Domo vs Meraki Location Analytics comparison

Domo and Cisco are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #6 with an average rating of 7.8, while Cisco is ranked #25 with an average rating of 9.0. Domo holds a 2.7% mindshare in BIT, compared to Cisco’s 0.8% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Cisco users who would recommend it.

Domo

Read 48 Domo reviews

9,253 Views
5,552 Comparison Views

85% willing to recommend

Meraki Location Analytics

Read 6 Meraki Location Analytics reviews

1,630 Views
1,467 Comparison Views

100% willing to recommend

Domo

Meraki Location Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Meraki Location Analytics compete in the analytics space. Domo appears to have an upper hand with robust analytics capabilities and broader integrations, suitable for various industries, while Meraki's focus on location-based analytics is beneficial for businesses prioritizing geographical data insights.

Features: Domo provides an extensive array of integration options, advanced data visualization, and comprehensive dashboard capabilities for thorough data interpretation. Meraki Location Analytics delivers detailed location-based insights, Wi-Fi analytics, and robust location services, making it invaluable for targeted marketing and spatial analytics.

Ease of Deployment and Customer Service: Deployment for Domo is efficient with a straightforward setup, making it ideal for seamless integration into existing systems, supported by reliable customer service. Meraki Location Analytics is designed for ease in environments with existing Cisco infrastructure, backed by responsive customer service.

Pricing and ROI: Domo's pricing is competitive, with a potential for high initial investment, but offers a strong return on investment through its comprehensive analytics capabilities. Meraki Location Analytics provides cost-effective solutions, particularly for businesses focused on location-based data, ensuring solid ROI with insightful spatial analytics.

To learn more, read our detailed Domo vs. Meraki Location Analytics Report (Updated: June 2026).

Buyer's Guide

Domo vs. Meraki Location Analytics

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (17th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)

Meraki Location Analytics

Ranking in BI (Business Intelligence) Tools

25th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.7%, down from 6.5% compared to the previous year. The mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	2.7%
Meraki Location Analytics	0.8%
Other	96.5%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Richard Bradley

Senior Analyst at a manufacturing company with 1,001-5,000 employees

Locating equipment within facilities is now straightforward and efficient

We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Over the last year we have saved about half of the amount of the subscription, it has reduced our costs more than we expected, it has saved us manpower, money, and made things more efficient."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"I think the ROI was a month and a half, it was really fast."

"The main reason my company decided to use Domo is that it's a one-stop shop BI tool, so it solves requirements for all customers."

"Overall, Domo really transformed how we worked with data."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

More Domo pros

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."

"Technical support has always been very good."

"The stability of the solution is excellent, and I would rate it a ten out of ten."

"The initial setup process is easy."

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"If you can afford this solution, it's worth every dime in terms of what you get out of it."

Cons

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"Significantly negative. It is a very expensive product with a lot of problems and limitations. I would strongly advise anyone to avoid it."

"All of it. Sometimes it doesn't calculate correctly, it runs slowly, and doesn't offer a solution to things I'm used to doing."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

More Domo cons

"The pricing is a pain point for us. It's a bit expensive."

"I would like to see all of the features included in a single package."

"The technical support before implementation could be better for premium partners."

"There are no specific areas for improvement as everything is working very well."

"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"For about 100 users our cost is $95,800."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The solution is expensive compared to one of its competitors."

"The pricing differs from customer to customer, depending on the package."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."

"The product is less expensive compared to other vendors for gold partners."

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

University

Financial Services Firm

Comms Service Provider

Construction Company

25%

Comms Service Provider

14%

Manufacturing Company

10%

Insurance Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	2

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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What is your experience regarding pricing and costs for Meraki Location Analytics?

The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...

See all answers

What needs improvement with Meraki Location Analytics?

My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...

See all answers

What is your primary use case for Meraki Location Analytics?

We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 21% of the time

Microsoft Power BI vs Domo

Compared 19% of the time

QlikView vs Domo

Compared 2% of the time

Google Data Studio vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs Meraki Location Analytics

Compared 14% of the time

Tableau Enterprise vs Meraki Location Analytics

Compared 9% of the time

SAP Business Data Cloud vs Meraki Location Analytics

Compared 8% of the time

MicroStrategy vs Meraki Location Analytics

Compared 8% of the time

JReport vs Meraki Location Analytics

Compared 6% of the time

More Meraki Location Analytics Competitors

Product Reports

Buyer's Guide

Domo

July 2026

Download Domo product report

Buyer's Guide

Meraki Location Analytics

June 2026

Download Meraki Location Analytics product report

Also Known As

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

Meraki Location Analytics delivers sophisticated trend monitoring and geofencing capabilities, aiding sectors like retail and airlines in network management and device location. Though expensive for mid-sized enterprises, its operational advantages are significant for many environments.

With comprehensive tools for trend analysis, Meraki Location Analytics provides insights that support efficient network management. It proves essential for industries that rely on accurate device tracking and interference identification. While beneficial, improvements in pricing and technical support are desired by users. The platform plays a substantial role in diverse sectors, enabling the identification of traffic patterns, locating equipment, and managing network services effectively.

What are the top features of Meraki Location Analytics?

Trend Monitoring: Offers insights into traffic patterns and network interference.
Geofencing: Facilitates easy management of devices over large areas.
Device Location Tracking: Assists in finding misplaced devices with precision.
Network Management: Streamlines the control of network services for administrators.

What ROI and benefits should be considered when evaluating?

Operational Efficiency: Enhances capability to manage networks effectively.
Device Tracking Accuracy: Provides reliable location data for equipment.
Interference Identification: Delivers tools to locate and mitigate interference.
Large-Scale Management: Facilitates managing high volumes of devices seamlessly.

Meraki Location Analytics finds applications in settings like retail, airlines, college campuses, and retirement businesses. It enables the analysis of traffic trends and locating devices, which is crucial in manufacturing facilities. Users deploying a full Meraki stack benefit from comprehensive data insights, supporting the management of missing devices and hotspot detection.

Cisco

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited

Buyer's Guide

Domo vs. Meraki Location Analytics

June 2026

Free Report: Domo vs. Meraki Location Analytics

Find out what your peers are saying about Domo vs. Meraki Location Analytics and other solutions. Updated: June 2026.

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