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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.6
Microsoft Intune enhances efficiency and ROI by reducing IT workload, costs, and leveraging existing licenses with robust security features.
Sentiment score
5.0
Some users benefited from Citrix Endpoint Management with increased value despite licensing changes impacting financial benefits for others.
Sentiment score
7.5
IBM MaaS360 enhances productivity, ensures HIPAA compliance, and provides a positive ROI, particularly beneficial for medical industry security needs.
Everything we've gained from it makes my job easier day after day, and I see value in it as an engineer.
IT Systems Engineer at Syracuse University
Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment.
Subject Matter Expert at Engage IT Services Pvt Ltd
Importantly, when someone leaves the company, it helps protect document access on their devices.
Channels & Alliances Head at Link Development
After implementing Citrix Endpoint Management, there is a return on investment for my customers because we provide three services: first is the license, where we got margin; second, deployment service, which typically has two types—one where Citrix will do the deployment and the other where a partner should do it, and we deploy this solution for about 80% of the customers in India; third is after deployment support.
Co-Founder at Virajo
 

Customer Service

Sentiment score
5.5
Microsoft Intune support varies; some users laud quick help, others cite delays and issues, premium support is generally better.
Sentiment score
5.4
Citrix Endpoint Management support is inconsistent; effective for major issues but slower for minor, less critical problems.
Sentiment score
5.6
IBM MaaS360's customer service is praised, but technical support reviews are mixed, citing response time and solution adequacy issues.
When a support ticket is submitted, it directly reaches someone with Intune support expertise.
Collaborations engineer at a financial services firm with 1,001-5,000 employees
When I contacted Microsoft, they had the same expertise, if not more, which is phenomenal because I felt heard and my problem was solved.
IT Systems Engineer at Syracuse University
Sometimes, the support provided is excellent, and the representative is knowledgeable, while other times, the service needs improvement.
Engineer at a healthcare company with 5,001-10,000 employees
Technical support for Citrix Endpoint Management is not satisfactory.
Senior Advisor at a legal firm with 1,001-5,000 employees
This product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.
Co-Founder at Virajo
The support from Citrix has been satisfactory.
System Consultant at Advania hf.
IBM's support and technical service were helpful when needed.
President at a wholesaler/distributor with 11-50 employees
 

Scalability Issues

Sentiment score
6.8
Microsoft Intune is scalable and flexible, ideal for various enterprises, though improvements are needed for macOS and iOS devices.
Sentiment score
7.0
Citrix Endpoint Management is scalable and flexible, accommodating growth easily, though some face platform-specific challenges, particularly with iOS.
Sentiment score
8.5
IBM MaaS360 is praised for its scalability, effectively supporting both small and large organizations, despite some cost concerns for smaller businesses.
The scalability of Microsoft Intune is ten out of ten.
Solutions Architect at a computer software company with 51-200 employees
Ideally, we want to automatically segregate devices based on user properties like primary use, but currently, dynamic groups seem limited to device properties.
Engineer, Systems Admin . at a financial services firm with 5,001-10,000 employees
It supports organizations with 200 endpoints and those with more than 15,000 endpoints.
Director at Provisioned
My colleagues using iOS have faced issues, such as logging problems requiring frequent password entries.
Senior Advisor at a legal firm with 1,001-5,000 employees
 

Stability Issues

Sentiment score
6.6
Microsoft Intune is generally stable and reliable, with minor issues attributed to environmental factors rather than inherent instability.
Sentiment score
7.2
Users find Citrix Endpoint Management stable but note minor issues, occasional crashes, and concerns over future focus and enhancement.
Sentiment score
7.8
IBM MaaS360 is praised for stability and performance, though a few users experience minor issues like passcode delays and battery drain.
We have not experienced downtime, bugs, or glitches.
Head of IT at TWM SOLICITORS LLP
It appears Microsoft Intune undergoes changes without informing customers.
Support Engineer at a tech services company with 201-500 employees
Microsoft Intune has been very stable.
Collaborations engineer at a financial services firm with 1,001-5,000 employees
The solution's stability is below expectations.
Senior Advisor at a legal firm with 1,001-5,000 employees
The solution is stable, though there are occasional restarts, which are not critical.
System Consultant at Advania hf.
 

