Marketing Creatio vs Marketo comparison

Creatio and Adobe are both solutions in the Marketing Management category. Creatio is ranked #12, while Adobe is ranked #5 with an average rating of 8.4. Creatio holds a 1.8% mindshare in MM, compared to Adobe’s 9.4% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

259 Views
254 Comparison Views

100% willing to recommend

Marketo

Read 25 Marketo reviews

2,747 Views
961 Comparison Views

96% willing to recommend

Marketing Creatio

Marketo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketing Creatio and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: March 2026).

Buyer's Guide

Marketing Management

March 2026

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Helped 885,444 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

12th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Mindshare comparison

As of April 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 1.8%, up from 0.9% compared to the previous year. The mindshare of Marketo is 9.4%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Mindshare Distribution
Product	Mindshare (%)
Marketo	9.4%
Marketing Creatio	1.8%
Other	88.8%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The most valuable features of Marketo are its ease of use and flexibility."

"The product has been stable and scalable, the custom support is great, it's easy to set up campaigns, events, and objects, there are a lot of custom solutions from Marketo, it can be integrated well in various ways, and everything can be found in the solution."

"Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners."

"With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end."

"I like that the solution is flexible."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"This is the best marketing automation solution out there, for the ease of use, the amazing metrics, the integration to SFDC, and the price."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

More Marketo pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"It could be more scalable."

"Customer Service: This is where Marketo falls short. Their customer service is awful."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Technical support is not good. I would rate them a two out of five."

"Some modern Marketo features could be improved."

"Marketo should give more power to the users for data manipulation."

More Marketo cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"The pricing is not cheap, but it's not that expensive either."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The licensing cost usually depends on the users."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

11%

Manufacturing Company

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

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What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

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What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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Comparisons

Salesforce Marketing Cloud vs Marketing Creatio

Compared 49% of the time

More Marketing Creatio Competitors

HubSpot Marketing Hub vs Marketo

Compared 29% of the time

Oracle Eloqua vs Marketo

Compared 19% of the time

Salesforce Marketing Cloud vs Marketo

Compared 18% of the time

Pardot vs Marketo

Compared 5% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Management

March 2026

Download Marketing Creatio product report

Buyer's Guide

Marketo

March 2026

Download Marketo product report

Also Known As

bpm’online marketing

No data available

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: March 2026.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.