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Microsoft Dynamics 365 Customer Service vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Microsoft Dynamics 365 Customer Service is 0.7%, up from 0.3% compared to the previous year. The mindshare of SAP CRM is 11.1%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Akshat Prakash - PeerSpot reviewer
A stable solution that can be used for regular office communication, collaboration, and office documentation
We use Microsoft Dynamics 365 Customer Service for regular office communication, collaboration, and office documentation Collaboration, pace of change, new features being rolled out, and support service are the valuable features of Microsoft Dynamics 365 Customer Service. The solution could…
GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In terms of the overall experience with the customer database, it has probably brought me significant time savings, about 30 percent."
"I find the advanced case management capabilities and the ability to track the SLAs of the product particularly valuable."
"Microsoft Dynamics 365 Customer Service has valuable customization features."
"I mainly do customer management, setting records, and things like that."
"Microsoft Dynamics 365 Customer Service's most valuable features are the ability to create meetups for customers and support daily business functions."
"Integration is seamless. I have integrated Microsoft Dynamics customer service with other systems."
"It is a stable product."
"We have observed a savings of about ten percent on staffing costs and a twenty percent increase in customer satisfaction, highlighting a significant reduction in customer effort."
"The solution is easy to use."
"The most valuable feature for me is the flexibility to consolidate the products."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"It was comfortable setting up the tool."
"The stability is good."
"The tool is easy to use."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"The product integrates with third-party tools easily."
 

Cons

"The platform’s UI could be better."
"They could add a new chart or dashboard for visualization in the product."
"The product doesn’t meet standard functionality. There should be enough features included in it."
"The product could be serverless."
"I didn't like the solution very much because its functionality is a bit typical and old-fashioned, and the entire system needs upgrading."
"They could improve the components to be more user-friendly. It needs to be more interactive for new users to operate."
"I believe enhancing the user interface to improve user experience and simplifying customization processes would enhance the platform."
"The solution could improve by providing internal scorecards for agents and much better staff ratings. There's room for enhancing the engagement features."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"SAP CRM could improve by being easier to use and customer-friendly."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"There could be some specific configurable options on the UI level to improve visibility."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"CRM is costlier than its competitors."
"SAP must provide a demo system for the customers."
"The solution is slow."
 

Pricing and Cost Advice

"In terms of cost, the product offers competitive pricing for its feature set."
"I rate Microsoft Dynamics 365 Customer Service pricing a five out of ten."
"The pricing seems fair."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"The solution has a corporate enterprise license, which large corporations sign."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
"The tool is a bit on the expensive side if we purchase it individually."
"It is more expensive than other vendors."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"The licensing model for SAP CRM is customer-based."
"The company has seen an increase in revenue."
"SAP CRM costs approximately a couple of thousand a month."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Manufacturing Company
9%
Government
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The price performance is excellent, rated eight out of ten. We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing...
What needs improvement with Microsoft Dynamics 365 Customer Service?
The solution could improve by providing internal scorecards for agents and much better staff ratings. There's room for enhancing the engagement features.
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
 

Overview

 

Sample Customers

Information Not Available
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft Dynamics 365 Customer Service vs. SAP CRM and other solutions. Updated: April 2025.
849,210 professionals have used our research since 2012.