Try our new research platform with insights from 80,000+ expert users

SendGrid vs Sparkpost comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Sparkpost
Ranking in Cloud Email
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of SendGrid is 11.9%, down from 19.2% compared to the previous year. The mindshare of Sparkpost is 1.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
SendGrid11.9%
Sparkpost1.8%
Other86.3%
Cloud Email
 

Featured Reviews

Niranjan Sharma - PeerSpot reviewer
Software Developer at a healthcare company with 11-50 employees
Saves server load by sending bulk email notifications efficiently
The best feature SendGrid offers is the ability to send multiple emails at the same time. The ability to send multiple emails at the same time helps my workflow and organization because I do not have to run a loop every time. Once I set all the emails in a comma separator, I can send them to multiple users without creating too much load on my server. SendGrid has positively impacted my organization by solving the notification problem. By using SendGrid, I can easily send notifications to users, and it is simple to use in my Node.js project. SendGrid has helped with notifications because when I send an email, the user knows who is sending it and they can revert back to our CRM team. That is positive for our business and organization.
Rastu Singh - PeerSpot reviewer
Technical Consultant - Email Deliverability at Adobe
A consistent solution for transaction emails with a great option to define speed
The option to define the kind of speed we are looking at is valuable. For example, sometimes, we need to slow down for certain customers and do specific configurations, so we don't want to rush it. Or we can email the customer requesting to send it within two hours. So, if they send 2 million or 3 million, we can do it with SparkPost, which is not possible on SendGrid.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They have pretty good support in terms of any issues."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"It is a stable and scalable solution."
"The most valuable feature is the conditions in automation."
"It is easy to set up."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"The solution scales well."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"The option to define the kind of speed we are looking at is valuable."
 

Cons

"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"The contact limit alerts need to be improved."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"They should make the solution more user-friendly."
"SendGrid is a great solution. I don't have any areas of improvement."
"The reporting part needs improvement."
"Implementing their services on the platform requires a lot of technical expertise."
 

Pricing and Cost Advice

"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The basic plan starts at €90 per month."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The solution is relatively inexpensive."
Information not available
report
Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.
880,435 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Government
10%
Financial Services Firm
9%
University
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SendGrid?
The pricing is good, the cost is good, and I have no issues with licensing.
What needs improvement with SendGrid?
SendGrid is already nice, but it could be improved by providing the company ID when sending the email. I was sending emails to my customers in a tenant-based project, where I need to maintain the c...
What is your primary use case for SendGrid?
My main use case for SendGrid is sending emails using SendGrid. I also design some templates to send to customers, and from time to time, according to the schedule, we send the templates. My client...
Ask a question
Earn 20 points
 

Comparisons

No data available
 

Overview

 

Sample Customers

ScoutMob
Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder,  Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: January 2026.
880,435 professionals have used our research since 2012.