Domo vs Meraki Location Analytics comparison

Domo and Cisco are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Cisco is ranked #24 with an average rating of 9.0. Domo holds a 2.8% mindshare in BIT, compared to Cisco’s 0.9% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Cisco users who would recommend it.

Domo

Read 47 Domo reviews

5,755 Views
3,856 Comparison Views

85% willing to recommend

Meraki Location Analytics

Read 6 Meraki Location Analytics reviews

931 Views
829 Comparison Views

100% willing to recommend

Domo

Meraki Location Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Meraki Location Analytics compete in the analytics space. Domo appears to have an upper hand with robust analytics capabilities and broader integrations, suitable for various industries, while Meraki's focus on location-based analytics is beneficial for businesses prioritizing geographical data insights.

Features: Domo provides an extensive array of integration options, advanced data visualization, and comprehensive dashboard capabilities for thorough data interpretation. Meraki Location Analytics delivers detailed location-based insights, Wi-Fi analytics, and robust location services, making it invaluable for targeted marketing and spatial analytics.

Ease of Deployment and Customer Service: Deployment for Domo is efficient with a straightforward setup, making it ideal for seamless integration into existing systems, supported by reliable customer service. Meraki Location Analytics is designed for ease in environments with existing Cisco infrastructure, backed by responsive customer service.

Pricing and ROI: Domo's pricing is competitive, with a potential for high initial investment, but offers a strong return on investment through its comprehensive analytics capabilities. Meraki Location Analytics provides cost-effective solutions, particularly for businesses focused on location-based data, ensuring solid ROI with insightful spatial analytics.

To learn more, read our detailed Domo vs. Meraki Location Analytics Report (Updated: February 2026).

Buyer's Guide

Domo vs. Meraki Location Analytics

February 2026

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Helped 881,515 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

Meraki Location Analytics

Ranking in BI (Business Intelligence) Tools

24th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.8%, down from 6.7% compared to the previous year. The mindshare of Meraki Location Analytics is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	2.8%
Meraki Location Analytics	0.9%
Other	96.3%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Richard Bradley

Senior Analyst at a manufacturing company with 1,001-5,000 employees

Locating equipment within facilities is now straightforward and efficient

We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"The most ideal aspect about using Domo is it can accommodate a huge amount of data, and we loved the number of sources it provides in a single platform, such as the capability to connect it."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"Domo is a local company, and I have found it to be rock solid."

"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."

"Domo's real-time insights and customizable alerts are one of their better features."

More Domo pros

"Technical support has always been very good."

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."

"The stability of the solution is excellent, and I would rate it a ten out of ten."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"The initial setup process is easy."

Cons

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

More Domo cons

"The technical support before implementation could be better for premium partners."

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."

"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."

"There are no specific areas for improvement as everything is working very well."

"The pricing is a pain point for us. It's a bit expensive."

"I would like to see all of the features included in a single package."

Pricing and Cost Advice

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The solution is expensive compared to one of its competitors."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"For about 100 users our cost is $95,800."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."

"The product is less expensive compared to other vendors for gold partners."

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Top Industries

By visitors reading reviews

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	2

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

See all answers

What is your experience regarding pricing and costs for Meraki Location Analytics?

The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...

See all answers

What needs improvement with Meraki Location Analytics?

My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...

See all answers

What is your primary use case for Meraki Location Analytics?

We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...

See all answers

Comparisons

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Compared 25% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

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Compared 3% of the time

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Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Microsoft Power BI vs Meraki Location Analytics

Compared 33% of the time

Oracle Analytics Cloud vs Meraki Location Analytics

Compared 19% of the time

Tableau Enterprise vs Meraki Location Analytics

Compared 18% of the time

SAP Analytics Cloud vs Meraki Location Analytics

Compared 17% of the time

JReport vs Meraki Location Analytics

Compared 14% of the time

More Meraki Location Analytics Competitors

Product Reports

Buyer's Guide

Domo

January 2026

Download Domo product report

Buyer's Guide

Meraki Location Analytics

January 2026

Download Meraki Location Analytics product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Cisco Meraki's location analytics and engagement solution displays real-time location statistics to improve customer engagement and loyalty across sites. Data collected by intelligent Meraki APs is synced with the Meraki cloud, automatically reported in the dashboard, and exported to third-party applications via the Cisco Meraki Location Analytics API.

Cisco

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited

Buyer's Guide

Domo vs. Meraki Location Analytics

February 2026

Free Report: Domo vs. Meraki Location Analytics

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