Looker Studio vs Salesforce Einstein Analytics comparison

The compared Google and Salesforce solutions aren't in the same category. Google is ranked #13 in RT , with an average rating of 7.2, and holds a 2.4% mindshare in the category. Salesforce is ranked #11 in BIT , with an average rating of 8.6, and holds a 1.6% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 85% of Salesforce users who would recommend it.

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Executive Summary

We performed a comparison between Looker Studio and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: September 2024).

Buyer's Guide

Reporting

September 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

Reporting

BI (Business Intelligence) Tools

Featured Reviews

AMOL JAJU

Senior BI-ETL Consultant at CMA Consulting Services

Aug 30, 2024

Offers ad hoc analysis reports and good for operational dashboarding

I have many use cases. Now, we are not using building a queue, but we are using Cognos Analytics for dashboarding, operational dashboarding, and all. We are using normal standard reports and tabular reports. I think I don’t know the exact version of Cognos, but we use studios to build those…

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JonathanPowell

Cloud Data Architect at Burwood Group

Aug 14, 2019

Easy to use and offers a plethora of query sources

We primarily use this solution for business reporting This has improved our organization by allowing people to see their data and develop visualizations themselves. The most valuable features of this solution are its ease of use and the plethora of query sources. There is a significant degree…

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Balamurugan Ramalingam

Senior Quality Assurance Consultant at Public and Business Service Delivery

Mar 28, 2023

A solution that offers its users a visually appealing interface and requires a straightforward initial setup

We have had very extensive use cases of the solution in our organization. So, we had a lot of data that had to be populated and visualized. Around 50% of my project tasks are done online using the solution With the solution, our organization helped its clients visualize their investments.…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Stability-wise, I rate the solution a ten out of ten."

"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."

"A positive feature is Report Studio, where we create beautiful, complex reports."

"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."

"One of the strong suits of Cognos is its robust corporate reporting capability."

"The basic platform comes with several meta-modelling tools."

"Security administration tools are powerful and flexible."

"The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools."

More IBM Cognos pros

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The ability to design complex data models and equations."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The product's initial setup phase is very simple."

"The solution is free so that is a good feature."

"The ability to integrate with a great variety of data sources."

More Looker Studio pros

"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."

"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"We have found the scalability to be very good."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."

"he most valuable feature of the solution is its ease of use."

"It's scalable."

More Salesforce Einstein Analytics pros

Cons

"IBM Support can be slow at times, but they can usually deliver in a timely manner."

"This product could use improvement in terms of usability for those with less technical know how."

"There are many problems with the product's stability part, making it an area where improvements are required."

"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."

"It would be better if it is was easier to implement without extensive training for it."

"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."

"It could have more options for themes."

"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."

More IBM Cognos cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Stability and scalability an be improved for a full ten."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

More Looker Studio cons

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."

"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."

"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."

"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."

"Better pricing would make it available to more users and we would likely use it more broadly within the organization."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"It is my understanding that the cost is very low. It's not very expensive."

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."

"It is pretty expensive."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"It is averagely priced."

"Pricing should be improved."

"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

More IBM Cognos pricing and cost advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"The tool is free."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"The solution is expensive."

"I rate the solution's pricing a seven out of ten."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

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Top Industries

By visitors reading reviews

Educational Organization

59%

Financial Services Firm

Computer Software Company

Government

Computer Software Company

16%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

Computer Software Company

19%

Financial Services Firm

13%

Manufacturing Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicati...

See all answers

What is your primary use case for Google Data Studio?

The solution is a visualization tool that helps to make dashboards.

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to...

See all answers

What needs improvement with Salesforce Einstein Analytics?

The product is expensive.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

We use Service Cloud. We use it to classify the cases and get the escalation scores correctly. We also use it for kno...

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 12% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 6% of the time

More IBM Cognos Competitors

Amazon QuickSight vs Looker Studio

Compared 40% of the time

Microsoft Power BI vs Looker Studio

Compared 21% of the time

Tableau vs Looker Studio

Compared 12% of the time

Looker vs Looker Studio

Compared 7% of the time

RStudio Connect vs Looker Studio

Compared 2% of the time

More Looker Studio Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 43% of the time

Tableau vs Salesforce Einstein Analytics

Compared 13% of the time

Databricks vs Salesforce Einstein Analytics

Compared 12% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 10% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 10% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

IBM Cognos

September 2024

Download IBM Cognos product report

Buyer's Guide

Looker Studio

September 2024

Download Looker Studio product report

Buyer's Guide

Salesforce Einstein Analytics

August 2024

Download Salesforce Einstein Analytics product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

Data Studio

Einstein Analytics, Salesforce Wave Analytics

Learn More

IBM

Google

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Genesys, Shueisha

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: September 2024.

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