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Looker Studio vs SAS Visual Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (12th)
SAS Visual Analytics
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
Data Visualization (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.5% compared to last year.
SAS Visual Analytics, on the other hand, focuses on Data Visualization, holds 1.9% mindshare, down 4.7% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.7%
Microsoft Power BI17.3%
Tableau Enterprise15.6%
Other64.4%
Reporting
Data Visualization Market Share Distribution
ProductMarket Share (%)
SAS Visual Analytics1.9%
Tableau Enterprise10.1%
Qlik Sense5.3%
Other82.7%
Data Visualization
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
AN
Senior Manager: ICT Compliance at DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATION
Enables effective data management and reporting with a straightforward setup
SAS Visual Analytics is helpful as it allows us to perform any queries we need. The ability to query information from our Excel data into SAS to view specific data is invaluable. In terms of reporting, it is easy to extract quick reports and provides graphical representations of the data, which is a great feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The product's initial setup phase is very simple."
"I would rate this solution eight or nine out of ten."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"Valuable features include advanced integrated analysis and easy implementation."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The ability to design complex data models and equations."
"Simplifies report designs and quickly displays tables and graphs."
"It's a stable, reliable product."
"What I really love about the software is that I have never struggled in implementing it for complex business requirements. It is good for highly sophisticated and specialized statistics in the areas that some people tend to call artificial intelligence. It is used for everything that involves visual presentation and analysis of highly sophisticated statistics for forecasting and other purposes."
"It's quite easy to learn and to progress with SAS from an end-user perspective."
"The flexibility of the configuration is valuable to me."
"The product is stable, reliable, and scalable."
"The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps with quality assurance processes."
"The technical support services are good."
 

Cons

"Looker Studio did not fit our needs for scalability."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Panels are not as easy to use as other data extraction UIs."
"The installation process can be a bit complex."
"Colours used on report objects"
"The visualization should be better in SAS Visual Analytics. It is easy to use but when compared to other solutions it is lacking and the support is not very good."
"The charts and tables could use better sorting, primarily using other variables than the ones on the figure. If they could implement views like in the older version (previous to Viya), it would be very nice."
"The product is expensive and needs the integration of more languages."
"It is not as mature as competitors such as Tableau and QlikView."
"The solution is a little weak at the front end."
"The solution should improve its graphics."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
"Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
"$10,000 per annum for an enterprise license."
"The product is expensive."
"Licensing is simple."
"The cost of the solution can be expensive. There is an additional cost for users."
"It was licensed for corporate use, and its licensing was on a yearly basis."
"The product is quite expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
7%
Financial Services Firm
16%
Government
10%
Computer Software Company
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may be that our current subscription does not include AI-enabled features, but I wo...
What is your primary use case for SAS Visual Analytics?
I started to work with SAS Visual Analytics ( /products/sas-visual-analytics-reviews ) in 2015. We use it for analysis on ICT expenditure information and ICT personnel information. The analytics ar...
 

Also Known As

Data Studio
SAS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting. Updated: February 2026.
882,594 professionals have used our research since 2012.