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MailChimp vs SendGrid vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2025, in the Cloud Email category, the mindshare of MailChimp is 15.0%, down from 18.8% compared to the previous year. The mindshare of SendGrid is 20.1%, up from 15.9% compared to the previous year. The mindshare of Zoho Campaigns is 9.3%, up from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Nabin Poudel - PeerSpot reviewer
Good templates, nice dashboards, and easy integration with other apps
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.
Rastu Singh - PeerSpot reviewer
Clean and simple to use with good integration capabilities
There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.
Deepa Govind - PeerSpot reviewer
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp has many capabilities."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The email scheduling has been quite useful."
"Running email campaigns is easy and straightforward."
"MailChimp's most important functionality is its automation feature."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"It is easy to set up."
"It is a stable and scalable solution."
"They have pretty good support in terms of any issues."
"The most valuable feature is the conditions in automation."
"The solution scales well."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It's a very simple solution for email."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The initial setup is easy."
"The solution generates a good return on investment."
 

Cons

"I don't have any issues with the service."
"The solution could be easier to use."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"A standalone system for private servers would be ideal."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"SendGrid is a great solution. I don't have any areas of improvement."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"The reporting part needs improvement."
"They should make the solution more user-friendly."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"The contact limit alerts need to be improved."
"There is room for improvement with integration with other applications like MailChimp."
"My usage is limited to the basic features."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"The support team takes a while to respond to our request."
"They need to improve their anti-spam capabilities."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The basic plan starts at €90 per month."
"The solution is relatively inexpensive."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The tool is priced less compared to other applications."
"The solution's pricing is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The solution's price is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
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Top Industries

By visitors reading reviews
Computer Software Company
21%
Financial Services Firm
13%
Real Estate/Law Firm
12%
Comms Service Provider
7%
Manufacturing Company
12%
Government
10%
University
9%
Financial Services Firm
9%
Computer Software Company
14%
Retailer
9%
University
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and i...
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different version...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-con...
Ask a question
Earn 20 points
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper comp...
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best p...
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
ScoutMob
Altus
Find out what your peers are saying about MailChimp, Amazon Web Services (AWS), Twilio and others in Cloud Email. Updated: April 2025.
848,989 professionals have used our research since 2012.