comprehensive product support and robust security features, with extensive partnerships across hardware vendors like HP and Cisco. In terms of cons, VMware tends to be more expensive and complex, with some degree of vendor lock-in. Citrix, on the other hand, offers a better user experience and is more flexible and scalable. While both platforms have their features, Citrix has less licensing complexity compared to VMware, and support quality is comparable between the two.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune is valuable for managing various endpoints and integrating with the Azure cloud, which is essential for our organization."
"A great solution for anyone wanting a modern endpoint device management solution."
"Comparing this to having an endpoint management solution, the efficiency gain may be up to 80%."
"The most valuable includes managing everything from a single console."
"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."
"With on-premises Active Directory, the main challenge was that we had no control when a user was working from home. We didn't know what exactly a user was doing and whether the AV was up to date or not. Intune provides better control of their machines."
"We can securely manage both company-owned devices and personal devices enrolled in our BYOD program."
"One of our clients migrated the model workplace based on Intune, achieving a 78 percent cost reduction, which is quite a lot."
"The MAM applications of the product are great."
"Users can log in anytime, anywhere, using any device, which is a significant advantage."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"The product is capable of acting in many different ways to help secure architecture."
"We have seen improvements in compliance management on the devices."
"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."
"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."
"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."
"The solution is easy to implement."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"It can change policies based on geolocation or schedules."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"Asset management is the most valuable feature and integral for device inventory."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
 

Cons

"The add-ons must be integrated into the solution."
"Lacks the ability to deploy more ways of management, managing devices and processing the policies."
"Data leak prevention can be integrated into it. Currently, it does not have data leak prevention."
"Applying security recommendations can be difficult in Microsoft Intune. Sometimes, they give you recommendations, but you need a different server to manage the pieces, or you have to go to each device individually. However, it has been improving. Before, there were certain policies you could not implement directly in Intune, but now I see progress. I would like to see more improvement in policy management, similar to how we used group policies on-premises."
"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive. You can connect to Azure, monitoring, and the workbooks, but it's not streamlined."
"Some enrollment features could be improved."
"It's only good for a Microsoft environment."
"Intune endpoint analytics can be challenging."
"The iOS version updates do not work as well as I would like."
"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."
"The iOS version updates do not work as well as I would like."
"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."
"The tool’s battery usage was high."
"Support for inventory management of Apple devices should be added."
"The support provided by Citrix needs improvement."
"Requires integrating with ABM before enabling some of the features."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"The UI has room for improvement."
"It would be ideal to add support for the distribution of windows.exe applications."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."
 

Pricing and Cost Advice

"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"
"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."
"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"There is a license needed to use the solution and we are on an annual license."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"I feel the pricing to be very high."
"I rate IBM MaaS360’s pricing a six out of ten."
"Fees are monthly and it's approximately $8 per user."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is cost-effective."
"I rate IBM MaaS360's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Educational Organization
24%
Computer Software Company
11%
Financial Services Firm
7%
Manufacturing Company
7%
Educational Organization
55%
Computer Software Company
7%
Financial Services Firm
6%
Government
4%
Computer Software Company
12%
Manufacturing Company
10%
Government
10%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
The support provided by Citrix needs improvement. The support should be more proactive, especially in critical sector...
What is your primary use case for Citrix Endpoint Management?
We work extensively with Citrix, specializing in Citrix utilization, Citrix networking, and Citrix mobility MDM. Our ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: March 2025.
842,592 professionals have used our research since 2012.