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Looker Studio vs SAS Visual Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (11th)
SAS Visual Analytics
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
Data Visualization (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.4% compared to last year.
SAS Visual Analytics, on the other hand, focuses on Data Visualization, holds 2.1% mindshare, down 4.8% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.7%
Microsoft Power BI18.8%
Tableau Enterprise16.8%
Other61.7%
Reporting
Data Visualization Market Share Distribution
ProductMarket Share (%)
SAS Visual Analytics2.1%
Tableau Enterprise11.3%
Qlik Sense5.6%
Other81.0%
Data Visualization
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
AN
Senior Manager: ICT Compliance at DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATION
Enables effective data management and reporting with a straightforward setup
SAS Visual Analytics is helpful as it allows us to perform any queries we need. The ability to query information from our Excel data into SAS to view specific data is invaluable. In terms of reporting, it is easy to extract quick reports and provides graphical representations of the data, which is a great feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find it favorable regarding speed of development, ease of building, and flexibility."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The ability to design complex data models and equations."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Simplifies report designs and quickly displays tables and graphs."
"The alert generation feature also helps in sending out ad hoc messages to the business users if business thresholds have been crossed."
"What I really love about the software is that I have never struggled in implementing it for complex business requirements. It is good for highly sophisticated and specialized statistics in the areas that some people tend to call artificial intelligence. It is used for everything that involves visual presentation and analysis of highly sophisticated statistics for forecasting and other purposes."
"I would rate the overall solution a ten out of ten."
"The flexibility of the configuration is valuable to me."
"The technical support services are good."
"The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps with quality assurance processes."
"It provided the capability to visualize a bunch of data in an organized way."
 

Cons

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"The tool should improve on live data integration for quicker data reflection."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Looker Studio did not fit our needs for scalability."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"The solution is a little weak at the front end."
"In Brazil, there are few documents, courses, and other resources for studying and implementing the tool."
"The solution should improve its graphics."
"SAS Visual Analytics could improve by making it more accessible for users outside the organization."
"I haven't come across any missing features."
"SAS Visual Analytics could be more user-friendly."
"Colours used on report objects"
"There is a need for coding when it comes to digital reporting which can be intimidating."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"The cost of the solution can be expensive. There is an additional cost for users."
"SAS Visual Analytics is expensive, as is the rest of the platform."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
"Licensing is simple."
"The product is expensive."
"$10,000 per annum for an enterprise license."
"It's approximately $114,000 US dollars per year."
"Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
7%
Financial Services Firm
17%
Government
10%
Computer Software Company
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about SAS Visual Analytics?
The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps w...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may be that our current subscription does not include AI-enabled features, but I wo...
 

Also Known As

Data Studio
SAS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting. Updated: January 2026.
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