Room For Improvement

Microsoft Intune needs improvements in reporting, integration, real-time policy application, device compliance, and enhanced user interface simplicity.
Citrix Endpoint Management needs improved device support, UI, performance, updates, support response, and cost-effective licensing to satisfy users.
IBM MaaS360 requires enhancements in UI, reporting, support, device management, security, and feature integration to match competitors.
Features like unlocking devices sometimes fail, and the support offered for other operating systems is insufficient.
Strategy & Portfolio Advisor at a insurance company with 1,001-5,000 employees
There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now.
Collaborations engineer at a financial services firm with 1,001-5,000 employees
Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive.
Engineer at a healthcare company with 5,001-10,000 employees
The main issue is the change from perpetual licenses to subscription-based ones, which has increased our costs significantly.
Senior Advisor at a legal firm with 1,001-5,000 employees
With AI being present, they may increase some AI-related features in the future.
Co-Founder at Virajo
The units are not updating the operating system as specified in the policy.
System Consultant at Advania hf.
 

Setup Cost

Microsoft Intune offers cost-effective integration with Microsoft 365, providing competitive pricing and value through flexible licensing and bundling.
Citrix Endpoint Management pricing varies with licensing models, influencing costs from user fees to potential $40,000 deployments.
IBM MaaS360 is cost-effective for some users, yet pricing pressure and mixed reviews highlight concerns over affordability and value.
Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs.
Senior Systems Architect IV at a aerospace/defense firm with 10,001+ employees
The Intune suite and add-ons, such as batch management and remote help, are costly.
Technical Sales Professional (Microsoft Modern Workplace) at Alnafitha IT
It costs approximately forty euros per user per month.
Cyber Security Officer at Gudu
The switch to subscription-based licensing has made it much more expensive.
Senior Advisor at a legal firm with 1,001-5,000 employees
For this client, the solution has been quite cheap.
System Consultant at Advania hf.
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup.
Co-Founder at Virajo
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
President at a wholesaler/distributor with 11-50 employees
 

Valuable Features

Microsoft Intune offers seamless cloud integration, security, and flexible device management across platforms, enhancing productivity and administration efficiency.
Citrix Endpoint Management provides secure, efficient device management and app control for iOS, Android, and Windows Phone, supporting BYOD.
IBM MaaS360 offers efficient, secure device management with comprehensive tracking, BYOD support, user-friendly interface, scalability, and cost-effectiveness.
Intune excels in configuration and compliance management for Windows 10, ensuring devices receive timely updates and adhere to organizational standards.
Microsoft Practice Lead at a tech services company with 11-50 employees
Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow.
Engineer, Systems Admin . at a financial services firm with 5,001-10,000 employees
Windows Autopatch is the most valuable because it removes the burden of patch management.
Director at Provisioned
We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs.
System Consultant at Advania hf.
The change to a subscription-based model has removed the financial benefit we previously had.
Senior Advisor at a legal firm with 1,001-5,000 employees
The main benefit of IBM MaaS360 is phone control and rollout.
President at a wholesaler/distributor with 11-50 employees
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
305
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
11th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
8th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (13th)
 

Mindshare comparison

As of January 2026, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 28.2%, down from 34.8% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.0%, down from 2.2% compared to the previous year. The mindshare of IBM MaaS360 is 6.5%, up from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.2%
IBM MaaS3606.5%
Citrix Endpoint Management2.0%
Other63.3%
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
VivekKumar10 - PeerSpot reviewer
Co-Founder at Virajo
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
Financial Services Firm
14%
Computer Software Company
13%
Government
10%
Manufacturing Company
7%
Computer Software Company
12%
Manufacturing Company
12%
Government
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business118
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: December 2025.
879,672 professionals have used our research since 2012.