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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.6
Microsoft Intune offers ROI by reducing costs, enhancing productivity, and simplifying IT management with seamless Microsoft integration.
Sentiment score
5.0
Some users benefited from Citrix Endpoint Management with increased value despite licensing changes impacting financial benefits for others.
Sentiment score
8.2
IBM MaaS360 streamlines device management, enhances security and compliance, and offers quick returns with notable time and cost efficiency.
Everything we've gained from it makes my job easier day after day, and I see value in it as an engineer.
IT Systems Engineer at Syracuse University
Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment.
Subject Matter Expert at Engage IT Services Pvt Ltd
With Microsoft Intune, tasks such as device provisioning, policy deployment, application delivery, and compliance enforcement require less manual effort than in more traditional management models.
Endpoint Cloud Solution Architect at Lutech
After implementing Citrix Endpoint Management, there is a return on investment for my customers because we provide three services: first is the license, where we got margin; second, deployment service, which typically has two types—one where Citrix will do the deployment and the other where a partner should do it, and we deploy this solution for about 80% of the customers in India; third is after deployment support.
Co-Founder at Virajo
Device management tasks that used to require manual effort are now centralized and automated, which has reduced administrative overhead and improved overall productivity.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
 

Customer Service

Sentiment score
5.8
Microsoft Intune support is knowledgeable and effective, but service quality varies by tier and complex cases may be slower.
Sentiment score
5.4
Citrix Endpoint Management support is inconsistent; effective for major issues but slower for minor, less critical problems.
Sentiment score
6.3
IBM MaaS360 customer service is praised, but technical support feedback varies; improvements in responsiveness and efficiency are needed.
When a support ticket is submitted, it directly reaches someone with Intune support expertise.
Collaborations engineer at a financial services firm with 1,001-5,000 employees
When I contacted Microsoft, they had the same expertise, if not more, which is phenomenal because I felt heard and my problem was solved.
IT Systems Engineer at Syracuse University
Sometimes, the support provided is excellent, and the representative is knowledgeable, while other times, the service needs improvement.
Engineer at a healthcare company with 5,001-10,000 employees
Technical support for Citrix Endpoint Management is not satisfactory.
Senior Advisor at a legal firm with 1,001-5,000 employees
This product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.
Co-Founder at Virajo
The support from Citrix has been satisfactory.
System Consultant at Advania hf.
The team is responsive, helpful, and usually provides the guidance needed to resolve issues in a responsible timeframe.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
IBM's support and technical service were helpful when needed.
President at a wholesaler/distributor with 11-50 employees
 

Scalability Issues

Sentiment score
7.1
Microsoft Intune offers scalable, cloud-based device management with flexible licensing, centralized control, and seamless integration for diverse organizations.
Sentiment score
7.0
Citrix Endpoint Management is scalable and flexible, accommodating growth easily, though some face platform-specific challenges, particularly with iOS.
Sentiment score
8.8
IBM MaaS360 offers cloud-based scalability, effectively managing up to 100,000 devices globally without performance issues, suiting various business sizes.
The scalability of Microsoft Intune is ten out of ten.
Solutions Architect at a computer software company with 51-200 employees
Ideally, we want to automatically segregate devices based on user properties like primary use, but currently, dynamic groups seem limited to device properties.
Engineer, Systems Admin . at a financial services firm with 5,001-10,000 employees
It supports organizations with 200 endpoints and those with more than 15,000 endpoints.
Director at Provisioned
My colleagues using iOS have faced issues, such as logging problems requiring frequent password entries.
Senior Advisor at a legal firm with 1,001-5,000 employees
We have been able to add more devices and users without any noticeable impact on performance.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
 

Stability Issues

Sentiment score
7.2
Microsoft Intune demonstrates high reliability in endpoint management with minor sync issues, achieving user satisfaction and consistent performance improvements.
Sentiment score
7.2
Users find Citrix Endpoint Management stable but note minor issues, occasional crashes, and concerns over future focus and enhancement.
Sentiment score
8.1
IBM MaaS360 is stable and reliable, with minor issues like rare crashes or delays, and is praised for performance.
We have not experienced downtime, bugs, or glitches.
Head of IT at TWM SOLICITORS LLP
It appears Microsoft Intune undergoes changes without informing customers.
Support Engineer at a tech services company with 201-500 employees
In my experience, Microsoft Intune is a stable platform as it is a cloud-based service, and updates are regularly delivered by Microsoft.
IT Administrator at Newrest Inflight España, S.A
The solution's stability is below expectations.
Senior Advisor at a legal firm with 1,001-5,000 employees
The solution is stable, though there are occasional restarts, which are not critical.
System Consultant at Advania hf.
It has been reliable for managing devices, enforcing policies, and monitoring compliance.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
 

