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Looker Studio vs SAS Visual Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (11th)
SAS Visual Analytics
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
Data Visualization (11th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.5%, up 2.5% compared to last year.
SAS Visual Analytics, on the other hand, focuses on Data Visualization, holds 1.6% mindshare, down 4.4% since last year.
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Microsoft Power BI15.3%
Tableau Enterprise15.1%
Other67.1%
Reporting
Data Visualization Mindshare Distribution
ProductMindshare (%)
SAS Visual Analytics1.6%
Tableau Enterprise9.6%
Qlik Sense4.8%
Other84.0%
Data Visualization
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
AN
Senior Manager: ICT Compliance at DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATION
Enables effective data management and reporting with a straightforward setup
SAS Visual Analytics is helpful as it allows us to perform any queries we need. The ability to query information from our Excel data into SAS to view specific data is invaluable. In terms of reporting, it is easy to extract quick reports and provides graphical representations of the data, which is a great feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"We previously used Microsoft Power BI, but Google is better."
"The speed to display charts and react to users' choices is great."
"Great for handling complex data models."
"Exposure of full population transactional data to customer facing roles with ability to analyse trends and patterns empowers our citizen data scientists to answer their own business questions regarding customer trends and to forecast future trends."
"It was helpful for creating KPI dashboards to report the status of the operations of the entire company to the management."
"SAS in my opinion is an excellent BI solution if you have the money."
"Overall, I think SAS VA is a great software for interactive reporting, as it is very user friendly and allows people with no statistical or computing background to learn quickly to analyse data across the company."
"The variety of graphs and charts make it easy to show the data in a way that's easy to interpret."
"The visualization capabilities and the email functionality are most beneficial."
 

Cons

"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool should improve on live data integration for quicker data reflection."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Panels are not as easy to use as other data extraction UIs."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Looker Studio did not fit our needs for scalability."
"Data preparation and data management need work, as without Enterprise Guide, if you use SAS/VA alone (not SAS/VA pro), it will be hard to do the data preparation."
"The solution is a little weak at the front end."
"There are a lot of technicalities in setting up the product."
"In Brazil, there are few documents, courses, and other resources for studying and implementing the tool."
"The solution should improve its graphics."
"I don't think the return on investment is high when I factor in the cost of additional components like text mining and machine learning."
"The product is expensive and needs the integration of more languages."
"The solution is a little weak at the front end."
 

Pricing and Cost Advice

"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"The product is quite expensive."
"The cost of the solution can be expensive. There is an additional cost for users."
"Licensing is simple."
"It was licensed for corporate use, and its licensing was on a yearly basis."
"Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
"The product is expensive."
"$10,000 per annum for an enterprise license."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Comms Service Provider
7%
Financial Services Firm
15%
Government
10%
Construction Company
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may be that our current subscription does not include AI-enabled features, but I wo...
What is your primary use case for SAS Visual Analytics?
I started to work with SAS Visual Analytics ( /products/sas-visual-analytics-reviews ) in 2015. We use it for analysis on ICT expenditure information and ICT personnel information. The analytics ar...
 

Also Known As

Data Studio
SAS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Find out what your peers are saying about Microsoft, Salesforce, IBM and others in Reporting. Updated: March 2026.
886,576 professionals have used our research since 2012.