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Pitney Bowes Portrait vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pitney Bowes Portrait
Ranking in Marketing Management
21st
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
Data Mining (11th)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
61
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Pitney Bowes Portrait is 1.0%, up from 0.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.5%, up from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud15.5%
Pitney Bowes Portrait1.0%
Other83.5%
Marketing Management
 

Featured Reviews

it_user7347 - PeerSpot reviewer
CEO with 1,001-5,000 employees
First Look – Pitney Bowes Software update
I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it has been a while and I recently got an update. Pitney Bowes Software is actually a top 100 software company with 1,600 employees with 10,000 customers, focused on enabling lifetime customer…
PG
Consultant at SNDT
Enhanced connectivity across multiple channels while benefiting from insightful reports
The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.
report
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879,899 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise29
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Nationwide
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.
879,899 professionals have used our research since 2012.