HubSpot Marketing Hub Reviews

Name: HubSpot Marketing Hub
Brand: HubSpot
Rating: 4.1 (35 reviews)

Vendor: HubSpot

4.1 out of 5

35 reviews
90% willing to recommend

732 followers

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What is HubSpot Marketing Hub?

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

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HubSpot Marketing Hub is the #2 ranked solution in top Marketing Automation solutions. PeerSpot users give HubSpot Marketing Hub an average rating of 8.2 out of 10. Based on the analysis of the 35 most recent HubSpot Marketing Hub reviews, the overall sentiment is positive, with a sentiment score of 8.9. (The highest in the category). HubSpot Marketing Hub is most commonly compared to Salesforce Marketing Cloud: HubSpot Marketing Hub vs Salesforce Marketing Cloud. HubSpot Marketing Hub is popular among the midsize enterprise segment, accounting for 79% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 78% of all views.

Buyer's Guide

HubSpot Marketing Hub

December 2024

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Featured reviews

ShomitMitra

Marketing Manager at Accscient

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Rich Longo

Vice President of Sales at ServicePro

Prior to using this solution, I used Act-On for several years. One of the main reasons we decided to switch was the social media functionality because we manage 22 social media sites, and we were using a lot of third-party tools. HubSpot offered the ability to integrate all of that, and track the website, webpages, and email. Plus, there were a couple of bits of functionality in HubSpot that Act-On didn't have, and the scalability into sales and other features that we could utilize should we wish to in the future. I almost have regrets about switching from Act-On to HubSpot because we did lose the location feature I mentioned earlier, but overall, it was good.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

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HubSpot Marketing Hub mindshare

As of December 2024, the mindshare of HubSpot Marketing Hub in the Marketing Automation category stands at 10.1%, down from 12.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation

PeerAnalyst reports

Type	Title	Date
Category	Marketing Automation	Dec 21, 2024	Download
Product	Reviews, tips, and advice from real users	Dec 21, 2024	Download
Comparison	HubSpot Marketing Hub vs Salesforce Marketing Cloud	Dec 21, 2024	Download
Comparison	HubSpot Marketing Hub vs Marketo	Dec 21, 2024	Download
Comparison	HubSpot Marketing Hub vs Oracle Eloqua	Dec 21, 2024	Download

Title	Rating	Mindshare	Recommending
Salesforce Marketing Cloud	4.2	22.5%	98%	54 interviews Add to research
Marketo	4.2	16.1%	96%	24 interviews Add to research

Valuable Features

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"The product's initial setup phase was pretty easy."
"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

Room for Improvement

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."
"The tool could concentrate on improving the analytics and the overall user experience with AI."
"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

ROI

Pricing

"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The solution is cheaper than its competitors."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our HubSpot Marketing Hub Buyer's Guide for additional reliable information.