Looker Studio vs SAS Visual Analytics comparison

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

• IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
  
  
• IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
  
  
• IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
  
  
• IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
  
  
• IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
  
  
• IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

SAS Visual Analytics is a data visualization tool that is used for reporting, data exploration, and analytics. The solution enables users - even those without advanced analytical skills - to understand and examine patterns, trends, and relationships in data. SAS Visual Analytics makes it easy to create and share reports and dashboards that monitor business performance. By using the solution, users can handle, understand, and analyze their data in both past and present fields, as well as influence vital factors for future changes. SAS Visual Analytics is most suitable for larger companies with complex needs.

SAS Visual Analytics Features

SAS Visual Analytics has many valuable key features. Some of the most useful ones include:

• Data
• Interactive data discovery
• Augmented analytics
• Chat-enabled analytics
• Sharing and collaboration
• Visual analytics apps
• Embedded insights
• Location analytics
• Security and administration
• In-memory engine

SAS Visual Analytics Benefits

There are many benefits to implementing SAS Visual Analytics. Some of the biggest advantages the solution offers include:

• Machine learning and natural language: SAS Visual Analytics uses machine learning and natural language explanations to find, visualize, and narrate stories and insights that are easy to understand and explain. This enables you to find out why something happened, examine all options, and uncover opportunities hidden deep in your data.

• Easy and efficient reporting: With SAS Visual Analytics, you can create interactive reports and dashboards so you can quickly summarize key performance metrics and share them via the web and mobile devices.

• Easy to use: SAS Visual Analytics was designed to be easy to use. Its easy-to-use predictive analytics enables even business analysts to assess possible outcomes, which also helps organizations make smarter, data-driven decisions.

• Self-service data: Self-service data preparation gives users the ability to import their own data, join tables, create calculated columns, apply data quality functions, and more. In turn, the solution empowers users to access, combine, clean, and prepare their own data in an agile way, which helps facilitate faster, broader adoption of analytics for your entire organization.

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the SAS Visual Analytics solution.

A Senior Manager at a consultancy says, “The solution is very stable. The scalability is good. The usability is quite good. It's quite easy to learn and to progress with SAS from an end-user perspective.

PeerSpot user Robert H., Co-owner at Hecht und Heck GmbH, comments, “What I really love about the software is that I have never struggled in implementing it for complex business requirements. It is good for highly sophisticated and specialized statistics in the areas that some people tend to call artificial intelligence. It is used for everything that involves visual presentation and analysis of highly sophisticated statistics for forecasting and other purposes.

Andrea D., Chief Technical Officer at Value Partners, explains, “The best feature is that SAS is not a single BI tool. Rather, it is part of an ecosystem of tools, such as tools that help a user to develop artificial intelligence, algorithms, and so on. SAS is an ecosystem. It's an ecosystem of products. We've found the product to be stable and reliable. The scalability is good.”