Domo vs Meraki Location Analytics comparison

Domo and Cisco are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #4 with an average rating of 7.8, while Cisco is ranked #24 with an average rating of 9.0. Domo holds a 2.8% mindshare in BIT, compared to Cisco’s 0.8% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Cisco users who would recommend it.

Domo

Read 48 Domo reviews

7,073 Views
4,527 Comparison Views

85% willing to recommend

Meraki Location Analytics

Read 6 Meraki Location Analytics reviews

1,186 Views
1,067 Comparison Views

100% willing to recommend

Domo

Meraki Location Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Meraki Location Analytics compete in the analytics space. Domo appears to have an upper hand with robust analytics capabilities and broader integrations, suitable for various industries, while Meraki's focus on location-based analytics is beneficial for businesses prioritizing geographical data insights.

Features: Domo provides an extensive array of integration options, advanced data visualization, and comprehensive dashboard capabilities for thorough data interpretation. Meraki Location Analytics delivers detailed location-based insights, Wi-Fi analytics, and robust location services, making it invaluable for targeted marketing and spatial analytics.

Ease of Deployment and Customer Service: Deployment for Domo is efficient with a straightforward setup, making it ideal for seamless integration into existing systems, supported by reliable customer service. Meraki Location Analytics is designed for ease in environments with existing Cisco infrastructure, backed by responsive customer service.

Pricing and ROI: Domo's pricing is competitive, with a potential for high initial investment, but offers a strong return on investment through its comprehensive analytics capabilities. Meraki Location Analytics provides cost-effective solutions, particularly for businesses focused on location-based data, ensuring solid ROI with insightful spatial analytics.

To learn more, read our detailed Domo vs. Meraki Location Analytics Report (Updated: April 2026).

Buyer's Guide

Domo vs. Meraki Location Analytics

April 2026

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Helped 886,174 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

4th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (17th), Business Performance Management (5th), Reporting (4th), Data Visualization (6th)

Meraki Location Analytics

Ranking in BI (Business Intelligence) Tools

24th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.8%, down from 6.7% compared to the previous year. The mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	2.8%
Meraki Location Analytics	0.8%
Other	96.4%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Richard Bradley

Senior Analyst at a manufacturing company with 1,001-5,000 employees

Locating equipment within facilities is now straightforward and efficient

We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall, Domo really transformed how we worked with data."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"Domo has a complete, integrated ETL solution built-in, so it is quite powerful."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

More Domo pros

"The initial setup process is easy."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."

"I like Location Analytics' geofencing features for devices, as you can manage thousands of devices with just a push of a button and deploy applications in seconds."

"Technical support has always been very good."

"The initial setup process is easy."

More Meraki Location Analytics pros

Cons

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"The UI has issues with some browsers and small glitches that hinder performance or functionality."

"In Domo, sometimes it takes too much time to upload data. If improvements can happen in this area, that would be better."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

"More functions on the ETL side for the drag and drop ETL."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."

More Domo cons

"I would like to see all of the features included in a single package."

"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."

"There are no specific areas for improvement as everything is working very well."

"The technical support before implementation could be better for premium partners."

"The biggest issue is negotiating the price with a client."

"The pricing is a pain point for us."

More Meraki Location Analytics cons

Pricing and Cost Advice

"Domo is slightly costly but it's much cheaper than some."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"For about 100 users our cost is $95,800."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The solution is expensive compared to one of its competitors."

"The pricing differs from customer to customer, depending on the package."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

More Domo pricing and cost advice

"The product is less expensive compared to other vendors for gold partners."

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."

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Top Industries

By visitors reading reviews

University

Financial Services Firm

Manufacturing Company

Computer Software Company

Construction Company

26%

Comms Service Provider

15%

Insurance Company

13%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	2

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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What is your experience regarding pricing and costs for Meraki Location Analytics?

The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...

See all answers

What needs improvement with Meraki Location Analytics?

My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...

See all answers

What is your primary use case for Meraki Location Analytics?

We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...

See all answers

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Compared 13% of the time

SAP Business Data Cloud vs Meraki Location Analytics

Compared 13% of the time

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Compared 12% of the time

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Product Reports

Buyer's Guide

Domo

April 2026

Download Domo product report

Buyer's Guide

Meraki Location Analytics

March 2026

Download Meraki Location Analytics product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Cisco Meraki's location analytics and engagement solution displays real-time location statistics to improve customer engagement and loyalty across sites. Data collected by intelligent Meraki APs is synced with the Meraki cloud, automatically reported in the dashboard, and exported to third-party applications via the Cisco Meraki Location Analytics API.

Cisco

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited

Buyer's Guide

Domo vs. Meraki Location Analytics

April 2026

Free Report: Domo vs. Meraki Location Analytics

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