Looker Studio vs SAS Visual Analytics comparison

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

SAS Visual Analytics is a data visualization tool that is used for reporting, data exploration, and analytics. The solution enables users - even those without advanced analytical skills - to understand and examine patterns, trends, and relationships in data. SAS Visual Analytics makes it easy to create and share reports and dashboards that monitor business performance. By using the solution, users can handle, understand, and analyze their data in both past and present fields, as well as influence vital factors for future changes. SAS Visual Analytics is most suitable for larger companies with complex needs.

SAS Visual Analytics Features

SAS Visual Analytics has many valuable key features. Some of the most useful ones include:

• Data
• Interactive data discovery
• Augmented analytics
• Chat-enabled analytics
• Sharing and collaboration
• Visual analytics apps
• Embedded insights
• Location analytics
• Security and administration
• In-memory engine

SAS Visual Analytics Benefits

There are many benefits to implementing SAS Visual Analytics. Some of the biggest advantages the solution offers include:

• Machine learning and natural language: SAS Visual Analytics uses machine learning and natural language explanations to find, visualize, and narrate stories and insights that are easy to understand and explain. This enables you to find out why something happened, examine all options, and uncover opportunities hidden deep in your data.

• Easy and efficient reporting: With SAS Visual Analytics, you can create interactive reports and dashboards so you can quickly summarize key performance metrics and share them via the web and mobile devices.

• Easy to use: SAS Visual Analytics was designed to be easy to use. Its easy-to-use predictive analytics enables even business analysts to assess possible outcomes, which also helps organizations make smarter, data-driven decisions.

• Self-service data: Self-service data preparation gives users the ability to import their own data, join tables, create calculated columns, apply data quality functions, and more. In turn, the solution empowers users to access, combine, clean, and prepare their own data in an agile way, which helps facilitate faster, broader adoption of analytics for your entire organization.

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the SAS Visual Analytics solution.

A Senior Manager at a consultancy says, “The solution is very stable. The scalability is good. The usability is quite good. It's quite easy to learn and to progress with SAS from an end-user perspective.

PeerSpot user Robert H., Co-owner at Hecht und Heck GmbH, comments, “What I really love about the software is that I have never struggled in implementing it for complex business requirements. It is good for highly sophisticated and specialized statistics in the areas that some people tend to call artificial intelligence. It is used for everything that involves visual presentation and analysis of highly sophisticated statistics for forecasting and other purposes.

Andrea D., Chief Technical Officer at Value Partners, explains, “The best feature is that SAS is not a single BI tool. Rather, it is part of an ecosystem of tools, such as tools that help a user to develop artificial intelligence, algorithms, and so on. SAS is an ecosystem. It's an ecosystem of products. We've found the product to be stable and reliable. The scalability is good.”