Marketing Creatio vs Marketo comparison

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The smart campaign looks quite interesting and useful."

"I like that the solution is flexible."

"This is the best marketing automation solution out there, for the ease of use, the amazing metrics, the integration to SFDC, and the price."

"The product has been stable."

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"I had an issue while integrating JavaScript with forms."

"Takes time to setup and manage."

"The user interface could be improved."

"This solution also doesn't scale for the large enterprise - a huge downside for them."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"It could be more scalable."

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"The pricing is not cheap, but it's not that expensive either."

"It is expensive. We have a yearly license."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The licensing cost usually depends on the users."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."