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Looker Studio vs SAS Visual Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (12th)
SAS Visual Analytics
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
Data Visualization (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.5% compared to last year.
SAS Visual Analytics, on the other hand, focuses on Data Visualization, holds 1.9% mindshare, down 4.7% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.7%
Microsoft Power BI17.3%
Tableau Enterprise15.6%
Other64.4%
Reporting
Data Visualization Market Share Distribution
ProductMarket Share (%)
SAS Visual Analytics1.9%
Tableau Enterprise10.1%
Qlik Sense5.3%
Other82.7%
Data Visualization
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
AN
Senior Manager: ICT Compliance at DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATION
Enables effective data management and reporting with a straightforward setup
SAS Visual Analytics is helpful as it allows us to perform any queries we need. The ability to query information from our Excel data into SAS to view specific data is invaluable. In terms of reporting, it is easy to extract quick reports and provides graphical representations of the data, which is a great feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The solution is free so that is a good feature."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The tool's most valuable features are its ease of use and advanced data visualization capabilities."
"Great for handling complex data models."
"It is a very stable solution."
"I use Visual Analytics for enterprise reporting."
"The flexibility of the configuration is valuable to me."
"I like SAS Visual Analytics for its ability to provide an initial understanding of data through exploration, even before deep analytics."
"Quick deployment to dashboards and analytics features (using SAS Visual Statistics and Enterprise Guide). Easy to create a simple forecast and discover business insights using segmentation tools."
"It integrates well with SAS, making it simple and quick for developers."
 

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Stability and scalability an be improved for a full ten."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The tool should improve on live data integration for quicker data reflection."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The integration aspects of the solution could be improved."
"The charts and tables could use better sorting, primarily using other variables than the ones on the figure. If they could implement views like in the older version (previous to Viya), it would be very nice."
"The licensing ends up being more expensive than other options."
"In Brazil, there are few documents, courses, and other resources for studying and implementing the tool."
"There are scalability issues. It depends on the data volume and number of end-users. VA requires a lot of hardware resources to move volumes of data."
"The reason we haven't rolled it out across the board is due to the fact that the licensing is so expensive."
"SAS Visual Analytics could be more user-friendly."
"There are certain shortcomings in the tool's support services, making it an area where improvements are required."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"It's approximately $114,000 US dollars per year."
"Licensing is simple."
"Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
"It was licensed for corporate use, and its licensing was on a yearly basis."
"SAS Visual Analytics is expensive, as is the rest of the platform."
"The product is quite expensive."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
"$10,000 per annum for an enterprise license."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
7%
Financial Services Firm
16%
Government
10%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may be that our current subscription does not include AI-enabled features, but I wo...
What is your primary use case for SAS Visual Analytics?
I started to work with SAS Visual Analytics ( /products/sas-visual-analytics-reviews ) in 2015. We use it for analysis on ICT expenditure information and ICT personnel information. The analytics ar...
 

Also Known As

Data Studio
SAS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting. Updated: February 2026.
882,744 professionals have used our research since 2012.