Marketing Creatio vs Marketo comparison

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"I like that the solution is flexible."

"The smart campaign looks quite interesting and useful."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The most valuable feature is the scoring."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Marketo should give more power to the users for data manipulation."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"The licensing cost usually depends on the users."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The pricing is not cheap, but it's not that expensive either."