Room For Improvement

Microsoft Intune struggles with compatibility, usability, and support issues, impacting policy management and integration with non-Microsoft tools.
Citrix Endpoint Management needs improved device support, UI, performance, updates, support response, and cost-effective licensing to satisfy users.
IBM MaaS360 needs improvements in device enrollment, user management, integration, and features to boost competitiveness and user satisfaction.
Features like unlocking devices sometimes fail, and the support offered for other operating systems is insufficient.
Strategy & Portfolio Advisor at a insurance company with 1,001-5,000 employees
There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now.
Collaborations engineer at a financial services firm with 1,001-5,000 employees
Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive.
Engineer at a healthcare company with 5,001-10,000 employees
The main issue is the change from perpetual licenses to subscription-based ones, which has increased our costs significantly.
Senior Advisor at a legal firm with 1,001-5,000 employees
With AI being present, they may increase some AI-related features in the future.
Co-Founder at Virajo
The units are not updating the operating system as specified in the policy.
System Consultant at Advania hf.
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
 

Setup Cost

Microsoft Intune is cost-effective within Microsoft 365 bundles but may be costly standalone, requiring careful evaluation for needs.
Citrix Endpoint Management pricing varies with licensing models, influencing costs from user fees to potential $40,000 deployments.
IBM MaaS360 offers competitive pricing with seamless integration, balancing costs against features, favored over AirWatch and Jamf.
Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs.
Senior Systems Architect IV at a aerospace/defense firm with 10,001+ employees
The Intune suite and add-ons, such as batch management and remote help, are costly.
Technical Sales Professional (Microsoft Modern Workplace) at Alnafitha IT
It costs approximately forty euros per user per month.
Cyber Security Officer at Gudu
The switch to subscription-based licensing has made it much more expensive.
Senior Advisor at a legal firm with 1,001-5,000 employees
For this client, the solution has been quite cheap.
System Consultant at Advania hf.
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup.
Co-Founder at Virajo
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
President at a wholesaler/distributor with 11-50 employees
Overall, we feel the platform delivered good value for its cost.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
 

Valuable Features

Microsoft Intune offers seamless management, security, and compliance, improving efficiency and reducing manual effort with automation and integration features.
Citrix Endpoint Management provides secure, efficient device management and app control for iOS, Android, and Windows Phone, supporting BYOD.
IBM MaaS360 offers robust device management with security features, easy integration, AI insights, and scalable, stable implementation.
Intune excels in configuration and compliance management for Windows 10, ensuring devices receive timely updates and adhere to organizational standards.
Microsoft Practice Lead at a tech services company with 11-50 employees
Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow.
Engineer, Systems Admin . at a financial services firm with 5,001-10,000 employees
Windows Autopatch is the most valuable because it removes the burden of patch management.
Director at Provisioned
We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs.
System Consultant at Advania hf.
The change to a subscription-based model has removed the financial benefit we previously had.
Senior Advisor at a legal firm with 1,001-5,000 employees
The main benefit of IBM MaaS360 is phone control and rollout.
President at a wholesaler/distributor with 11-50 employees
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions.
Cybersecurity Analyst at DigitalTrack solution pvt ltd
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
17th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
4th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Enterprise Mobility Management (EMM) (10th)
 

Mindshare comparison

As of August 2026, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 19.4%, down from 30.4% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.1%, up from 1.8% compared to the previous year. The mindshare of IBM MaaS360 is 8.4%, up from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.4%
IBM MaaS3608.4%
Citrix Endpoint Management2.1%
Other70.1%
Unified Endpoint Management (UEM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
VivekKumar10 - PeerSpot reviewer
Co-Founder at Virajo
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
15%
Computer Software Company
10%
Government
9%
Manufacturing Company
7%
Manufacturing Company
12%
Computer Software Company
10%
Government
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
What is your experience regarding pricing and costs for Citrix Endpoint Management?
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup, and deploy...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.